Public awareness of and attitudes to climatechange in Sweden 2007

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Public awareness of and attitudes

to Climate Change in Sweden 2007

The general public’s knowledge of and attitude to climate change,

with the focus on people’s own actions

and the responsibilities of companies

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Orders

Order tel.: +46 8-505 933 40 Order fax: +46 8-505 933 99

E-mail: natur@cm.se

Postal address: CM-Gruppen, Box 110 93, 161 11 Bromma Internet: www.naturvardsverket.se/bokhandeln

Swedish Environmental Protection Agency Tel: +46 8-698 10 00, fax: +46 8-20 29 25

E-mail: natur@naturvardsverket.se

Postal address: Naturvårdsverket, SE-106 48 Stockholm Internet: www.naturvardsverket.se

ISBN 978-91-620-5761-9 ISSN 0282-7298 © Naturvårdsverket 2007

Printed by: CM-Gruppen Print run: 500 copies Design: Engström med flera

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The questions relating to the general public’s knowledge of and attitude to cli-mate change, including acceptance of measures, were put to 1 000 people bet-ween 10 and 27 September 2007. Equivalent questions have been asked every year since 2002. In view of the use of terminology in the media and the rest of society, we have replaced the term “greenhouse effect” with “climate change” in the 2007 survey. According to the survey company ARS Research this does not affect the results in the parts presented in this summary, with the possible excep-tion of the quesexcep-tion on awareness of climate change.

The questions about people’s own energy use, how they wish to receive informa-tion and about efforts of companies to deal with climate change were put to 1 000 people between 1 and 4 October 2007, while the questions about ecodri-ving were asked between 8 and 11 October 2007. The questions were asked as part of an omnibus (multi-purpose) survey.

Data were collected for all the questions by telephone interview.

The survey company ARS Research AB carried out the various opinion surveys presented in this report on behalf of the Swedish Environmental Protection Agency.

This summary and the reports and tables on which it is based can be downloaded from www.naturvardsverket.se/klimat.

This report is also available in Swedish: ISBN 978-91-690-5760-2 and ISSN 0282-7298.

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Foreword

The Swedish Environmental Protection Agency has studied the Swedish population’s knowledge of and attitude to climate change since 2000. The results of the 2007 survey, which are presented in this report, can be sum-marised as follows:

There has been a sharp increase in the willingness of Swedes to reduce their own greenhouse gas emissions, but there is also a desire for more information on how emissions can be reduced.

Swedes are prepared to support those companies that take the lead in dealing with climate change, but they regard companies as poor at marketing their climate efforts and express a wish for climate-friendly products and services to be labelled.

Swedes consider it “very important” that we in Sweden take action to tackle climate change.

The general conclusion from the survey is that a clear increase in the gene-ral public’s commitment to and interest in climate change has occurred in 2007.

Jessica Cederberg Wodmar, project leader for climate communication at the Swedish Environmental Protection Agency, was responsible for this assignment.

Stockholm, November 2007

Swedish Environmental Protection Agency

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Can we in Sweden do anything? 11 Can you do anything yourself? 11 Acceptance of measures people can imagine for themselves 12 One of the measures: Ecodriving 14 What can be done to reduce energy use in the home? 15 How often do people think about energy use in the home? 16 Government instruments aimed at limiting carbon dioxide emissions 17 Do people want to receive information about reduced climate impact? 18

The climate efforts of companies 19

Willingness to buy from companies that make efforts to limit

climate change 20

Willingness to pay more when buying from companies that

make efforts to limit climate change 20 Importance of companies making a commitment to reduced emissions 21 Costs to companies of emitting greenhouse gases 21 Are companies good at marketing their climate efforts? 22 Ecolabelling for low greenhouse gas emissions 22

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… 100 per cent

spontaneously acknowledge ha-ving “heard mention of” climate change, up from 96 per cent in 2002 (when the question related to “the greenhouse effect”).

… 97 per cent

believe that Sweden has already been or will be affected by climate change, up from 92 per cent in 2002.

… 51 per cent

of the above think that we have already been affected, up from 48 per cent in 2002.

… 76 per cent

consider it very important that we in Sweden take measures to do something about climate change, up from 69 per cent in 2006 and 63 per cent in 2002.

… 88 per cent

think that we in Sweden can do something to curb climate change, an unchanged proportion in comparison with 2006 and up from 82 per cent in 2002.

… 81 per cent

feel that they themselves can do something to curb climate change, up from 73 per cent in 2006 and 68 per cent in 2002.

… at least 60 per cent

can “definitely” imagine taking measures to reduce emissions in nine out of 13 listed areas.

… 84 per cent

can ”definitely” imagine buying energy-efficient domestic appliances (compared with 79 per cent in 2006) and 71 per cent taking a train instead of flying (compared with 59 per cent in 2006).

… 14 per cent

have been on an eco-driving course, and 81 per cent of these state that it has reduced their fuel consumption, while only 48 per cent of those who have not been on an eco-dri-ving course think that such a course would reduce their fuel consumption.

… 89 per cent

can indicate at least one measure they can take in the home to reduce their energy use, up from 81 per cent in 2006.

… 48 per cent

often think about reducing their energy use and using energy more efficiently, up from 40 per cent in 2006.

… 72 per cent

also feel that more information to households on climate change would be useful in persuading them to choose goods and services that reduce carbon dioxide emissions.

… 73 per cent

would like to receive informa-tion on how they can reduce their climate impact through news in the media, while there is demand for other information channels from between 27 and 39 per cent.

… 64 per cent

consider that extra taxes and duties, for example on petrol, oil and aviation would be good or quite good, up from 52 per cent in 2006.

… 69 per cent

“definitely” or “probably” prefer to buy goods from companies they know to make efforts to limit climate change, up from 66 per cent in 2006.

… 82 per cent

can “definitely” or “probably” imagine paying more for an article or service if they know that the company that produces it makes efforts to limit climate change, up from 80 per cent in 2006.

… 88 per cent

think that it will become “more important” for companies to make a commitment to reduced emissions, up from 86 per cent in 2006.

… 57 per cent

think that the costs to companies of emitting greenhouse gases will increase, down from 58 per cent in 2006.

… 78 per cent

think that companies are poor at reporting what they do to limit greenhouse gas emissions, up from 73 per cent in 2006.

… 92 per cent

think that it would be useful to have ecolabelling of goods and services with low greenhouse gas emissions, down from 93 per cent in 2006.

In brief, did you know that…

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Knowledge

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Awareness of climate

change

“Have you heard mention of climate

change?”

The proportion who are spontaneously aware of climate change is 94 per cent in 2007, up from 89 per cent in 2002 (when the question related to “the greenhouse effect”).

If those who state they have “heard mention of” climate change are included, the proportion rises to 100 per cent, up from 96 per cent in 2002.

Spontaneously aware Have heard mention of Have not heard mention of

0 20 40 60 80 100 2002 2003 2004 2005 2006 2007 93 93 92 89 6 6 6 7 1 94 6 1 2 4 94 5 1 0 20 40 60 80 100 2002 2003 2004 2005 2006 2007 81 82 79 73 83 Yes, definitely Yes, maybe Don’t know No, hardly No, not at all

16 13 ₁₇ 19 1 1 1 2 2 2 ₃ 2 1 3 1 14 1 3 0 1 2 1 82 15 1

Will we in Sweden be

affected, and if so when?

”Do you think that climate change

now affects, or in the future will

affect,those of us who live Sweden?”

The proportion who “definitely” think that we in Sweden have been affected or will be affected is 83 per cent in 2007, roughly the same proportion as in the previous three years and substantially higher than in 2002. If those who an-swered ”yes, maybe” are included, the proportion in 2007 is 97 per cent.

Those who answered the above ques-tion with “yes” were also asked when they thought we would be affected. 51 per cent answered “already affected now”, 10 percent “in a few years”, 19 per cent in 10–20 years and 11 per cent in 30–50 years.

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Action on the climate issue and on other social issues

“How important do you consider it to be that we in Sweden take measures in various social

areas? How important is it that we try to do something about...”

The proportion who think that it is “very important” that we in Sweden taken action to do something about climate change has steadily increased every year, the only area in which this has hap-pened.

Between 2002 and 2006 the proportion in-creased from 63 to 69 per cent, and in 2007 there was a substantial rise to 76 per cent.

In 2007, 84 per cent of women and 67 per cent of men thought that measures to do something about climate change were “very important”. Bas: Samtliga 0 20 40 60 80 100 02 03 04 05 06 80 85 89 87 83 17 13 10 10 1 1 1 1 1 1 1 ₁ 1 1 15 2 1

Bristerna i vård och omsorg

0 20 40 60 80 100 02 03 04 05 06 86 88 87 85 84 13 11 12 13 1 1 1 1 1 11 1 1 14 1 Brottslighet 0 20 40 60 80 100 02 03 04 05 06 70 74 78 79 73 27 23 19 18 2 2 1 1 1 12 1 1 24 2 1

Ohälsa och långtids/sjukskrivningar Klimatförändringar Bristande integration av

invandrare till Sverige

Mycket viktigt Ganska viktigt Vet ej Inte särskilt Inte alls viktigt

1 1 1 0 20 40 60 80 100 02 03 04 05 06 68 66 64 63 69 27 29 31 30 1 1 2 3 2 31 _{3 2} 27 1 2 ₁ ₂ ₁ 0 20 40 60 80 100 02 03 04 05 06 50 54 56 54 53 36 33 31 29 2 3 2 4 6 6 3 6 ₇ 6 36 6 3 ₆ ₅ ₄ Bas: Samtliga 0 20 40 60 80 100 02 03 04 05 06 07 80 85 89 87 81 17 13 10 10 1 1 1 1 1 11 1 1 17 2 1 Deficiencies in healthcare 02 03 04 05 06 07 86 88 87 85 84 13 12 11 12 11 11 11 ₁11 14 1 Crime 02 03 04 05 06 07 70 74 78 79 73 27 23 19 18 2 2 1 1 1 12 1 1 24 2 1

Ill-health and long-term sick leave

Climate change Inadequate integration of immigrants to Sweden

Very important Quite important

Don’t know

Not particularly important

Not at all important

1 1 1 0 20 40 60 80 100 02 03 04 05 06 07 68 66 64 63 69 27 29 31 30 1 1 2 3 2 31 3 2 27 1 2 ₁ ₂ ₁ 02 03 04 05 06 07 50 54 56 54 53 36 33 31 29 2 3 2 4 6 6 3 6 ₇ 6 36 6 3 ₆ 5 4

När diagramstaplarna inte stämmer

(blir över 100%) är det siffrorna som

ligger lösa ovanpå som ska vara rätt.

Det största fältet kan justeras så att

stapelns summa blir 100%.

Diagrammen är minskade på

bredden till 45%. Sen markerar

man siffrorna på axlarna med

direktmarkeingspilen och ställer

tillbaka teckenbredden till 100%.

83 15 1 ₁ ₁ 11 10 85 71 3 2 24 76 21 1 2 53 3 33 6 6

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What is possible

and what targets

and instruments are

required?

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Can we in Sweden

do anything?

“Do you think that

we in Sweden

can

do anything to curb climate change?”

The proportion who “definitely” think that we in Sweden can do something to curb climate change is 59 per cent in 2007, which is unchanged in comparison with the previous year.

The overall proportion who answer “definitely” or “yes, maybe” is 88 per

cent.

The proportion was 93 per cent among women and 82 per cent among men.

Yes, definitely Yes, maybe Don’t know

No, hardly No, not at all

0 20 40 60 80 100 2002 2003 2004 2005 2006 2007 49 56 56 51 11 4 10 9 12 1 1 ₁ 59 29 35 29 31 31 9 3 4 4 5 59 29 9 3 1 29

Can you do anything

yourself?

“Do you feel that

you yourself

can do

anything to curb climate change and

changes to the Swedish climate?

The proportion who “definitely” feel that they themselves can do something to curb

climate change and

changes to the Swed-ish climate in 2007 is 55 per cent, up from 44 per cent in the previous year.

The overall proportion who answer “definitely” or “yes, maybe” is 81 per

cent.

The proportion was 87 per cent among women and 73 per cent among men.

0 20 40 60 80 100 2002 2003 2004 2005 2006 2007 39 44 41 37 17 10 17 15 17 1 ₁ ₁ 1 2 44 29 33 27 33 31 17 9 9 9 13 1 55 26 13 4

Have already done everything

1

Yes, definitely Yes, maybe Don’t know

No, hardly No, not at all

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Acceptance of measures people can imagine for themselves

”Climate change arises principally as a result of emissions of carbon dioxide,

from households and

elsewhere

. Which of the following could you imagine doing to reduce carbon dioxide emissions

and curb climate change?”

0 20 40 60 80 100 02 03 04 05 06 07 75 83 72 75 79 18 12 18 13 1 ₃ 3 3 4 1 5 4 15 41 1 42 4 02 03 04 05 06 07 68 71 60 60 68 19 18 18 15 19 02 03 04 05 06 07 57 61 59 58 59 24 20 22 19 9 9 10 9 7 8 ₈ 6 24 6 10 1

Yes, definitely Yes, maybe Don’t know No, hardly No, not at all

9 1 4 0 20 40 60 80 100 02 03 04 05 06 07 62 65 58 54 67 25 22 25 23 5 8 5 7 6 8 8 7 22 3 8 8 ₁ 1 3 02 03 04 05 06 07 55 62 55 59 60 33 28 32 27 4 3 4 5 7 5 56 6 3 29 7 1 ₁ 1 ₂

När diagramstaplarna inte stämmer

(blir över 100%) är det siffrorna som

ligger lösa ovanpå som ska vara rätt.

Det största fältet kan justeras så att

stapelns summa blir 100%.

Diagrammen är minskade på

bredden till 45%. Sen markerar

man siffrorna på axlarna med

direktmarkeingspilen och ställer

tillbaka teckenbredden till 100%.

Buying energy-efficient domestic appliances the next time I replace them

Driving in a more fuel-efficient

way, ecodriving Taking a train instead of _{flying if possible}

Reducing electricity

consumption in the home Choosing a more environmentally friendly product even if it is more expensive 02 03 04 05 06 07 63 68 52 54 66 23 20 22 17 4 3 5 8 6 5₇ ₆ 18 21 6 4 ₂ 2 14

Choosing a more environmentally friendly car next time

02 03 04 05 06 07 52 59 52 53 51 17 16 18 13 14 12 9 10 10 12 14 10 8 3 ₁₄ 3 21 15 10 3 02 03 04 05 06 07 42 47 44 43 46 20 15 17 15 19 19 17 17 18 15 13 12 13 18 15 19 2 1 1 11

Car-sharing more on the way to work/school or for leisure

Travelling more by public transport 2 6 5 4 6 3 3 5 3 5 5 12 5 5 15 84 11 0 1 3 1 3₄ 3 12 79 71 18 4 7 1 54 18 14 11 3 72 17 3 8 67 2 26 4 1 71 3 18 6 2 45 16 17 21 1 4

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The combined proportion who answer the various questions with “definitely” is substantially higher in 2007 than in previous years.

At least 60 per cent of respondents can “definitely” imagine taking measures in 9 of the 13 enumerated areas. The most popular option would be to buy energy-ef-ficient domestic appliances (84 per cent) and drive in a more fuel-efficient way, known as ecodriving (79 per cent), while the least popular choices are travelling more by public transport (45 per cent) and driving less (53 per cent).

The measures for which ac-ceptance has increased most over the past year are taking a train instead of flying (from 59 per cent to 71 per cent)

and driving in a more fuel-ef-ficient way (from 68 to 79 per cent).

The measures where ac-ceptance has increased most throughout the six-year period are lowering the tem-perature indoors (from 36 to 58 per cent), driving more slowly (from 41 to 62 per cent) and driving less (from 33 to 53 per cent). The only areas in which acceptance has increased only marginally are travelling more by public

Bas: Hört talas om växthuseffekten

När diagramstaplarna inte stämmer

(blir över 100%) är det siffrorna som

ligger lösa ovanpå som ska vara rätt.

Det största fältet kan justeras så att

stapelns summa blir 100%.

Diagrammen är minskade på

bredden till 45%. Sen markerar

man siffrorna på axlarna med

direktmarkeingspilen och ställer

tillbaka teckenbredden till 100%.

0 20 40 60 80 100 02 03 04 05 06 07 51 61 51 51 64 24 18 22 18 18 02 03 04 05 06 07 53 56 44 47 58 25 20 25 19 23 0 20 40 60 80 100 02 03 04 05 06 07 50 56 41 41 62 22 18 22 16 12 7 3 15 13 11 12 12 ₁₁ 17 17 11 3 3 12 13

Washing at 40° instead of 60° Changing to more environmentally friendly heating in the home

Driving more slowly, for example at 90 instead of 110 km/hour 02 03 04 05 06 07 50 48 40 36 52 22 ₂₀ 22 ₁₉ 14 11 15 22 13 15 18 14 15 8 21 16 1 1 2 6

Lowering the temperature indoors 02 03 04 05 06 07 43 48 33 33 45 24 ₁₉ 24 20 14 14 15 16 17 15 13 15 14 17 22 15 4 2 3 15 Driving less 11 8 9 10 8 11 12 10 9 3 11 2 9 6 3 6 8 6 10 15 7 12 ₁₁ 7 5 ₂₀ 4 10 4 4 0 61 18 12 7 2 63 19 10 5 3 54 8 19 14 4 58 8 19 15 1 53 11 18 16 2

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One of the measures:

Ecodriving

”Car drivers can reduce their fuel

consumption if they receive training

in ecodriving”, that is to say if they

learn how to drive in an economical

way. Have you been on an ecodriving

course?”*

85 per cent answered no, 14 per cent yes and 1 per cent answered that they did not know.

Those who answered the above ques-tion in the affirmative were asked the follow-up question:

*This question was only put to the 75 per cent of respondents who drive. (This question had not been asked in previous surveys)

Yes 48 % No 45 % Don’t know 7 % Yes 81 % No 9 % Don’t know 10 % Yes 14 % No 85 % Don’t know 1 % Yes 48 % No 45 % Don’t know 7 % Yes 81 % No 9 % Don’t know 10 % Yes 14 % No 85 % Don’t know 1 % Yes 48 % No 45 % Don’t know 7 % Yes 81 % No 9 % Don’t know 10 % Yes 14 % No 85 % Don’t know 1 %

“Has this led to a reduction in your

fuel consumption?”

Eight out of ten (81 per cent) answered the question with yes, indicating that the course in ecodriving they had been on had led to a reduction in their fuel consumption.

Those who answered the first ques-tion with no, indicating that they had not been on any ecodriving course, were asked the following question:

”Do you think that such a course

would lead to a reduction in your fuel

consumption?”

48 per cent answered yes and an equally large proportion, 45 per cent, answered the question with no.

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What can be done to reduce energy use in the home?

“Can you name anything

you can do

in the home to reduce your energy use?”

(open replies)

Nine out of ten, 89 per cent, in 2007 can name at least one measure they can take, which is an increase on the previous year, when the proportion was 81 per cent. There was an average of two replies per person.

Most replies relate to lighting, where a substantial change has occurred during the year. At the same time as the proportion who reply “turn off lights” has decreased (from 40 to 32 per cent), the proportion who reply “use low-energy lamps” has risen sharply (from 10 to 25 per cent). 0 5 0 10 15 25 30 35 40 40% 10% 21% 15% 14% 9% 10% 7% 7% 7% 1% 3% _2% _2% Close windows/ air less Reduce

driving Replace windows Separate

waste Replace white goods Use full

machines Additional

insulation domestic Use appliances less Save electricity Use low-energy lamps Replace heat source Use less hot water Switch off stand-by devices Lower the heat Turn off

lights efficient Energy-domestic appliances Defrost refrigerator/ freezer regularly 20 45 50 4% 1% 2% 2% 3% 4% 5% 6% 6% 8% 14% 18% 17% 20% 20% 25% 32% 2% 0% 0% 2007 2006

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How often do people

think about energy use

in the home?

”I shall read out three attitudes people

have towards energy use in the home,

for example for heating, lighting or

electrical appliances. Which attitude

comes closest to your own?”

Nearly half, 48 per cent, answered that they “often” think about reducing their energy use and using energy more ef-ficiently. This is a substantial increase in comparison with 2006, when 40 per cent gave this answer.

1 % don’t know

48 % often think about reducing their energy use

43 % sometimes think about reducing their energy use

8 % rarely think about reducing their energy use

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a.

Would it be useful or not useful to give house-holds more information on climate change and persuade them to choose goods and services that reduce carbon dioxide emissions? Would it be useful, quite useful or not useful?

b.

Would it be useful or not useful if the govern-ment used tax money to provide grants or low-ered taxes for the purchase of goods and services that reduce carbon dioxide emissions? Would it be useful, quite useful or not useful?

c.

Would it be useful or not useful if the

govern-ment charged extra taxes and duties on goods and services that are not as environmentally friendly, for example on petrol, oil and flights that produce large carbon dioxide emissions? Would it be useful, quite useful or not useful?

Government instruments aimed at limiting carbon

dioxide emissions

“How could we

curb

climate change?” Here are three suggestions.

Useful Quite useful Don’t know Not useful

0 20 40 60 80 100 02 03 04 05 06 07 74 74 74 75 77 20 21 19 18 5 ₁4 6 1 6 1 1 18 4 1 Information to households 02 03 04 05 06 07 65 64 63 68 64 Grants/lowered taxes 02 03 04 05 06 07 29 30 32 32 29 20 22 24 19 23

Extra taxes and duties

20 20 24 18 12 12 11 4 3 11 2 3 24 10 48 45 41 44 44 3 3 3 ₅ 3 3 72 23 4 1 65 23 9 2 35 29 33 3

The proportion who consider that it would be useful to provide more information to households about climate change and to persuade them to choose goods and services that reduce carbon

di-Replies relating to the three areas have been re-latively stable throughout the survey period, but it can be noted that the proportion who consider that it would be useful or quite useful to have

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Do people want to receive information about reduced

climate impact?

“

Increased knowledge

can contribute to the general public reducing their climate

impact, for example by reducing their energy use. How would you like to receive

information from authorities about how to reduce your impact on the climate?”

As many as 73 per cent would like to receive information about how they can reduce their climate impact through “news in the media”. This represents a substantial increase from 64 per cent in 2006. There was demand for other information channels from be-tween 27 and 39 per cent.

0 10 20 30 40 50 60 70 80 Don’t know Do not wish to receive information Websites of authorities Notices in public places Notices, advertising in the media Notices from authorities in the postbox at home News in the media 64 % 38 % 39 % 20 % 20 % 2 % 3 % 73 % 38 % 39 % 28 % _{27 %} 2 % 3 % 90 100 2007 2006

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The climate efforts

of companies

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Willingness to buy from

companies that make

efforts to limit climate

change

“When you buy goods or services, do

you prefer to buy them from a

com-pany you know to make efforts to limit

climate change?”

A combined total of 69 per cent of respondents state that they “definitely” or “probably” prefer to buy goods from companies they know to make efforts to limit climate change, while 25 per cent state they do not prefer to do so.

More women answer “definitely” (30 per cent) than men (19 per cent).

0 20 40 60 80 100 2005 2006 2007 20 24 4 6 24 45 46 20 6 5 21 45 20 9 5 Yes, definitely Yes, probably Don’t know No, hardly No, not at all

Willingness to pay

more when buying from

companies that make

efforts to limit climate

change

“Could you imagine paying slightly more,

let’s say 5 per cent more, for an article

or service if you know that the

com-pany that produces it makes efforts to

limit climate change?”

A combined total of 82 per cent state that they “definitely” (44 per cent) or “prob-ably” (38 per cent) can imagine paying more for an article or service if they know that the company that produces it makes efforts to limit climate change.

The most substantial difference is that the proportion who can “definitely” imagine paying more has increased to 44 per cent in 2007, from 32 per cent in both 2006 and 2005.

Women and men are almost equally willing to pay extra for an article or serv-ice. Most willing to do so are women in the 50-64 age group (54 per cent answer “definitely”). 0 20 40 60 80 100 2005 2006 2007 32 12 5 3 44 38 49 9 4 5 32 48 11 4 5 Yes, definitely Yes, probably Don’t know No, hardly No, not at all

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Importance of companies

making a commitment to

reduced emissions

“Do you think that, over the next 5–10

years, it will be more important, less

important or just as important as

today for companies to make a

com-mitment to reducing greenhouse gas

emissions?”

The proportion who think that it will be more important for companies to make a commitment to reducing greenhouse gas emissions is 88 per cent, while 8 per cent reply “just as important” and only 2 per cent “less important”.

Responses have been relatively stable over the last three years.

More important

Just as important Don’t know Less important 0 20 40 60 80 100 2005 2006 2007 85 3 1 86 10 11 3 1 88 8 2 2

Costs to companies of

emitting greenhouse

gases

”Do you think that the costs to

com-panies of emitting greenhouse gases

should be increased, reduced or

un-changed in comparison with today?”

The proportion who think that the costs to companies of emitting greenhouse gases should be increased was 57 per cent, while 25 per cent think that the costs should be unchanged and 8 per cent that they should be reduced.

Responses have been relatively stable over the last three years.

Increased

Unchanged Don’t know Reduced 0 20 40 60 80 100 2005 2006 2007 58 8 9 58 22 25 11 9 57 25 8 10

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Are companies good at

marketing their climate

efforts?

“Do you think that companies are

good or poor at reporting what they

do to limit greenhouse gas emissions

in their marketing of their goods and

services?”

Less than one in five people consider companies to be very good (2 per cent) or quite good (15 per cent) at reporting what they do to limit greenhouse gas emissions, while more than three in four consider companies to be very poor (30 per cent) or quite poor (48 per cent) at this. 0 20 40 60 80 100 2006 2007 Very poor, 30 % Don’t know, 6 % Quite poor, 48 % Very poor, 30 % Very good, 2 % Quite good, 15 % Don’t know, 7 % Quite poor, 43 % Very good, 2 % Quite good, 18 %

Ecolabelling for low

greenhouse gas

emissions

“Would it be useful or not useful for

there to be ecolabelling so that you can

tell which goods and services are

pro-duced with low greenhouse emissions?”

As many as 92 per cent think that it would be useful to have ecolabelling of goods and services with low greenhouse gas emissions. 68 per cent reply “very useful” and 24 per cent “quite useful”.

Three in four women, 75 per cent, con-sider that it would be very useful, while the equivalent proportion for men is 62 per cent. Don’t know 0 10 20 30 40 50 60 70 80 Not particularly useful

Not at all useful Very useful Quite useful

7 % 2 % _{1 %} 65 % 28 % 3 % _{2 %} 3 % 68 % 24 % 2007 2006 90 100

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Swedish Environmental Protection Agency SE-106 48 Stockholm. Address for visitors Valhallavägen 195.

Tel: +46 8-698 10 00, fax: +46 8-20 29 25, e-mail: natur@naturvardsverket.se Internet: www.naturvardsverket.se

Orders Order tel: +46 8-505 933 40, order fax: +46 8-505 933 99, e-mail: natur@cm.se

Postal address: CM-Gruppen, Box 110 93, 161 11 Bromma. Internet: www.naturvardsverket.se/bokhandeln

SWEDISH ENVIRONMENTAL PROTECTION AGENCY ISBN 978-91-620-5761-9 ISSN 0282-7298

RAPPORT 5761