• No results found

TCL lanserar nästa generations OD Zero Mini-LED-teknik vid CES 2021

N/A
N/A
Protected

Academic year: 2022

Share "TCL lanserar nästa generations OD Zero Mini-LED-teknik vid CES 2021"

Copied!
5
0
0

Loading.... (view fulltext now)

Full text

(1)

2021-01-11 17:00 CET

TCL lanserar nästa generations OD Zero Mini-LED-teknik vid CES 2021

Återigen är TCL Electronics banbrytande inom displayteknologi när de idag debuterar sin OD ZeroTM Mini-LED-teknik vid CES 2021. Utrullningen av högpresterande och ultratunna TCL-TV-modeller som kommer att innehålla OD ZeroTM-teknik kommer att tillkännages närmare försäljningslanseringen senare i år.

TCL Electronics, Stockholm, 11 januari 2021 – TCL Electronics börjar det nya året mer beslutsamt än någonsin på CES 2021. TCL fortsätter realisera sin vision att erbjuda sina konsumenter ett intelligent och innovativt liv genom

(2)

nästa generations Mini-LED-teknik.

Resultatet av senaste displaytekniken med TCL:s unika vertikala integration OD ZeroTM är en teknik som kombinerar TCL:s senaste Mini-LED-

bakgrundsbelysningsteknik med sin unika interna teknikutveckling och kraftfulla vertikala integration för att leverera en ultratunn profil som aldrig tidigare uppnåtts med LED LCD-TV-apparater. OD ZeroTM överträffar TCL:s Mini-LED-teknik med slående ljusstyrka, ännu rikare färger och skarpare kontrast.

OD ZeroTM representerar det optiska avståndet mellan

bakgrundsbelysningsskiktet i Mini-LED och själva LCD-displayen (s.k.

diffusorplattan), som nu har reducerats till häpnadsväckande 0 mm, för att skapa en ultratunn högpresterande bakgrundsbelysning. Med tusentals lokala dimningszoner som gör att ljusstyrkan kan justeras i realtid tillsammans med motsvarande bakgrundsbelysningsområden, ger TCL OD ZeroTM Mini-LED en enastående precision i kontrastkontroll.

Detta förbättrar bildens prestanda och ger en extremt verklighetstrogen bild och lika klara ljusa detaljer som djup svärta. Konsumenterna kan njuta av en mer realistisk bild och till och med skarpare detaljer än någonsin tidigare, och detta på en ultratunn skärm.

TV-modeller med OD Zero Mini-LED-teknik tillgängliga för den nordiska marknaden kommer att presenteras senare i vår.

Mer information: Läs mer i det engelska pressmeddelandet i sin helhet nedan.

***********************

TCL to Launch Next-Gen OD ZeroTM Mini-LED Technology at CES 2021-Once Again Pioneering in Display Industry

Hong Kong, January 11, 2021 – TCL Electronics (1070.HK), one of the dominant players in the global TV industry and a leading consumer

electronics company, today debuts its OD ZeroTM Mini-LED technology at CES 2021. The rollout of high-performance and ultra-slim TCL TVs that will

feature OD Zero Technology will be announced closer to its sales launch later this year.

(3)

OD Zero is a technology that combines TCL’s latest generation Mini-LED backlight technology driven by its skilled in-house technology development and deployed with its powerful vertical integration to deliver an ultra-slim profile that has never been achieved with LED LCD TVs before. Delivering striking brightness with even richer colors, precise contrast, and smooth uniformity, OD Zero outperforms previous TCL Mini-LED technology.

OD Zero represents the optical distance between the Mini-LED backlight layer and the LCD display layer (diffuser plate), which has now been reduced to an astonishing 0 mm, to create an ultra-thin high-performance backlight module.

With TCL’s on-going investments in display technology, this latest generation of TV Mini-LED backlight is made possible by TCL’s deep expertise in micro- meter class active-matrix LED backlights, skilled optical stack optimizations and its powerful vertically integrated supply chain that can more quickly iterate the most advanced display technologies on TCL televisions.

This unique set of display expertise and deep industrial integration allows TCL to be at the forefront of advanced display technologies like the

extraordinarily precise, smoothly brilliant and ultra slim OD Zero Mini-LED Technology.

“We believe that Mini-LED technology will continue to shape the TV industry and by pioneering the use of this technology we are, once again, elevating display quality,” said Kevin Wang, CEO of TCL Industrial Holdings and TCL Electronics. “After deploying previous versions of Mini-LED already, in 2021 we will launch the world’s first OD Zero Mini-LED TV as part of TCL’s

endeavor to let people around the world ‘Experience More’.”

Striking Performance

Along with smoothly brilliant luminance and new level of High Dynamic Range, TCL OD Zero Mini-LED provides users with a richer color layer, more depth of details and an unrivalled viewing experience of striking and uniform brightness.

This high uniformity is achieved by reducing the distance between the light source and the diffuser plate. This effectively controls the range of

astigmatism, improves the contrast and minimizes optical halo effect.

(4)

With thousands of local dimming zones that allow the brightness to be adjusted in real-time alongside the corresponding backlight areas, TCL OD Zero Mini-LED delivers superb precision in contrast control.

This improves the image performance, reveals remarkably accurate pictures and provides brilliant whites alongside deep blacks. Viewers can enjoy a more realistic picture and even sharper details than ever before.

Dramatically Ultra-Thin

TCL's OD Zero technology uses smaller LEDs and a brand-new lens design, with more light sources, which allows us to minimize the distance between the light source and the panel to an astonishing zero millimeters. It improves the consistency of the brightness while, at the same time, it reaches a new level of thickness,making an ultra-thin TV profile possible.

Continual Technology Development

TCL has been harnessing the transformative power of Mini-LEDs since 2018.

We showcased our first Mini-LED product at IFA 2018 and we have been investing in this next-generation display technology ever since.

In 2019 we achieved mass production and launched the world's first Mini- LED TV X10 and 8 Series (for US market) to the market and in 2020 we proudly introduced 6-Series Mini-LED models(for US market).

Looking to the future, TCL will continue to develop innovative optical solutions with smaller backlights and thinner lens designs, to provide imagery with the best clarity and industry-leading color performance with TCL Mini-LED, 8K and Quantum Dot Display Technology.

About TCL Electronics

TCL Electronics (1070.HK) is a fast-growing consumer electronics company and leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. According to OMDIA, TCL ranked global No.2 in TCL brand TV market share in Q2 2020. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from TVs, audio and smart home appliances.

Media Contacts:

(5)

TCL Global

Siyang Wang /Mason Zhong +86 755 33311656

pr@tcl.com

Om TCL Electronics

TCL Electronics grundades för 35 år sedan och har vuxit till att bli ett av världens största företag inom konsumentelektronik. TCL driver sina egna tillverknings- och FoU-centra över hela världen med produkter som säljs i över 160 länder och rankas som nummer två sett till den globala TV- försäljningsvolymen för 2020. TCL är specialiserat på forskning, utveckling och tillverkning av konsumentelektronik, allt från TV-apparater och

ljudprodukter till smart hemelektronik. www.tcl.com

Kontaktpersoner

Per Svensk Presskontakt

Sales Manager Nordics per.svensk@tcl.com +46 72 152 44 90 Hanna Glaas Presskontakt

PR & Kommunikation, TCL Nordics hanna@glaascommunication.com +46 70 210 80 01

References

Related documents

Six strategies of coping have been identified that the managers of an organization, working in a digitally mature industry, have utilized to cope with the constraints of technology

Even though four respondents can say something about how corporate social entrepreneurship discourse plays out in the way the local solar technicians understand themselves,

Jag anser att det finns ett stort behov av att utvärdera detta formspråk, se till dess styrkor och brister, för att kunna ersätta det med ett enklare och tydligare samtida

Vehicle speed estimation can for example be obtained using two RMUs by detecting the vehicle with a low-power magnetic sensor and measuring the time it takes for a vehicle to pass

Key words: Perpetual product development, technology, aircraft industry, small firms, inventor, key actors, resources.. Studies in Business Administration, serie B,

In the end of 2009 a new kind of vertical axis wind turbine, a giromill 3 blades type, has been built in Falkenberg, by the Swedish company VerticalWind2. The tower of this

Anestesisjuksköterskorna upplevde att arbetet fungerade bra när alla i teamet visste vad de skulle göra och alla hade tydliga roller.. Att kommunikationen inom

This section provides a summary of the main conclusions of this thesis. Such conclusions will be discussed in more detail in Section 5.4, after addressing each of the