• No results found

Carbon and ecological footprints of a magazine: Print vs. tablet editions

N/A
N/A
Protected

Academic year: 2021

Share "Carbon and ecological footprints of a magazine: Print vs. tablet editions"

Copied!
1
0
0

Loading.... (view fulltext now)

Full text

(1)

carbon and ecological footprints of a magazine:

print vs. tablet

mohammad.achachlouei@abe.kth.se

Division for Environmental Strategies Research – fms Centre for Sustainable Communications (CESC) Royal Institute of Technology (KTH), Sweden

This study compared the potential environmental impacts of the print edition of the Swedish interior design magazine Sköna Hem with that of its tablet edition in 2010—from a life cycle perspective.

GOAL

IMPACT PER READER

METHOD

It proved difficult to compare the print and tablet editions of the magazine due to difficulties in defining its function. When assessing the impact per reader, the tablet edition in its emerging stage gave rise to higher potential environmental impacts per reader than the print edition. However, with an assumed mature tablet version, the impacts were generally lower per reader.

When assessing the impact per copy, the print edition had a higher impact in almost all impact categories studied than either the emerging or mature tablet versions modeled. ReCiPe08 Midpoint (H) version 1.06 Cumulative energy/exergy demand, as implemented in SimaPro Allocation of content production: Based on the number of copies (specific activities only for tablet edition allocated to that edition)

MOHAMMAD A. ACHACHLOUEI ÅSA MOBERG

PRINT EDITION

2 tablet editions were studied:

The emerging (current), which has few copies per issue and the reading time is comparatively low. The mature (presumed future),in which the number of copies and reading time is increased to more correspond to the print edition.

EDITION

%

%

IMPACT PER COPY

CONCLUSION

TABLET

Allocation of tablet manufacturing & disposal: Based on tablet use time Allocation of electronic

distribution:Based on size of data (MB)

Parameters Print edition

Tablet edition Units Emerging Mature

Number of readers per copy 4.4 1 1 readers/copy Reading time 41 9 41 minutes/reader and copy Number of copies sold 1 307 000 2 212 653 500 copies (downloads)/year Overall use time of tablet - 14 14 hours/week (life time: 3 yrs) Size of the copy 184 pages 163 (MB) 163 (MB) pages/copy, or MB/copy

CONTACT P E C R A E R R B E O A N D E R PRINT 150 gCO2e TABLET EMERGING 182 gCO2e TABLET MATURE 52 gCO2e

content prod. 4 gCO2e

paper 154 ~

printing 47 ~

distribution 33 ~

waste treatment -88 ~

content prod. 160 gCO2e

electronic distr. 20 ~

read on tablet 2 ~

content prod. 20 gCO2e

electronic distr. 22 ~

References

Related documents

46 Konkreta exempel skulle kunna vara främjandeinsatser för affärsänglar/affärsängelnätverk, skapa arenor där aktörer från utbuds- och efterfrågesidan kan mötas eller

Data från Tyskland visar att krav på samverkan leder till ökad patentering, men studien finner inte stöd för att finansiella stöd utan krav på samverkan ökar patentering

The increasing availability of data and attention to services has increased the understanding of the contribution of services to innovation and productivity in

Närmare 90 procent av de statliga medlen (intäkter och utgifter) för näringslivets klimatomställning går till generella styrmedel, det vill säga styrmedel som påverkar

colour space. Next, the three colour components are transformed into the frequency domain by a Fourier transform and the power spectra are calculated. The power spectra are thereafter

Color is used in a print ad when the aim with the ad is to capture attention, provide realism, establish moods and build brand identity. Ads with color capture more attention than ads

However the study is primarily descriptive since we are studying how message execution and advertising appeals can be described in advertisements for financial services..

In City of Glass, Quinn took on the identity of a detective, in Ghosts both Black and Blue are detectives, but in The Locked Room nobody explicitly takes on the role of the