THE CLUB CARD AS A CUSTOMER REWARDS PROGRAM
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(525) > 9 . . . Introduction. Conceptualization and Theoretical Framework. . Research Methodology. . Analysis and Results. Background, problem discussion, problem formulation and purpose of study, de-limitations and limitations. Introduction, literature review, theoretical framework. Introduction, research design, data collection, questionnaire design, typesof measurement, sampling, collation of responses, measurement instrument, strengths and limitations, reliability and validity. Club cards object of study, response rate, descriptive statistics and results, analysis and discussion of hypothesis. . Conclusion. . References / Appendices. Figure 1: Structure of the thesis . .
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