MICRO-FOUNDATIONS
OF VALUE-BASED
PRICING & SELLING
Linköping Studies in Science and Technology Dissertation No. 1941
Mario Kienzler
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20
18
FACULTY OF SCIENCE AND ENGINEERING
Linköping Studies in Science and Technology Dissertation No. 1941, 2018
Department of Management and Engineering Linköping University
SE-581 83 Linköping, Sweden