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MICRO-FOUNDATIONS OF VALUE-BASED PRICING & SELLING

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MICRO-FOUNDATIONS

OF VALUE-BASED

PRICING & SELLING

Linköping Studies in Science and Technology Dissertation No. 1941

Mario Kienzler

M

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20

18

FACULTY OF SCIENCE AND ENGINEERING

Linköping Studies in Science and Technology Dissertation No. 1941, 2018

Department of Management and Engineering Linköping University

SE-581 83 Linköping, Sweden

www.liu.se

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