Improving a company's social media strategy

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IN THE FIELD OF TECHNOLOGY DEGREE PROJECT

MEDIA TECHNOLOGY

AND THE MAIN FIELD OF STUDY

COMPUTER SCIENCE AND ENGINEERING, SECOND CYCLE, 30 CREDITS

,

STOCKHOLM SWEDEN 2017

Improving a company's

social media strategy

A study based on a competitive analysis

ELVIRA WIKLUND

KTH ROYAL INSTITUTE OF TECHNOLOGY

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25 Figure 9. The total percentage of how many companies that are using each social media. Figure 10. Division of the average use of number of social medias depending on number of employees in the company.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Instagram Facebook Twitter LinkedIn YouTube

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8 Appendix

8.1 Definitions and abbreviations

B2B Business to business B2C Business to consumer Electronic word of

mouth The passing of information from person to person by oral communication

Facebook A social media where the user can add “friends”, exchange messages, post status updates and digital photos and share digital videos and links

Followers Persons who subscribe and receive updates from an _account Following A person is following an account when he or she _{subscribe and receive updates from it} Instagram A social media where the user can capture, edit and share photos, videos and messages with friends and

family

LinkedIn A social media where the user handles their professional network. It works as a forum where users can connect with new and old colleagues.

Subscribers Subscribers on YouTube are the same thing as followers _{are for other social medias.} Tweets The name of the messages on Twitter.

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