• No results found

InnovatIon and InstItutIonal EmbEddEdnEss of multInatIonal CompanIEs

N/A
N/A
Protected

Academic year: 2021

Share "InnovatIon and InstItutIonal EmbEddEdnEss of multInatIonal CompanIEs"

Copied!
1
0
0

Loading.... (view fulltext now)

Full text

(1)

InnovatIon and InstItutIonal EmbEddEdnEss of

multInatIonal CompanIEs

Edited by martin Heidenreich, Carl von Ossietzky University of Oldenburg, Germany

‘This wonderful volume brings together contributions mainly from the innovation literature, whose findings are in a sense quite familiar, but which in this collection are juxtaposed in such a way as to highlight their common institutional underpinnings. This is very much due to the efforts of the editor, whose insightful introduction and editorial vision brings out several interesting and emerging themes from this collection of papers. I think this volume breaks new ground in highlighting the embeddedness of MNE subsidiaries in multiple contexts, and it will be of considerable interest to scholars engaged with institutional analysis. However, I also believe that researchers interested in regional embeddedness, the geography of innovation, and knowledge management will find new angles to their work in this collected volume.’

– Sarianna M. Lundan, University of Bremen, Germany Multinational companies are crucial actors in a global knowledge-based economy, combining the advantages of global and locally coordinated production and innovation strategies with specific regional and national factors. This book questions how MNCs can best exploit institutionally embedded knowledge, explores the utilization of external institutionally embedded knowledge in corporate innovation processes, and addresses the challenges of embeddedness.

The expert contributors draw on managerial, economic, geographic and sociological

perspectives to explore the essential roles of regional and national knowledge infrastructures and the cultural and political environment of MNCs. They build upon, update, and extend the discussion on the regional and national embeddedness of MNCs with new country case studies and comparative analyses, focussing on the relationship between innovation in companies and regional studies. Significantly, the book also establishes a link between two important debates that have hitherto been largely disconnected: Regional studies and international business studies separately address issues that fall within the scope of the book, but do not provide an integrated analysis of the embeddedness of MNCs.

This pathbreaking book goes some way to fill this gap in the literature and as such, will prove invaluable to academics, R&D managers, regional policy makers and students with an interest in international business, business economics, regional studies and organization studies.

Contributors include: P. Ahrweiler, Björn Asheim, E. Baier, C. Barmeyer, P. Cooke, J.R. Diez, B. Ebersberger, N. Gilbert, J. Guimón, B. Hancké, M. Heidenreich, S. Herstad, S. Iammarino, B. Klement, K. Koschatzky, J.-P. Kramer, K. Krüth, E. Marinelli, J. Mattes, R. Narula, A. Pyka, D. Rehfeld, M. Schilperoord, Ö. Sölvell, S. Strambach

March 2012 384 pp Hardback 978 0 85793 432 1 £95.00 • e 978 0 85793 433 8 New Horizons in International Business series

NEW FROM EDWARD ELGAR PUBLISHING

EbooK oRdERs

TO ORDER,

PLEASE CONTACT:

Marston Book Services Ltd 160 Milton Park

Abingdon, Oxon OX14 4SD UK

Tel: + 44 1235 465500 Fax: + 44 1235 465555 direct.order@marston.co.uk FOR INFORMATION, PLEASE CONTACT:

Sales & Marketing Department Edward Elgar Publishing Ltd The Lypiatts

15 Lansdown Road Cheltenham, Glos GL50 2JA UK

Tel: + 44 1242 226934 Fax: + 44 1242 262111 www.e-elgar.com for your free catalogues, please email:

info@e-elgar.co.uk

Our eBooks are available for individuals from the Google ebookstore and eBooks.com and for libraries through eBooks on EBSCOhost, Ebrary, EBL, Myilibrary and Dawsonera. They are not available directly from Edward Elgar Publishing or Marston. For enquiries about purchasing collections email sales@e-elgar.co.uk

References

Related documents

CRM and 4P's intersection place is CS, here we illustrate that the different products and different price have impact to customer satisfaction, we need to formulate relevant

From the results (Figure 9 and Figure 13) it can be observed that the strongest motivators for generating eWOM are social benefits and care for others, interestingly the

This study aims to shed light on how digital technologies such as software and digital marketing channels are used to develop the innovation strategies of SMEs and how the

In line with our research from our empirical findings we found that Med Manor Organics company has adapted digital marketing during the pandemic, and this is the only strategy to

Results show compliance, political unrest, technology, research & development, Strategic marketing, Diversification, Competition, are the factors that directly and

Retailers must concern about the attributes, including quality of product, assortment, customer attention, additional service, store atmosphere, store location and

The aims of the study in Paper III were to estimate and describe the cumulative risk of developing ESRD, due to T1D, in a large nationwide population-based

4.1.4 Understanding of corporate branding at different levels of the organization Upper management at Stadium considers the efforts of educating employees internally to be working