DEGREE PROJECT, IN MEDIA TECHNOLOGY , SECOND LEVEL STOCKHOLM, SWEDEN 2015
Sustainability in Large Format
Printing:
A STUDY OF CUSTOMERS KNOWLEDGE
REGARDING A COMPANY’S SUSTAINABILITY
WORK
ANNA TJÖRNEBRO
KTH ROYAL INSTITUTE OF TECHNOLOGY
Sustainability in Large Format
Printing
A Study of customers knowledge regarding a
company’s sustainability work
Hållbarhetsarbete inom
Storbildstryck
En studie kring kunders kunskap om ett företags
hållbarhetsarbete
KTH Royal Institute of Technology Author: Anna Tjörnebro
KTH email: annatj@kth.se
Degree project and Level: Master in Media Technology Supervisor: Elina Eriksson
Examinator: Roberto Bresin
Abstract
This study explores what a company, that is working with sustainability or environmental issues, knows of their customers knowledge about this topic. How can this company get their customers more involved in sustainability issues and should they get them involved at all? This study was in collaboration with Big Image System (BIG) and data was collected and reviewed regarding the company’s recent social media activities on how they
communicate their sustainability work to their customers. A survey was conducted and results show that most customers are aware of sustainability work in general and that the interest in environmental issues is high. They also show that distributing more relevant information to the customers is something the customers value and are interested in getting.
Keywords: Sustainable printing, Communicating sustainability, Green communication, Social Media communications.
Sammanfattning
Studien undersöker vad ett företag, som jobbar med hållbarhet- och miljöfrågor, vet om deras kunders kunskaper kring detta ämne. Hur can företaget få deras kunder att bli mer involverade i hållbarhetsfrågor och ska kunderna över huvud taget involveras? Denna studie gjordes i samarbete med Big Image Systems (BIG) och data samlades in och undersöktes, angående företagets senaste sociala medie aktiviteter i hur dem kommunicerar hållbarhet till sina kunder. En enkät skapades och resultaten visar att kunderna kunskap kring hållbarhets- och miljöfrågor är av hög kvalitet. Resultatet visar också att distribuering av relevant information till kunderna är något dem uppskattar och är intresserade av att få mer av.
Nyckelord:hållbart tryck, kommunicera hållbarhet, grön kommunikation, social medie
Introduction
Sustainability and Printing
The interest in sustainable printing production has grown in the large format printing industry in recent years and research topics in this area have also increased (Carlson, et al.1996, Reilly & Hynan 2014, Signitzer & Prexl 2008, Rademaker 2013).
Studies about sustainability in the printing industry have been performed in the past but the topics have mostly been about profitability and on how companies have started to make their productions more sustainable (Ambec & Lanoie 2008, Barnett et al. 2014). Other studies look more into how sustainable production works and what process makes it more environmental friendly (Linton et al. 2007, Barla 2007). Because of those studies, standards and restrictions to the industry have been set and are now used more and more by printing companies (Barla 2007, Enroth 2006). A lot of the printing production has been affected by a new and greener way of handling and producing products, everything from paper productions to the printing process (Barla 2007). Because of legislation and ISO standards such as ISO 14001(the ISO standard for Environmental Management Systems), a lot of the production today can be viewed to be more sustainable than in the past (Barla 2007, Enroth 2006). Studies have shown that companies that work sustainably and also communicates their knowledge can help other companies realise that something they thought was not possible might indeed be easier and not as impossible to do (Linton et al. 2007, Ambec & Lanoie 2008, Barnett et al. 2014).
Communicating Sustainability and Social Media Presence
Ever since social media became popular, companies’ presence on social media sites (such as Facebook, Twitter etc.) has also increased. Studies have shown that the use of social media in communication can benefit companies, since they can reach a broader audience through the online community (Reilly & Weirup 2010). Social media can help a company reach out not only to a specific target group in a specific country but to everyone globally that uses that specific social media site (Facebook, Twitter, Instagram etc.)
Reilly and Hynan (2014) writes about how different companies use their social media accounts to communicate their sustainability work and environmental friendly production. They could see a trend where some companies, categorised as green companies, were more inclined than others (non-green companies) in mentioning
media is for the company in general and how they use it to communicate with their customers (Reilly & Weirup 2010, Reilly & Hynan 2014).
But today communication to customers are not only done through social media. Several other communication devices and services is used to ensure that as many customers as possible get the information published by the company. Almost every company today has a website (Reilly & Weirup 2010) since it was the first form of social communication interaction before social media was introduced. A website is used to inform customers on what the company stands for and do. There are countless of functions that you can use the website for and easy access to information is something customers value(Reilly & Hynan 2014).
At the best of our knowledge, studies about how customers want to get informed about sustainability issues is a subject that has not yet been researched within the printing industry. What are they interested in knowing and do they want to be informed about sustainability or is that not something of interest to the customer? Answering these
questions could increase companies’ knowledge about their customers’ sustainability and environmental interest, as well as how successful their communication strategies are. That information could then be used to make changes in their communication strategies to see if this has any affect on customers knowledge or view of the company in question. Out of this, one thing is certain, using social media and other tools to communicate to your customers is to a company’s advantage and could change the view customers’ have on the company (Reilly & Hynan 2014, Reilly & Weirup 2010).
Big Image Systems Sustainability work
This study has been a collaboration between the author and Big Image Systems (BIG). BIG has been working with sustainability issues since they started the company in 1987. BIG started from the beginning with waterbed colours and has evolved their sustainability work in their production ever since. Because they use soft materials (cotton, polyester, vinyl etc.) and not paper, they strive to be up to date with the most sustainable materials and change them according to new solutions and regulations.
media channels and website. Much of the information regarding sustainable production can be found on the website and in part through the magazine, but when it comes to BIG’s social media channels this information is harder to find or might not exist at all.
As mentioned earlier, previous studies have looked into profitability or how
sustainable production works. This study has focused more on how companies, now that they have sustainable production, can communicate their sustainability work to customers and how their customers perceive this communication. Hence, the overarching research question in this master’s thesis is:
How can large format printing companies inform their customers of their sustainability work?
Purpose of this Study
In the framework of this study, the limitation was to investigate on company BIG. The purpose of this study is to (1) look into how BIG communicates their sustainability work to their customers today, (2) to find out what the customers know about BIG’s work and (3) formulate what changes can be done to better inform BIG’s customers on their
sustainability work.
Method
In order to get the information regarding what customers knew about BIG’s sustainability work, a questionnaire was developed and distributed. BIG works internationally, but for this study the focus was on the Swedish customers. It was important that the questions were formulated in a good way so that the customers would have a clear picture of what was asked from them. According to Bell (2006) it is important that survey questions are not leading, hypothetical, offensive or assumptive. Different words can mean different things to different people and therefore it is important to make a question as clear as possible and not ask more than one thing in that question (Bell, 2006, Bertran 2011) hence, the
questions were compiled, rephrased and worked through. The questions were also pilot tested for the purpose of finding out if any of the questions needed to be changed or if anyone had a hard time understanding them. Once again Bell (2006) tells us that, testing the survey before handing it out to the selected users, can help clear out problems with the survey. The feedback from the pilot testers gave a better insight into the survey and
introductory text was formulated as well. This way the customers got help on definitions like climate neutral and sustainable production and what they meant.
In the survey several questions about sustainability and sustainable production was asked. In some of the questions additional free-text comments could be made by the customers, so they could elaborate more and give additional information. Results from both the answers and comments were then compared with each other and with how BIG previously communicated with their customers.The quotes of the comments in this thesis have been translated from Swedish to English and the original answers and questions can be found in the appendix.
The survey was distributed by a survey system that had previously been used by BIG for other surveys. The survey was sent out through email to BIG’s Swedish customers and the survey was also published on BIG’s Facebook page to reach other Swedish
customers not on the emailing list.
116 people answered the survey during a two week period, after which the survey was closed. During the two week period the decision was made not to send out any reminders to the customers. The reason for this was that out of those receiving the email, the ones opening and reading it also answered the survey. Those who did not open the email did not go back after a few days to answer it. Also, because of the timeframe of this project, letting the survey be open more than 2 weeks was not possible. Bell (2006) also talks about how the timeframe of a project can be a factor of how many people you send out the survey to and how many answers you will receive from that survey. From that the decision was made that the 116 answers were sufficient for this study.
Besides the survey, data was reviewed of BIG's current sustainability
communication. Through their website and social media channels information on how they were sending out information regarding their sustainability work to their customers were collected and reviewed. Also, information regarding how BIG in other ways inform their customers about their sustainability work (pamphlets, newsletters etc.) was obtained from the communications department at BIG. The data collected from the survey was used to make recommendations for what the company could do to increase the customers knowledge about their sustainable production.
Results
information can be found on their website (Big Image systems, Environmental policy 2015), where they discuss why they work with sustainability issues and what part of their production is sustainable, see figure 1. When it came to the magazine, bigger pieces of information (2 page articles) regarding their sustainable production could only be found if going back to an edition of the magazine that was printed 4 years ago, see figure 2. Of course smaller pieces of articles and information (such as information boxes etc.) could be found in the most recent editions of the magazine but they were usually not longer than half a page. Furthermore, going back about six months, information about sustainability in
Figure 1, Big Image Systems Environmental Policy
BIG’s other channels (BIG Facebook page 2015, BIG YouTube channel 2015) could not be found and according to Reilly and Hynan (2014) it is to a company’s advantage to mention their sustainability work in their social media profile, on the “about page” or in posts.
Some of the results from the survey show that customers seemed keen on the fact that companies they make purchases from should work towards a more sustainable and environmentally friendly production, as shown in Figure 3. This could also be confirmed in the comments given by the customers, were one said:
“Sustainable development is the only answer. More companies working on this is important. I think big companies follow this and try to do the best they can, while smaller companies might cheat with some of the things.”
Other customers say that:
“I give demands when purchasing products, for example on fabric materials (pvc-free) etc.”
This shows a tendency that customer themselves are willing to put demands on the companies they buy products of, even if the company themselves are not so forthcoming with that information.
On the other hand the customers’ answers tell us that they might not have been aware of BIG’s sustainability work in general,see figure 4. But the comments indicate that some of the customers indeed knew, or partly knew, about the sustainability work at BIG. For example they say: “Impressive journey BIG has gone through and is working towards” and
“Thank you for your involvement in environmental issues”. These answers might seem a bit forced as if they thought this survey was more a commercial than a survey, as if they wanted to paint a better picture of BIG than necessary. Others felt they knew too little to critique them: “I know too little about you [as a company] to come up with constructive criticism or proposals for improvement”. But regardless of this the customers knowledge about BIG differed and was not as clear as previously assumed, where the assumptions was made that the customers would indeed be very knowledgable about BIGs sustainability work, but the results tell another story.
Furthermore the majority of the customers answered that they were more than willing to pay more for a sustainable production,see Figure 5. But some of the comments contradicts those answers that the customers gave. One customer say:
“I am happy to hear that you work with environmental issues, it is very important. Even if that is how I feel I cannot in my work situation choose a more expensive alternative because it is
sustainable. I don’t think your products are more expensive than other suppliers, it could be because I don’t have the necessary information. But if your products should become more expensive than the rival companies I would have to look for another supplier.”.
It almost sounds like the customer was afraid that the price would increase and that this was the reason for BIG to ask these questions, when this was not the case. Others plainly thought that money is still the thing that controls the market: “It says in our companies goal documents that we work with sustainable development. We are tax funded and sadly the reality is that ‘money’ still controls the market, it is a question of budget.”
More questions were asked and one of them was “What makes you do more
environmental friendly purchases?”. Most of the customers answered that they did
purchases based on what information they had, as shown in figure 6, but once again the comments given by the customers say something different: “[It] is management's decision if we should buy more sustainably produced products.”, “Customers’ demand and perceptiveness of our advice [is important]”.
According to the result from question 7 (see figure in appendix p.X) most of the customers did in deed want information from BIG, but a surprising amount of customers (19,4%) did not want information at all. And as the results show in figure 6 the customers do purchases mostly because of the information they have but that doesn’t mean they want to be sent the information from the company. But the customers who did want more information about sustainability, gave advice on where they wanted that information. Apart
from the choices we gave them (Email, Social media, BIGs website, Do not want information), the customers wanted:
•
More information in commercials and on the website, in trailers etc.•
Information on price estimate protocols.•
Information in the magazine.•
Information about how the production is certified.•
How the work looks like (labour unions, payments, child labour etc.).•
Evidence that working with environmental effects still maintains the quality of the product.At the end of the survey the customers were asked to give additional comments and some of them gave tips on what BIG could do in the future. The customers also gave positive feedback on the work already conducted. One customer wanted more clear and visible information on the actual products, saying: “Make your sustainability work more visible. The red plastic cover [on packaging] could be marked with a sticker saying ‘environmental friendly’ or the purple tag on the rubber spline could have a printed sticker as well, so it is more visible when changing image…We meet a lot of people when we sell and rig [the images], and it could have a bigger impact on the staff and customers if they can see that a product is sustainably produced.”
While another customer wanted suggestion on how they could further make their purchases more sustainable: “I would much like to get tips and suggestions on how I could make my purchases more sustainable. For example ‘take this paper instead…or choose this method instead…it is more sustainable and only cost you…’ Best would be if your entire production could be sustainable, so that I can feel safe when doing my purchases no matter what I choose.”
Hence, a summary of the results are that the customers are knowledgeable about sustainability, they want more information and they also feel obligated themselves to do something about environmental issues. Also, BIG’s information flow (regarding their sustainable production) to their customers is sometimes not as frequent as assumed, especially when it comes to their social media channels. Concerning the website, the information regarding BIGs sustainable production seemed to be of relevance to the customer and is possible to find, although not on the front page.
Discussion
The results tells us that the customers knew about sustainability work in the general sense and they were interested in that companies they buy products from work towards a more sustainable production. But when asked about the sustainability work done by BIG, the customers were not as sure of the answer. The reason for this could be that they did not think they had sufficient information to answer the question. The comments given on the question about BIGs sustainability work, showed that the customers indeed were not sure of how they should answer the question and that it might be because they did not think what they knew accounted as sustainability work.
Previous research say that sustainability could be cost efficient and customers might think it is good because they do not want to pay for more than necessary, especially when it comes to sustainability (Barnett et al. 2014). In this survey the answer is somewhat different. According to Figure 5 the customers are more than willing to pay more for a sustainable production, but on the other hand in the comments the customers contradict their original answer and around 1,12 % gave a contradicting comment. Out of those customers some said that if the price becomes too high they will look for other suppliers which confirms previous research when it comes to price.
Then when asked about what makes them purchase more environmental friendly products, almost half said that it was because of information they had been given
information being the key factor. Information was of course very important but other factors were also of interest such as, management decision on what to purchase or customers demands. Seeing that data, it was of no surprise that the customers also wanted more information regarding the sustainability work being conducted at BIG.
The results from the survey were in some cases more surprising in relation to previous research and in some cases they confirmed what we already knew. In early discussions at BIG the assumptions was that customers would be knowledgable about sustainability and might indeed know about BIG’s sustainability work but that they would be less willing to get more involved in what this sustainability work entailed. From the results we can see that not only were they knowledgable about sustainable production and environmental issues from the beginning, but they also wanted to know more and
specifically about the production process.
Based on the results, both from the survey and the data review of BIG's current sustainability communications, some recommendations were made. Because information about sustainable production seemed to be something the customers cared much about this became the focus when compiling the list. BIG says themselves that they have information regarding sustainability on their website and that they give out information on their Facebook page etc., but it is not easy for the customers to find this information on their social media channels. As seen in the results there are still many that are not entirely sure of where this information is or have specific suggestions on what kind of information they want. Taking all this into account a list of suggestions as seen below was made.
1. Magazine - BIG has a magazine that they send out twice a year and through this
magazine they could have more information regarding their environmental and
sustainability work. They can in more detail explain in the magazine about new changes in their sustainable production etc. every time a new edition of the magazine is printed.
2. Pamphlet - Could be distributed to their customers with information regarding
environmental questions, since they have previously done this but with information other than sustainability they could make specific pamphlet regarding their sustainability work.
3. Social media - They could be more active on social media such as Facebook
4. Price estimate - According to the customers they want information regarding
sustainable production when given the price estimate protocol. This could be a good way to give the customers advice on how their next order could be even more environmental friendly and sustainable.
5. Email, newsletters - Information could also be sent out through newsletters or
email informing the customers on improvements on the company's sustainable production.
6. Website - Better placement on the website of the information regarding this topic.
A good thing to do is to make it more clear with colours and since environment and
sustainability usually is connected with green, the colour could be used to enhance where on the website you could get that information. The above suggestions is a framework specified for BIG’s customers but could very well be used by other companies in the large format printing business.
Many of these suggestions could be done simultaneously, where information about new changes and regulations can be collected and summarised and then distributed accordingly. This could be done as many times a year as possible, but to avoid repetition and unnecessary distribution a company could collect information and then distribute it around 2-3 times a year. This depends on what changes and regulations are made and what is most relevant to the customers and if it can affect their purchases.
detailed questions could be asked and some of the answers already given in the survey could be elaborated on.
Also the recommendation to send out more than one reminder should be
considered depending on what the intended outcome is to be for that specific project (Bell 2006). Furthermore, data and information on how many people actually received the survey, should be reviewed in a better way so that answers that need to be removed can be removed without it affecting the rest of the results.
Further work
Since this project focused on one company in the large format printing business, future research could focus on more than one company and company’s in a different business fields. Further research could also focus on making the suggested changes and
investigate if this have an impact on the customers’ knowledgeability of a certain
company’s sustainability work. Follow up questions or interviews could be conducted in similar work in the future to strengthen the results from the survey and give greater detail into what the customers actually think. The critique of the method above should be taken into account when conducting further research so that unnecessary risks can be avoided and so that more data can be collected.
Conclusion
In conclusion, the use of this survey can help companies understand what their customers know about the company's information flow and how this can help them improve their communications with the customers. As the survey showed in this project it was indeed useful in understanding how much the customers knew about the sustainability topic and how much they wanted to be involved in such questions. This could of course be useful in other industries as well and not only in the printing business. It is also important to review how the company informs their customers of their sustainability work today, so that when giving recommended improvements, it is on things that they are not already doing.
Furthermore the study shows that surveys can sometimes give data that are not entirely the same as the comments given by the customers and therefore it is important to compare all sorts of data before coming with conclusions or suggestions.
for BIG to improve their information flow on their different social media and web platforms. They should improve their website, social media channels (Facebook YouTube etc.) and magazine with more information on sustainable production. They could also send out more newsletters, pamphlets and price estimate protocols, with sustainable production as a theme information on them. As we can see the focus is to increase one's presence on social media and online and as research say, it is increasingly important for companies to use their social media channels effectively. In the future other research studies can come up with more conclusion on how companies can further improve their social media
presence and if the changes has an impact on the customers.
Acknowledgment
I would like to thank everyone at Big Image system that helped me during this project. I also want to thank my external supervisor Johanna Schäfer for giving me this opportunity, helping me conduct this study and letting me use BIGs archives. I want to especially thank my supervisor at KTH, Elina Eriksson, for reading through this thesis countless times and helping me make it better. Without your help and support this would not have been
possible.
References
Ambec S., Lanoie P., (2008) Does It Pay to Be Green? A Systematic Overview. Academy of Management Perspectives. 22 (4). p.45-46.
Barla P., (2007) ISO 14001 certification and environmental performance in Quebec’s pulp and paper industry. Journal of Environmental Economics and Management. 53. p.291-306. Barnett M.L., Darnall N., Husted B.W., (2014) Sustainability Strategy in constrained
Economic Times. Long Range Planning. p.1-6.
Bell J., (2006) Introduktion till forskningsmetodik, 4th Ed. Lund: Studentlitteratur.
Bertran M., Mullainathan S., (2011) Do People Mean What They Say? Implications for a Subjective Survey Data. The American Economic Review. 91(2). p.67-72.
Carlson l., Grove S.J., Laczniak R.N., Kangun N., (1996) Does Environmental Advertising Reflect Integrated Marketing Communications?: An Empirical Investigation, Journal of Business Research. 37. p.225-232.
Enroth M., (2006) Developing tools for sustainability management in the graphics arts
Linton J.D., Klassen R., Jayaraman V., (2007) Sustainable supply chains: An introduction, Journal of Operations Management. 25. p.1075-1082.
Rademaker C.A., (2013) Green Media: Exploring Green Media Selection and its Impact on
Communication Effectiveness. Göteborg: Ineko AB.
Reilly A.H., Hynan K.A., (2014) Corporate communication, sustainability and social media: It’s not easy (really) being green, Business Horizons. 57. p.747-758.
Reilly A.H., Weirup A., (2010) Sustainability initiatives, social media activity and
organizational culture: An exploratory study, Journal of Sustainability and Green Business. Signitzer B., Prexl A., (2008) Corporate Sustainability Communications: Aspects of Theory and Professionalization, Journal of Pulic Relations Research. 20 (1). p.1-19.
Webpages
Big Image Systems. (2015) BIGs website. [Online] Available from: http:// www.bigimagesystems.com. [Accessed: 15 Mars 2015]
Big Image Systems. (2015) Environmental Policy.[Online] Available from: http:// www.bigimagesystems.com/big-on-big/environment. [Accessed: 22 April 2015] Big Image Systems. (2015) BIGs Facebook page. Available from: https:// www.facebook.com/bigimage?fref=ts. [Accessed: 22 April 2015]
Appendix
Original Survey Questions in Swedish with Answering Alternatives
1. Hur viktigt är det att den leverantör du väljer för storbildstryck arbetar aktivt med att minska påverkan på miljön?
(Inte alls viktigt)...(Mycket viktigt) 1 2 3 4 5 6
2. Hur viktigt är det att en leverantör av storformat är klimatneutral? (dvs kompenserar för de CO2 utsläpp som verksamheten orsakar)
(Inte alls viktigt)...(Mycket viktigt) 1 2 3 4 5 6
3. Är du beredd att betala mer för en miljövänligare tillverkning? (Inte alls beredd)...(Mycket beredd)
1 2 3 4 5 6
4. Vad får dig att göra mer miljövänliga inköp? (Fler än ett val är möjligt) Information
Erbjudanden
Användbara Tips eller Råd Annat (specificera nedan) [textfält för annat]
5. Kände du till att Big Image arbetar aktivt med miljö och klimatfrågor? Ja Nej Osäker
6. Hur stor påverkan har Big Image miljöarbete för det inköp du gör/gjort eller kommer att göra hos dem?
(Ingen påverkan)...(Stor påverkan) 1 2 3 4 5 6
Epost
Sociala Medier Big Image Hemsida Vill inte få information Annat (Specificera nedan) [Textfält för annat]
8. Finns det något du vill tillägga utöver frågorna ovan? (Ge gärna förslag på hur vi kan förbättra oss)
[Textruta för kommentar]
Original Survey Answers in Swedish on Questions with comment fields.
4. Vad får dig att göra mer miljövänliga inköp? [Annat]
“Kundens krav och lyhördhet för våra råd.”
“En märkning (logo) som man kan använda i marknadsföringen.” “Vi måste alla ta vårt ansvar för att verka för ett mer hållbart samhälle.”
“Se oss som åf, ju lättare och bättre vi kan berätta för våra kunder lättare är det att ta ansvar för miljön.”
“Det finns inskrivet i vårt företags måldokument att jobba för en hållbar utveckling, vi är skattefinansierade. Tyvärr så är verkligheten att ‘pengarna’ fortfarande styr, det är en budgetfråga.”
“Egen miljövänlig certifiering.” “Kundens krav.”
“Inget speciellt.”
“Krav på miljösäkra varor.”
“Att jag kan få så mycket information att jag tror på det hela…” “Krav i nästa led.”
“Ledningens beslut om att köpa miljövänligare produkter.”
“Statens maritima museer är miljöcertifierade i o m det väljer vi helst samarbetspartners som arbetar miljövänligt.”
7. Vill du få information om miljöarbetet på Big Image framöver, i så fall hur? (Fler än ett val är möjligt)
[Annat]
“Imponerande resa Big har genomför och är på väg mot…” “I er tidning.”
“I offerten.”
“Hållbar utveckling är det enda som gäller. Vi måste bara vara fler som jobbar mot det. Tycker att stora bolag följer detta bra idag, små och medelstora företag finns det många som slarvar.”
“Jag har ställt miljökrav i upphandlingar risigare, på textilmaterial (pvc-fritt) mm.” “Jag går helst in på deras hemsida och uppdaterar mig själv. Deras miljöarbete är nu inplanterat i “mitt medvetande”, det kommer att påverka mitt val nästa gång jag vill trycka upp något.”
“Big Magazine”
“Tack för ert engagemang i miljöfrågor”
8. Finns det något du vill tillägga utöver frågorna ovan? (Ge gärna förslag på hur vi kan förbättra oss)
[Kommentarer]
“Jag blir jätteglad av att höra att ni arbetar med miljöfrågor, det är väldigt viktigt. Fastän jag känner så kan jag ändå inte i min roll här på jobbet välja ett dyrare alternativ pga. miljön, tyvärr. Jag upplever dock inte era produkter idag som dyrare än andra leverantörer, det kan dock bero på dålig koll. Men om ni skulle bli mycket dyrare gentemot konkurrenter så kan jag bli tvungen att se mig om efter annan leverantör.”
“Det kan vara bra när man får offert att man får välja olika alternativ. Om miljövänligt fortfarande är dyrare speciellt. OM jag däremot får veta att ni använder giftiga färger osv hade jag valt bort er helt.”
“Vi styrs i huvudsak av ICAs inköpsavdelning för val av leverantör. Så viktigast att de får information etc.”
“Ni är suveräna. Alltid nöjd.”
“Kul och viktigt att ni är aktiva inom detta. ‘Skyltbranschen’ känns väldigt slapp inom miljöområdet och tveksam miljöprestanda får mig ofta att inte förslå kampanjer/projekt, för kunder med seriöst miljöarbete.”
“Jag vill gärna få tips på hur jag kan effektivisera min beställning, både pris och
miljömässigt. Typ; ‘ta detta papper istället…Välj den här metoden istället…det är bättre för miljön och kostar dig bara…’ Bäst vore såklart att ni jobbar miljömässigt med allt och att jag därför kan känna mig trygg med mitt köp oavsett.”
“Hur är fabriker och tillverkning certifierad? Arbetarnas löner? fackföreningar tillåtna? Barnarbete?”
“Mer info i reklamen och hemsidan, trailer osv”
“Jag vet för lite om er för att komma med konstruktiva förslag”
“Vi har tidigare tryckt miljövänligt hos annan leverantör, fast tyvärr fick vi kasta hela produkten eftersom den var av låg kvalitet. Färgen rann av bokstavligen. För mig är det viktigt att miljövänligheten inte gör avkall på produkten, eftersom vi annars måste göra dubbla tryck - vilket i sig inte är miljövänligt alls.”
