Förslag på fortsatt forskning

Eftersom employee advocacy är ett område som hittills är relativt orört inom forskningen vill vi understryka vikten av att ytterligare studier görs inom området. Det bör först och främst nämnas att en mer omfattande studie med samma utgångspunkt som den här studien skulle kunna vara av intresse, eftersom möjligheten att generalisera resultaten då skulle vara större. Det skulle även vara intressant att inkludera andra demografiska variabler än åldern för att se huruvida resultaten skiljer sig åt inom dem. Exempel på sådana variabler är kön och utbildning. En utveckling av forskningen om employee advocacy ur andra intressenters perspektiv skulle även kunna vara gynnsamt för att skapa ett bredare perspektiv inom området. Eftersom den här studien fokuserar på employee advocacy på Facebook är ytterligare ett tänkvärt förslag att studera hur resultaten skulle bli på andra sociala medier. Exempel på sociala medier som skulle kunna vara av intresse är Instagram och Twitter.

Källförteckning

Agresta, S., Bough, B. B. & Miletsky, J. I. (2010). Perspectives on Social Media Marketing. Course Technology/Cengage Learning, Boston.

Ambler, T., Bhattacharya, C. B., Edell, J. & Keller, K. L. (2002). Relating brand and customer perspectives on marketing management. Journal of Service Research : JSR. Vol. 5, No. 1, pp. 13. Arnaboldi, M. & Coget, J-M. (2016). Social media and business: We’ve been asking the wrong question. Organizational Dynamics. Vol. 45, No. 1, pp. 47-54.

Autry Jr, A. J. & Berge, Z. (2011). Digital natives and digital immigrants: getting to know each other. Industrial and Commercial Training. Vol. 43, No. 7, pp. 460-466.

Barry, T. E. & Howard, D. J. (1990). A Review and Critique of The Hierarchy of Effects in Advertising. International Journal of Advertising. Vol. 9, No. 2, pp. 98-111. Refererad i: Wijaya, B. S. (2012). The development of hierarchy of effects model in advertising. International

Research Journal of Business Studies. Vol. 5, No. 1.

Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T.,

Komarova Loureiro, Y. & Solnet, D. (2013). Understanding Generation Y and their use of social media: a review and research agenda. Journal of Service Management. Vol. 24, No. 3, pp. 245-267.

Bryman, A. & Bell, E. (2005). Företagsekonomiska forskningsmetoder, 1 uppl. Liber AB, Malmö.

Buttle, F. A. (1998). Word of mouth: understanding and managing referral marketing. Journal of

Strategic Marketing. Vol. 6, No. 3, pp. 241-254.

Calefato, F., Lanubile, F. & Novielli, N. (2015). The role of social media in affective trust building in customer-supplier realtionships. Electronic Commerce Research. Vol. 15, No. 4, pp. 453-482.

Dennis, C., Merrilees, B., Jayawardhena, C. & Tiu Wright, L. (2009). E-consumer behaviour.

European Journal of Marketing. Vol. 43, No. 9/10, pp. 1121-1139.

Dreher, S. (2014). Social media and the world of work – A strateic approach to employees’ participation in social media. Corporate Communications: An International Journal. Vol. 19, No.

4.

Eriksson, L. T. & Wiedersheim-Paul, F. (2014). Att utreda, forska och rapportera. Liber AB, Stockholm.

Erragcha, N. & Romdhane, R. (2014). Social Networks as Marketing Tools. Journal of Internet

Banking and Commerce. Vol. 19, No. 1, pp. 1-12.

Facebook (2016). Facebook hjälpcenter. URL: https://www.facebook.com/help/. Hämtat 13 april 2016.

Findahl, O. & Davidsson, P. (2015). Svenskarna och Internet. URL:

https://www.iis.se/docs/Svenskarna_och_internet_2015.pdf. Hämtat 6 april 2016.

Frank, J. (2015). From engagement to empowerment – employee advocacy in the social economy. Strategic HR Review. Vol. 14, No. 4, pp. 144.

Grunig, J. E. (2009). Paradigms of global public relations in an age of digitalisation. PRism

Online PR Journal. Vol. 6, No. 2.

Gummesson, E. (1991). Marketing-orientation Revisited: The Crucial Role of the Part-time Marketer. European Journal of Marketing. Vol. 25, No. 2, pp. 60-75.

Gustavsson, B., Hermerén, G. & Pettersson, B. (2011). God forskningssed. Vetenskapsrådets

rapportserie. Rapportnr 1:2005. Vetenskapsrådet, Stockholm.

Harker, M. J. (2004). Lenses and mirrors: the customer perspective on part-time marketers.

Marketing Intelligence & Planning. Vol. 22, No. 6, pp. 663-672.

Hassan, S., Nadzim, S. Z. A. & Shiratuddin, N. (2015). Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences. Vol. 172, pp. 262-269.

Hayes, M., van Stolk-Cooke, K. & Muench, F. (2015). Understanding Facebook use and the psychological affects of use across generations. Computers in Human Behavior. Vol. 49, pp. 507-511.

Heller Baird, C. & Parasnis, G. (2011). From social media to Social CRM. URL:

http://public.dhe.ibm.com/common/ssi/ecm/gb/en/gbe03391usen/GBE03391USEN.PDF Hämtat 21 april 2016.

Hutter, K., Hautz, J., Dennhardt, S. & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of

Product & Brand Management. Vol. 22, No. 5/6, pp. 342-351

Hyllegard, K. H., Ogle, J. P., Yan, R. & Reitz, A. R. (2013). Female consumers' fanning of companies on Facebook: The influence of generational cohort. International Journal of

Electronic Marketing and Retailing. Vol. 5, No. 3, pp. 222-241.

Jahn, B. & Kunz, W. (2012). How to transform consumers into fans of your brand. Journal of

Johnson, M. & Johnson, L. (2010). Generations, Inc. : From Boomers to Linksters - Managing

the Friction Between Generations at Work. AMACOM Books, Saranac Lake, NY.

Kotler, P. (2008). Principles of marketing: European edition, 5.th edn. Financial Times Prentice Hall, Harlow.

Körner, S. & Wahlgren, L. (2012). Praktisk Statistik. Studentlitteratur AB, Lund. Körner, S. & Wahlgren, L. (2014). Statistisk Dataanalys. Studentlitteratur AB, Lund.

Lavidge, R. J. & Steiner, G. A. (1961). A Model for Predictive Measurements of Advertising Effectiveness. Journal of Marketing. Vol. 25, No. 6, pp. 59-62.

London, M. (2010). Understanding social advocacy - An integrative model of motivation,

strategy, and persistence in support of corporate social responsibility and social entrepreneurship.

Journal of Management Development. Vol. 29, No. 3, pp. 224-245.

McAndrew, F. T. & Jeong, H. S. (2012). Who does what on Facebook? Age, sex, and

relationship status as predictors of Facebook use. Computers in Human Behavior. Vol. 28, No. 6, pp. 2359-2365.

Men, L. R. (2014). Why Leadership Matters to Internal Communication: Linking

Transformational Leadership, Symmetrical Communication, and Employee Outcomes. Journal of

Public Relations Research. Vol. 26, No. 3, pp. 256-279.

Men, L. R. & Stacks, D. W. (2013). The impact of leadership style and employee empowerment on perceived organizational reputation. Journal of Communication Management. Vol. 17, No. 2, pp. 171-192.

Mitu, B. & Vega, D. O. C. (2014). Consumer’s Participation on Brand Pages on Facebook.

Management Dynamics in the Knowledge Economy. Vol. 2, No. 1, pp. 87-106.

Moore, M. (2012). Interactive media usage among millennial consumers. Journal of Consumer

Marketing. Vol. 29, No. 6, pp. 436-444.

Muntinga, D. G., Moorman, M. & Smit, E. G. (2011). Introducing COBRAs. International

Journal of Advertising. Vol. 30, No. 1, pp. 13-46.

Myers, C. & Hamilton, J. F. (2014). Social Media as Primary Source: The narrativization of twenty-first-century social movements. Media History. Vol. 20, No. 4, pp. 431-444.

Nielsen (2015). Global Trust in Advertising Report. URL:

http://www.nielsen.com/eu/en/insights/reports/2015/global-trust-in-advertising-2015.html. Hämtat 9 april 2016.

Osatuyi, B. (2013). Information sharing on social media sites. Computers in Human Behavior. Vol. 29, No. 6, pp. 2622.

Ozimek, P. & Bierhoff, H. (2016). Facebook use depending on age: The influence of social comparisons. Computers in Human Behavior. Vol. 61, pp. 271-279.

Palazon, M., Sicilia, M. & Lopez, M. (2015). The influence of “Facebook friends” on the

intention to join brand pages. Journal of Product & Brand Management. Vol. 24, No. 6, pp. 580-595.

Pelletier, M. J. & Blakeney Horky, A. (2015). Exploring the Facebook Like: a product and service perspective. Journal of Research in Interactive Marketing. Vol. 9, No. 4, pp. 337-354. Pempek, T. A., Yermolayeva, Y. A. & Calvert, S. L. (2009). College students' social networking experiences on Facebook. Journal of Applied Developmental Psychology. Vol. 30, No. 3, pp. 227-238.

Phua, J. & Ahn, S. J. (2014). Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘l

ikes’ on consumers' brand outcomes. Journal of Marketing Communications. pp. 1-16.

Prensky, M. (2001). Digital Natives, Digital Immigrants. On the Horizon. Vol. 9, No. 5, pp. 1-6. Ramsey, R. P., Marshall, G. W., Johnston, M. W. & Deeter-Schmelz, D. R. (2007). Ethical Ideologies and Older Consumer Perceptions of Unethical Sales Tactics. Journal of Business

Ethics. Vol. 70, No. 2, pp. 191-207.

Rienecker, L. & Stray Jørgensen, P. (2014). Att skriva en bra uppsats. Liber AB, Stockholm. Savar, A. (2013). Content to Commerce: Engaging Consumers Across Paid, Owned and Earned

Channels. John Wiley & Sons Inc, US.

SCB (2015). Företagens användning av it 2015. URL:

https://www.iis.se/docs/itanvandning_2015.pdf. Hämtad 8 april 2016.

Schulze, C., Schöler, L. & Skiera, B. (2015). Customizing Social Media Marketing. MIT Slogan

Managemnet Review. Vol. 56, No. 2.

Sprout Social (2016). What Is Employee Advocacy & How Does It Really Work? URL: https://getbambu.com/blog/what-is-employee-advocacy/

Hämtat 21 april 2016.

Stephen, A. T. & Galak, J. (2012). The effects of traditional and social earned media on sales: A study of a microlending marketplace. Journal of Marketing Research. Vol. 49, No. 5, pp. 624-639.

Su, N., Reynolds, D. & Sun, B. (2015). How to make your Facebook posts attractive.

International Journal of Contemporary Hospitality Management. Vol. 27, No. 8, pp. 1772-1790.

Urban, G. L. (2005). Customer Advocacy: A New Era in Marketing? Journal of Public Policy &

Marketing. Vol. 24, No. 1, pp. 155-159.

Wallace, E., Buil, I. & de Chernatony, L. (2012). Facebook “friendship” and brand advocacy.

Journal of Brand Management, Vol. 20 No. 2, pp. 128-146. Refererad i: Kabadayi, K. & Price,

K. (2014). Consumer – brand engagement on Facebook: liking and commenting behaviors.

Journal of Research in Interactive Marketing. Vol. 8, No. 3, pp. 203-223

Walz, A. M. & Celuch, K. G. (2010). The Effect of Retailer Communication on Customer Advocacy: The Moderating Role of Trust. Journal of Consumer Satisfaction, Dissatisfaction &

Complaining Behavior. Vol. 23, pp. 95–110.

Wang, Q., Myers, M. D. & Sundaram, D. (2013). Digital Natives and Digital Immigrants: Towards a Model of Digital Fluency. Business & Information Systems Engineering. Vol. 5, No. 6, pp. 409-419.

Wei, M., Fischer, E. & Main, K. J. (2008). An Examination of the Effects of Activating

Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing. Journal

of Public Policy & Marketing. Vol. 27, No. 1, pp. 34-44.

Williams, K. C. & Page, R. A. (2011). Marketing to the Generations. Journal of Behavioral

Studies in Business. Vol. 3, pp. 1.

Wollan, R., Smith, N. & Zhou, C. (2010). The Social Media Management Handbook Everything

You Need To Know To Get Social Media Working In Your Business, 1st edn. John Wiley & Sons

Inc, US.

Yeh, Y. (2014). Exploring the impacts of employee advocacy on job satisfaction and

organizational commitment: Case of Taiwanese airlines. Journal of Air Transport Management. Vol. 36, pp. 94-100.