6. Värdering
8.3 Förslag på fortsatta studier
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Referenser
;gkdaV( G %.,-0&* Interaktionsdesign och UX* Oeea* -6-* FjcY6 MijYZcia^iiZgVijg ;<*
<ZccZii( L* %.,-1& CcY^k^YjVa X]VgVXiZg^hi^Xh VcY i]Z VgdjhVa d[ b^mZY Zbdi^dch6 XdchZfjZcXZh [dg i]Z Z[[ZXi^kZcZhh d[ X]Vg^in [jcYgV^h^c¥ VYkZgi^hZbZcih* International Journal of Nonpro-
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<Zg¥higvb( <* %.,,5&* Effektiv visuell kommunikation* Oeea* 3* MidX`]dab6 =Vgahhdc <d`[vgaV¥* <da^c( O $ ?cZWd¥( ? %.,-0&* LVeedgi GngdgcV6 pah`V siZgVckrcYc^c¥* ]iie6++bngdgcV*hZ+le) XdciZci+jeadVYh+gVeedgiU#=/#;0ah`V)#=/#;1iZgVck#=/#;0cYc^c¥*eY[ S.,-2),/),/T <gnbVc( ;* %.,,.&* Samhällsvetenskapliga metoder* Oeea* -* GVabv6 F^WZg Z`dcdb^*
=gZhlZaa( Dd]c Q* %.,-0&* Research design: qualitative, quantitative, and mixed methods approaches* 0i] ZY* %^ciZgcVi^dcVa hijYZci ZY^i^dc&* Fdh ;c¥ZaZh( =Va^[*6 M;A?
>Zcc^hYdiiZg( ?* $ ;mZcWgVci( ?* %.,,4&* Storytelling: ett effektivt marknadsföringsgrepp* Oeea* -* GVabv6 F^WZg
?c¥kVaa( G %.,,3&* NZmi^a^Zg bZY Zii hbjih^¥i [vg\jiZi* LVeedgi -3* MlZYlViX]* ]iie6++lll* hlZYlViX]*dg¥+hk+gVeedgiZg+iZmi^a^cYjhig^c)dghV`Vg)hidgV)b^a_dh`VYdg S.,-2),/),/T
Aj^di( >* $ Ldjm( >* %.,-,&* ; hZXdcY)]VcY h]deeZgh~ bdi^kVi^dc hXVaZ6 ;ciZXZYZcih( XdchZ) fjZcXZh( VcY ^bea^XVi^dch [dg gZiV^aZgh* Journal of Retailing* Pda* 4( ^hh* 0( ee* /11)/3-* ]iie6++ lll*hX^ZcXZY^gZXi*Xdb+hX^ZcXZ+Vgi^XaZ+e^^+M,,..0/15-,,,,2-4 S.,-2),/)-1T
CYZZaa MZXdcY BVcY %.,-2&* Ib dhh* ]iie6++lll*^YZZaahZXdcY]VcY*hZ+eV¥Z+-+ S.,-2),/),/T EdchjbZcikZg`Zi %.,-0&* EdchjbZci ^ Wji^` z hs h]deeVg k^ adhh* ]iie6++lll*`dchjbZcikZg`Zi* hZ+AadWVa+EdchjbZcikZg`Zi*hZ+<Zhi#=/#;0aaV#.,dX]#.,aVYYV#.,cZg+gVeedgiZg+.,-0+ LVeedgi).,-0)/)EdchjbZci^Wji^`)`dk*eY[ S.,-2),/),/T
EdWaVcX`( B* %.,,/&* Typografi, bild och grafisk design* Oeea* .* Dnkrah`nar6 AjbbZgjh Jg^ci^c¥ F^c`ve^c¥h MiVYhb^hh^dc %.,-2V&* Psg dg¥Vc^hVi^dc* ]iie6++lll*a^c`de^c¥hhiVYhb^hh^dc*hZ+kVg) dg¥Vc^hVi^dc S.,-2),/),-T
F^c`ve^c¥h MiVYhb^hh^dc %.,-2W&* Ib dhh* ]iie6++lll*a^c`de^c¥hhiVYhb^hh^dc*hZ+db)dhh S.,-2) ,/),-T
F^c`ve^c¥h MiVYhb^hh^dc %.,-2X&* PVY rg Zc hiVYhb^hh^dc:* ]iie6++lll*a^c`de^c¥hhiVYhb^hh^dc* hZ+kVY)VZg)Zc)hiVYhb^hh^dc S.,-2),/),-T
F^c`ve^c¥h MiVYhb^hh^dc %.,-2Y&* F^c`ve^c¥h MiVYhb^hh^dc* ]iie6++lll*a^c`de^c¥hhiVYhb^hh^dc* hZ+]Zb S.,-2),/),-T
F^c`ve^c¥h MiVYhb^hh^dc %.,-2Z&* MiVYhb^hh^dcZch hZXdcY ]VcY* ]iie6++lll*a^c`de^c¥hhiVYh) b^hh^dc*hZ+hZXdcY)]VcY S.,-2),/),-T
Fjeidc( ?* $ J]^aa^eh( D*=* %.,,4&* Graphic Design the New Basics* HZl Rdg`6 Jg^cXZidc ;gX]^iZX) ijgVa JgZhh
Fvl¥gZc( D* %.,-1&* N^aa Zc YZh^¥chijYZci hdb h`V ¥vgV ZmVbZchVgWZiZ es `VcY^YVic^ks* EdbeZc) Y^jb( F^c`ve^c¥ jc^kZgh^iZi* ]iie6++_dcVh*adl¥gZc*^c[d+GViZg^Va+`VcYUYZh^¥cU`dbeZcY^jb*eY[ S.,-2),1).3T
GZgX]Vci( ;*( @dgY( D* <* VcY MVg¥ZVci( ;* %.,-,& =]Vg^iVWaZ dg¥Vc^oVi^dch~ hidgniZaa^c¥ ^c\jZcXZ dc Ydcdgh~ Zbdi^dch VcY ^ciZci^dch* Journal of Business Research* Pda* 2/( ^hh* 3( ee* 310)32.* ]iie6++lll*hX^ZcXZY^gZXi*Xdb+hX^ZcXZ+Vgi^XaZ+e^^+M,-04.52/,5,,-3,.
HVijgksgYhkZg`Zi* %.,-2V&* BsaaWVg `dchjbi^dc dX] egdYj`i^dc* ]iie6++lll*cVijgkVgYhkZg`Zi* hZ+G^a_dVgWZiZ)^)hVb]VaaZi+G^a_dVgWZiZ)^)MkZg^¥Z+OeeYZaVi)Z[iZg)dbgVYZ+Edchjbi^dc)dX]) egdYj`i^dc+ S.,-2),/),/T
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Journal Of Marketing Management* Pda* ..( ^hh* 3+4( ee* 23/)250* ]iie6++lll*iVcY[dca^cZ*Xdb+
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H^ZahZc( >* %.,,/&* Idéer: kreativa verktyg och metoder för idé- och konceptutveckling* PrgcVbd6 ;gZcV ^ hVbVgWZiZ bZY ;AC
Iahhdc( C* %.,--&* Sprid idén! Strategisk kommunikation för idéburna organisationer* Oeea* -6-* GVabv6 F^WZg
JViidc( G* K* %.,-1&* Qualitative Research & Evaluation Methods* Oeea* 0* FdcYdc6 MV¥Z JjWa^XV) i^dch( CcX*
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tional Review on Public and Nonprofit Marketing* Pda 1( ^hh -* ee* 1/)25* ]iie6++a^c`*heg^c¥Zg*Xdb+ Vgi^XaZ+-,*-,,3+h-..,4),,4),,,3)0"eV¥Z)- S.,-2),/)-1T
L^`h[vgZc^c¥Zc MkZg^¥Zh MiVYhb^hh^dcZg %.,-2&* MkZg^¥Zh MiVYhb^hh^dcZg* ]iie6++lll*hkZg^¥Zh) hiVYhb^hh^dcZg*hZ+db)g^`h[dgZc^c¥Zc+ S.,-2),/),-T
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