Förslag till framtida forskning

Fler resurser i form av tid och geografisk placering kan möjliggöra en kvantitativ ansats och därmed ett mer generaliserbart resultat. Att undersöka en annan kategori av bloggar är även det ett förslag till framtida forskning. Politikerbloggar och musikbloggar skulle kunna vara intressanta kategorier för att få veta om det bara är modebloggar som påverkar sina läsare eller om andra bloggar också påverkar. Marknadsföring i bloggar är ytterligare en aspekt som vi själva skulle analyserat djupare, men tyvärr räckte inte tiden till, samtidigt som vår uppsats hade blivit för spretig.

Vi är övertygade av om att det kommer att forskas mer om hur bloggare påverkar sina läsare, då ämnet är högaktuellt, vi har hittills bara skrapat på ytan.

Referenslista

Aaker, J.L.(1997). Dimensions of brand personality.Journal of marketing research.Vol. 34, pp347 -356.

Agarwal, N., Liu, H., & Tang, L.(2008). Identifying the influential bloggers in a community. WSDM’08.Vol 11(12), pp 209-217.

Albrecht, S. (2006), Whose voice is heard in online deliberation? A study of participation and representation in political debates on the internet.Information, Communication and

Society. Vol. 9(1), pp. 62-82.

Banning, S.,&Trammell, K. D. (2006).Revisiting the issue of blog credibility: A

national survey. Paper presented at the annual conference at the Association for Education in Journalism & Mass Communication, San Francisco, CA.

Barnard, M. (2002). Fashion as Communication, 2nd ed., Routledge, New York, NY. Bickart, B & Schindler, R.M. (2001). Internet forums as influential sources of consumer behavior.Journal of interactive marketing, vol. 15, Pp. 31-41.

Bhatt, J. (2005) Blogging as a tool: Innovative approaches to information access”, Library hi tech news.vol 9, pp 28-32

Bloggportalen.se: http://bloggportalen.aftonbladet.se/BlogPortal/view/Home(Hämtad 2011 -03-27) Brannon, E.L. (2005), Fashion Forecasting, 2nd ed., Fairchild, New York, NY

Chen, C.C., Hernon, P. (1982). Information seeking assessing and anticipating user needs. Neal-schumanpublicers: New York.

Cheong, H.J, & Morrison, M. (2008).Consumers reliance on product information and recommendations found in UGC.Journal of interactive advertising. Vol. 8, pp. 38-49. Cho, S. & Huh, J. (2010).Content analysis of corporateblogs as a relationship management tool.Corporate Communications: An International Journal, vol. 12 (1), pp. 30-48.

Constantinides, E. & Fountain, S.J. (2008).Web 2.0: conceptual foundations and marketing issues.Journal of Direct, Data, and Digital Marketing Practice. Vol. 9(3), pp. 231-44. Corcoran, A, Marsden, P, Röthlingshöfer, B &Zorbach, T, ”Blog Marketing”, Connected Marketing,

Corey, L. G. (1971). People Who Claim to be Opinion Leaders: Identifying Their Characteristics by Self-report. Journal of Marketing,Vol 35, 48-53.

Cothrel, J.P. (2000).Measuring the success of an online community.Strategy & Leadership.Vol. 28(2), pp. 17-21.

Cova, B. (1997).Community and consumption: towards a definition of the „linking value‟ of product or services.European Journal of Marketing. Vol. 31(3/4), pp. 297-316.

Cova, B. &Cova, V. (2002).Tribal marketing: the tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing.Vol. 36(5/6), pp. 595-620.

Davidson, B &Patel, P (2003). Forsknings metodikens grunder. Lund: Studentlitteratur Doyle. P.,& Stern, P. (2006).Marketing management and strategy.London:Prentice hall. Dutta-Bergman, M.J. (2006).The antecedents of community-oriented internet use: community participation and community satisfaction. Journal of Computer-mediated Communication. Vol. 11, pp. 97-113.

Findahl, O. 2010, ”Svenskarna och Internet 2010”, .SE, Sverige

Fong, J., & Burton, S. (2006).Electronic word of mouth: a comparison of stated and revealdes behavior on electronic discussion boards. Journal of interactive advertising, Vol. 6(2), pp. 53-62.

Gao, A. (2008). Who are the Influentials in Virtual Community? Opinion Leaders among Participants in Bulletin Board Systems.School of Journalism and Communication.Maj 2008. Goldsmith, R & Horowitz, D. (2006).Measuring motivations for online opinion seeking”, Journal of interactive advertising.vol: 6,. Pp: 3-14

Gruen, T,.Osmonbekov, T, &Czaplewski, A. (2005) e-Wom: The impact of customer online know-how exchange on customer value an loyalty.Journal of business research,. Vol: 59,.Pp: 449-456.

Grönli, T.M &Ghinea, G. (2010).“Three-dimensional context-aware tailoring of information”, Online Information revive, Vol. 34(6), pp 896- 906

Gunter, B., Campbell, V., Touri. M. & Gibson, R.(2009). Blogs, News and Credibility.Aslib Proceedings: New Information Perspectives.Vol. 61(2), pp. 185-204

Herring, S., Scheidt, L., Bonus, S. & Wright, E. (2004).Bridging the gap: a genre analysis of weblogs. Paper presented at the 37th Annual HICSS Conference, Big Island, HI.

Huffaker, D.,& Calvert, S. (2006). Gender, Identity, and Language Use in Teenage Blogs.Journal of Computer-Mediated Communication.Vol 10(2).

Jacobsen, D.I. (2002). Vad hur och varför - om metodval i företagsekonomi och andra samhällsvetenskapliga ämnen. Lund: Studentlitteratur

Jennings, R. (2007). European Online Marketing Tops e16 Billion in 2012, Forrester Research, Cambridge, MA, available at: www.forrester.com/Research/PDF/0,44739,00.pdf (accessed20 May 2009).

Johnson, T.J. & Kaye, B.K. (2004).Wag the blog: how reliance on traditional media and the internet influence credibility perceptions of weblogs among blog users. Journalism & Mass Communication Quarterly. Vol. 81, pp. 622-42.

Johnson, T.J., Kaye, B.K., Bichard, S.L. & Wong, W.J. (2008). Every blog has its day: politically-interested internet users‟ perceptions of blog credibility.Journal of Computer-Mediated Communication. Vol. 13, pp. 100-22.

Karakaya, F., &Garnim-Barnes, N. (2010).Impact of online reviews of customer care

experience on brand or company selection.Journal of consumer marketing.Vol 27(5), pp 447-547.

Katz, E. &Lazarsfeld, F. P. (1955).Personal Influence. New York: The Free Press. Kelleher, T. & Miller, B. (2006).Organizational blogs and the human voice: relational strategies and relational outcomes.Journal of Computer-mediated Communication. Vol. 11

Kent, M. (2008).Critical analysis of blogging in public relations.Public Relations Review, Vol. 34(1), pp. 32-40.

Kirby, Justin & Marsden, Paul (red.), Oxford: Butterworth-Heinemann 2006 Kotler, P., Armstrong, G., Wong. V., &Saunders, J. (2008).Principles of marketing.London:Prentice Hall

Kumar, V. &Venkatesan, R. (2005).Who are the multichannel shoppers and how do they perform? Correlates of multichannel shopping behavior.Journal of Interactive Marketing. Vol. 19(2), pp. 44-62.

Lee, M.K.O., Lim, C.K.H. &Sia, C.L. (2006), Understanding customer knowledge sharing in web-based discussion boards, Internet Research, Vol. 16, pp. 1066-2243.

Lenhart, A. & Fox, S. (2006). Bloggers: a portrait of the internet´s new storytellers. Pew internet & American Lifeproject.

Lu, H.P. & Lee, M.R. (2010).Demographic differences and the antecedents of blog stickiness.Online Information Review, Vol. 34(1), pp. 21-38

Lyons, B., & Henderson, K. (2005). Opinion Leadership in A Computer-mediated Environment.Journal of Consumer Behavior, 4(5), 319-329.

Marlow, C.A.(2006). Investment and attention in the weblog community.American Association for Artificial Intelligence

Marken, G.A. (2005). To blog or not to blog.That is the question?Public Relations Quarterly.Vol. 50(3), pp. 31-3.

Marlow, C. (2004).Audience, structure and authority in the weblog community.Paper presented at the International Communication Association Conference, New Orleans, LA.

Melin, F. (1999). Varumärkesstrategi – om konsten att utveckla starka varumärken. Kristianstad: Liber AB

Miller, K.D., Fabian, F. & Lin, S.J. (2009).Strategies for online communities.Strategic Management Journal. Vol. 30(3), pp. 305-22.

Miura, A. & Yamashita, K. (2007).Psychological and social influences on blog writing: an online survey of blog authors in Japan.Journal of Computer-mediated Communication.Vol. 12, pp. 1452-71.

Mooney, K. & Rollins, N. (2008), The Open Brand: When Push Comes to Pull in a Web-made World, New Riders, Thousand Oaks, CA.

Muggleton, D. (2002). Inside Subculture: The Postmodern Meaning of Style (Dress Body, Culture),Berg, Oxford.

Nelson, M. (2006).The blog phenomenon and the book publishing industry.Publishing Research Quarterly. Summer, pp. 3-26.

Ojala, M. (2005).Blogging:For knowledge sharing, management and dissemination.Business Information Review.vol.22(4) ,pp 269-276.

Palmer, A, & Koenig- Lewis, N. (2009).An experiental, social, network-based approach to direct marketing.Direct marketing: An international journal, vol. 3, pp. 162-176.

Park, B,.Ahn, S,.&Kim, H. (2010).Blogging: mediating impacts of flow on motivational behavior. Journal of research in interactive marketing.Vol. 4.Pp 6-29.

Porter, L,.Sweetser, K, & Chung, D. (2009). The blogosphere and public relations

Investigating practitioners‟ roles and blog use.Journal of communication management, vol. 13(3), pp. 250-267.

Rickman, T.A. & Cosenza R.M., (2007). The changing digital dynamics of multichannel marketingThe feasibility of the weblog: text miningapproach for fast fashion trending. Journal of fashion marketing.vol. 11(4), pp. 604-621.

Rogers, E. & M. Allbritton (1995), Interactive Communication Technologies in Business Organizations.The Journal of Business Communication.32(2),pp 177-195.

Rogers, E. M. (2003). Diffusion of Innovations.Fifth Edition .Simon & Schuster: New York. Rosen, D.L., &Olshavsky, R.C. (1987).The dual role of information social influence:

implications for marketing management. Journal of business research, vol. 15, pp. 123-144. Saunders.M, Lewis, P., &Thornhill, A. (2009).Research methods for business

students.London: Prentice Hall

Savolainen, R. (2008). Source preferences in the context of seeking problem-specific information.Information Processing &Managemen.Vol 44(1), pp 274-293.

Sirgy, M.J. (1982). Self-Concept in Consumer Behavior: A Critical Review. Journal of Consumer Research, vol. 9, pp. 287 – 301.

Solomon, M. (2006). Consumer Behavior: Buying, Having and Being, Pearson Education, UpperSaddle River, NJ.

Steffes, E.M. & Burgee, L. (2009).Social ties and online word of mouth.Internet Research, Vol. 19(1), pp. 42-59.

Trammell, K.D, &Keshelashvili, A. (2005),Examining the new influencers: a

self-presentation study of A-list blogs. Journalism & Mass Communication Quarterly. Vol. 82, pp. 968-82.

Trusov, M., Bucklin, R, &Pauwels, K,.(2009).Effects of word of mouth versus traditional marketing: Findings from an internet social networking site.Journal of marketing, vol:73, pp 90-102.

Wang, T-L.(2009). A comparative study of campaign blogs and websites.Online information review.Vol 35(2), pp 229-249.

Zhu, J,.&Tan, B. (2007). Effectiveness of Blog Advertising: Impact of Communicator Expertise, Advertising Intent, and Product Involvement. International Conference on Information Systems.

Bilaga 1

Intervjufrågor till Hans Namn:

Titel: Ålder: Bakgrund:

Berätta om ditt förhållande till sociala medier:

Finns det någon skillnad i hur vi i Sverige använder de sociala medier som finns i förhållande till samma medier i andra länder?

Finns det många opinionsbildare på sociala nätverk?

Är det någon skillnad på svenskt bloggbeteende och bloggbeteende utomlands? Vilka är de mest framgångsrika bloggarna Sverige?

Kan du definiera den typiska svenska bloggaren? Finns det pengar att tjäna i bloggvärlden i Sverige?

Bilaga 2

Intervjufrågor till bloggläsare Kan du berätta om dig själv? Vad har du för relation till bloggar?

Vad på bloggar är det som fångar din uppmärksamhet? Känner du att du någon gång påverkats av en blogg? Har du reagerat känslomässigt på ett blogginlägg? Har din livsstil någon gång influerats av en blogg?

Har du någon gång köpt något efter att ha läst om det på en blogg? Känner du att ditt köpbeteende har förändrats på grund av bloggar? Kan någonting påverka ditt besök på bloggen?

Bilaga 3

Intervjufrågor till Diana Name:

Tell us about yourself:

What is your relation to blogs?

How do you get your readers attention? Do you feel like you are a role model?

Do you feel like you have created strong feelings trough your blog? Has your life style changed sense you started blogging?

Have you effected anyone to make a buying decision after reading your blog? Has your buying behavior changed sense you started blogging?