Förslag på framtida forskning

Forskningen som undersöker relationen mellan kombinerat affärsstrategiskt fokus och ekonomistyrning är begränsad och för att stärka resultaten av denna studie efterfrågas mer empirisk forskning i ämnet. Målet med denna studie var att identifiera och utveckla nya infallsvinklar i ämnet, en kvantitativ studie av de fem teoretiska förväntningarna skulle således undersöka allmängiltigheten i studiens slutsats. Att studien beskrev innovationsprocessen i retrospektiv kan ha påverkat resultatet och således efterfrågas longitudinella studier av hela innovationsprocesser, där intervjuer kompletteras med observationer för att skapa ytterligare förståelse och hitta fler faktorer som förklarar den undersökta problematiken. Studieobjektets storlek och mognad kan ha haft betydelse för aktuella resultat. Bransch, geografiska skillnader, i form av miljörelaterade faktorer såsom konkurrens och områdesspecifika regleringar, samt organisationsrelaterade faktorer såsom kultur och struktur är också faktorer som kan ha påverkat utfallet. Således finns en stor efterfrågan på framtida empiriska studier i varierande organisatoriska klimat för att skapa djupare insikt kring indirekta och direkta styrmedels kompletterande inverkan på innovation hos kostnadsledare. Studien uppmärksammar betydelsen av att samtliga funktioner förstår hur den individuella rollen relaterar till innovationsprocessen som helhet. Därför finns avslutningsvis ett intresse för att studera ledningens roll under innovationsprocessen, och hur friktioner mellan funktioner motverkas genom samordning av organisationens styrformer.

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