Förslag till framtida forskning

Mot bakgrund av att denna studie är gjord ur ett företagsperspektiv, i kombination med att effektiviteten i de gröna märkningarna till stor utsträckning är beroende av konsumenten, då det är denne som fattar det slutgiltiga konsumtionsbeslutet, föreslår vi att framtida forskning främst görs ur ett konsumentperspektiv inom den aktuella branschen, men även inom andra branscher utanför dagligvaruhandeln. Framtida studier kan med fördel fokuseras på konsumenters uppfattning gällande tillförlitlighet kopplad till egna och certifierade gröna märkningar, och den vikt konsumenten lägger vid dessa kopplad till sin konsumtion. Av särskilt stort intresse skulle vara att ur konsumentperspektiv undersöka om de egna gröna märkningarna kan tillskrivas lika stort värde i förhållande till de certifierade som framkommit av vår studie.

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Intervjupersoner

Företagsrepresentanter

● Åsa Portnoff Sundström, “Hållbarhetschef”, Clas Ohlson AB.

Telefonintervju 2017.12.14. Kl: 14.00-14.45.

● Stefan Alcén, Creative Director Marketing Communications, Clas Ohlson AB, Insjön.

Personlig intervju 2017.12.08. Kl:09.00-09.40 i Insjön..

● Anna Wastring, Hållbarhetsutvecklare, Åhléns, Stockholm.

Telefonintervju 2017.12.08. Kl: 14.00-14.45.

● Nicolina Beckman, butikschef på Lagerhaus i Kalmar.

Personlig intervju 2017.12.06. Kl:10.20-10.45 i Kalmar.

Experter

● Michael Forssén. Nuvarande säljare och inredare på The Home Company.

Personlig intervju 2017.12.05. Kl:11.00-11.45 i Karlskrona.

● Katarina Skantze. Nuvarande marknadschef på Karlskrona Lampfabrik.

Personlig intervju 2017.12.05. Kl:14.30-15.00 i Karlskrona.

● Johnny Gylling. Nuvarande ägare av Good Enterprises, GE99.

Personlig intervju 2017.12.08. Kl:11.00-11.40 i Karlskrona.

● Maria Collin. Nuvarande “Global Sustainability Manager”, Elekta, Stockholm (2017-nuv.)

Telefon intervju 2017.12.07. Kl: 13.30-14.15.

● Karoline Lind. Nuvarande e-handelschef på Bonnier magazines.

Telefonintervju 2017.12.08. Kl: 16.00-16.30

● Lisa Holmgren, expert inom CSR. Nuvarande egen företagare.

Personlig intervju 2017.12.11. Kl: 10.30-11.10 i Leksand.

Bilagor