För att möjliggöra en tydligare generalisering skulle framtida forskning inom ämnet kunna bestå av en mer omfattande studie i form av större antal respondenter. Vidare skulle studien kunna genomföras på såväl andra som fler orter runt om i landet.
En annan rekommendation för framtida studier är att undersöka hur existerande tribal marknadsföring påverkar sammankopplingsvärdet till produkter samt vad den har för påverkan på konsumenters attityder. På så sätt skulle det kunna ytterligare stärka eller dementera Covas (1997) påstående att framtidens marknadsföring är den tribala marknadsföringen.
Avslutningsvis skulle framtida studier förslagsvis kunna ta reda på vilka som tillhör en tribe med hjälp av segmentering för att sedan intervjua dessa personer djupare. Genom
- 46 -
djupare intervjuer skulle respondenterna kunna tillfrågas om de anser sig tillhöra en tribe och i så fall varför. Allt för att mer ingående kunna tydliggöra vilka kriterier som definierar en tribe och dess sammankopplingsvärden.
- 47 -
8 Källförteckning
8848 Altitude (u.å). The story. http://www.8848altitude.se/?page_id=4995 [2013-04- 26].
Aaker, J. & Fournier, S. (1995). A Brand as a Character, A Partner and a Person: Three Perspectives on the Question of Brand Personality. Advances in Consumer Research, 22(1), ss. 391-395.
Ajzen, I. & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological Bulletin 84(5), ss. 888-918.
Allik, J. (2011). National differences in personality Personality and Individual
Differences, 53, ss. 114-117.
Alvesson, M. & Sköldberg, K. (2008). Tolkning och reflektion, vetenskaps filosofi och
kvalitativ metod. 2. uppl., Lund: Studentlitteratur.
Barron, J. & Hollingshead, J. (2002). Making segmentation work. Marketing
Management, 11(1), ss. 24-28.
Barry, J. & Weinstein, A. (2009). Business psychographics revisited: from segmentation theory to successful marketing practice. Journal of Marketing Management, 25(3-4), 315-340.
Byoungho, J. & Junghwa, S. (2013). Indian consumers: are they the same across regions. International Journal of Emergin Markets, 8(1), ss. 7-23.
Canniford, R. (2011). How to manage consumer tribes. Journal of Strategic Marketing, 19(7), ss. 591-606.
Clark, T. (1990). International marketing and national character: A review and proposal for an integrative theory. Journal of Marketing, 54(4), ss. 66.
Cleveland, M., Papadopoulos, N. & Laroche, M. (2011). Identity, demographics, and consumer behaviors: International market segmentation across product categories.
International Marketing Review, 28(3), ss. 244-266.
Cova, B. (1997). Community and consumption towards a definition of the "linking value" of product or services. European Journal of Marketing, 31(3), ss. 297-316. Cova, B. & Cova, V. (2002). Tribal marketing: The tribalisation of society and its impact on the conduct of marketing. European Journal of Marketing, 36(5), ss. 595- 620.
Cova, B. & Pace, S. (2006). Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”. European Journal of
- 48 -
Craig, C.S. & Douglas, S.P. (2006). Beyond national culture: implications of cultural dynamics for consumer research. International Marketing Review, 23(3), ss. 322-342. De Chernatony, L. & Riley, F.D.O. (1998). Modeling the components of the brand.
European Journal of Marketing, 32(11-12), ss. 1074-1083.
Demby, E.H. (1989). Psychographics Revisited: The Birth Of A Technique. Marketing
News, 23(1), ss. 21.
Dinauer, D. L. & Fink, L. E. (2005). Interattitude Structure and Attitude Dynamics. A Comparison of the Hierarchical and Galileo Spatial-Linkage Models. Human
Communication Research, 31(1), ss. 1-32.
Evans, M., Jamal, A. & Foxall, G. (2008). Konsumentbeteende. Malmö: Liber.
Fang, L., Jianyao, L., Dick, M. & Soh, H. (2012). Self-congruity, brand attitude, and brand loyalty: a study on luxuary brands. European Journal of Marketing, 46(7-8), ss. 922-927.
Fishbein, M. (1963). An investegation of the relationships between beliefs about an object and the attitude toward that object. Human Relations, 16, ss. 233-239.
Fishbein, M. & Raven, H. B. (1962). The AB Scales: An operational Definition of Belief and Attitude. Human Relations February, 15(1), ss. 35-44.
Glasner, B.J. & Struss, A.L. (1967). The discovery of grounded theory: Strategies for
qualitative research. Hawthorne, N.Y: Aldine Publishing Company.
Greenberg, M. & McDonald, S.S. (1989). Successful Needs/Benefits Segmentation: A User's Guide. The Journal of Consumer Marketing, 6(3), ss. 29.
Handeln i Sverige (u.å). Kvalitetsdata från HUI Research.
http://www.handelnisverige.se/ [2013-03-10].
Harris, E.G. & Fleming, D.E. (2005). Assessing the human element in service personality formation: personality congruency and the five factor model. The Journal of
Services Marketing, 19(4), ss. 187-197.
Heath, R.P. (1996). The frontiers of psychographics. American Demographics,18(7), ss. 38.
Holme, I. M. & Solvang, B. K. (1997). Forskningsmetodik: om kvalitativa och
kvantitativa metoder. 2. uppl., Lund: Studentlitteratur.
Hsieh, M. H. (2002). Identifying brand image dimensionality and measuring the degree of brand globalization: A cross-national study. Journal of international Marketing, 10(2), ss. 46-67.
Inman, D. & Barker, J. (1981). Regional differences in consumer usage of eggs.
- 49 -
Juaneda, C. & Sastre, F. (1999). Balearic islands tourism: a case study in demographic segmentation. Tourism Management, 20(4), ss. 549-552.
Kim, C.K., Han, D. & Park, S.B. (2001). The effect of brand personality and brand identification on brand loyalty: applying the theory of social identification. Japanese
Psychological Research, 43(4), ss. 195-200.
Kotler, P. & Keller, K. L. (2006). Marketing management. 12. uppl., Upper Saddle River, NJ: Pearson Prentice Hall.
Kreutzer, R. (1988). Marketing - Mix Standardization: An Integrated Approach in Global Marketing. European Journal of Marketing, 22(10), ss.19-30.
Maffesoli, M (1996). The time of the tribes: the decline of individualism in mass society. London: Sage.
Malhotra, N. K. (2010). Marketing research: an applied orientation. 6. uppl., Upper Saddle River, N.J: Pearson Education.
Markus, H. R. & Kitayama, S. (1991). Culture and the Self: Implications for Cognition, Emotion, and Motivation. Psychological Review, 98(2), ss. 224-224.
Mitchell, A. A. & Olson, C. J. (1981). Are product attribute beliefs the only mediator of advertising effects on brand attitude. Journal of Marketing Research, 18(3), ss. 318. Mitchell, C. & Imrie, B.C. (2011). Consumer tribes: membership, consumption and building loyalty. Asia Pacific Journal of Marketing and Logistics, 23(1), ss. 39 – 56. Morgan, C.M., Levy, D.J. & Fortin, M. (2002). Psychographic segmentation. Communication World, 20(1), ss. 22-25.
Mulyanegara, C. R. & Tsarenko, Y. (2009). Predicting brand preferences. Journal of
Fashion Marketing and Management, 13(3), ss. 358-371.
Patent- och registreringsverket (u.å). Vad är ett varumärke?.
http://www.prv.se/sv/Varumarke/Ansoka-om-varumarke/Vad-ar-ett-varumarke/ [2013- 02-12].
Persson, M. (2007). Vem eller vad. Sverige: The Core Company.
Pooler, J.A. (2002). Demographic targeting: the essential role of population groups in
retail marketing. Aldershot: Ashgate.
Raju, P. S. (1995). Consumer behavior in global markets: the A-B-C-D paradigm and its application to eastern Europe and the Third World. Journal of Consumer Marketing, 12(5), ss. 37-56.
Ronen, S. & Shenkar, O. (1985). Clustering Countries on Attitudinal Dimensions: A Review and Synthesis. Academy of Management Review, 3, ss. 435-434.
- 50 -
Roth, S. M. (1995). The effects of culture and socioeconomics on the performance.
Journal of marketing Research, 32(2), ss. 163-176.
Skrbis, Z., Kendall, G. & Woodward, I. (2004). Locating cosmopolitanism: between humanist ideal and grounded social category. Theory, Culture, and Society, 21(6), ss. 115-136.
Songini, M.L. (2001). Demographic segmentation. Computerworld, 35(31), ss. 42. Solomon, M., Bamossy, G. & Askegaard, S. (2007). Consumer behavior: a European
perspective. 3. uppl., Harlow: Financial Times/Prentice Hall.
Staples, E. (2000). Psychographic target marketing: (Buying) actions speak louder than words. Advisor Today, 95(11), ss. 86-96.
Statistiska centralbyrån (SCB) (u.å). Företagsregistret.
http://www.scb.se/Pages/List____258738.aspx [2013-02-13].
Statistiska centralbyrån (SCB) (u.å). Befolkningsstatistik
http://www.scb.se/Pages/Product____25785.aspx [2013-03-29].
Statistiska centralbyrån (SCB) (u.å). Befolkningsstatistik
http://www.scb.se/Pages/TableAndChart____311941.aspx [2013-04-12].
Söderlund, M. (1998). Segmentering :om marknadsföring på fragmenterade marknader. Malmö: Liber ekonomi.
Walters, G. P. P. (1997). Global Market Segmentations: Methodologies and Challanges.
Journal of Marketing Management, 13, ss. 165-177.
Wilson, D. T., Lindsey, S. & Schooler, Y. T. (2000). A Model of Dual Attitudes.
Psychological Review, 107(1), ss. 101-126.
Wilson, D. T., Kraft, D. & Dunn, D. S. (1989). The disruptive effects of explaining attitudes: The moderating effect of knowledge about the attitude object. Journal of
Experimental Social Psychology, 25(5), ss. 379-400.
Yoon, D. (2003). The effect of web-based negative information on brand attitude. Diss., University of Missouri, Columbia. ProQuest Dissertations and Theses.
Östberg, J. (2007). The Linking value of Subcultural capital: Constructing the Stockholm Brat Enclave. In: Cova, B. Kozinets, R.V. & Shankar, A. (Ed.), Consumer
- 51 -