Förslag  till  fortsatta  studier

Även om vi anser att vår undersökning visar ett samband mellan höga siffror av antal anhängare och att det genererar en form av förtroende från konsumtens sida, så vill vi ändå påpeka att en studie i större omfattning bör göras för att säkerhetsställa denna slutsats. Vi anser att vår utredning ger en antydan på att detta samband kan ses som en hypotes men att det är mycket kvar innan vi kan fastställa relationen mellan social feedback och förtroende.

Vi välkomnar vidare forskning på detta för att se ifall ett tydligt samband existerar i större sammanhang eller om det inte alls stämmer överens med vårt resultat.

Källförteckning

Artiklar

Dobele, A., Toleman, D. & Beverland, M. (2005). “Controlled infection! Spreading

the brand message through viral marketing” Business Horizons, vol. 48, no. 2, ss. 143-149.

Fogg, B.J. & Tseng, H. (1999). “The elements of computer credibility”. Proceedings of CHI '99, Pittsburgh, PA: USA, 80-87.

Hansson, S.O. (2007). “Konsten att vara vetenskaplig” Institutionen för filosofi och teknikhistoria, KTH. Tillgänglig: http://home.abe.kth.se/~soh/konstenatt.pdf

Kaikati, A.M. Kaikati, J.G. (2004). “Stealth Marketing: How to Reach Consumers Surreptitiously”. California Management Review.

Kaplan, M. A. & Haenlein M. (2010). “Users of the world, unite! The challenges and opportunities of Social Media”. Business Horizons 53 (1): 59–68.

Kaplan, M. A. & Haenlein, M. (2011). “Two hearts in three-­‐quarter time: How to

waltz the social media/viral marketing dance” Business Horizons vol. May-June, ss. 253-263.

Lee, B. & Lee, K. (2010). “An Empirical Study on Quality Uncertainty of Products and Social Commerce”.

Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. (2006). “Attention web designers:

You have 50 milliseconds to make a good first impression!” Behavior &

Information Technology Vol. 25 (2), 115-126.

Morris, M., Counts, S., Roseway, A., Hoffie, A. & Schwarz, J. (2012). “Tweeting is Believing?” Understanding Microblog Credibility Perceptions. Seattle, Washington, USA Odén, N. & Stålnacke Larsson, R. (2011). “What makes a marketing

campaign a viral success?” Umeå Universitet, Institutionen för informatik

O'Reilly, T. (2005). “What is Web 2.0: Design patterns and business models for the next generation of software”. O'Reilly Media Inc.

Schmierbach, M. & Oeldorf-Hirsch, A. (2012). “A Little Bird Told Me, So I Didn't Believe It: Twitter, Credibility, and Issue Perceptions, Communication Quarterly”

Vol. 60, No. 3, July–August 2012, pp. 317–337

Wilson, Ralph F. (2005). “The Six Simple Principles of Viral Marketing”. Web Marketing Today.

Böcker

Djurfeldt, Göran. Larsson, Rolf. & Stjärnhagen, Ola. (2003) Statistisk verktygslåda:

samhällsvetenskapliga orsaksanalys med kvantitativa metoder. Studentlitteratur AB Kirby, J. & Marsden, P., (2006). Connected marketing: the viral, buzz and word of mouth revolution. Oxford: Butterworth-Heinemann.

McLuhan, M. (1964): Understanding Media. New York: Mentor

Föreläsning

Bengt Berglund, 2012, Chalmers - Föreläsning vid Chalmers Tekniska Högskola

Internetkällor

BBC News - Uganda rebel Joseph Kony target of viral campaign video. (2013). BBC News - Uganda rebel Joseph Kony target of viral campaign video. [ONLINE] Tillgänglig:

http://www.bbc.co.uk/news/world-africa-17295078. [Kontrollerad 08012013].

Buy Facebook Likes, Buy Facebook Fans | VIRALBLOG.COM. (2013). Buy Facebook Likes, Buy Facebook Fans | VIRALBLOG.COM. [ONLINE] Tillgänglig:

http://www.viralblog.com/Facebook-marketing/buy-Facebook-likes-buy-Facebook-fans/.

[Kontrollerad 08012013].

Buy Likes & Reviews: Smart Or Social Suicide? | VIRALBLOG.COM. (2013). Buy Likes

& Reviews: Smart Or Social Suicide? | VIRALBLOG.COM. [ONLINE] Tillgänglig:

http://www.viralblog.com/trends-innovations/buy-likes-reviews-smart-or-social-suicide/.

[Kontrollerad 08012013].

Create, send, share, and edit a form - Google Drive Help. (2013). Create, send, share, and edit a form - Google Drive Help. [ONLINE] Tillgänglig:

http://support.google.com/drive/bin/answer.py?hl=en&answer=87809. [Kontrollerad 08012013].

Facebook - Dislike Button (2013). Facebook Group. [ONLINE] Tillgänglig:

https://www.facebook.com/dislike.button.fcbk/. [Kontrollerad 08012013].

Facebook - Like Button. (2013). Facebook Developers. [ONLINE] Tillgänglig:

https://developers.facebook.com/docs/reference/plugins/like/. [Kontrollerad 08012013].

Facebook reaches billion user milestone. (2013). Facebook reaches billion user milestone . [ONLINE] Tillgänglig:http://www.insidefacebook.com/2012/10/04/facebook-reaches-billion-user-milestone/. [Kontrollerad 08012013].

Facebook - Send. (2013). Facebook Developers. [ONLINE] Tillgänglig:

http://developers.facebook.com/docs/reference/plugins/send/. [Kontrollerad 08012013].

Facebook – What Names Are Allowed On Facebook? (2013). Facebook Developers.

[ONLINE] Tillgänglig: https://www.Facebook.com/help/112146705538576/.

[Kontrollerad 08012013].

Invisible Children | Kony 2012 | Financials | Invisible Children. 2013. Invisible Children | Kony 2012 | Financials | Invisible Children. [ONLINE] Tillgänglig:

http://invisiblechildren.com/financials/. [Kontrollerad 08012013].

Invisible Children – Officiell hemsida | Invisible Children. (2013). Invisible Children – Home | Invisible Children. [ONLINE] Tillgänglig: http://invisiblechildren.com.

[Kontrollerad 08012013].

Kony 2012: The Anatomy Of A Viral Success | WebProNews. (2013). Kony 2012: The Anatomy Of A Viral Success | WebProNews. [ONLINE] Tillgänglig:

http://www.webpronews.com/kony-2012-the-anatomy-of-a-viral-success-2012-03.

[Kontrollerad 08012013].

Old Spice Man Marketing, Redux: What Went Right--and What Did Not | Fast Company.

(2013). Old Spice Man Marketing, Redux: What Went Right--and What Did Not | Fast Company. [ONLINE] Tillgänglig: http://www.fastcompany.com/1737010/old-spice-man-marketing-redux-what-went-rightand-what-did-not. [Kontrollerad 08012013].

Old Spice's Online Video Coup . (2013). Old Spice's Online Video Coup . [ONLINE]

Tillgänglig:

http://corp.visiblemeasures.com/news-and-events/blog/bid/13280/Old%E2%80%90Spice%E2%80%90s%E2%80%90Online%E2%8 0%90Video%E2%80%90Coup. [Kontrollerad 08012013].

Old Spice | Smell Like A Man, Man | Wieden+Kennedy. (2013). Old Spice | Smell Like A Man, Man | Wieden+Kennedy. [ONLINE] Tillgänglig:

http://www.wk.com/campaign/old_spice_man_man/from/old_spice. [Kontrollerad 08012013].

Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is Deleting Fake Accounts | TechCrunch. (2013). Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is Deleting Fake Accounts | TechCrunch. [ONLINE]

Tillgänglig: http://techcrunch.com/2012/09/26/Facebook-fake-accounts/. [Kontrollerad 08012013].

Tackfilmen har nått miljoner - Internetworld. (2013). Tackfilmen har nått miljoner - Internetworld. [ONLINE] Tillgänglig:

http://internetworld.idg.se/2.1006/1.274025/tackfilmen-har-natt-miljoner. [Kontrollerad 08012013].

The Value of a Social Following [INFOGRAPHIC] | Imbue Marketing. (2013). The Value of a Social Following [INFOGRAPHIC] | Imbue Marketing. [ONLINE] Tillgänglig:

http://imbuemarketing.com/2012/the-value-of-a-social-following-infographic/.

[Kontrollerad 08012013].

Top 15 Most Popular Social Networking Sites. 2013. Top 15 Most Popular Social Networking Sites. [ONLINE] Tillgänglig: http://www.ebizmba.com/articles/social-networking-websites. [Kontrollerad 08012013].

Twitter Help Center | FAQs about Twitter's Trends. (2013). Twitter Help Center | FAQs about Twitter's Trends. [ONLINE] Tillgänglig:

https://support.Twitter.com/articles/101125-faqs-about-Twitter-s-trends#. [Kontrollerad 08012013].

Twitter Help Center | FAQs about Verified Accounts. (2013). Twitter Help Center | FAQs about Verified Accounts. [ONLINE] Tillgänglig: http://support.Twitter.com/groups/31-Twitter-basics/topics/111-features/articles/119135-about-verified-accounts#. [Kontrollerad 08012013].

Viral marknadsföring - det perfekta exemplet - IDG.se. (2013). Viral marknadsföring - det perfekta exemplet - IDG.se. [ONLINE] Tillgänglig: http://www.idg.se/2.1085/1.92270.

[Kontrollerad 08012013].

YouTube. (2013). YouTube. [ONLINE] Tillgänglig:

http://www.youtube.com/t/press_statistics. [Kontrollerad 08012013].

50 Examples: Brands Thanking Facebook Fans | VIRALBLOG.COM. (2013). 50

Examples: Brands Thanking Facebook Fans | VIRALBLOG.COM. [ONLINE] Tillgänglig:

http://www.viralblog.com/Facebook-marketing/50-examples-brands-thanking-Facebook-fans/. [Kontrollerad 08012013].

8.7 percent of Facebook users are not real people | Digital Trends. (2013). 8.7 percent of Facebook users are not real people | Digital Trends. [ONLINE] Tillgänglig:

http://www.digitaltrends.com/mobile/8-7-percent-of-Facebook-users-are-fake/.

[Kontrollerad 08012013].

Videoklipp

Kony 2012 - YouTube. (2013). KONY 2012 - YouTube. [ONLINE] Tillgänglig:

http://www.youtube.com/watch?v=Y4MnpzG5Sqc&feature=share&list=PL3C099B53D7 DB6C1D. [Kontrollerad 08012013].

Old Spice Man Internet Responses - YouTube. (2013). Old Spice Man Internet Responses - YouTube. [ONLINE] Tillgänglig:

http://www.youtube.com/view_play_list?p=484F058C3EAF7FA6. [Kontrollerad 08012013].

Old Spice | The Man Your Man Could Smell Like - YouTube. (2013). Old Spice | The Man Your Man Could Smell Like - YouTube. [ONLINE] Tillgänglig:

http://www.youtube.com/watch?v=owGykVbfgUE. [Kontrollerad 08012013].

PSY - GANGNAM STYLE (강남스타일) M/V - YouTube. (2013). PSY - GANGNAM STYLE (강남스타일) M/V - YouTube. [ONLINE] Tillgänglig:

http://www.youtube.com/watch?v=9bZkp7q19f0. [Kontrollerad 08012013].

Bilagor