Mycket av litteraturen tar upp hur organisationer genom Employer Branding även behåller personal.
Ser vi till arbetsmarknadsläget är nackdelen att många på arbetsmarknaden tar pension vid 65 års ålder. Är en lösning att fler arbetar längre än till 65? Genom att undersöka vad personer på väg ut ur arbetslivet värderar skulle en EVP riktad mot anställda som är 60 år och äldre skapas för att behålla kompetensen i företagen lite längre. Eller bör vi söka arbetskraft internationellt? Hur ser Employer Branding ut över gränserna? En studie hur företag kan söka arbetskraft utomlands kan vara en lösning på ett framtida arbetskraftsgap.
8. Referenser
Böcker
Aaker, A. D. (2011). Brand relevance, making competitors irrelevant. San Francisco: Jossey-Bass
Barrow, S & Mosley, R. (2005). The Employer Brand, Bringing the Best of Brand Management to People at Work. West Sussex: John Wiley & sons Ltd.
Burke, R. J, & C. L Cooper. Inspiring Leaders. Taylor & Francis, 2006.
Falonius, T. Varumärket Inifrån Och Ut: En Handbok i Internt Varumärkesarbete. Liber, 2010.
Jacobsen, I. D. & Thorsvik, J. (2008). Hur moderna organisationer fungerar. Studentlitteratur.
Kornberger, M. (2010). Brand Society, how brands transform management and lifestyle. New York:
Cambridge university press
Lysgaard, Sverre & Ragnvald Kalleberg. Arbeiderkollektivet : En Studie i De Underordnedes Sosiologi. Oslo: Universitetsforl., 2001.
Minchington, B. (2006). Your Employer Brand: attract, engage, retain. Torensville. Collective Learning Australia
Parent, A & Dyhre, A. (2009). Sustainable Employer Branding: Guidelines, work tools and best practices. Malmö: Liber
Patel, R & Davidson, B. (2003) Forskningsmetodikens grunder. Studentlitteratur
Schou, P. (2007). Medarbetarundersökningar, som verktyg för företagsstyrning och förändring.
Lund: Studentlitteratur.
Sohlberg, P & Sohlberg B-M. (2008). Kunskapens former, Vetenskapsteori och forskningsmetod.
Malmö: Liber.
Zarrella, D., A. Driscoll, and A. Zarrella. The Facebook Marketing Book. O’Reilly Media, Inc., 2011.
Artiklar
Aggerholm, H. K, S. E Andersen, and C. Thomsen. “Conceptualising Employer Branding in
Sustainable Organisations.” Corporate Communications: An International Journal 16, no. 2 (2011):
105–123.
Avolio, B. J, and W. L Gardner. “Authentic Leadership Development: Getting to the Root of Positive Forms of Leadership.” The Leadership Quarterly 16, no. 3 (2005): 315–338.
Backhaus, K., and S. Tikoo. “Conceptualizing and Researching Employer Branding.” Career Development International 9, no. 5 (2004): 501–517.
Chunping, Y & Xi, L. (2011). The study on Employer brand strategy in private enterprices from the perspective of human resource management. Energy procedia, 5, 2087-2091
Davies, G. “Employer Branding and Its Influence on Managers.” European Journal of Marketing 42, no. 5/6 (2008): 667–681.
Freer, T. (2012). Social media gamling - a recipe for Employer brand success. Strategic hr revyer, 11, 13-17
Gardner, W. L, C. C Cogliser, K. M Davis, and M. P Dickens. “Authentic Leadership: A Review of the Literature and Research Agenda.” The Leadership Quarterly (2011).
Helms, M. M, and J. Nixon. “Exploring SWOT Analysis–where Are We Now?: A Review of Academic Research from the Last Decade.” Journal of Strategy and Management 3, no. 3 (2010):
215–251.
Hwang, S. “The Strategic Use of Twitter to Manage Personal Public Relations.” Public Relations Review (2011).
King, C, Grace, D & Funk, C. D. (2011). Employee brand equity: Scale development and variation.
Journal of brand management, 19, 268-288
Knox, S & Freeman, C. (2006). Measuring and managing Employer brand image in the service industry. Journal of marketing management, 22, 695-716
Kunerth, B & Mosley, R. (2011). Applying Employer brand management to employee engagement.
Strategic hr review, 10, 19-26
Leroy, H., M. E Palanski, and T. Simons. “Authentic Leadership and Behavioral Integrity as Drivers of Follower Commitment and Performance.” Journal of Business Ethics (2011): 1–10.
Love, F. L & Sing, P. (2011). Workplace Branding: Leveraging human resources management pratiges for competitive advantage through ”best Employer” surveys. J bus Psychol, 26, 175-181 Johnson, M. (2010). Egen tid ska höja kompetensen på Google. Jusektidningen, 6
Maroko, L & Uncles, D. M. (2008). Characteristics of successful Employer brands. Journal of brand management, 16, 160-175
Pensionsåldersutredningen. (2011). Högre pensionsålder - motiv för och emot. S2011:05 Elanders Sverige AB: Stockholm
Pettersen, J. “Defining Lean Production: Some Conceptual and Practical Issues.” The TQM Journal 21, no. 2 (2009): 127–142.
Wayne Holliday, J & Casper, J. W. (2012). Why does firm reputation in human resource policies influence college students? The mechanisms underlying job pursuit intentions. Wiley online library, 51, 121-142
Wilden, R, Gudergan, S & Lings, I. (2010). Employer Branding: Strategic implikations for staff recruitment. Journal of marketing management, 26, 56-73
Internet
Kederstedt, D. (2012, januari19). Företaget med USA:s bästa arbetsplats. Svenska Dagbladet.
Hämtad maj 10, 2012, från http://blog.svd.se/wallstreet/2012/01/19/foretaget-som-har-usas-basta-arbetsplats/
Johnson, M. (2010, augusti 25). Egen tid ska höja kompetensen på Google. Jusektidningen. Hämtad maj 10, 2012, från http://www.jusektidningen.se/Arkivet/2010/6/Egen-tid-hojer-kompetensen-pa-Google/
URL Hämtad april 19, 2012, från http://vimeo.com/9351959
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