Då denna uppsats endast rymmer tio intervjuer som underlag och inte har som mål att generalisera resultaten anser vi att en kvantitativ studie kan vara ett förslag på framtida forskning. Vi menar vidare att denna studie kan ses som en grund för vidare forskning där det skulle vara intressant att se hur en kvantitativ forskningsdesign där resultaten är möjliga att generalisera skulle se ut vad gäller självpresentationer samt emotionerna dessa skapar. Vi har tidigare påpekat att den kvalitativa metoden har varit något som efterfrågats men detta har då enbart varit inom området för det
personliga varumärket och inte specifikt gällande självpresentationer.
Vidare har vi, genom denna studie noterat ett samband mellan potentiella konsumenters emotioner och huruvida de känner igen sig och kan relatera till innehållet i den skriftliga självpresentationen.
Det har visat sig att om de kan relatera till personen gällande dennes egenskaper, intressen m.m.
skapar detta positiva emotioner då konsumenten får en känsla av att de kommer kunna samarbeta ihop på ett bra sätt. Vårt förslag är att vidare forskning skulle undersöka detta på en djupare nivå genom en undersökning där konsumenter får börja med att utföra ett personlighetstest för att sedan få läsa självpresentationer och se vilka emotioner dessa skapar. Syftet med detta blir vidare att undersöka korrelationen mellan konsumentens personlighet samt det som presenteras i
självpresentationen. Detta för att bekräfta det samband vi redan noterat som är att positiva emotioner formas som en följd av att individen kan relatera till personen samt innehållet.
Ytterligare en aspekt vi finner intressant är att på ett djupare plan undersöka de sociala mediernas inverkan på konsumenters emotioner gentemot det personliga varumärket. Vi har i denna uppsats genom djupgående intervjuer kommit fram till att sociala medier inte är av särskilt stor betydelse för det personliga varumärket. Denna aspekt var dock inte något som vi fokuserade på, men trots detta har öppna frågor samt den semistrukturerande intervjuformen lett oss fram till denna slutsats.
Baserat på detta har vi därför som förslag för forskare i framtiden att undersöka denna dimension av det personliga varumärket, för att se om det vi kom fram till med hjälp av vår studie kan bekräftas på ett bredare plan.
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