Enligt Hultén (2015) varar en upplevelse, skapad av sinnen, endast under en kortare period men effekten av upplevelsen sätter sig i minnet. Minnet kan hålla sig kvar i dagar, veckor eller år beroende på intryckets inflytande och kraft. En intressant infallsvinkel och fortsatt studie på vårt problem skulle vara att se om och hur väl respondenterna kom ihåg varumärkena som reklamfilmerna presenterat. I detta fall skulle det vara intressant att se om Solresor som framkallade fler upplevda sinnesintryck och minnen än Ving lättare blir ihågkommit.
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Hämtad 2015-12-07
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Hämtad: 2015-11-29 Youtube, Solresors film
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