6. Resultat och analys
7.3 Framtida forskning
Det vore intressant att studera betydligt fler fall av krishantering av personliga
varumärken, för att se om det tillkommer många fler paradigm, eller om det grundläggande rör sig kring de paradigm som återfinns i vårt resultat.
Ett annat upplägg som skulle blivit en intressant studie, hade varit att jämföra kommunikationen inom en separat kanals historia. Till exempel hade man kunnat studera videoklipp före en kris, respektive under och efter krisen.
Även större frågor som uppstår i kopplingen mellan personliga varumärken och
självpresentation, skulle vara intressanta för framtida forskning. Vad händer till exempel med maktbalansen mellan individer, vänner, klasskamrater och arbetskolleger - när “vem som helst” kan bli känd i sociala medier? Vad händer med maktbalansen i samhället? Vad händer med de unga individer, som blir kända genom att videoblogga sina liv på YouTube, när de börjar styra sitt innehåll (sitt liv) för att öka antalet tittare och därigenom öka sina inkomster?
Alla dessa frågor och många fler vore intressanta i de sammanhang som tar sig an den stora uppgiften att förstå den digitala revolutionen.
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