• No results found

Generaliserbarhet

In document Att synas är att finnas (Page 82-90)

7. Kriterier för bedömning av studien

7.5 Generaliserbarhet

Eftersom vi, som tidigare nämnt, vill kunna säga om det resultat vi har kommit fram till kan generaliseras till populationen bör urvalet vara så representativt som möjligt för populationen (Bryman, 2011, s. 168-169). Dock påpekar författaren att en generalisering av resultatet inte bör göras till annat än den population ur vilken urvalet genomfördes. Anledningen till att forskaren vill kunna generalisera studien, är för att kunna säga något om hela populationen och inte bara det urval som studerats (Muijs, 2011, s. 65).

Ett sannolikhetsurval är som vi nämnde i 4.1 ett obundet slumpmässigt urval (OSU) vilket ger alla i populationen lika stor chans att delta i studien. Dock ger inte ett OSU automatiskt ett representativt urval (Bryman, 2011, s. 169). Vi har försökt genomföra studien på ett så korrekt sätt som möjligt för att sedan kunna generalisera resultatet på populationen men på grund av vår studies begränsade resurser som tid och ekonomi, samt att det är ett bekvämlighetsurval anser vi inte att vi har möjlighet att generalisera resultatet. Däremot anser vi att resultatet är intressant att diskutera och uppfyller övriga kriterier för kvantitativa undersökningar.

REFERENSLISTA

Ahmed, S. & Parsons, D. (2013) Adductive science inquiry using mobile devices in the classroom. Comuter & Education. Vol.63. s. 62-72.

Allden, N. & Harris, L. (2013). Building a positive candidate experience: towards a networked model of e-recruitment. Journal of Business Strategy Vol. 34 (5) s. 36-47. Alvesson, M. & Sköldberg, K. (2009) Reflexive Methodology new vistas for qualitative

research. 2:a uppl. Chippenham: SAGE

American Marketing Association. (2014) Dictionary. American Marketing Association. http://www.marketingpower.com/_layouts/dictionary.aspx?dLetter=B [Hämtad 2024-02-05]

Bastos, W. & Levy, S.-J. (2012). A history of the concept of branding: practice and theory. Journal of Historical Research in Marketing, Vol. 4 (3), s. 347-368

Baumeister, R. F. (1982). A self-presentational view of social phenomena.

Psychological Bulletin, Vol. 91, s 3–26.

Benson, V., Morgan, S. & Filippaios, F. (2014) Social career management: Social media and employability skills gap. Computers in Human Behavior. Vol. 30. s. 519-525.

Berger, J. & Iyengar, R. (2013) Communication channels and word of mouth: how the medium shapes the message. Journal of consumer research, Vol. 40 (3) s. 567-579. Boase, J. (2008) Personal Networks and the personal communication system Using multiple media to connect. Information, Communication & Society Vol. 11 (4) s. 490– 508.

Bryman, A., Carle, J. & Nilsson, B. (1997). Kvantitet och kvalitet i vetenskaplig

forskning. Lund: Studentlitteratur.

Bryman, A. (2011). Samhällsvetenskapliga metoder. 2:3 uppl. Egypten: Liber AB Bryman, A. (2012). Social Research Methods. 4:e uppl. China: Oxford University press Inc.

Bryman, A. & Bell, E. (2013). Företagsekonomiska forskningsmetoder. (2., [rev.] uppl.) Stockholm: Liber.

CareerBuilder (2009) Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. CareerBuilder.

http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=8%2f19%2f20 09&siteid=cbpr&sc_cmp1=cb_pr519_&id=pr519&ed=12%2f31%2f2009 [Hämtad 2014-02-05]

Carpenter, J.M., Green, M.C. & LaFlam, J. (2011) People or profiles:

Individualdifferences in online social networking use. Personality and Individual Differences. Vol.50 (5) s. 538-541.

Caspi, A. & Gorsky, P. (2006) Online deception: prevalence, motivation, and emotion.

Cyberpsychology & behavior: the impact of the Internet, multimedia and virtual reality on behavior and society. Vol.9 (1) s. 54-59.

Chen, C-P. (2013) Exploring Personal Branding on YouTube. Journal of Internet

Commerce. vol.12 (4), s. 332-347.

Clark, D. (2011). Reinventing your personal brand. Harvard business review, Vol. 89 (3), s 78-82.

Clark, D. (2013, 9 April) Take control of your personal brand. Bloomberg.

http://www.bloomberg.com/news/2013-04-09/take-control-of-your-personal-brand.html [Hämtad 2014-02-05]

Clipson. T. W., Wilson, S. & Dufrene, D. D. (2012) The social networking Arena: Battle of the Sexes. Business communication quarterly. Vol. 75(1) s. 64-67.

Cohen, S., Lawrence, M. & Keith, M. (2007) Research Methods in Education.

Uppl 8. Great Britain: Routledge.

Coleman, N.V & Williams, P. (2013) Feeling Like My Self: Emotion Profiles and Social Identity. Journal of Consumer Research. Vol. 40 (2) s. 203-222.

Correa, T., Hinsley, A.W. & De Zúñiga, H.G. (2010) Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior, Vol.26 (2), s .247-253.

Crumpacker, M. & Crumpacker, J.M. (2007) Succession planning and generational stereotypes: should HR consider age-based values and attitudes a relevant factor or a passing fad? Public Personnel Management. Vol. 36 (4) s. 349-370.

Da Silveira, C., Lages, C. & Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, Vol. 66, s. 28-36.

Davison, H., Maraist, C. & Bing, M. (2011) Friend or Foe? The Promise and Pitfalls of Using Social Networking Sites for HR Decisions. Journal of Business and Psychology. Vol. 26 (2) s. 153-159.

Dahlroth, J. (2008) TheGenerations Factor. Association Meetings. Vol. 20 (4) s. 32. Dahmström, K (2011). Från datainsamling till rapport - att göra en statistisk

undersökning, 5: uppl. Poland: Pozkal

Decarie, C. (2010) Facebook: Challenges and opportunities for business communication students. Business communication quarterly. Vol. 73(4), s. 449-452.

Dishman, L. (2010, 9 April) 10 ways to build your personal brand. Business insider. http://www.businessinsider.com/10-ways-to-build-your-personal-brand-2010-4?op=1 [Hämtad 2014-02-05]

Doer, B., Fouz, M. & Friedrich T (2012) Why rumors spread so quickly in social networks. Communications of the ACM, Vol. 55(6), s 70-75

Doherty, R (2010) Getting Social With Recruitment. Strategic HR Review. Vol. 9 (6) s. 11-15.

Facebook (2013). Facebook Annual report 2013. [elektroniskt] tillgänglig via http://files.shareholder.com/downloads/AMDA-

NJ5DZ/3166605407x0x741493/EDBA9462-3E5E-4711-B0B4-1DFE9B541222/FB_AR_33501_FINAL.pdf [Hämtad 2014-02-18]

Fairshopping (2014) Om Fairshopping. Fairshopping. http://www.fairshopping.se/about [Hämtad 2014-03-17]

Ferraro, R., Kirmani, A. & Matherly, T. (2013) Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution. Journal of Marketing Research. Vol. 50 (4) s. 477-488.

Fogde, M. (2011) Governing through career coaching: negotiations of self-marketing.

Organization. Vol.18 (1), s. 65-82.

Gattiker, U.E. (2008-08-06) Brand versus reputation: Jeff Bezos, Richard Branson, Josef Ackermann and Pat Russo to the rescue. Commetrics.

http://commetrics.com/articles/branding-versus-reputation-jeff-bezos-richard-branson-josef-ackermann-and-pat-russo-to-the-rescue/ [Hämtad 2014-03-26]

George, J.F., Carlson, J.R. & Valacich, J.S. (2013) Media Selection As A Strategic Component Of Communication. MIS Quarterly. Vol. 37 (4), s. 1233-1251.

Grønmo, S (2006). Metoder i samhällsvetenskap. 1: uppl. Slovenien: Liber Harris, L. & Rae, A. (2011) Building a personal brand through social networking.

Journal of Business Strategy. vol. 32 (5), s. 14-21.

Gummesson, E. (2000) Qualitative Methods in Management Research. 2nd edition. London: Sage.

Hair, J.F. (2003) Essentials of business research methods. USA: Leyh Publishing LLC. Harris L & Rae A (2011). Building a personal brand through social networking, Journal

of business strategy. Vol. 32 (5), s. 14-21.

Healey, J-F. (2012). Statistics A Tool for Social Research. Uppl. 9. USA: Wadsworth, Cengage Learning

Holger E, Hoyer W-D, Rübsaamen C. (2010) Sales, Marketing, and Research-and-Development Cooperation Across New Product Research-and-Development Stages: Implications for Success. Journal of Marketing, Vol. 74 s.80-92.

Hong, S., Tandoc, E., Kim, E.A., Kim, B. & Wise, K. (2012) The Real You? The Role of Visual Cues and Comment Congruence in Perceptions of Social Attractiveness from Facebook Profiles. CyberPsychology, Behavior & Social Networking Vol. 15 (7), s. 339-344.

Hori, R. (2013, 22 November) The importance of managing your personal brand.

Bloomberg BusinessWeek.

Hsiang-Ming Lee, Ching-Chi Lee, Cou-Chen Wu, (2011) "Brand image strategy affects brand equity after M&A", European Journal of Marketing, Vol. 45 ( 7/8), s.1091 – 1111.

Jakobsson, J. (Uppdaterad, 2014, 27 januari) Låt personliga varumärket lyfta din karriär. SvD Näringsliv. http://www.svd.se/naringsliv/karriar/lat-personliga-varumarket-lyfta-din-karriar_7014709.svd [Hämtad 2014-04-05]

Joachimsthaler, E. & Aaker, D. A. (1997) Building Brands Without Mass Media.

Harvard Business Review, Vol. 78 (1), s 39-50.

Kapferer, J-N. (2008) The new strategic brand management - Creating and Sustaining Brand Equity Long Term, 4:e upplagan, Les Editions d’Organisation, Storbritannien. Kapoor, C. & Solomon, N. (2011) Understanding and managing generational differences in the workplace. Worldwide Hospitality and Tourism Themes Vol.3 (4) s. 308-318.

Keller, K.L. & Lehmann, D.R. (2006), Brands and Branding: Research Findings and Future Priorities, Marketing Science, vol. 25 (6), s. 740-759.

Keller, K.L. (2013) Strategic Brand Management, 4:e upplagan (Global upplaga), Pearson Education Limited, Edinburgh, Storbritannien.

Keller, K. (1998) Branding perspectives on social marketing. Advances in consumer

research. Vol. 25(1) s. 299-302.

Kihløen J. (2013, 12 december) Ditt personliga varumärke – steg 1.

Ledarna.

http://www.ledarna.se/sv/Chefsguider/Karriar/Karriar---Framat/Jobbsokning/Bygg-ditt-personliga-varumarke-som-chef/ [Hämtad 2014-02-05] Kumar, A. & Lim, H. (2008) Age differences in mobile service perceptions: comparison of Generation Y and baby boomers. Journal of Services Marketing. Vol. 22 (7) s. 568-577.

Labrecque, L.I., Markos, E & Milne, G.R. (2011) Online Personal Branding: Processes, Challenges, and Implications. Journal of Interactive Marketing. vol.25 (1), s.37-50. LinkedIn (2014) About Us. LinkedIn. http://www.linkedin.com/about-us [Hämtad 2014-02-18]

Lomberg, S. (Uppdaterad: 2014, 27 januari) Så kan din nätprofil ge karriärskjuts. SvD

Näringsliv.

http://www.svd.se/naringsliv/karriar/sa-kan-din-natprofil-ge-karriarskjuts_7003497.svd [Hämtad 2014-02-04]

Muijs, D. (2011) Doing quantitative research in education with SPSS. (Uppl.2) London: SAGE.

Murphy, J. (1988) Branding. Journal of Marketing Practice, Vol. 6 (4), s.4-8.

Nambisan, S & Baron, R.A. (2009) Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-creation Activities. Journal of Product Innovation

Ngo, L.V & O’Cass, A. (2012) In Search of Innovation and Customer-related

Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions. Journal of Product Innovation Management, Vol. 9 (5). s.861-877.

Nordicom-Sverige (2013) Internetbarometer 2012 - En bearbetning av

Mediebarometern 2012. Undersökning]Nordicom-Sverige: Göteborg

http://www.nordicom.gu.se/sites/default/files/mediefakta-dokument/Mediebarometern/internetbarometer_2012.pdf [Hämtad 204-03-17] Peters, Tom (1997), “The Brand Called You,” Fast Company, 31, August, 1997. [Hämtad 2014-02-05]

Rampersad, H.K. (2008) A new blueprint for powerful and authentic personal branding.

International Society for Performance Improvement. vol.47 (6), s.34-37.

Rejta.se (2014) Om Rejta.se. Rejta.se http://www.rejta.se/omrejta [Hämtad 2014-03-17] Rooney, J-A (1995). Branding: a trend for today and tomorrow. Journal of product &

brand. Vol. 4 (4) s. 48-55.

Saunders, M., Lewis, P. & Thornhill, A. (2003).Research methods for business students. (3. ed.) Harlow: Financial Times/Prentice Hall.

Saunders, M., Lewis, P. & Thornhill, A. (2012). Research methods for business

students. (6. ed.) Harlow: Pearson.

Sela, A., Wheeler, S, & Sarial-Abi, G. (2012) We are not the same as you and I: Casual effects of minor language variations on consumers’ attitudes toward brands. Journal of

consumer research. Vol. 39 (3) s. 644-664.

Shang, S.S.C., Li, E.Y., Wu, Y-L & Hou, O.C.L. (2011) Understanding Web 2.0 service models: A knowledge-creating perspective. Information & Management. Vol.48 (4) s. 178-184.

Shepherd D.H (2005) From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding. Journal of Marketing Management, Vol.21 (5), s.589-606.

Simmons, R.A., Gordon, P.C., & Chambless, D.L. (2005) “Pronouns in Marital Interaction: What Do ‘You’ and ‘I’ Say about Marital Health?” Psychological Science. Vol. 16 (12) s. 932–36.

Sinkowitz-Cochran, R.L (2013) Survey Design: To ask or not to ask? That is the question.. Clinicalinfectious diseases: an official publicationof the Infectious Diseases

Society of America Vol. 56 (8) s. 1159-1164.

Sivertzen, A-M., Nilsen, E.R. & Olafsen, A.H. (2013) Employer branding: employer attractiveness and the use of social media. Journal of Product & Brand Management, Vol. 22 (7), s.473 -483.

Sloan, A. & Bowe, B. (2014). Phenomenology and hermeneutic phenomenology: the philosophy, the methodologies, and using hermeneutic phenomenology to investigate

lecturers’ experiences of curriculum design. Quality & Quantity.Vol.48 (3), s.1291-1303.

Slovensky, R & Ross, W.H. (2012) Should human resource managers use social media to screen job applicants? Managerial and legal issues in the USA. Info.Vol.14 (1), s. 55-69.

Solove, D.J. (2007), The Future of Reputation: Gossip, Rumor, and Privacy on the Internet. New Haven, CT: Yale University Press.

Stockholms handelskammare (2012) Bakgrundskontroll i sociala medier allt vanligare.

Stockholms handelskammare.

http://www.chamber.se/pressmeddelanden/bakgrundskontroll-i-sociala-medier-allt-vanligare.htm [Hämtad 2014-02-04]

Tong, S.T., Van Der Heide, B., Langwell, L., Walther, J.B. (2008) Too much of a good thing? The relationship between number of friends and interpersonal impressions on Facebook. Journal of computer-mediated communication. Vol. 13 (3) s. 531-549.

Tulgan, Bruce (2011), Generation Y. Journal of Leadership Studies, vol.5 (3), s.77-81. Urbain, C., Gonzales, C & Gall-ely, M.L. (2013) What does the future holds for giving? An approach using the social representations of Generation Y. International Journal of

Nonprofit and Voluntary Sector Marketing. vol.18 (3), s.159-171.

Vetenskapsrådet (2002) Forskningsetiska principer inom humanistisk-samhällsvetenskaplig forskning. [pdf] Stockholm: Vetenskapsrådet.

Viswanathan, V. & Jain, V. (2013) A dual-system approach to understanding “generation Y” decision making. Journal of Consumer Marketing. vol.30 (6), s.484-492.

Vitberg, A. (2010). Developing Your Personal Brand Equity. Journal Of Accountancy, 210 (1), s. 42-45.

Voorveld, H.A.M. & Van Der Goot, M. (2013) Age Differences in Media Multitasking: A Diary Study. Journal of Broadcasting & Electronic Media. Vol.57 (3), s. 392-408. Walliman, N (2011). Research methods the basics. 1: uppl. Taylor & Francis e-Library: Routledge. E-bok.

Walther J.B, Van Der Heide, B., Hamel, L.M. & Shulman, H.C. (2009) Self-generated versus other-generated statements and impressions in computer-mediated

communications. Communication Research. Vol.36 (2) s. 229-253.

Wiener, J.L., Laforge, R.W. & Goolsby. J.R. (1990) Personal communication in marketing: An examination of self-interest contingency relationships. Journal of

marketing research. Vol. 27 (2) s. 227-231.

Willi, C., Melewar, T. C. & Broderick, A. J. (2013) Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A research agenda. Marketing Review. Vol. 13 (2) s. 103-123.

White, K. (2011, 7 mars), Career coach: creating your personal brand. The Washington

Post.

http://www.washingtonpost.com/wp-dyn/content/article/2011/03/04/AR2011030404941.html [Hämtad 2014-02-04]

Yang, K. & Jolly, L.D. (2008) Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers. Journal of Consumers Marketing. Vol. 25 (5) s. 272-280.

Åsberg, R. (2003) Ontologi, Epistemologi och Metodologi - En kritisk genomgång av

vissa grundläggande vetenskapsteoretiska begrepp och ansatser. Göteborgs

In document Att synas är att finnas (Page 82-90)

Related documents