8. Sanningskriterier
8.3 Generalisering
En styrka i studien när det kommer till generaliseringen är att den har en god extern validitet. Urvalet indikerar på detta eftersom studien har utförts på ett obundet slumpmässigt urval av den totala populationen vilket är att föredra vid kvantitativa studier enligt Bryman & Bell (2013, s. 80). Utifrån detta motsvarade urvalet 4000 företag där svarsfrekvensen slutligen landade på 14,48% (555 stycken svar). Hur bra speglar då detta urval populationen? Utifrån en kontroll av populationens medelvärde i omsättningen visade det sig att företagen hade en omsättning på 14,20 Mkr. Vårt urval hade däremot 17,90 Mkr i omsättning. Vi kan alltså se att det finns en viss skillnad. Trots denna skillnad anser vi att vårt urval speglar populationen bra och därför är våra resultat generaliserbara till stor del.
79
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