V IDARE  FORSKNING

Då denna studie enbart har ett konsumentperspektiv som utgångspunkt har författarna under studiens gång kommit till insikt att det även hade varit intressant att studera detta utifrån ett företagsperspektiv, för att erhålla en förståelse för kunskapsläget hos dagens digitala marknadsförare gällande reklamens påverkan på generation y i sociala medier.

Detta hade kunnat ge svar på hur dagens marknadsförare arbetar med den digitala

marknadsföringen samt om det kan finnas skillnader mellan olika företag vilket författarna då hade kunnat jämföra resultatet mellan.

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