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Calhoun, C. (2002). Bandwagon effect. In Dictionary of the Social Sciences. Hämtad 2014-05-21 från http://www.oxfordreference.com.ezproxy.ub.gu.se/view/10.1093/acref/9780195123715.001.0001/acref-9780195123715-e-123

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Ekström, M. & Larsson, L. (2010). Metoder i kommunikationsvetenskap. Lund: Studentlitteratur AB. Esaiasson, P., Gilljam, M., Oscarsson, H. & Wängnerud, L. (2012). Metodpraktikan - Konsten att studera samhälle, individ och marknad. Stockholm: Norstedts Juridik AB.

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Hogg, M. A. & Vaughan, G. M. (2008). Social Psychology. Pearson Education Limited: Harlow. Ilshammar, L. (2012). Offentligheten dimensioner: Vad betyder den digitala utvecklingen för den offentliga sfären?. I Nygren, G & Wadbring, I, På väg mot medievärlden 2020 (s. 355-381). Lund: Studentlitteratur AB.

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Microsoft Advertising. (u.å.). Young Adults Revealed: The lives and motivations of 21st century youth. Hämtad 2014-05-26 från

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