Då undersökningen var begränsad till konsumentens perspektiv har aktörer som företag och organisationer lämnats utanför ramen för undersökningens område. Undersökningens resultat påvisar trots denna åtgärd att köttproducenter och organisationer med koppling till
nötköttkonsumtionen bör vara medvetna om de implikationer som social marknadsföring bidrar med till den konventionella marknadsföringen då fler värden än de finansiella måste
beaktas, vilket även återspeglas i att de olika segmenten värderar funktionella och symboliska värden annorlunda.
För företag och organisationer som är verksamma inom det berörda området kan det därmed vara angeläget att inrikta sig mot att påverka sociala informationskällor genom
målgruppsanpassad marknadsföring för respektive segment, för att hos engagerade
konsumenter skapa en positiv inställning till den agenda som företaget eller organisationen avser att följa. Framförallt med avseende på att vänner och familj hade en primär påverkan för hur konsumenter resonerar kring sitt konsumtionsbeteende.
Resultatet från undersökningen visar tillsammans med studien från Edelman (2010) även på att konsumenter överväger och utvärderar sin konsumtion utifrån funktionella och symboliska värden innan konsumtionstillfället. Företag och organisationer bör därmed fokusera på att påverka konsumenternas utvärdering av nötköttsproduktionen i ett förebyggande syfte då konsumenter förespråkar och ger rekommenderar till omgivande konsumenter, vilket kan leda till att konsumenter avråder eller uppmuntrar varandra gällande konsumtionen av nötkött.
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