Vid vidare forskning på området kan andra forskare kontrollera de fyra framtagna faktorerna som leder till motivation av anställda för att leva upp till varumärkeslöftet. Det kan ske genom en mer omfattande undersökning med fler respondenter där det görs en kontroll av de fyra faktorerna självständighet, delaktighet, ledarskap och bekräftelse. Utförande av djupintervjuer på ett relevant urval som har kunskap om anställdas motivation skulle kunna bidra till mer djupgående kunskap inom området. Det skulle även kunna bidra till förändringar, andra eller ytterligare faktorer som bidrar till motivation av anställda att leva upp till varumärkeslöftet. Den befintliga forskningen kan även sättas in i nya kontext om anställdas motivation för att se om de fyra faktorerna kan användas i andra sammanhang än när anställda ska leva upp till varumärkeslöftet.
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