Som tidigare nämnt förväntar sig Stellar Equipments konsumenter kunna använda produkterna under en längre period än i jämförelse med exempelvis livsmedel. Tidigare forskning har inte beaktat skillnader mellan olika sorters produkter och dess påverkan på lojalitet (Sahni, Wheeler
& Chintagunta, 2018; Thirumalai & Sinha, 2011) vilket framtida forskning bör fokusera på för att bringa klarhet till fenomenet. En hypotes som skulle kunna formuleras kring fenomenet är att det existerar en skillnad mellan olika produktkategorier. Vad som ökar relevansen av en sådan hypotes är det faktum att vissa produkter kräver högre engagemang (Kotler &
Armstrong, 2012, s 277) och att engagemang korrelerar med e-lojalitet (Yang, 2015). Man bör även i större utsträckning lyfta fram vad det är för bransch och typ av produkter som är underliggande till studieobjektet, för att lättare kunna göra jämförelser.
Framtida studier skulle även kunna undersöka effekterna av personalisering hos kunder som upplever olika grader av personalisering. Det skulle exempelvis kunna göras genom att utföra en liknande undersökning som den här studien, fast istället lägga vikt vid att jämföra ett företag som massproducerar och ett företag som kundanpassar produkter. På så sätt undersöks huruvida signifikanta skillnader förekommer i effekten av personalisering hos kunder som upplever en låg respektive hög grad av personalisering.
För att vidareutveckla studien ytterligare skulle samma undersökning kunna utföras med ett kvalitativt angreppssätt. På så sätt får respondenterna möjlighet att uttrycka sin uppfattning av variablerna på ett mer djupgående sätt. Studien undgår även begränsningarna med enkätfrågor, att respondenterna inte får uttrycka exakt vad de anser är det bästa svaret samt risken att respondenterna inte uppfattar de förbestämda svarsalternativen på samma sätt (Bryman & Bell, 2015, s 252-253).
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