Vidare forskning

För framtida forskare vore det intressant att titta mer på den här typen av subkulturer ur företagens perspektiv och undersöka hur de arbetar för att nå nya och digitala målgrupper i samband med dessa typer av evenemang. Att sedan ställa resultaten i en sådan undersökning mot resultat i studier likt denna vore spännande.

Det vore även intressant att se liknande studier som denna i andra liknande kontex-ter, exempelvis på festivaler som i många avseenden liknar DreamHack, för att se om samma typer av inställning finns till kommersialisering i andra brand communities. Avslutningsvis hade det varit lika intressant att göra samma studie i andra extrema kontexter, exempelvis evenemang där extremt inkongruenta sponsorer väljer att synas och kommunicera. Detta för att se hur resultaten skulle skilja sig från de som presen-terats i den här studien.

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