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AUGUST 1972 OCT. 1-0 MEETING ) WATERnus
PADS . SEAL SURVEY ROSES INC. . ' j ) VOTE : POST \ YOUR PROPERTY J / r ), (CFCA NEWSLETTER
2785 No. SReer BI,vd., Suite 230 - , Denver, Colo. 80211 (303) 433-6423
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The Growers Council ~f (SAF will meet in Denver Oct. 10-11. Since there will be people from all over het;e for the meeting" the Board thought it would be a good opportunity/for our grow~rs to learn more about the Growers Division. They are, therefore, sponsoring a
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fr~e dinner for all growers for the evening of Oct. 10. Notice and
the proposed program wi11 be mailed in late September. Plan on it.
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Pres. Kitayama, John Malloy and the ma'nager attended several water meetings in Aug. to attempt to solve the curtai1men,t of water in
. this area. We found temporary relief for thos~ with ,shallow wells
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they will ,reques t to' the Wa ter'
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for change inhours.
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Apparently the water thing will be with us, for\a long time. We will stay on toP' of ~t and kee~ m~mbers pO$ted because of the importance
of water to ou'r industry.
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'rtle ,R&search Committee met Sept. 1 .,with representatives of the pad industry in hopes of standardizing and improving pads. The meeting
,was well attended and all growers will be notified of recommendations J I made ~y thejcommittee.
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The Seal Survey compiled by Deqver/Research Committe~ is complete and has been discussed by the Board. No action was taken as each director was instructed to return' to his wholesale house for further
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recomniendatio~s. Each d'i.rector has ~ copy of the repo,rt th~y will
loan to thpse~ho wish to ~ee it. We alsO have two copies available in the 9ffice that,\!llaY\be checked out. I f interested call the office. A numbet of 'rose "growerd froul
co~or~do
,willb~
attending theR~ses
Int. annual meeting· in Torontb 'the rend of Sept. At this time it is proposed~ that Colo.growers l'wfU be in Regiontv
(West ·Coast)rather th~n in Regtod III (east of here). Rose Conunittee Chairman Bob Euser and other rose growers will , . ~e , making the proposa1....--.... )' ,~~ -J
Pr,imary Elections -r)ill be held on Sep.t. 12., Many l~gislators have tough primaries. Get out and support/ y~ur favorite candidate and don't hesitate to ask questions to see if those who are running
'understan1 thf~e is a strong industry in Colorado--AGRICULTURE •. The Research~Committee has found out a few'things about T~SSPASSI~G Signs. It i~ recommended -that/everyone have their property posted
,with al NO TRESSPASSt&G sign. 'It does not mean more in court, but they are effective; On)e of the best signs to post is MEAN DOG, even if you don't hav~ one. Be careful\about letting people come into y/our greenhpuse without: identification). A sign does add something. psychologically, but does not, add anything· legally.
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All members were recently \saddened by the passing of two long time friends: A~NA GARRAMONE pa'ssed 'fway A~gus/t 3, 1972 ,
WALTER KERL passed away , '
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AUGUST' 1972 NEWSLETTER (con't) /
'
GAS
SITUATION********
ON ADVERTISING I A REPORT TO v I MEMBERS ON THE / PLANNED CONSUMER CAMPA;IGN '-\ /* * * * * * * *
OPEN HOUSE SET Oct.5
,NO LONGER ) MISS WOOL FOR SALE ( \',All interruptible gas users recently r~ceived worq from PSC that we
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are again back to the same basis as before the special meetings
were called early this year. More gas has been found to meet the
requitements of uS,ers in this area. l,f we have a nor~l season in ,
the months ahead there wu1 hot be additional curtailment's. ' Last
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year, ~weather wis~, was,normal so we can expect approximatelY the
same curtailment as last year. No additional cuts anticipated.
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The
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P Comm~ttee recehtlY proposed to the Board, and the boardapproved Special 'Ci ties Promotions for the following ci'ties:
Indianapolis- O,~t. Gr~ndm~ihhs Day-Nov. Thanksgiving-Apr .Nat. Sec ... w'eek.
Minneapolis- Oct. Na't. Flower Week- April Na~. Sec. Week.
Houston- (Oct. Nat .. Flower Week-' Nov. ,Thanksgivit'lg- Dec. christmas and
April ~at. Sec. Week.
At,1anta.-Winston-,lSalem" Charlotte- Ncilt. Sec. Week and one other day.
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The population in these combined areas totals, 4.1 million in the
cities and another! 2"'million in: the tracle area. The progreJ,ms at:e
,planned) for 70% TV and 30% radiG doverage to consumt:rs on a saturation
basis. Totally the number of spot,s will average over 600 for TV and '
over 2000 fo~ Radio. , T,heamount of mpney in each area varies, but ,
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the entire cost will be around $78,000, approximately the amount
budgeted for consumer advertising. "The cities were selected from
about 40 citie~ over the whole country and a thorough evaluation was
made by the wholesale hous'es wpo sell in these areas. We have been
assured of
co~plet
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cooperation I by the tocal allieds and~holesale
jobbers-retaile'rs ,in the cities.. Present;atians will be made to groups
of aroun4 100 retailers in the cities prior to the start of the
con-sumer ra~vertising. \ ,
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We have produced 2 !lew TV spots, (30 seconds) and 2- ten, second take-offs
fr?m these. The voice wi 11 ~e used on th~ radio spots." This ~il1:
(, give,us a tota~ of 3-30 second and 6-10 second spots for TV and 10
radio to~ercials to vary the prbgrams. Some cities are also using
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their orn'funds to promote du;ing these nort~ho1iday periods which
means we will be gaining an advantage from) even more advertising.
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~ IThe expenditure -;nay seem large and it re4lly is.' lt is
~bout
'onethird ,larger in soope than brigin,ally planned, but the commi1ttee
believed that the excess fl,lncis accumulated over the past two yeq.rs
because of a cut~b,ack id ,dle( advertising proS:J;a~ cou,ld ,best be spent
tb the advantage of all growers by this type consu~er)program. It is
p1ann~d that we have a follow-up thrpugh reports from the hOUSeS so
we 1Jl8Y ~ont'inual1y ewaluafe the worth of this type promotion.
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OPENHOUS~ GREENHOtJS'E' DAY will be held in the West Sector Thursday)
Oct.
5.
~pecia1 -notice will be majled and we ask you to matk/yourcalendars now"'for this important day. Visit your frl,ends on Oct. 5.
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We recently received notice there will no longer ~e a Miss Wool of
America Pageaqt. Since we have always particip,ated in th~S\ program
and the White Colorado Carnation was their official flower, ,we are
va~so disappointed. They ar~ extremely gra~eful to CFGA.
Exce 11, Glas s, 1:6 x
~8
($3. 00~e
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box) 'and bring your own box, AlsoGates Cord, 75¢/per roll. Call Chuck Haley 1-471-1350.
Dick Kingman
Executive pirector
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