AMERICAN
CARNATION
SOCIETY
1001 S .. 54TH STREET PHILADELPHIA, PA. 19143 AREA CODE 215 G R 4-5406 -ANDREW H. STRANGEXECUTIVE SECRETARY-TREASURER
AUGUST NEVJSLETTER 1967 D~NVER, COLORADO
Carnations, Carnations and more Carnations were seen by over 2,000 retail florists from all parts of the world. The scene was the annual convention of the Florists' Transworld Delivery Associ-ation on August 20 - 24, 1967, Denver Hilton Hotel, Denver, Colorado.
The Colorado Flower Growers Association certainly out did them-selves with their western hospitality to the flower loving delegates. flany were amazed at the thousands and thousands of carnations used during the convention and throughout the beautiful city of Denver in various business houses.
i~'1any delegates took advantage of the "open house" offered by Davis Brothers; Denver Wholesale Florists Co., Callahan Wnolesale Florists, Inc., and Kitayama Brothers. Several greenhouses were v-isited by the delegates who were impressed by the modern methods used in producing the carnations.
The American Carnation Society installed a floral carrousel in the main lobby of the headquarters hotel, the Denver Hilton. Symbolic of the F.T.D. theme "MILE HIGH CARNATION CARNIVAL", the carrousel was decorated with thousands of bright color carnations. The public was attracted to this display by the up and do~~ move -ment of the horses while the main carrousel went around.
'rhe American Carnation Society also decorated four huge
pillars in the main lobby of the public registrRtion counter, using standing vases of carnations. VIe continued our practice of dis-tributing hundreds of boutonnieres each morning with our trays filled with fresh miniatures placed strategically throughout the hotel.
Over 700 guest rooms were provided with bud vases of three Colorado Carnations through the courtesy of the ColorRdo Flower Growers Association.
August Newsletter
1967
Page 2UNIVERSITY l-ARK, .tENNA.
THe CARNATION EXODUS
-Several important facts have been "uncovered" in the nation's carnation industry. When listing these facts, it is desirable first to keep in mind that carnations are a major cut flower crop. Car-nations last year were second only to roses as the number one cut-flower crop in the country, having a value of
$37.8
million wholesale compared with rosesw39.9
million.* In spite of the higher relative price for roses in1966 over 1965 (10.9
cents versus10.1
cents), last year carnation total dollar value increased more than roses.The average carnation price advanced from
6.8
to6.9
cents, only a tenth of a cent. But this increase combined with a12.6
percent increase in sales volume demonstrates a strong market demand.Between
1959-1966,
major carnation production increases have oc-curred primarily in California and Colorado, and to a more moderate extent in North Carolina. ~ennsylvania, ranked fourth nationally(with a
;3.1
million wholesale value) increased by a mere1.7
percent in seven years. Massachusetts, ranked third, declined by J percent.Herein begins the story. In the face of strong market conditions for a rapidly expanding crop, most states including Pennsylvania -are either only maintaining previous levels of production, or, -are actually showing a production of decline.. Together, California and Colorado sold half of the nation's carnations in
1959.
Both (but especially California) have expanded carnation production to such an extent that last year three of every five carnations originated in those two states.What Does It Mean?
More of the same! An even greater future share of the market will belong to the big C's. We look for larser shipments of carnations
from them because they see the opportunities and are actively expanding. This further strengthens their influence first in major accessible
markets and also into secondary markets.
Vihen in spite of their approximate 2¢ transportation handicap, those producers ship expand production across the country they are doing some things rightt It isn't necessarily only because of better climatic conditions. They are progressive in use of new technology and production methods. They have large specialized operations
enabling them to concentrate and better manage one crop or two. This also achieves ec•)nomies in costs of production and distribution~
*Eased on major
23
states, Flol'rers & Foliage Plants, SRS, USDA, April 1967rrepared by: Alvi 0. Voigt
Cooperative Extension Service,
u.s.
Department of Agriculture,August Newsletter 1967 Page 3 NEW YORK, N.Y.
"Broadway Beckons" was the theme of the most glamourous floral
conference ever held by Teleflora at the Americana Hotel, New York
City, July 30 to August 2, 1967 with nearly 2,000 florists in attendance The American Carnation Society displayed over 4,000 carnations in the entire lobby of the Americana Hotel. This was one of the most advantageous areas that A.C.S. has had at any show or convention. Thousands of persons viewed our product each day.
Your Secretary decorated four life size statues with hundreds of carnations in each statue and two huge bowls of carnations on
marble tables on either side of the main entrance to the hotel. Also-six line arrangements on teak wood tables and seven line-centerpieces throughout the lobby.
President Joe Hellberg was a guest of Teleflora at the annual ~residential banquet; Joe's wife Jane and Agnes Strang added to the affair.
N~W ORLEANS, LA •• MARDI GRAS PERIOD 1968
The famous Mardi Gras period of 1968 will be held February 24, 25, 26, 2?, 1968 in New Orleans, louisiana which is only four days before the 74th Annual Convention of the American Carnation Society, February 28 to March 2, 1968.
we tried to contract a package deal for rooms and events for our members. We received the following information from our convention hotel, The Monteleone. This package deal includes room rates only, there are no special events or foods included in the rates quoted. All Nardi Gras Balls are private organizations and they are all by invitation only.
~1r. Sam D. Kennedy, Resident Manager of the ~1onteleone Hotel, 214 Rue Royale, New Orleans, Louisiana 70140
quotes---11\'11 th reference to accommodations during the forthcoming Hardi Gras Feriod of 1968, we can offer the following: ~
Twin bedroom
&
bath - j35.00 plus 4g tax per room, per night Double bedroom&
bath - f30.00 plus 4% tax per room, per night All Mardi Gras reservations must commence not later than Feb-ruary 24th for a period of not less than four nights or longer if so desired. (Nardi Gras Day is February 27th). All reservations are payable in advance for the entire four nights, and upon receipt of check covering rate of choice for four nights we will confirm same direct to you."rlease make all arrangements directly with Mr. Kennedy;
ll£1
to the A.C.S. office.August Newsletter 196Z Fage
4
DENVER, COlORADO
SECRETARIES ME~T COLORADO CARNATIONS--- Colorado carnation growers and executives' secretaries in all parts of the nation joined forces to promote the use of flowers by business men for business purposely in a recently concluded program which drew 2,775 responses. It was promoted by the Colorado Flower Growers' Association through more than 1,800 retail florists, with brochures mailed by CFGA.
Color ads were placed in two nationally circulated secretaries' mag-azines. Honored as top carnation promoter was Evelyn Carson, Harvey, Ill., whose florist is Charles E. Hoffman Florist, Chicago Heights, Ill. Ninety-nine other secretaries are receiving arrangements of Colorado carnations each month for three months. Each secretary who wrote was given a flower and bud vase from the florist she named as her favorite. COLORADO FLOWER GROWERS ASSOCIATION ELECTS
New president and vice-president of the Colorado Flower Growers Association are Wallace H. Hollberg and Robert Briggs. Mr. Hollberg served as vice-president last year. Reelcted as treasurer and
secretary are Arthur Vos Jr. and Dorothy Conroy. The retiring pres-ident is R.G. Braun.
Joe }igman, a gold medal award winner at the March convention of the American Carnation Society, was presented the CFGA's American Carnation Society man of the year:" during the meeting. William E. Gunesch, .l:'ark Floral Co., was honored with the CFGA 11 best friend of
the industry" award. Mr. Gunesch, an industry veteran, has served as CFGA president and has long been known for his support of research and new developments.
~~~N STATE CARNATION CLINIC
The Agricultural Extension Service in cooperation with the
Middle Atlantic Carnation Growers is planning a two-day meeting in Lancaster. The program will start -at noon November 1, 1967 and wind up at noon on November 2, 1967. An evening program is planned for November 1st. Following the clinic, a tour of Lancaster County Carnation greenhouses is planned.
A new variety display will be featured and any interested grower should contact James K. Rathmell, Jr., 400 Markley St., Norristo~m,
?ennsylvania 19401.
Some Highlights of the Clinic Aerated Steam
Carnation Insects
New Trends in Growing Carnations Lights on Carnations
Carnation Disease froblems Federal Wage-Hour Law
Carnation Competition from other froduction Areas fenn State New Soil Test Laboratory
August Newsletter
1967
Page5
SAN DIZGO, CALIFORNIASOUTHERN CALIFOffi~IA CARNATION GROW~RS ASSOCIATION SHORT COURSE "Economics of the U.
s.
Carnation Industry", discussed by Seward T. Besemer, San Diego County Farm Advisor, was a presentation of some of the material which he compiled during his comprehensive survey while preparing his master's thesis at Colorado State University last year.Questionnaires, he said, were sent out to growers in the country's seven major carnation-producing areas; Southern California, Northern California, Colorado-Pennsylvania-New York-New Jersey, Massachusetts, North Carolina-Virginia and the Midwest (Minnesota, Iowa, Missouri
Wisconsin, Illinois, r:Iichigan, Indiana and Ohio.) Included on these were questions concerning plant density and flower yield per square foot of bench, capital investments, average annual production costs, average gross dollar income and return on investment.
In concluding his presentation at the Short Course, Mr. Besemer declared that the time may come when world-wide production of car-nations can be regulated. Are U.S. growers going to be part of the new trend, he wondered, or are they going to sit by and watch others forge ahead? Growers must, he warned, train and utilize the best
possible managerial talent if they are to survive in the highly com-petitive world of tomorrow.
"Carnations Tomorrow" was the subject of Ed. Christianson of Yoder Bros. substituting for Ramsey Yoder, who was unable to appear at the meeting.
}lr. Christianson presented slides showing some of the research on the effects of different photoper1ods on carnations, as well as of different light, periods and temperatures on the height and flower-ing of the plants. Research of this type, he noted, has been conduct-ed by Cornell University, as well as by Yoder Brothers at the firm's
Barberton, Ohio range. Cornell has found that the critical period is from three to six weeks.
Cornell has also been conducting timing experiments, he noted, by having certain growers in the area plant crops for the various holidays at differer.t times of the year.
NEW &~GLAND CARNATION GROWERS ASSOCIATION
The New England Carnation Growers' Association recently held a board of directors meeting, and a program was worked out for
the
1967 -
1968
season. New Varieties' Day, Tewksbury withAugust Ne~rsletter
1967
Fage 6DEDICATION OF THE D~~V,£R HILT Or HOT:!:l SWIMNLJG F OOI was held during the convention. This is the first pool in do~mtown Denver and the dedication attracted considerable attention by the T V - ~adio and ~ublic Relation Department of the Fotel, city and state.
Sample water from most states and providences of the United States and Canada was poured into the pool. Several thousand
carnations were floated on the water of the pool for decorations. COLORADO CARNATION NIGHT
On Tuesday, August
22, 1967
there was held at the Jefferson County Fair Ground an event called "Colorado Carnation Night".This event was the courtesy of the Colorado Flower Growers
Association, Inc •• All F.T.D. Convention Registrants were
in-vited. A "Chuck Wagon Dinner" and Western Entertainment was
enjoyed by over 1500 members. The highlight of the entire
con-vention was tne elaborately decorated ball room of the Denver
rlilton Hotel with exotic Anthurium lilies and thousands of wh1te
carnations for table arrangements as well as the head table.
Throughout the entire hotel there were hundreds of redwood tubs arranged with carnations. It was estimated that there was approx-imately 50, 000 carnations used during the F.T.D. Convention.
Members of the American Carnation Society that served on the
~xecutive Committee was 0. Ben Haley and Jack Davis.
BUFFALO, NEW YORK
Florafax held its annual convention at the Statler Hilton
Hotel, August
26,
1967,
Buffalo, N.Y •.This was the first time that the American Carnation Society set up a display of carnations at the Florafax convention.
Using the theme of floral holidays, arrangements were used in the
hotel lobby with proper plaques for identification to the public.
Your Secretary had the honor of leading the head table dignitaries for the }resident's Banquet.
A.C.S. rRESIDENT HONOR2D
CHALFONT, ~A. GROw~R OF THE YEAR The awards committee of tbP.
rennsylvania Flower Growers has unanimously selected a flower grower
of the year who in its opinion has done much for the floriculture industry in f ennsylvania. As a son of a "retired11 florist, Herman
F. Hellberg, Chalfont, has received both state and national
recog-nition.
Hr. Hellberg is a bank director, president of a school board
and president of several florist organizations. He has served as
president of the .rennsylvania Flower
Gro~
r
ers,
the fhiladelphia AlliedFlorists, the I1iddle Atlantic CBrnation Gro~rers ' Association and
AMERIC
~
N
CARNATION
SOCIETY
1001 S. !54TH STREET
PHILADELPHIA.
PA. 19143
AREA CODE 21!5 G R 4-5406
ANDREW H. STRANG
EXECUTIVE SECRETARY-TREASURER
SEfTEI'IJBER NE\~SLETTER
1967
CARNATIONS: MAINSTAY OF THE RETAIL FLORISTS
The Carnation, today, is the most widely gro~n commercial cut flower
in the world.
Have you noticed carnations are getting better, bigger and are
lasting longer? Carnation producers have been striving for just
such a product, and are keeping their end of the bargain by using
modern methods of culture and marketing.
But to do all this, they had to first have a cut flower
worthy of the effort. Modern carnations have little relation to
their ancestors found growing wild on the land bordering the
Mediterranean Sea. It was then a small, single, spicy wild flower.
That wassome 5,000 years ago.
Under cultivation, this "clove pink" responded in various
ways, enabling hybridizers to create the modern carnation, today's
"Cadillac of flowers", as the Colorado Flower Growers Association
likes to call it.
DAT~ FROM 12th CENTURY
A favorite flower through the ages, portraits dating to the
12th century frequently depict a subject holding a carnation
blossom.
Carnations today are losing much of their funeral association
in the minds of the public from depression days when its
inexpensiV-ness allowed it to be used almost exclusively as a funeral flower.
11Dianthus Carophyllus" ---Dianthus, divine flower and
Carophyllus, referring to its clove - spice fragrance ---is the
---most widely-grown commercial cut flower in the world and is the
number one mainsta¥ of florists.
And, it is interest-ing to note, 11Colorado Carnations" are the
~eptember - N~~1!er 1967 Page 2
What makes today's carnation so spectacular~ Improved
processes involved in growing and handling the product, primarily. Both California and Colorado9 r esponsible for 71 per cent of the
national commercial carnation crop with only 22.6 per cent of the nations producers, make wide use of improved methods of air condition-ing0 automatic watering and feeding, soil testing, and steam
sterilization of the growing medium and insect and fungus control. Today's carnation culture calls for the use of C02 (carbon
dioxide) to produce higher carbohydrate levels in the plants to feed the flower and increase its life. With these and other innovationsr the cut flower product is constantly improving·
Miniature carn8tions play an increasingly important in the florist;s life, too. The miniatures embody all the pleasing qualities of standards, but in a compact size. ~1iniatures are
found to be excellent for design purposes, and for holiday arrangements.
For the florist, banking on carnations for many occasions and uses has paid off in dividends year after year. The wide
range of color and the flower's adapt ability to tinting makes
it a prized favorite in arrangements and corsage work. Florists
and customers count on getting just the right color because
carnations can be dyed-to-match.
The carnation has come a long way from the spicy clove pink flower of the fields.
( The preceding article was a featured story in the September 1967 issue of the Florist magazine of the Florists1 Transworld
Delivery News.)
The American Carnation Society feels proud that they have
been 11exposed11 by the F.T.D. News to over 11,000 retailers through-out the United Stat es and Canada. Although we who are carnation
growers realize these facts from our daily association with our "divine" flower, never the less it is nice to be recognized by other associations of the floral profession.
WE THANK YOU - F.T.D. i ! ! ! !
WASHQJGTON, D. C:..
A.C.S executive appointed S.A.F. Committee
~resident Wallace R. Pierson, Jr. of the Society of American
Florists has appointed the Executive Secretary-Treasurer of the
American Carnation Society, Andrew H. Strang~ to serve for one year on the Flower Show and Awards Committee.
Sept ember Ne~letter 1967 Page_l President Pierson quoted in his letter, 11 I am sure that you
are in a position to make a major contribution to the work of
this committee and to the floral industry.
tJ
EEDHAJ.'II, IVIASSACBUSETTSGROWERS PLAN ROGRAM ---The New England Carnation Growers
Association has set up its program for the 1967 - 1968 season.
Chairm~n have been named for the various areas. Chairman and meet
-ing dates for the Massachusetts areas are:
September 12, Concord Rod
&
Gun Club clambake (ladies invited) Mike Priest, ChairmanOctober 10, Framingham ar ea associate members meeting, Ted Piers
Chairman
November 14, Lexington area~ Dick Corazzini, Chairman
December 12, New Vaxieties Day, Tewksbury area, Harold Patten,
chairman
January 9, Marlboro area, Chuck Trombetta, chairman
Februar y 13, Woburn areaf Ray Given, chairman
March 12, Field Station, joint meeting with staff
April 16, Braintree area, James 07Donnell, chairman
April 22 and 29~ l adies night~ associate members.
May 14, New Hampshire ar ea, Claude Culberson, Chairman
June 11, Wakefield area, Don DeVita, chairman
.PUBLICITY ---Reg Carey and Tony Cat al ano again ar e to be the
spark plugs for the Carnation exhibit in the Massachusetts building at the Eastern States Exposition. The dates are Sept ember 16 - 24th
- 8500 carnations will be used.
N.E.C.G.A. participated with A.C.S. in the Florafax Convention
and the Tel eflora Convention, 2,000 carnations were sent from
New England.
Flans are underway to cooperat e with Northeast Florists Assn. and IVIassachusetts Flower Grower s joint meeting in October. A new
issue of 1967 Massachusetts fairs has been rel eased - New Vari eties Day in December is listed with prize money of ~900.00 offered by
the Massachusetts Dept. of Agriculture.
KANSAS CITY, MISSOURI
A.C.S. Vice President Henry (Hank) Kupfer has purchased the
interest of his brother John in the Kupfer Carnation Farm.
The firm was founded by Fred Kupfer in 1920, who sold it to his sons in 1957. Henry has been general manager of the Kupfer Carnation Farm since 1945.
September Newsletter 1967 Page 4
WILLOW GROVE, PENNSYLVANIA
Martin Gohn, Sr., father of Past President Martin Gohn died on August 30, 1967 after a short illness.
We extend our sincere sympathy to the family of a long time friend of the American Carnation Society, a floral offering of
carnations was sent to the services. NEW MEMBERS
We sincerely welcome the following as members of the American Carnation Society:
Oneida Greenhouse
Cleo Jackson
901 South Oneida Street Denver, Colorado 80222 Ted W. Switzkofski 227 Gillette Avenue Bayport, N.Y. 11705 Avansono-Mortense~ Mr. Adolph V. Holmes Box
65
San Bruno, California 94066
NEW ORLEANS, LA.
James F. Echter Seacoast Carnation 766 Cathy Lane
Cardiff, California 92007
Anthony Euser Greenhouse
13971 North 1!1/ashington Street
Broomfield, Colorado 80020
Mile Hi Wholesale Flo., Inc.
tVilliam Miller
1200 West 70th Avenue
Denver, Colorado 80229
The American Carnation Society's Board of Directors will hold
their Interim Board Meeting on October 25-26, 1967 at the Monteleone Hotel, New Orleans, La.
The special ByLaw Committee will meet at the same hotel on
October 23-249 1967 to study the feasibility of a completely new
Updated ByLaw Structure for the American Carnation Society. TO ALL MEMBERS
Please contact your national director at once if you have anything constructive to offer for the advancement of the American Carnation Society.
~ -'~---~----~---~
AMERI
.
CAN
CARNATION
SOCIETY
1001 S. 54TH STREET PHILADELPHIA, PA. 19143 AREA CODE 215 G R 4-5406 OCTOBER NEWSLETTER ANDREW H. STRANGEXECUTIVE SECRETARY-TREASURER
The Board of Directors of the American Carnation Society held its annual Interim Board Meeting at the Monteleone Hotel, New Orleans, Louisiana on October
25
-
26, 1967.
The Special By law Committee held a two day session on October 23- 24,
1967
to revise the Constitution and ByLaws of the ~.c.s .. These changes will be presented to the membership for theirconsid-eration at least
30
days before the Annual Convention at which time they will make a final decision.To further clarlfy and unify color classification throughout the carnation industry0 the Board approved the purchase of color fan charts as the first step towards obtaining books~ etc. f·or regional associations.
The New England Carnation Growers Association has made
avail-able a new award at the .competitive Show for
1968.
1\ Revere bowl will be presented for the most fragrant miniature carnation exhibitedat the show.
Scientific Chairman for the
1968
Convent ion, Kent Davis, Davis Bros., Denver, Colorado announced that Professor W.D. Holley,Associate Horticulturist, Colorado State University, will be a main speaker for part of the program.
President Joe Hellberg to appoint a committee to consider Southern California as a site for our
1971
Convention.The President appointed a ·Nominating Committee to formulate a
slate of - President, First Vice President, Second Vice President, two elected Directors and
4
elected Judges.Chairman- Jack Davis, Denver~ Colorado
Harold Piers, Framingham, Massachusetts Martin Gohn, Willow Grove, Pennsylvania
Convention Chairman Henry .Kupferr Kansas City, Missouri selected the following committee chairmen.
Finance - Mile Priest, Natick, Massachusetts
Show Steward -Charles Barr, 1tlatsonville~ California
Registration - Martin Gohn, Willow Grove
OCTOBER NEWSLETTER 1967
-
---~---'---Denver. Colorado,
&
Dick I-atton~ Tewksbury~ Massachusetts Publicity- Robert Dwyer (Wh0leeale:d Ne"~Ar OrlearJ.S0 La9 Mrs. EstherEble (Reta~.le:•) New o::.~lemw~ Lac Scientific- Kent DG:vis ~ DeLJver p Colorado
Banquet & Entertainment~· Ha.r·old F~.ersr Framinghamr Massachusetts Chairman of Judges- Fran 5aurr Indla.nnapolisr Indiana
Ladies Program- Marguerite Kupfer~ Kansas City~ Missouri Hospitality- Edward C. Geiger, North Wales, Pennsylvania Decorations·- Elflas Reo quin, Hetarri e, Lcui siana
B.ece:l.Ying- Robert Dwyer, 825 Camp St., New Orleans, Louisiana LANCASTER. PENl'mYLVANIA
·-
__,._.__
A Carnat' .. on Clinic was successfully presented by the Cooperative Extensiou Service of the Pennsylvania State University in cooperation with the MJ.ddle Atlantic Carnation Gro-wers Association.
The cl!.nic was held at the Host 'l'own Motel~
JO
Keller Avenue Lancasterp PennsylvaniaFeatured at tl~e clj_:nic wo.s a new va:-:iet1es display. The mee-::.ng agenda was a:;; foliovTE:
Chairmanc Thomas R. Jackson~r Pre~!dent of Niddle Atlantic Carnation
G~owers Associationp speaker
Aerated Steam~ Dr. faul NE·lso:n. Dept. of Plant Pathology, PSU and Dr. Robert Aldrich~ Dep-'-;, o:t Agricultt:~ral Enginee:2:.ng? PSU New Trends in .Production: Wi1l1am Aulenbach~ Yoder B::::-os. Barbertos~
Ohio
Soil Test:1.ng e.nd Computr.rs~ Dr. W0.yne Hi:nish, Extension Agronomist,PSU Foiler Analysis ar..d C'L..rnations~ Dr. James B0odley, B'loricultural
Resea:.:·ch 0 Cor-nell Untversl ty
Carnation Insect F:~o blems: Dr. Herbert Streu, Dept. of Entomology, H.utgers
Federal Wage and Hour La;,·vs ~ Joseph D. Pun tel~ 1\s si stant to the Regional DJ.:i:-ee;.tor~ US Department of Labor
Toastmaster: Herman Eel:berg~ president of the American Carnation So~iety. European Carnation Conferen0e Report and bull session Chairman0 James K. P..atr.mell J·r. r- F'1.oriculttiTe ar~d Ntll'sery Agent
Art:!.ficial U.ghts and Car~ations ~ Dr. .James Boodley
Carnatlons and the Dollar Sign! Alvi Voigt~ Extension Marketing Specialist, FSU
Diseases Can Take Your Profits: Lester P. Nichols, Extesn1on Plant Pathologist~ PSU
Panel Discuss1on: Your Competition from Other Markets
Wholesalers V:i.ero'lpoint ~ Donald Hovl;:o P~.tcsl.iurg Cut Flower Co.
Retailer r s Viewpoint~ Carl Sallade~ past pres:tdent of Pennsylvania Retail Flori~ts and Charles A. Schat?fer, Flower Shop, York, Fa. Grower1s Viewpoint: Martin Gohnn past president of the American
OC?O~ZR NEWSLETTER 1967
---
··
-
·
-
-
...___
..______
_
Page 3OBIDOS, PORTUGAL
The following information was g~ven to the A.C.S. Members who
visited Leonard Hakar,sson near Lisbon, Fortngal during their European
Carnation Conference Tour, Saturday, October 7, 1967.
Official figures says there should be about 8! million Portugese
living in the Portugese mainland, which cover 88,419 sq. kilometers
you may convert this into sq. miles if you 'tvish. Portugal is a
:member of Nf.TO and EFTA (The free market of the 110uter Sev·en ". )
The idea of growing mother stock for producing good winter cutt~
tngs in the South~ began in 1960, when some propagators in Europe tried
to find ideal southern locations. Well kno~~ Knud Stormly went all
the way to South Africa, Sparkes of England conquex-ed the Island of
Malta. His neighbor Framptons and Hilverda of Holland went to the
Canaries and DCK settled later on Sardinia. Small fellows like Len
Hakansson also looked for southern benefit and discovered Portugal as
ideal virgin coQ~try (for carnations).
Part of the game was the very lucky occasion, that a good
per-sonal friend of' Le~, Gunnar Granstrom got tired of cold and dark
Swedish winters, left t~1e old country and started a new business as
seed man ln Port~al.. Soon open air t:rials were started in Evora,
but later Vila Franca de Xira seemed to be a nu.ch ht>tter location.
In the fall of 1961; 30.00 stock pla~ts was started on a field
in the fertile deltaJ.a:ad of Hiver Tagus near the town of V:i_la Franca
de Xira. When heavy winter raln started0 we soon discovered the
need for rain protection" Next seasonr plastic houses were built tn
Californian style~ which meant lot >Jf improvement. Due to several
resonso no electric~_ty~ salt probler;1s in irrigation water and poor
roads~ we were looking for new and better areas.
The ideal place (we think) have been found near the town of
Oblicos, in a small fertile valley near the Atlantic Coast. It has
a typical coastal climate, very mild winters ( very seldom frost) and
cool summers, temperatures above 85oF. are very rare. The latitude
is almost similar to Northern Californ).a and Denver.
Our new place in Obidos, Portugal was started July 5th, 1965
and soon afterwardsg to be exacty o:·1 July 21st, the first carnation
stock plru1t was put in the soil* Plastic houses of the same
Calif-ornian style as in Vila Franca de Xira 't'JaS erected soon after planting.
Today the place in Obidos is the largest of its kind in Portugal,
with a covered a~ea of about 220.000 sq. ft.; 11.000 sq. ft. are
clear glass houses. Scandinavian style, 120~000 sq. ft. are covered
with corrugated fVC and the rest is plain polyethylene. Hot water
heating is uner process t ogether with low pressure steam for soil
OCTOBER NEWSLETTER 1967
-·-
··-
---·~-~---....
Page4
Obidos, Portugal continuGd:
New buildings have been erected, whlch c.onsists of office,
pack-ing rooms and cold s'Sorage for cuc.tings a."ld flowers. The total re-frigerated space is 4.GOO cu. ft •• cuttings are stored at J40F. in plastic bags
Plantlng of mother stock normally take pla0e in the middle of
July, but seometimes as late as the end of September. The stock plants
are given two pinches. Cuttings are harvested from the end of October
until late Spring. Mother stock average 20·-22 cuttings per plant and
seasonp depending on ti1e length of the harvesting perlo<i, most of
them are sent to Sweden for rooting. Occasionally surplus is put
in the European Propagators "Cuttings Bank11 and sold direct to other
propagators ..
We have found Portugese stocl{ quite ideal for mid~rinter planting
in the North. Direct planting as late as the end of Februa:r:-y wi 11
easlly make Mothers Dayv which happens to be the third Sunday in May,
The benefit of Portugese stock is, that it combines earliness, stem length and good branching. Due to the even e.nd low temperature, soft and fat cuttings can be harvested as laJce as I1ay.
Mother plants is only used one seaso~'l and the second and third year they are used flowering stock. Lower grades are sold locallY and better grades exported mainly to Norway and Sweden.
COLUMBUS, OHIO
Frofessor D.C. Kipllnger, Ohio State Universit;w has released the
following press releaseq ll.Just thought you would be interested in lmowing, !VIr. Stra!lg9 that at the Ohio Florists' Short Course, which
is scheduled for January 7 through 10,1968, thP. carnation wlll be the
featured flower, insofar as the hotel decorations are concerned. We have alternated between :r.osesn carnations and mums, a'Yld thj.s year
we hope to have a 11big splash11 with carnationsg featuring not only some
ne1il varieties, but also some of the better ones in the trade today11 •
THill~KS KIP !!!!!2
WALTHAM. t-'IASSJ\C:Ei!!SETTS
The entire carnat~.on industry was stunned by the untimely death
of Dr. Norman W. Butterfield, Speeialist ln F'loriculturep Extension Service, Waltham Field Station, Waltham, Masse 02154.
Please delete his name from your mailing list and add the
follow-ing name: Professor FrankJ.in J. Campbell
Asst. Prof. in Floriculture
Waltham Field Station
OCTOB~R NEWSLETTER
_____
__,_ 1967___
Page 5FORT COLLINS, COLORADO
"CAR.J.'JATION COAT" opens shop
Bristol's Floral Shop, Fort Collins. Colo., had an unusual job. They were asked to create ah'carnntion coat" for the grand opening of a local men's wear store.
The coat they made consisted of 27 dozen red carnations. The body was made of two-inch styrofoam and the sleeves of one inch. Ti leaves delineated the sleeves from the body.
Bristol' s used white ribbon for the shirt front and black ribbon for the tie. Corsage pins made excellent studs.
Douglas Addy of Bristol's reports their conconction lasted the entire three days of the opening celebration.
CARNATION STORAGE
Low-oxygen atmospheres significantly reduced decay of carnation blooms during storage tests at the USDA's horticultural field station, Fresno, California. Detailed results of the tests are reported in a 9-page publication prepared by horticulturj_sts Masami Uota & . ~Uchael Garazi of USDA1s agricultural research service.
The researchers maintained the quality of carnation blooms four to five weeks in atmospheres containing
0.5
to 1.0 percent oxygen at 36 degrees Fahrenheit. But they were unable to increase display life.The market demand for carnations and other flowers is greatest on holidays and special occasions? such as Mother's Day. If carnat-ions can be held in storage without loss of quality1 plentiful
supp-lies can be maintained without creating surpluses. Growers, shippers
and consumers would benefit from the more orderly marketing.
Copies of marketing research report No. 796? "Quality and Display Life of Carnation Blooms after Sto:::oage in Controlled Atmospheres,"
are available for 10 cents each from the Superintendent of Documents, Us Government Printing Officep Washington, D.C. 20402
NEW ORLEANS, LA.
AMERICAN CARNATION SOCIRTY 74th ANNUAL CONVENTION
MONTELEONe HOTEL, NEW ORLEANS, LA.
FEBRUARY 29 - MARCH 1.2, 1968
NOTICE:
Do not attempt to make future arrangements for attending the Mardi Gras in New Orleans, unless you have a personal contact. We have been notified that all hotels and motels are completely sold out.
AMERICAN CARNATION SOCIETY
~~RECEIPT 11/6/6?
19-______ T_h_i_r_t.:.._y_&-_-_-__ -_-_-_-_-_-_--_-_-_-_-_-_-_-_x_x _ _ _ DOLLARS
r
Colorado Flower Growers 901 Sherman Suite 1410 Denver, Colorado
Association Inc. 8020)
AMERICAN CARNATION SOCIETY
1001 S. 54th Street, Philadelphia, Pa., 19143 Dear Fellow Grower:
Once again, we are most appreciative of your continious support of the American Carnation Society. It is only through the cooperation of all carnation growers in the United States, Canada and abroad, that
we can maintain our leadership in the floral industry. 1
Enclosed please find your receipt for your remit-tance in payment of your current dues. Also, a "new" decal for display; additional decals are available upon request.
DQ not hesitate to write us if we can be of any service to you.
Sincerely,
~~
Executive Secretaryrang
--AMERICAN
CARNATION
SOCIETY
1001 S. 54TH STREET PHILADELPHIA, PA. 19143 AREA CODE 21S G R 4-5406 -1 ANDREW H. STRANG EXECUTIVE SECRETARY-TREASURER NEWSLETTER NOVEMBER 1966 IN THANKSGIVINGWe thank thee for all the blessings with which thou has
filled our lives. for our loved ones, and our friends, for the opportunity to live and work and be creative, for life and health and strength, for every good thing, and for the opportunity to
struggle against the bad and help build the Kingdon of God on earth. Norman Vincent Peale
HATivARD, CALIFORNIA
President Ken Fujii appointed the following members to
serve on a new committee to be know as the Reception Committee.
Chairman Henry Kupfer, Kansas City, Missouri; Richard Corazzini,
Lexington, Massachusetts and Ray Weiland, Denver, Colorado.
Proposed duties for the Reception Committee introduce new members who attend the annual convention and orient them into the
activities of the American Carnation Society. Particularly the
procedures duxing the convention and the competitive show. NEW YORK, N.Y.
The International Flower Show will be celebrating its
fiftieth anniversary next year with the flower show in the New
York Coliseum, March 4 - 12, 1967.
The American Carnation Society will cooperate with a dis-tinctive display of yellow carnations entitled Golden Anniversary
in honor of the occasion. We will receive good coverage on
radio and T.v ••
Dick Van Duzer, 256 East 74th Street, New York, one of New
York's younger most imaginative florist will be in charge of our
November Newsletter
1966
Page 2 FLOWER MARKETING INFORMATIONCROP REPORTING EXPANDS STATES' COVERAGE
The flower survey, of the
u.s.
Department of Agriculture's Statistical Reporting Service, will be expanded to23
states. It now covers eleven states. New states will be Connecticut, Michigan, Wisconsin, Minnesota. Iowa, Missouri, Delaware, Maryland, Tennessee, Texas, Washington and Oregon. The23
states account for more than 90 percent of the total National value of the flowers being surveyed.Flower state statistical coverage is going to be more inclusive, more meaningful, and more valuable. Two new flower crops are being included in the upcoming statistics. Potted chrysanthemums and foliage plants will be added. Carnations, mums---standards and pompons---roses and gladioli are currently being reported.
In order to determine which growers produce the pertinent flower crops, all growers will ~ receive a very brief question-naire asking what flowers they grow and the dollar value of sales. The replies will than indicate the appropriate commercial producers. Commercial growers are defined as producers who grow and sell a
minimum of $2,000 of all flower products in one year. The growers who then "qualify" as a commercial producer will be included in the regular expanded survey, which will take place in January. By then, the
•66
results will be completed and production intentions for'67
will be partially committed or0 at least, have received thoughtful
attention.
Besides learning how much production to expect in the current year, more exact knowledge of individual states past production trends, prices and competitive position can be obtained. This latter information assumes more importance with additional years of regular statistics so that a good solid base can be obta1ned. After we have reports of several years indicating where a crop or a state was, a better base will be available for predicting the
future.-In knowing what the situation was and what it might likely be, the industry will gradually achieve benchmarks for sound decisions, on an individual or a group or a commodity basis. Statistical gathering and research are conducted, after all, for the chief reasons of having some better prediction and control,
~nd tending to reduce risks and waste.
It is hoped that all "eligible" flower growers will complete and return their survey forms promptly and accurately, and that florists will urge their industry members to participate fully. Perhaps it also would be a good idea to show appreciation of this expanded service to the appropriate persons,---USDA and industry leaders and others---so that complete regular surveying of the industry may someday be accomplished.
Prepared by Alvi 0. Voigt, Marketing Specialist, Penna. State University Park. Penna.
November Newsletter
1966
Page 3 CHALFONT. PENNSYLVANIAChairman Joe Hellberg of the American Carnation Society's 73rd Annual Convention and Exhibition announces the following committees and their chairman.
Convention Chairman ---Herman Heilberg
Convention Co-chairmen ---Mike Priest and Andrew Hoffman Honorary Co-chairmem ---Jake Gunther and Emil Oberle
Executive ---Chairman Herman Hellberg, Martin Gohn, Fred Hellberg, Harold Piers, Kurt Thimm Finance ---Chairman Ed Geiger, Andrew Strang, John
J. White Show Steward ---Ole Niessen Registration ---Al Saffer
Competitive Co-chairmen ---Richard Corrazini and Elmer Lefever Dick Patton and Ken Peterson
Publicity ---Isidore Jablons (N.Y. Florists Club) Fred Gunther, Lee Whitemore, E.C.Geiger Bus Tour ---Andrew Hoffman and Andrew Strang
Scientific Meeting ---John Seeley, Cornell University Banquet and Entertainment ---Martin Gohn and Fred Corrazini Chairman of Judges ---Fran Baur
Hospitality ---Co-chairmen, Mary and Kurt Thimm and Dottie and Bill Neuman, Ruth and Harold Piers and Mary Ann and Martin Gohn
Decorations ---Metropolitan Florists Club of New York,
Everett Conklin, President
Ladies Program ---Chairman Jane Hellberg, Thelma Priest, Ruth Piers, Mary Ann Gohn
Receiving ---Gus Vann, 101 West 28th Street, New York,
November Newsletter 1966 Page
4
CARNATION KID SLOGANS
We have received several entries in the Carnation Kid Slogan
Contest. The Board of Directors decided at the Interim Board
Meeting in Chicago to continue the advertising program of the
Carnation Kid in the floral trade magazines and newspapers for
another year.. Send tn twelve slogans and win the top prize of
two paid registrations to our convention in fabulous New York, March 9 - 11t 1967.
NEW VARIETIES
No registration will be accepted for inspection by the local
Area Inspection Committee after January 1, 1967. No variety is
eligible for entry in the annual competitive show in New York City unless it is registered with the American Carnation Society office in Philadelphia. Pennsylvania before January 1, 1967.
Last year there were 24 new varieties registered with American Carnation Society and so far we have only four this year.
NEW MEMBERS
Lennard Hakansson
AB Solbiks Nejlikeodling Billegerga, Sweden
Miss Hildegard Fiuckiger-Dellinger Nelkenkultures
Kreuzlingen T.G., Switzerland
AMERICAN CARNATION SOCIETY
73rd ANNUAL CONVENTION
&
EXHIBITIONSTATLER HILTON HOTEL NEW YORK, N.Y.
AMERICAN CARNATION SOCIETY
OFFICERS
&
DIRECTORS1001 South 54th Street
1966-1967
Philadelphia,Pa. 19143
President-Mre Ken Fujii~24949 Soto Road, Hayward, California 94544
Vice-Pres.gMr.Herman Hellberg~Chalfont, Pennsylvania 18914
Past-Pres.,MroMartin Gohn~1828 Fitzwatertown Road, Willow Grove,Penna.
19090
AMERICAN CARNATION SOCIETY DIRECTORS
Mr. Fran Baur,3c19 West 79th Street, Indianapolis, Indiana 46208 Mr. A,C,Ma1er, Bent Mounta1nv Virginia 24059
Mr.Harold Piers, 150 Speen Street, Framingham9Massachusetts 01701
Mr. Vernon Rowe, PeO.Box 3726, Kirkwood, Missouri 63122
Mr. John Scott, 7123 Xenia Pike, Dayton, Ohio 45432
Mr. Ray Weiland, 5915 West 33rd Avenue, Denver, Colorado 80207
REGIONAL DIRECTORS
Mr. Ray Crowleye Colorado Flower Growers Association Inc.,901 Sherman,
Suite 1410, Denver, Colorado 80201
Mr. Richard Corazzini, New England Carnation Growers Association,
Blossom Street, Lexington, Massachusetts 02173
Mr. Kenneth Davis, Colorado Flower Growers Association Inc., 901
Sherman, Suite 1410, Denver, Colorado 80201
Mr. E.C.Geiger0 Middle Atlantic Carnation Growers Association,
North Wales, Pennsylvania 19454
Mr. Fred HellbergQ Middle Atlantic Carnation Growers Association,
Bird In Hand9 Pennsylvania 17505
Mr. Henry Kupfer, Missouri Valley Carnation Growers Association,
6304 East 58th Street~ Kansas City, Missouri 64129
Mr. Richard Leider, Chicago Carnation Growers Association~
1025 Dempster Streetp Arlington Heights, Illinois 60005
Mr. Henry J. Niedens~ Southern California Carnation Growers, Assn,,
P.O. Box 848, Encinitas, California 92024
Mr. John J. WhiteQ New England Carnation Growers Association,
52 Pickering Street~ Needham~ Massachusetts
Mr. Tak Yonomoto, Northern California Carnation Growers Association
1328 Henderson Avenue, Santa Clara~ California 95051
AMERICAN CARNATION STAFF
---Mr. Andrew H. Strang, Executive Secretary-Treasurer
"CARNATION KID" SLOGANS For Novemberf
"Fall season is nigh
Carnations are the best buy"
•
uCarnations are nice
For that Thanksgiving spice~' For December:
11Carnations are hearty
For the holiday party~'
acarnatians- the perfect solution Far that New Year's resolution~ "Carnations give a lift
To that Christmas gift~ Far January:
"choice carnations always near Throughout the entire yearu
"Surveys shaw, the carnation-Number one in the natianl' For February :
"carnations ideal for Valentine Day They last longer in every way~'
"Would you believe
Carnations do last longer~ For March:
"carnations Beautiful and gay Dresses up a spring day~
"Easter flower best to buy--Carnations, rich and dignify".
Mr. Andrew B. Strang xecutive Secretary
American Carnation Society 1001 8. 54th Street
Philadelphia, Pa. 19143 Dear r. Strana:
December 8, 1967
Thank you for your letter requeeting infor . . tion on a poaaible increaae 1n area production at peak boltday eeaaons.
There haa been a alight increase in production over laat year due to an iucreaee 1n area apace put up.
Our wholesalers do not care to give apecifica at this ttme, However, we can aay production ia up 5t to 1~ above laat year.
Cordially,
::Davis
J3rot~ers
'Jforists, -!Inc.
·'
•
·
·t:1Jtt·1
COLORADO FLOWER GROWERS.,.._--:J~~.,.e,c.a,~_L,~TOt
901 Sherman St., #1410, Denver, Colorado,
n
r i:.ln . i l 7 t? ibl • •.. AMERICAN
CARNATION
SOCIETY
Mrs. Dorothy Conroy 1001 S. !54TH STREET PHILADELPHIA. PA. 19143 AREA CODE 21!5 G R 4·5406Colorado Flower Growers Association, Inc. Suite 1410, 901 Sherman Street
Denver, Colorado 80020 Dear Dorothy:
ANDREW H. STRANG
EXECUTIVE SECRETARY-TREASURER
November 16,1967
At the Interim Board Meeting of the American Carnation Society Board of Directors on October 25,1967 held at the Monteleone Hotel, ·New Orleans, La., we were addressed by Mr. Al Whilhelmy, immediate Past President of the Florists Transworld Delivery Association.
Mr. Wilhelmy1s subject was "Flower Forecasting". He mentioned that
F.T.D. wished the cooperation of the A.C.S. and its members in compiling facts and figures on the estimated production of carnations at peak
holiday seasons. F.T.D. issues a Newsletter monthly and special. letters to inform their 11,000 retail members conditions that might exist at each holiday.
He mentioned that crop reporting and market news are "after the fact" and there is need for forecasting programs to guide the industry in what is to come.
To this end, F.T.D. is working with a private forecasting company to predict the increase in the number of orders member florists may
re-ceive at certain periods. Much will depend on the accuracy of the program. It was suggested that each regional President or Secretary make in-quires about their area production, such as percentage of colors and totals available to the wholesale markets. It may not be necessary for tota~s already committed to retailers. Names not necessary of those providing the.above information.
To facilitate time needed to transfer any information to F.T.D. and thence to their members, please send a telegram or call the A.C.S. office as soon as possible.
Sine~
-..Andrew
H,~~~
/ /Ex
ecutive~tary
cc: WhiteAMERICAN
CARNATION
SOCIE~Y 1001 S .. 54TH STREET PHILADELPHIA. FA. 19143 AREA CODE 215 GR 4-5406 ANDREW H. STRANG EXECUTIVE SECRETARY-TREASURER DECEMBER NEWSLETTER HAPPY HOLIDAYSAs the Yuletide season foretells the passing of another year, we
think of those who have helped make that year a more enjoyable one.
Christmas brings a little bit of Heaven to our daily lives----good fellowship and kindliness. It strengthens our confidence in each other and makes us all feel happier and more friendly.
. When you wake . on Christmas morning, we hope that it will be your pleasure to rise and enjoy----with your family or other kind
friends----one of the happiest days of your life. ·
May the meaning of Christmas be---Deeper---its friendship---Stronger---and its Days Brighter as it comes to you this year.
MIAMI BEACH, FLORIDA
The Board of Directors of ·the Ameri·can Carnation Society has
considered the possibility of convening on Miami Beach and headquarter-ing at the Statler Hilton Plaza for March
1972.
Jackie Gleason is the Creative Consultant for the new ·1~20, 000,000 five hundred room luxuary hotel which was opened December
15,1967,
solely and specifically designed for conventions, sales meetings and
group business.
Mr. Gleason wears a red carnation in all his appearences on the stage and T.V •. The Board voted to have a handsome vase of red
carnations presented to Jackie Gleason at the grand opening.
HARLEYSVILLE, PENNSYLVANIA
November
25,
was the date and time for E.C. Geiger's Open House in their all new 24,000 sq. ft. plant of modern construction. Located on eight acres near Harleysville, Pa., on Route63,
it is two miles northeast of the Lansdale Interchange Exit 31 on the NortheastExtension of the Pennsylvania Turnpike. The business will be
exclusiv-ely devoted to the merchandising of grower's supplies and certain horticultural items imported and nationally distributed by a subsid-i ary company, Geiger Corp •• The greenhouse operation is discontinued
Dece~ber Newsletter 1967 Page 2
TINTING OF CARNATIONS WITH ABSORPTION DYES by W.D.HOLLEY,
---- -c5rORABo-sTXTE-UNIVERSITY
Four major factors are imported to successful tinting of
carnat-ions with absorption dyes. They arc:
1. Condition of flo1-1er and stems
2. Type of dye used
3. Emulsifier added
4.
Environment during the process.1. CONDITION
&
QUALITY OF FLOWERSFlowers must be full centered and of good size. Stems and foliage
should be lush, indicating that plants are well grown. Flowers from
hard plants are useless for tinting. The use of flowers from selected
benches as well as from selected growers usually pays off.
Flowers should not be placed in water before tinting, but allowed
to wilt from 2 to
4
hours before they are placed in dye to aid uniformabsorption. Flowers removed from dry storage take dye satisfactorily.
11. TYPE OF DYE
The dye used should be water soluble and non toxic to plant tissue.
At Colorado State University, we have tested water soluble dyes from
many companies. More than 100 biological stains have been tested,
however most of these are either toxic or the dye is not absorbed.
The directinns from most dye companies must be decreased(often cut in
half) for best results. No company distributes a complete line of
satisfactory colors.
111. EMULSIFIERS
The emulsifier or detergent added to the dye solution decreases
the surface tension of the solution and greatly facilitates the up
-ward movement of dye. A number of emulsifiers have been tested for
this use at Colorado State University. Some emulsifiers perform
con-sistently, whereas others work well for dye and not for another.
De-tergents sold under the name of Glowmore, Multifilm X77, and Mulser 20
have given good results, in the order listed. None of the Triton
spreaders tested have been as good. For best results , a non-ionic
detergent should be used. The aMount needed varies with the hardness
of the water supply, from 2 to around 6 ml per quart of dye solution.
1V. ENVIRONMENT DURING THE PROCESS
Even temperature and even h~idity lead to good dye absorption.
We have conpared absorption overnite in a 360 F cooler with that in a
700 or 80° F room. Absorption is slower in the cooler and colors are
more diffused-less sharply aggregated into zones of the petals.
Approximately twice as much time is needed for dye absorptoon at 36°F,
when compared to 700. In any case, the dye solution should be warm
December Newsletter
1967
PageJ
TEWKSBURY, MASSACHUSETTSThe New England Carnation Growers Associntion, Inc. held their 30th 1\nnual New Orleans Day in cooperation with the Massachusetts Department of Agriculture at the Br.~lding Iron Steak House, Tewks-bury, Massachusetts, December 12,
1967
with over 200 growers and associates at the dinner meeting.Members and visitors were cordially received at the following ranges:
In Wilmington:
In Tewksbury: Olson's, Lowell Street Crystal, Main Street - Gale, Helvetia Street Roper, Pleasant Street - Peterson, Pleasant St. H. Smith, Pleasant Street - Patten, Marshall St. Fatten, North Street
Of course the traditional "The Pink Lady" was served at Patten's, North Street.
The exhibit was an agricultural fair in cooperation with the Massachusetts Department of Agriculture and was opened to the public from 12:00 to 8:00 ~.M .•
Harold Patten was Chairman of the new Varieties Day and Dick Corazzini was Show Steward.
Distinguished visitors were the Co~~issioner of Agriculture Charles McNamara, Director of Fairs, Garry Mansfield and also
John Porter, Department of Agriculture and John Desmond, Department of Commerce and Tourism.
NEW ENGLAND CARNATION GROWERS ASSOCIATION, INC. -NEW VARIETIES DAY AWARD Mass. Department of Agriculture - Best of the Show Award
East Sudbury Greenhouses - White Quill New Variety Standard Seedling - Littlefield Bowl
Charles Trombetta
&
Sons, Inc. - Pope Paul VlNew Variety Standard Sport - Mass. Dept. of Agriculture Bowl Corazzini Bros. - Glacier
New Variety Miniature- N.E.C.G.A. Silver Bowl
East Sudbury Greenhouses - White Quill Standard Disseminated - N.E.C.G.A. Silver Bowl
Charles Tror.J.betta
&
Sons - Don Sierra&
La Reve Miniature Disseminated - N. E.C.G.A. Silver BowlDecember Newsletter 1967 Page 4
74th ANNUAL CONVENTION AND EXHIBITION
MONTELEONE HOTEL, 214 RUE ROYALE, NEW ORLEANS, LOUISIANA
February 29 - March 1-2,1968
SPEAKERS
~rofessor W.D. Holley - Associate Horticulturist-Colorado State
University
Kenneth R. Morefield - S.A.F. Labor Consultant
GOOD SCIENTIFIC MEETING all day Friday, March 1,1968
Plenty of free time for shopping and fun.
Room reservations should be made directly to the Monteleone
Hotel, acknowledgements will be mailed and copies sent to the American
Carnation Society's office.
BIRD-IN-HAND, PENNSYLVJ~IA
The December meeting of the Middle Atlantic Carnation Growers was
held Wed., Dec. 1967 at the greenhouses of Fred Hellberg, Bird-In-Hand,
Pennsylvania.
The main speaker was Dr. John White of Penn State University, and
his subject was "Fertilization and the Minor Elements" along with
sterilization. Dr. White has spent years on this matter and has come
up with some remarkable results, he also has worked on Foliar Analysis.
ELECTION OF OFFICERS AND DIRECTORS
Election of officers and directors for the forthcoming year were
held and the results are as follows:
President , Thomas Jackson, Kennett Square, Pennsylvania
Vice President, Carl Schaeffer, York, Pennsylvania
Secretary-Treasurer, Irvin Allott, West Chester, Pennsylvania
Director, Clarence Groff, Strassburg, Pennsylvania
Alternate, Irvin Allott, West Chester, Pennsylvania
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-PLAN YOUR VACATION FOR NEW ORLEANS 1!111
SEND YOUR ROOM RESERVATION IN TODAY tiiiJ
December Newsletter 1967 Page
5
CASTRO VALLEY, CALIFORNIA
The Northern C-'llifornia Carnation Growers Association's 17th
Annual New Varieties Da;;- ShotiT and BP..:':-.c;_uet held Sunday, December 3,1967, at the Willow Park Country Club, 17007 Redwood Road, Castro, Calif ••
By all standards, this year's New Variety Show was an outstanding success. The attendance was far greater than expected and extra
tables had to be set up at the last minute for late comers.
The food was excellent and the speeches were interesting, to the point and not too lengthy. Congratulations to Ray Hasek for a
commend-able job as toastmaster. The comnlttee was Ken Fujii, Hip Honda, Frank
Siri, Tets Ueda, Frank DiStefano, Gooch Yonemoto, Tak Yonemoto.
Many of the associate members contributed their time and effort; in particular Paul Jacobs of Jacobs Brothers; Frank Olgiati and K.
Kerts helped out and Tats Tajima and Ralph Duarte of the Flower Shop in Fremont did outstanding work arranging the table decorations.
NEW VARIETY AWARDS
SWEE~STAKE AWARD - Scania - Salinas Greenhouses Certificate of Merit
Candy Apple - Ray Weiland - Denver, ColorRdo Dove - Hills Inc. - Denver, Colorado
Sam's ~ride - W.W. Th0mRcn Co.
White Min - Kitnyama B~os,
Mere. White Quill - East Sudsbury Grnhs.
N.C.C.G.A. Plaque
Sam's Pride - W.W. Tho~son Co. -West Hartford, Connecticut
Tack's Greenhouse Award
Bettertimes Sim - Woodside Nurseries
Best Vase of White - Imp. Wnite Sim - Salinas Greenhouse Company
Best Vase of Pink - Debbie - Pajaro Valley Greenhouses Best Vase of Red - Scania - Salinas Greenhouses
Best Vase of Novelty - S. Arthur Sin - Terry Yukawa
Best Vase of Miniatures - White Rcyalette - Siri Brothers UNION CITY~ CALLfQ?~IA
Tor::1 Ki tayama juat retl:-::-ned frcm a t::.~ip to Florida where he spoke
at the Florida i:·l ower G::cov.crs 8hor-t Co"..l.rse 11itlh1:.t 1 s Happening in the California Flower Industry." Torn r eports that the Florida gladioli
Decenber Newsletter 196.~7--~P~a~g~e--6
and pom poms look good and that the Floric'la growers are looking
forward to a good marlmt and an early crop due to the warmer weather. The Short Course we well attendee and was focused on their
particular problems. The warmer weather in Florida seem to increase
the disease problem.
ELECTION RESULTS
Directors elected by the membership
Charlie Barr Hip Honda Arne Thirup
Gooch Yonemoto
Officers elected at the Board Meeting fresident
Vice fresident
Secretary Treasurer
SAN FRANCISCO, CALIFOF~IA
Charlie Barr Tak Yonemoto Dave Vanni Gooch Yonemoto
The San Francisco Flower Market 10th Annual Floral Demonstration
drew 2, 000 florists from Califm:uia, Nevada, O:r-egon Emd Wasilington
on October 29. Nor Cal was well r~presented with Ron Ghezzi of
Ivan's Flowers designing carnations at the Nor C~l booth. He con-centrated on Christmas designs but also did a few beautiful funeral pieces. Mr. Ghezzi had plenty of carnations to work with and
received numerous compliments.
Nor Cal also participated in the Mid West Trade Fair and Design School and the Californla State Florists' Asuociation Design School. This helps to promote the use of c2..rnations in the retail industry.
AMERICAN
CARNATION
SOCIETY
Dear Nember: 1001 S. 54TH STREET PHILADELPHIA. PA. 19143 AREA CODE 215 G R 4-5406 ANDREW H. STRANGEXECUTIVE SECRETARY-TREASURER
December
29
,
1967
The A.C.S. Board of Directors extends a cordial invitation to all those concerned with produclng and marketing the "Devine Flower", to come to New Orleans~ the amazing 11Cresent City" for the 74th
Annual Convention and Exhibition of The American Carnation Society. This convention is going t o be different in that there will be no lengthy bus tours - an entire day will be devoted to the scientific meeting. We are ve~y fortunate to have Kent Davis as Chairman of this portion of the convention and he has secured the very best in cultural and n.arketing authorities to appear be.fore you and to share with you their store of "usable" information~
Kent has been responsible for many extremely successful scientific meetings in Colorado and you can be certain the 1.968 "Science-Oriented" Convention will be worthy of your attendance.
There are other r eason for coming to New Orleans in
'68
-the competitive show will be more representative~ 8ectionally~ than in recent years. There are some exciting new developments that come out of regional seminars that are being inve3tigated and developed by your Board of Directors. You will want to hear about these. Your
friends want to see you and New Orleans is a wonderful place to be in
February, especially 1
68
.
·
Each member of your Board has had an active part in producing this convention for you. We have been guided and assisted by our very excellent President, Joe Hellberg, and our wonderful, tireless
S0cr.eta:r.;v i\Yirly S~re.l~.g. ~h3f-'e etfo:d s C.::lr~ :;fT1cf.it you O~lj_y i f Y' .... ~i. attend.
Looking forward to seeing you and your lovely wife at the
Monteleone.
Henry "Hank" Kupfer,
Convention Chairman
