ANNUAL REPORT
20 07
Contents
Financial overview 3
Year in brief 4
This is Doro 5
CEO’s statement 6
Organization 9
Strategy 10
Care Electronics 12
Home Electronics 14
Business Electronics 16
Environment & Quality 18
Shares 20
Directors’ report 21
Income statement 25
Balance sheet 26
Shareholders’ equity 28
Cash flow statement 30
Quarterly summary 31
Five-year summary 32
Accounting principles 33
Notes 36
Definitions 43
Auditor’s report 45
Group management 46
Board of directors 47
Financial overview 2007
Five-year summary
Key figures
INCOME STATEMENT (SEK M) Income
Operating profit/loss before changes/write downs Profit/loss after financial items
BALANCE SHEET (SEK M) Shareholders’ equity
Balance sheet total
RETURN RATIOS
Average return on capital employed % Average return on shareholders’ equity % MARGINS
Operating margin %
Value added per employee (SEK m per person) CAPITAL INTENSITY
Capital turnover rate (multiple) FINANCIAL MEASUREMENTS Debt/equity ratio %
Cash flow from current activities Number of employees (average) Liquid assets (incl. unused credit)
2007 2006 2005 2004 2003
346.3 433.2 621.3 648.8 647.5 10.0 –57.3 –60.7 24.8 34.6 8.1 –81.7 –75.2 27.3 27.6
39.5 31.6 32.1 96.3 70.4 161.4 181.7 270.0 307.3 242.4
27.1 neg neg 18.1 18.1
21.1 neg neg 32.2 25.6
2.7 –17.8 –11.4 2.9 2.3
1.7 1.2 1.1 1.2 1.3
24.5 17.4 11.9 31.3 29.0 –30.2 –5.4 –43.5 –28.7 40.7
69 87 146 171 172
60.0 68.0 17.1 46.6 149.2
2.0 1.9 2.2 2.4 2.7
2007 SALES (%) 2006
Home Care Business Home Care Business
NeoBio ™
New mobile telephones speciall y developed for an older target group received Doro’s most outstanding breakthrough on the market. The Doro HandleEasy 326gsm is a simple mobile phone with a large, easy to read display, large well-defined buttons and grip-friendly surface.
Doro launched its new NeoBio DECT product series in 2007 with similarities to the previous Doro 500 and 600 series but with new characteristics. The design builds on clean lines and Swedish design.
Doro has gathered products for professional users of headsets under the Doro ProSound name.
During the year Doro was the first Swedish company and second company in the world to get a headset TCO certified – the Doro ProSound hs1120.
ProSound hs1120 HandleEasy 326gsm
Year in brief
• Sales amounted to SEK 346 million (433 m), which ad- justed for the sale of companies is equivalent to a drop of 5 per cent.
• The operating profit was SEK 9 million (–77 m) and the profit after tax was SEK 8 million (–95 m). The profit for the year has been negatively affected by around SEK 3 million (–49 m) in one-off and restructuring costs affecting comparability.
• Home Electronics’ sales fell as a result of price pressure on the market but reported a profit after restructuring. Vol- umes were more stable compared to last year.
• The Care Electronics business unit introduced a number of new products, including two GSM telephones and re- ported strong growth throughout the year (+96 per cent).
• Sales in Business Electronics rose during the year (+15 per cent).
• Doro’s cash flow improved considerably during the second half of the year. Cash flow from operating activities amount-
ed to SEK –30 million for the year. Adjusted for restructur- ing activities and the sale of Group companies the cash flow was SEK 3 million.
• The company adopted a new organization in February, which divides product management into three business units: Home Electronics, Care Electronics and Business Electronics.
• An overheads rationalization scheme was conducted in June, which cut the Group’s overheads by around SEK 10 million. The total headcount fell from 64 to 58, excluding business disposals.
• Sale of businesses in Australia and Poland completed and replaced with independent distributor solutions.
• Jérôme Arnaud took up his position as Doro’s new CEO on
24 October. He was formerly CEO of the French business
and business unit manager for Care Electronics and Busi-
ness Electronics.
This is Doro
Doro develops and sells electronic products mainly in the telecoms sec- tor. This takes place in all categories for three separate target groups.
Home Electronics’ target group is families. The products are mainly home telephones, baby monitors and walkie-talkies.
Care Electronics concentrates more on an older target group. With a comprehensive range of products (i.e. home and mobile phones, remote controls, ring-tone amplifiers etc.) we help senior citizens to continue doing what they appreciat e despite the physical disabilities of old age.
Business Electronics are for professional users. The area covers a range of ergonomic telecoms products such as corded and cordless phones, headsets and walkie-talkies.
Doro’s products for professional use are adapted for profes- sional environments that use standard interfaces.
Common to all Doro products is that they are characterized by our expertise in customized design, technology and qual- ity control of products in Asia.
Differentiation is primarily in Doro’s functionally customized design.
Different ranges are aimed at the target groups through dif- ferent channels in order to increase their relevance:
• Home Electronics products are mainly sold by consumer electronics stores.
• Smaller advanced Care Electronics products are market- ed through consumer electronics stores, while specially adapted products for senior citizens with physical dis- abilities are sold through specialist channels.
• Business Electronics products are sold via distributors and via business-to-business retailers.
Doro has long-lasting relationships in the consumer and
business-to-business retail sectors. In addition, retailers are
now expanding rapidly in the categories concentrating on
senior citizens with physical disabilities. We create greater
relevance for the Doro brand from our target groups’ needs
through the right choice of functions and sales channels.
06 | Doro Annual Report 2007 | CEO’s statement
2007 – growth in sight
2007 was a turning point, but also a tough year for Doro, which is active on a market that continues to be difficult, mainly in home telephony. We succeeded in turning around last year’s loss of SEK 77 million to a profit of SEK 9 million thanks to a combination of restructuring and investing in products where Doro can provide value and margins.
We’ve worked hard to make Doro a company that is able to provide value for shareholders. Over the past two years we have gone from a headcount of 146 to 58 and we are work- ing with a limited number of key customers on our largest markets. We’ve restructured the business by selling the loss- making subsidiaries in Australia and Poland, but we have also tightened cost control.
A company better equipped for the future
Doro’s long-standing core business in the business unit of Home Electronics accounted for 72 per cent of the compa- ny’s total sales in 2007 and has been profitable despite the continued price pressure on the home telephony market.
The Business Electronics business unit represented 12 per cent of Doro’s sales, reported growth of 5 per cent over the year and boosted its investment in IP-related products.
A new company is in the process of developing thanks to the growing business unit of Care Electronics. Our aim is to be a more profitable company, which is better balanced between mature and growing business units.
As stated in the annual report, sales for the 2007 financial year amounted to SEK 346 million compared to SEK 433 million in 2006. Adjusted for sales of businesses sales fell by 5 per cent, while volumes actually rose by 6 per cent.
The drop is due mainly to the continued price pressure on cordless telephones in the fixed home telephony segment.
The improved profit for the business unit is an effect of the restructuring, cut in costs and sales of businesses to focus the business and a larger number of products with higher margins. The cash flow from operating activities was SEK -30 million for the year. Adjusted for restructuring activities and the sale of Group companies, the cash flow was SEK 3 million.
Growth at Care Electronics in 2007
Sales doubled at Care Electronics in 2007 to SEK 51 million (26 m) and volumes rose by 73 per cent. Sales soared by almost 160 per cent in Q4.
Care Electronics is today the business unit with the highest margins.
Even though the business was still in its infancy in 2007 with only 16 per cent of sales, growth during the year was en- couraging. We’ve increased investments and set aside more resources for the business unit.
Two new GSM telephones for senior citizens were launched in 2007, the HandlePlus 324gsm and HandleEasy 326gsm.
The launch of new, attractive products is an important step in Doro’s development and the Care Electronics business unit.
The fact is that we have created a new market by launch- ing products that encourage senior citizens to use mobile phones. The target group is expected to grow considerably over the coming years in line with an increasingly elderly population in Europe. Competitors in the segment mainly consist of smaller companies and companies of the same size as Doro, rather than household names in global mobile telephony. In order to remain competitive our pace in build- ing up this business unit will be critical. Doro, with the sup- port of an increasingly competitive range, signed contracts with specialist distributors in 2007 in Germany, Spain, Italy and Israel. This work will continue to receive top priority in 2008.
Improved control at Home Electronics and Business Electronics
Overall sales fell for Home Electronics by 17 per cent to SEK 238 million (286 m) in 2007 on the back of continued price pressure, while volumes rose by 2 per cent. Home Elec- tronics succeeded however to turn around a loss to a profit thanks to cost cuts and improved margins.
We also launched two new DECT series in 2007, the NeoBio and a series of streamlined telephones called Thin. Business Electronics became one of the first companies in the world to become TCO certified for the professional ProSound
®headset. In France and the UK we launched a new, corded telephone specially adapted for hospitals in Q4. The product will be launched in the Nordic region in 2008. Sales rose by 15 per cent to SEK 41 million (35 m) and volumes by 20 per cent, mainly due to increased distribution of existing products.
Ref.1: AEDE - Europe in the making - 2. The socio economic cultures/2.5. Implications of the aging population in Europe.
CEO’s statement | Doro Annual Report 2007 | 07
I believe we are well on the way to creating a new, growth-
oriented Doro
In summary I would like to conclude my comments for 2007 by thanking all investors, partners and employees for their support during the year, in our business dealings as well as in the restructuring.
Outlook for 2008
The number of products with higher margins is increasing all the time, which, together with the annual effect of the restructured cost base, is expected to have a continued positive effect. The organic sales increase is meanwhile bein g held back by price pressure in the highly competitive telephon y segment in Care Electronics. We see that there are still challenges ahead before we have succeeded in turn- ing Doro around and begin reporting a positive cash flow.
We are continuing with our efforts to develop Care Elec- tronics as a growth area, which will successively boost the Group’s margins. We’re also investing in our core business units in Home Electronics and Business Electronics.
The strong customer base, in the form of retailers, is an im- portant platform for the company and will also in future be focused upon.
Through this strategy we believe that Doro can increase its revenues in 2008, increase gross margins and by control- ling costs, successively increase profits and start providing value for shareholders who’ve supported us throughout the restructuring period.
Significant potential for Care Electronics
Care Electronics provides telecoms and electronics products adapted for senior citizens. We are seeing greater demand for simplified electronics products that facilitate everyday life for an ageing population. The demographic development on this market will favour growth in this segment.
We’re continuing to launch products that help senior citizens communicate despite slight or more serious problems with hearing, eyesight, agility or other cognitive limitation. Doro’s products also help senior citizens live in their own homes longer.
Our wide range, combined with continued recruitment of new distributors means that we can expand geographically.
This will make 2008 a very exciting year.
Home Electronics and Business Electronics better equipped
We’ll be launching the follow-ups of our home products and investing more in Voice Over IP products during the second half of 2008, mainly for the business sector.
The streamlining carried out in recent years has cut the company’s costs. We now also have an organization bet- ter equipped to meet the demands and needs of our major Europea n customers.
Investments for a more effective business
We will invest in IT systems to achieve better product man- agement and logistics and provide customers with better service.
My commitment
Since taking over as the new CEO in October 2007 I have started to create a stronger supply culture in the company.
I believe we’re well on the way to creating a new, growth- oriente d company that will be able to provide positive re- sults. We have a growth strategy for Care Electronics and the core business units of Home Electronics and Business Electronics make up a good base in the Group. It’s my job as CEO to ensure that we have motivated employees and the resources needed to carry out the strategies mentioned.
International development
Furthermore, I will invest in international development, new distributors and in strengthening the employees’ feeling of belonging to a closely-knit, international company, where everyone at every level takes part in the practical work. My experience from my previous position as CEO of Doro in France will help me with this challenge.
Providing value has never been more important
The platform from which Doro will create value consists of an attractive brand, a relevant product range on a select market segment, long-term customer relations and cost efficienc y. There is still a lot of work to do and at Doro we are determined to provide the results and improve cash flow. It’s our challenge and our job to make sure that we do.
Jérôme Arnaud
08 | Doro Annual Report 2007 | CEO’s statement
Organization | Doro Annual Report 2007 | 09
The new Doro
An organizational change was carried out in 2007, where the three business units that the company will concentrate on in future crystallized: Care, Home and Business Electronics.
Care Electronics is the new growth area with good margins.
Further resources are being invested here and also alloca- ted from other areas. Home Electronics is responsible for the major range, which in 2007 became profitable and Business Electronics was characterised by expansion opportunities, not least of all in IP telephony. The organizational change, designed to create growth, was carried out as a part of Doro’s streamlining efforts in 2007. This has resulted in drastically reduced costs.
Hong Kong – our outpost in Asia
Doro’s Hong Kong office has received more functions and has now, in addition to being a logistics centre, also been given responsibility for project development of new products. The offic e has been located at the Hong Kong Science & Tech- nology Parks since 2006, which is close to our important technological collaborative partners and suppliers in the re- gion. Doro’s product development takes place in collaboration between Lund and Hong Kong, while all manufacturing takes place in China, Taiwan and South Korea.
Doro’s product development objectives
The following objectives characterize the typical attributes of a Doro product:
1. Design with harmony and character
Doro’s modern designs should encourage the products’ use and recognition with distinctive characteristics.
2. User-adapted functions
Doro’s products should be characterized by smart functions based on the target groups’ definite needs.
3. Total quality
Doro’s products should be developed and marketed with the highest degree of quality through a combination of material choice, form, user performance and durability.
4. Value-for-money inspiration
Doro’s products should be inspirational and make people
happy even when Doro sells on volume markets.
10 | Doro Annual Report 2007 | Strategy
Life needn’t be complicated
Many of us live far too complicated lives. With products that have functions which are never used, or which we hardly know why they are there. Doro wants to change this. Doro is therefore developing products that are user-friendly and adapted to give people a simpler everyday life. Irrespective of whether you’re at work, at home with the children or a senior citizen.
We develop products that simplify our everyday lives in three customer segments:
• Care Electronics
• Home Electronics
• Business Electronics
Our customer segments have clearly defined target groups.
Market leaders in profitable niches are the future Care Electronics represents Doro’s growth area with stronger growth and added value than the business units that have dominated Doro’s business in recent years. 2007 was a breakthrough year with strong customer and volume growth, which now make up the base of the profitable development.
Growth doubled in 2007 although it was an area that only represented fifteen per cent of Doro’s total sales and Doro is now investing resources for new product development for this target group. Doro is still a new player in the area but nevertheless has quickly gone from sales of individual products to Care Electronics being a leading player with a competitive product concept.
This work is now starting to show results and Doro is feeling the boost that Care Electronics has given the entire com- pany.
The Care Electronics business unit is now also opening up
for an expansion onto new markets with new specialized
distributors for the senior citizen market. These distribu-
Strategy | Doro Annual Report 2007 | 11 tors can work with greater added value and work in paral-
lel with Doro’s traditionally strong position with major con- sumer electronics chains, which has provided good synergy in Doro’s distribution. Doro’s products in Care Electronics are attracting attention, not least the investment in simple mobile phones for senior citizens, which are considered a product area with considerable growth potential.
We’re living in our customers’ world
Doro has a central role as a product developing and value- adding organization, mainly between Chinese suppliers and retailers primarily in the Nordic region, France and the UK.
This creates conditions that can be utilized for new markets.
Doro’s added value mainly builds on the following factors:
• Market segmentation – understanding of the end-user and retailers by focusing on defined target groups
• Own product concepts that represent a complete pro- duct range for the retailer and distributor
• Distribution channels that the suppliers don’t have acces s to
• Logistics organization between suppliers, retailers and distributors
Knowledge of the end user is important for Doro when de- signing new products. The basic knowledge of the end-user has been created by working together with various partners who have each made a contribution. Two significant part- ners are the world-leading companies Ergonomidesign and Ericsson Consumer & Enterprise Labs. Together with these two partners Doro has collected significant expertise, both about the end-users, their world and where the products can expect to be sold.
The expertise Doro has built up and the products developed for the senior citizen target group for Care Electronics is now leading to better sales.
Knowledge of the end-user
Better products Improved
sales
Better
product
develop-
ment
12 | Doro Annual Report 2007 | Care Electronics
Care Electronics
Key words: Electronic aids and ease of use Target group: Senior citizens
The senior market is showing strong growth
The UN and Eurostats’ demographic projections show that the number of Europeans over eighty years old will have doubled by 2050. A greater average life expectancy and higher income levels are also clear trends. This is Doro’s starting point for its investment in the senior market with smart, well-designed products that are easy to use for peo- ple with poor eyesight, hearing and other limitations. This might mean that a telephone has a handset that’s a little easier to hold, that there are pre-programmed buttons with pictures of the people you call more often or that it’s possible to increase the volume in the handset so that you can easily hear the person you’re talking to.
Care Electronics has had a promising start with good growth.
Sales increased from a low level in 2007 and finally rep- resented fifteen per cent of Doro’s total sales, with high margins. New distributors are being added all the time, the product portfolio is more complete and now covers more of the needs of retailers, specialist distributors and consum- ers.
Two product ranges – Easy and Plus
Doro Care Electronics designs products that are adapted to two types of segment:
Easy – simple products adapted to senior citizens’ general needs.
Plus – products specially adapted to meet the specific needs of senior citizens with more severe physical disabilities.
This division is also the basis of the segmented distribution strategy between major electronics chains on the one side and specialist distributors and retailers for the senior market on the other. The Doro Audio Plus stamp indicates a higher degree of product adaptation and creates greater added value in distribution. Many telephony products for senior citizens have a mark indicating an earpiece, but offer no guarantees. Doro has therefore developed a more qualified standard, Doro Audio Plus, which demands that products work with hearing aids and provide a high degree of volume adjustment for people without hearing aids.
New distribution strategy
Doro Care Electronics’ products are sold not only via tradi- tional home electronics chains (Easy products), but also to a greater extent via specialist retailers of electronic devices (Plus products) in order to directly reach the senior target group. Doro’s Care Electronics product portfolio was also launched on new markets in 2007, which will continue in 2008. Competition in Care Electronics is limited mainly to Care Plus, while the Care Easy category has tougher com- petition. Doro’s competition strategy builds on successively extending the product range for the respective market chan- nel.
Competitors include Geemarc Telecom from the UK, which sells telephony products adapted for the hearing impaired and Depaepe from France, which has developed products for hospital environments. Other companies with similar products include Siemens and British Telecom.
Major successes with mobile telephony for senior citizens Doro continued its successful enterprise with the Swedish design company Ergonomidesign in 2007. An example of a new product that this enterprise resulted in is the Doro Hear- Plus 317c, which is a stationary telephone specially adapted to help the hearing impaired. The telephone combines good ergonomics with a few, clear functions. Two clear buttons enable the telephone to switch between handset/earpiece and headset connected to its own socket.
Doro’s new mobile phones specially developed for a more senior target group, saw the biggest breakthrough on the market. The HandlePlus 324gsm was the first mobile phone launched and is probably the simplest mobile phone avail- able. The telephone only has five number buttons and you make your call using one of the five pre-programmed num- bers. Inbuilt speakers, large buttons, headset and the ability to hang it around your neck make it simple to use and take with you.
More “normal” mobile phones with a full complement of buttons, but simplified functionality, have also been devel- oped. Doro HandleEasy 326gsm is a simple mobile phone with a large, easy to read display, large well-defined buttons and is easy to hold.
The Doro Audio Plus stamp indicates a higher degree of product
adaptation and creates greater added value in distribution.
Care Electronics | Doro Annual Report 2007 | 13
Care Electronics is
much more than large buttons. We combine good ergonomics
and simplicity with few functions.
Jérôme Arnaud
CEO & Business Unit Manager
Doro Care Electronics
14 | Doro Annual Report 2007 | Home Electronics
Home Electronics
Key words: Smart function and design for the home Target group: Modern families
A comprehensive, IP compatible product range
Home Electronics remains Doro’s largest business unit. The majority of the range consists of home telephones (corded and cordless) and are IP compatible, i.e. compatible with the telephony services provided by internet providers. The prod- uct range also includes walkie-talkies (Personal Mobile Radio) and baby monitors.
35 million cordless phones in Western Europe
66 per cent of Home Electronics’ net sales in 2007 were attributab le to sales of cordless phones, 22 per cent to corded phones, 2 per cent to IP telephony and 10 per cent to other products. The European market for cordless telephony, which is Doro’s main market, continued to be under enormous price pressure in 2007, even if the market stabilised somewhat.
During the period 2005-2007 the price per base unit for cord- less phones has fallen 37 per cent.
According to estimates by the market research company MZA, around 35 million cordless phones were sold in West- ern Europe in 2007. This figure is based on the number of base units sold including one handset, which has significance because more than one handset can be used for the same base unit. MZA estimate that the number of handsets sold in Europe in 2007 was 58.5 million. This corresponds to a rise of 3 per cent compared to 2006. The market for cordless phones in Western Europe is expected to see sales increasing up to 2010 and then levelling off. The value of the European market for cordless phones is expected to be around EUR 1.3 billion for 2007 and expected to be relatively stable over the coming years.
According to MZA an estimated 24.7 million corded analogue telephones were sold in 2007, a drop of around 1 per cent.
The drop from consumers is however greater, around 12 per cent, because cordless telephones are replacing corded phones to a greater extent. The Western European market is expected to be worth around EUR 350 million in 2007, but both volumes and value are expected to drop by 5-7 per cent annually over the next few years.
CAT-iq coming soon
IP telephony is still being developed even though the high expectation s of recent years have not been realized. Doro Home Electronics is helping to develop the next-generation telephony standard to replace DECT. The new standard is IP-based and called CAT-iq. The development of purely IP
telephones in 2007 was for business telephones. The IP telepho ny market towards consumers is driven by operators and internet providers (ISP) or triple-play service suppliers.
Service providers offer Analogue Terminal Adaptor (ATA) boxes, often in combination with a new DECT telephone to get customers to transfer to their IP-based telephony. For con- sumers this involves no change.
All of Doro’s Home Electronics models can be used in the range in order to transfer to IP telephony. In Sweden there were, according to the Swedish National Post and Telecom Agency, around 500,000 subscribers to IP-based telephony at the end of June, which is equivalent to an increase of around 60 per cent over the year. Most of the customers (95 per cent) were households. The number of households with IP-based telephony is therefore 11 per cent.
Focusing on good relationships with important retailers Doro’s Home Electronics’ products are mainly sold on the Western European market via major electronics chains. Good relationships with important retailers are crucial for Doro’s success on the market. Part of Doro’s strategy is to therefore have a strong sales and support organization for the major consumer electronics chains in Western Europe where Doro has been established for many years and holds a strategically important position. This position was strengthened in 2007, mainly in the UK.
New telephone series with new design
Doro launched a new DECT product series, the NeoBio
™in 2007. With similarities from the former Doro 500 and 600 serie s but with new characteristics, the NeoBio’s product desig n received a good reception from the market. The desig n builds on clean lines and Scandinavian design. Doro also launched a series of thin telephones in the Nordic region in 2007, which also received a good reception. The telephone’s design is built on a thin profile and modern hi-tech feeling.
Doro launched the Pink Selection in the UK in 2007 and a
new DECT telephone, Arc, which gave good sales results.
Good relationships
with important retailers are crucial for Doro’s success on the market.
Thomas Bergdahl Business unit manager Doro Home Electronics
Home Electronics | Doro Annual Report 2007 | 15
16 | Doro Annual Report 2007 | Business Electronics
Business Electronics
Key words: Ergonomic products for professional users Target group: Small and mid-size companies
Products independent of switchboards
Doro’s professional products are fully compatible, meaning that they can be used in conjunction with existing technical solutions in the workplace.
Doro’s products for professional use are divided into three groups:
• Fixed network telephony
• IP telephony (VoIP)
• Professional headsets
Ergonomic sound reduces the risk of work-related injury Doro’s “ingredient brand”– Ergonomic Sound
™is receiving lots of attention. Ergonomics is today an important element in the purchasing decision in terms of professional products.
Doro is therefore taking ergonomics a step further by provid- ing ergonomic functions for sound. In doing so we prevent work-related injury risks that would otherwise be caused by monotonous exposure and long-term use.
TCO-approved headset in demand by the market Doro has gathered products for professional users of head- sets under the Doro ProSound name. Doro was the first Swedish company and second worldwide during the year to have a headset TCO approved – the Doro ProSound hs1120.
The Doro ProSound hs1120 has been designed in accord- ance with TCO Development’s strict demands for good ad- aptation to the working environment and the environment in general. In addition to TCO’s demands, the Doro ProSound hs1120 also uses Ergonomic Sound
™functions that help protect against sudden high noise levels by being captured by the headset instead of damaging the user’s hearing.
The headset market is mainly dominated by the American company Plantronics and Jabra/GNnetcom. Doro ProSound is still in its infancy and market share is thus limited. Doro’s aim is to enter this market in 2008.
Hygienic telephones
In the latter part of 2007 Doro launched a niched product – the Doro aub200h (h=hygiene), which is a stationary tele- phone with specially designed buttons, magnetic handset rest, completely flat and without seams/joints. The aim is that it should be easy to clean and thereby very suitable for hospitals and public premises. This type of product is gain-
ing ground in the UK where the problem of bacterial disease and hospital infections being reported is a major problem.
Telephones and other objects used by many different people have been identified as one of the strongest contributory fac- tors as to why some diseases are more widespread.
Two ranges of IP-based business solutions
Two ranges of IP-based business solutions, the IP500 and 800 series, were introduced during the latter part of 2007.
Doro’s IP500 has been adapted for smaller companies.
Sound, data gateway and switchboard functions, known as PBX functions, provide the IP500 with effective access to the internet, with connections both via the traditional tele- phone network and internet for up to eight users.
Doro’s IP800 series is a range of IP terminals based on the SIP standard and can be adapted to various IP-based switchboards. The flagship, the Doro ip840c, is a corded VoIP telephone with a high-resolution display and it is pos- sible to present detailed information such as current news headlines direct on the display. The telephone also uses broadband codec for the best possible sound quality. Sales of the IP 500 and 800 are expected to be more notable in the results for 2008.
Terminology explained
SIP Session Initiation Protocol is a common, standardised network protocol for IP tele- phony.
VoIP Voice over Internet Protocol is internet voice transfer.
Data gateway A network node that links two separate net-
works.
Our range builds on standardized solutions, which opens up new opportunities.
Jérôme Arnaud CEO & Business unit manager Doro Business Electronics
Business Electronics | Doro Annual Report 2007 | 17
18 | Doro Annual Report 2007 | Miljö & Kvalitet
Quality assurance – a basic ingredient for success
Doro places great emphasis on quality control. Regular checks and moni- toring are the main elements in developing and manufacturing new product s. Fully functional quality control with clear internal and exter- nal processes is a condition for being able to take the next step into the produc t area.
In the past few years Doro has concentrated manufactur- ing with a limited number of suppliers that have shown to have the capacity to maintain a high, even quality. Before a contract is signed with a new manufacturer, irrespective of product area, Doro carries out a factory evaluation consist- ing of a careful check of the company and production facili- ties. Every manufactured series is then inspected with spot- checks on site at the factory by our own staff before being transported to one of Doro’s central warehouses in Malmö or Paris. Upon arrival at the warehouse the goods once again pass through quality control. In addition to these checks a more comprehensive check is made of the state of quality at all of the suppliers quarterly.
All suppliers are measured in the following areas:
• Forecast level of customer returns
• Delivery checks
• Delivery precision
• Lead times
Doro ranks and measures every manufacturer
In this way both Doro and the supplier can see what level the quality controls are at. Doro often helps with fault find- ing in the actual manufacturing process in Asia. This pro- vides a great deal of knowledge into the options available for manufacturing new products, but also the ability to improve manufacturing of existing products.
Doro insists that suppliers sign a declaration stating their social responsibility. This declaration includes a number of demands about children and forced labour, working envi- ronments, remuneration levels, working hours and the right to belong to a union of choice. Doro’s signing of the declara- tion gives the company the right to immediately cancel all links with the supplier upon breach of contract.
Doro markets and sells products whose use and recycling is covered by environmental directives, laws and regulations.
Doro’s quality and environmental manager is responsible for Doro following the laws and regulations that apply and each country has an environmental officer responsible for ensur- ing that the respective countries’ environmental legislation is followed. Among the more comprehensive directives af- fecting Doro’s business includes the EU’s Waste of Electri- cal and Electronic Equipment (“WEEE”) directive that came into force in August 2005 and the Restriction of the use of certain Hazardous Substances (“RoHS”), which came into force on 1 July 2006.
EU’s REACH directive (Registration, Evaluation, Authori- zation and Restrictions of Chemicals) will be evaluated in 2008 for implementation in 2010. The effect on Doro as an importer of finished products is limited but it will still affect our processes.
Another directive due for implementation that will affect the
company is the EUP directive (Energy Using Products). The
effect on Doro will be to ensure ecological design, produc-
tion and low energy use of battery chargers and external
power supply units.
VD har ordet | Doro Annual Report 2007 | 16
Shares
Share data (all values have been re-calculated after the reverse split) 2007 2006 2005 2004 2003 Number of shares, (thousands)
117,408 17,408 4,295 4,294 4,294
Quota value, (SEK) 1.00 5.00 5.00 5.00 5.00
EPS after tax, (SEK)
10.43 –7.59 –15.68 5,55 3.65 Cash flow per share –1.22 –0.57 –10.12 –6,70 9.50 Reported shareholders’ equity, (SEK) 2.27 1.81 7.47 21.80 16.40 Market price at 31 Dec, (SEK) 5.80 5.00 14.05 23.26 20.13
Dividend, (SEK) 0.00 0.00 0,00 0.00 0.00
P/E ratio
213.5 N/A N/A 10.0 12.5
Dividend yield (%)
3N/A N/A N/A N/A N/A
1
The average number of shares in 2001 was 2,101,791 and in 2006 10,814,669
2
The P/E ratio is calculated as the market price on the closing date divided by the EPS after tax.
3
The dividend yield is calculated by dividing the dividend by the market price on the closing date.
Doro has been listed on the OMX Nordic Exchange Stockholm since 1993. There are 17,407,631 shares.
No new share issues were carried out by Doro in 2007.
Doro will not pay any dividends for 2007. The shares quota value is SEK 1 (5). There are no outstanding convertibles or synthetic options.
Doro’s share price climbed in 2007 by 16 per cent (fell by 34). Doro’s market value on 31 December 2007 was SEK 101 million (87).
The AGM was held in Lund on 25 April 2007.
Share issues
The parent company’s share capital has changed in recent year through new share issues as follows:
Increase in Amount No. of Issue share capital paid Year Issue new shares price
1(SEK m) (SEK m) 1998 Directed issue 2,740,260 18.48 2.7 50.6
1998 New issue 1:7 1,212,894 27.00 1.2 32.7
2001 Directed issue 11,764,705 8.50 11.8 100.0
2005 New issue 7,141 1.00 0.0 0.0
2005 Reverse split 5:1 –17,180,000
2006 New issue 3:1 12,885,000 6.00 64.4 71.2 2006 Offset share issue 227,631 7.66 1.1 1.5
1
Issue prices not recalculated for new issues and reverse split
Major shareholdings as at 31 December 2007
No. of % of No. of % of The 10 largest shareholders shares shares votes votes
Originat AB 2,600,000 14.9 2,600,000 14.9
Doro Intressenter AB 1,647,058 9.5 1,647,058 9.5
Gusgus AB 848,250 4.9 848,250 4.9
Johand AB 848,250 4.9 848,250 4.9
Runand AB 848,249 4.9 848,249 4.9
Alted AB 825,751 4.7 825,751 4.7
Erik A i Malmö AB 816,250 4.7 816,250 4.7
Dirbal AB 800,000 4.6 800,000 4.6
Venture Handels & Investment AB 800,000 4.6 800,000 4.6 Tedde Jeansson, SR 691,355 4.0 691,355 4.0
Sub-total 10,725,163 61.6 10,725,163 61.6
Ownership structure as at 31 December 2007
No. of As % of all No. of As % of shareholders shareholders shares held all shares
Under 501 shares 2,403 72.7 242,864 1.4
501–1000 shares 421 12.7 348,641 2.0
1001–5000 shares 331 10.0 817,892 4.7
5001–10,000 shares 62 1.9 468,616 2.6
10,001–20,000 shares 36 1.1 555,962 3.1
20,001–50,000 shares 23 0.7 794,751 4.5
50,001–100,000 shares 8 0.2 547,800 3.1
Over 100,000 shares 21 0.6 13,631,105 78.3
Total 3,305 100.0% 17,407,631 100.0%
The number of shareholders has fallen from 3,774 to 3,305. Of the total shares held, about 12% (10) are held by foreign shareholders and about 1%
(4) by institutional holders.
Share performance 2003–2007
2003 2004 2005 2006 2007
0 10 20 30 40 50
Aktien OMX Stockholm_PI
Doro
© OMX AB
100 200 300 400 500
2007
JAN FEB MAR APR MAJ JUN JUL AUG SEP OKT NOV DEC
4 5 6 7 8 9
Omsatt antal aktier 1000−tal (inkl.efteranm.) Aktien
OMX Stockholm_PI
Doro
© OMX AB
Share performance and sales 2007
© OMX AB
© OMX AB
20 | Doro Annual Report 2007 | Shares
The shares
Doro’s shares Total number of shares
traded per week (including aftermarket), ‘000
2007