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• Measure the performance

• Implement more sophisticated formal processes

• Start a product development process with a strategy-setting activity which outlines goals and objectives for the project

• Have more front-end activities

• Drive the product development through specific strategies (start only the right projects)

• Use more multi-functional teams in all types of projects

• Reward teams non-financially both publicly and privately, in multiple ways

• Quickly implement new market research and engineering design tools

• Clear objectives and shared understanding

• Customer focus

• Focus on time-to-market

• Testing and validating designs before hard tooling

• Cross-functional problem solving

• Strong leadership

• Market-driven and customer-focused new product process

• International orientation in product design

• Large pre-development work

• Sharp and early product definition

• Right organizational structure, design and climate

• Top management support

• Market attractiveness drives project selection

• Usage of winner product profile to sharpen project selection

• Emphasis on completeness, consistency, and quality of execution

• Resources in place

• A multistage, disciplined new product game plan

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LEVEL 1:

Receive or leave information

Occasional or repeated contacts to receive or leave information concerning current project status in other departments or leave information from own department.

LEVEL 2:

Give suggestions

Repeated contacts to give suggestions in the project, which is later coordinated by someone else.

LEVEL 3:

Common coordination and checking

Regular contacts for common coordination and checking of project suggestions with participants from two or more departments.

LEVEL 4:

Common generation of ideas and problem solving

Regular contacts for common idea generation and problem solving in the project with participants from two or more departments.

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T

A larger cross-functional group needs to be set up and the activities need to be well coordinated and planned.

P

More time is needed for discussions concerning ideas and evaluation of suggestions in a larger group.

A

Time is required to carry out a formal analysis.

G

Training in how to use the method is needed.

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TECHNOLOGY STREAM

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An ad-hoc, chaotic process and the organization does not provide a stable environment.

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PD ED

• PD includes ED as one activity

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• Definition and theory not fully formalized

• Interpreted ideas and company specific processes

• ED is a part of PD

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• Can be deployed by an individual designer

• Theoretical foundations exists

• General guidelines and methods

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Change Category Order of

change Planned Unplanned

First Developmental Evolutionary

Second Transformational Revolutionary

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