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Product development through design expertise: a multiple case study of design investments in small wood manufacturing companies

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VIII NORDIC-SCOTTISH CONFERENCE ON RURAL AND REGIONAL DEVELOPMENT

Akureyri, Iceland

September 22 – 25, 2005

Kajsa Ekberg PhD student

Kajsa.Ekberg@ltu.se

Luleå University of Technology, Department of Human Work Sciences, Division of Industrial Design

Luleå, Sweden

ABSTRACT

Title: Product development through design expertise – a multiple case study of design investments in small wood manufacturing companies

Up to today very little is documented on how small wood manufacturing companies invest in design expertise to develop new products.This paper draws on the results from a multiple case study examining the ways in which small wood manufacturing companies use professional design skills in product development projects. Four design projects were studied focusing on the development process, problems experienced and success factors. The four cases illustrate how development processes differ largely between design projects depending on the existing

conditions. Unstructured processes and limited resources were identified as problems, were as a good relationship and tight communication between company and designer contributed to project success.

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