Kärnvärde, kundorientering och konsistens?: Repositionering av ett varumärke med kapitalet intakt, med Chevrolet som fallstudie.

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KANDID AT UPPSA TS

Marknadsföringsprogrammet 180hp

Kärnvärde, kundorientering och konsistens?

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Kärnvärde, kundorientering och konsistens?: Repositionering av ett varumärke med kapitalet intakt, med Chevrolet som fallstudie.

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