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Journalism in Transition 

The Professional Identity of Swedish Journalists   

   

Jenny Wiik   

Fil.kand. 

           

Akademisk avhandling för avläggande av  

filosofie doktorsexamen i journalistik och masskommunikation,   som med tillstånd av Samhällsvetenskapliga fakulteten   vid Göteborgs universitet framläggs för offentlig granskning,   fredagen den 5 mars 2010 klockan 13.15 i Annedalsseminariet, sal 302.  

Institutionen för Journalistik, Medier och Kommunikation, (JMG)   Seminariegatan 1A, Göteborg 

       

   

 

 

 

 

 

(2)

Journalism in Transition 

The Professional Identity of Swedish Journalists  ___________________________ 

 

Jenny Wiik (jenny.wiik@jmg.gu.se) 

Doctoral  dissertation  presented  at  the  Department  of  Journalism,  Media  and  Communication,  University  of  Gothenburg,  PO  Box  710,  SE‐405  30  Gothenburg.  English  text  and  summary  in  Swedish, 248 pages. ISBN: 978‐88212‐80‐1    ISSN: 1101‐4652 

  Abstract  

Is journalism going through ‘de‐professionalization’ or is it just entering a new phase – taking a  different shape? And what is the meaning of professional ideals such as scrutiny and autonomy  in these processes?  

  In  my  thesis,  “Journalism  in  Transition”,  I  discuss  these  matters,  focusing  on  the  case  of  Swedish  journalists.  Empirical  support  is  drawn  from  a  national  survey  conducted  five  times  since 1989 on the Dept. of Journalism, Media and Communication at the University Gothenburg  (JMG). Questions about journalists’ perceptions of various ideals offer excellent opportunities to  explore  possible  homogenization  vs.  fragmentation,  and  what  the  attitudinal  dimensions  actually say about the professional content of Swedish journalism.  

  The  results  are  analyzed  by  the  conceptualization  of  Bourdieu’s  field  theory,  along  with  current professional theory, and point at a possible separation of professional levels where a few  ideals constitute an over‐arching professional identity, while the flora of attitudes below is more  diverse  and  dependent  on  factors  of  organizational  affiliation,  gender  and  age.  Professional  ideals may furthermore be regarded as a form of symbolic capital, used as legitimizing tools in  journalism’s struggle for maintaining status quo.  

  A  main  conclusion  is  that  journalism  is  not  de‐professionalizing  on  ideological  level,  but  going  through  a  re‐formation.  Traditional  journalistic  ideals  have  attained  increasing  support  over  time  and  the  efforts  to  fix  professional  boundaries  are  fierce.  These  boundaries  are,  however,  subjects  of  negotiation:  In  the  professional  identity  formation  of  Swedish  journalists  between 1989‐2005 I also detect and increasing orientation towards liberal‐ and market values,  which  I  interpret  as  the  incorporation  of  organizational  values  into  the  professional  identity  –  thereby legitimizing those.  

  A  second  conclusion  is  that  social  attributes  such  as  gender,  age  and  formal  qualifications  mean  less  to  the  professional  identity  formation  in  2005  than  they  did  in  1989.  The  reason  for  this  is  the  increasing  homogenization  of  journalistic  ideals  –  all  journalists  think  increasingly  alike,  no  matter  social  background.  Factors  still  being  highly  relevant,  though,  are  gender,  journalistic training and place of work. Those factors determine journalists’ positions in the field  and consequently form their professional identities into various shapes.  

 

Keywords:  Journalism,  professionalism,  professional  identity,  fragmentation,  homogenization,  Bourdieu,  professional  discourse,  journalistic  field,  gender  identity,  organizational  identity,  managerial discourse 

 

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