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This is the submitted version of a paper presented at ISTI (Information Systems & Technology Information).

Citation for the original published paper:

Chatzipanagiotou, N. (2014)

Soft Systems Methodology: An Inclusive Informatics Re-Design Approach for a New Economy.

In: ISTI (Information Systems & Technology Information), 5

th

International Conference on Information Systems & Technology Innovations: projecting trends in a New Economy. Tirana, Albania 6-7 June 2014. (pp. 08-). Department of Mathematics, Statistics and Applied

Informatics, Faculty of Economy, University of Tirana, Albania: Academy of Sciences of Albania

& University for Business and Technology, Kosovo ISTI (Information Systems & Technology Information)

N.B. When citing this work, cite the original published paper.

Permanent link to this version:

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-38492

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Soft Systems Methodology: An Inclusive Informatics Re-Design Approach for a New Economy

Niki CHATZIPANAGIOTOU,

Master Programme in Information Systems, Linnaeus University, Sweden Librarian, Athens University, Greece

Niki.chatzipanagiotou@lnu.se

Abstract

The research study focuses on the application of Soft Systems Methodology (SSM) to develop a collaborative user-centered approach within the context of organizational learning, and concludes with suggestions of further research. More specifically, it explores library users’

and academic librarians’ ideal characteristics for the library discovery and access services mediated through the Online Public Access Catalogue (OPAC) of the Academic Library of the School of Philosophy at Athens University in Greece. SSM’s applied theories and design processes guide the collaborative re-design of a more user-centered library information sys- tem. Recommendations discuss the efficacy of this approach, which expresses systems think- ing and guides inclusive social learning, which reflect the characteristics of New Economy in- formatics.

Keywords: Academic Libraries, Greece, User-centered Design, Soft Systems Methodology (SSM).

Introduction

The financial crisis in Greece during the last four years produced serious issues in Greek academic libraries, such as reductions in human, technological and financial re- sources [1; 2]. Despite these issues, the multidimensional need for and role of aca- demic libraries has not decreased. In fact, increased demand for library services by users has been observed and documented [3; 4]. So, the provision of improved library services, which employ innovative technology-based information systems, could ap- preciably improve Greek academic libraries’ future.

Illustrative of this potential, which projects trends in information and knowledge or- ganizations in a New Economy, the Academic Library of the School of Philosophy at Athens University in Greece is investigating a more user-centered approach for the

‘public facing’ module of its Integrated Library System (ILS). Technology innovation has been employed to address the current economic, societal and environmental crisis as well as to generate growth. Therefore, this research focuses on library users’ and library staff’s perspectives of the current library services provided by the existing In- tegrated Library System (ILS) and their desired characteristics of an ideal Online Pub- lic Access Catalogue (OPAC). The aim is to explore and acquire knowledge about the existing situation and recommend improvements in a technology-mediated library system, which provides access to authoritative scholarly resources.

Study Context

Given the aforementioned circumstances created by the economic crisis, the Academ-

ic Library of the School of Philosophy at Athens University has to respond to chal-

lenges and seize opportunities by strengthening its services and their impact. This re-

quires exploration with and for users to find ‘solutions’, which include improving the

Online Public Access Catalogue (OPAC) interface features and functions. The Aca-

demic Library has used an Integrated Library System (ILS) since 1998 for the auto-

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mation and execution of the main librarianship duties. These core functions include books and serials purchase, acquisitions, cataloguing, classification, subject indexing, and circulation. In addition, the Online Public Access Catalogue (OPAC) serves as a portal to academic scholarship for library users. Because of the age of the system, all of the modules lack user-centered features. However, because of the potential for of- fering higher-quality services through a more user-centered information system, the OPAC was selected as the project focus. The larger aim involves fortifying the li- brary’s presence on campus through clarifying users’ expectations and requirements for library systems and associated services. Therefore, this study builds on successful results from other library initiatives that have employed Soft Systems Methodology (SSM) [5].

Research Fundamentals

In this study, Soft Systems Methodology (SSM) provided the ‘tools’ for guiding ex- ploration of the problematical situation, to see what emerged and to generate fruitful recommendations. This learning process [6] supported collaborative creation of a us- er-centered information system. Hence, it built upon theories and techniques which, through social learning systemic processes, promote “learning the way” [7].

In addition, SSM represents a user-centered design approach. According to ISO 13407-1999, which was later replaced by ISO 9241-210 [8], human or user-centered design is “an approach to interactive system development that focuses specifically on making systems usable. It is a multi-disciplinary activity”. The user-center approach focuses on humans’ interaction with technology, rather than the technology’s support of humans’ work. The end users’ needs, desires, requirements and limitations are put at the center of attention when designing an IT artifact and the users are actively in- volved in the process [9], with the ultimate goal to produce an IT artifact with high usability. Herein lies the importance of user-centered co-design which, according to Langefors [10], requires identification of user requirements to create systems that an- ticipate needs.

Soft Systems Methodology

In 1970 Peter Checkland developed Soft Systems Methodology (SSM) as an approach for undertaking the improvement of problematical social situations [6]. SSM is inher- ently Action Research, where the researcher approaches a real world situation with the intention to improve the situation [11]. Therefore, the change process becomes the real object of research [11] and the participants become actively involved in it.

Checkland and Poulter [6] argue that SSM is an action-oriented process for improving local situations. In a cyclical fashion, practitioners go through several stages, from developing an in-depth understanding and learning about the problem to taking ac- tions to improve it. These problems are characterized by complexity because they are constantly changing. Also, every participant sees and understands the problem from his/her point of view. So to improve the problematical situation, Soft Systems Meth- odology guides social learning for taking action to improve.

Soft Systems Methodology (SSM) develops in seven (7) stages [12]. At the first

stage, the practitioners explore the problematical situation through intervention, social

and political analysis. Rich Pictures represent the second stage [6]. According to

Checkland and Poulter [6], Rich Pictures is a technique for depicting the problemati-

cal situation that needs to be changed or improved by showing the interrelations be-

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tween the involved parts (stakeholders, processes, structures, and ‘climate’). The pro- cess of generating and interpreting Rich Pictures perceives the organization as a sys- tem and analyses it in order to locate problem areas [13]. The focus of this conference paper will be Rich Pictures.

Although outside the scope of this paper, the following subsequent SSM stages are described in detail in the thesis, Advancing an Academic Libraries Services through Soft Systems Methodology [14]. These subsequent phases, which build on the Rich Pictures, include a third stage in which Root Definitions are formulated. The Root Definitions are statements describing the activity system that needs to be created in order to improve the situation and act as the basis for building some Conceptual Mod- els of the systems at the fourth stage. The Conceptual Models describe all the activi- ties that need to be performed in the system in order to achieve its transformation [13]. These Models are next compared with reality for defining the differences be- tween the ideal and current situations. At the sixth stage, the outcomes of the compar- ison are used to find out the needed changes for improving the problematical situa- tion. The changes should be aligned with what is possible regarding the cultural and political situation (cultural feasibility), and the changes should also be aligned with the Human Activity Systems stated in previous stages (systemic desirability). At the final stage, the proposed changes are implemented. Therefore, Soft Systems Method- ology (SSM) is considered not an optimizing system, but rather a learning and partici- pative system [15].

Rich Pictures

Soft Systems Methodology was selected for this study because the complex situation of the library system is characterized by complexity, uncertainty, and contrasting interests. It involves various stakeholders with different perspectives, such as the uni- versity students, the faculty members and the University authorities, and the librarians working in the Academic Library. So Soft Systems Methodology was used to learn through the perspectives of different stakeholders groups regarding library services, present conceptual models of their desired library services and finally facilitate the Academic Library’s collaborative design of a more user-centered library information system that could advance the library services. Rich Pictures constituted an essential tool to developing insights into the diverse stakeholder perspectives of faculty, stu- dents, and librarians.

Rich Pictures were collected in March and April 2014 from the stakeholder groups of postgraduate students, Faculty members, and academic librarians. Participants were required to have at least two (2) years of experience as library users of the Academic Library. Also, the sampling was purposive, which, according to Patton [16], means that the selection of the sample is emphasized purposely on the richness of the infor- mation sources rather than generalizing the results to other populations.

Each group drew a Rich Picture of ideal characteristics of the ‘public facing’ Online

Public Access Catalogue interface, which produced three (3) Rich Pictures, described

below. See also Figures 1, 2, and 3. According to Mingers and Taylor [17], the tech-

nique of Rich Pictures is one of Soft Systems Methodology’s most common and fa-

vorite techniques. The Rich Picture technique aims to represent a situation without

demanding a strict structure [6]. Checkland and Poulter [6] state that Rich Pictures is

an excellent way of representing complex human situations as a whole, as the interre-

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lations and worldviews of the stakeholders are illustrated. This holistic approach in- formed the research question: “How do library users and academic librarians describe the ideal characteristics of a ‘public facing’ Integrated Library System (ILS)?”.

The focus groups’ Rich Pictures below depict participants’ visual representation of ideal OPAC characteristics. The first Rich Picture was generated by the focus group of postgraduate students. Although they focused on the economic crisis, they recog- nized that the problematical situation involves financial, political, social and techno- logical forces. Their Rich Pictures depicted the Greek state, the Ministry of Educa- tion, Athens University, and its libraries. Although the latter were comprised of pro- fessors, students and staff, the students focusing on the librarians, who were repre- sented as the link between the students and their professors. The postgraduate students underscored that they paint the stakeholders in various colors in order to show their acceptance of differences (color, gender, gender orientation, etc.).

At the left side of the paper, they drew something like a premature visual prototype or representation of their ideal OPAC characteristics. They drew one search box that searches all academic resources in a single unified index. Next to the search box, they put tags with subject keywords added by library users. They emphasized their need for retrieval of easy, quick and reliable research results, including display of relevant newly acquired items, along with the most popular relevant borrowed items. They pic- tured the cover page of the retrieved book, its abstract, its table of contents, as well as the library users’ reviews. Although they indicated a preference for fully digitized ma- terial, students said that they were willing to add - without assistance - the cover and back pages, the abstracts, the table of contents, and other features of print resources.

Figure 1. Postgraduate Students’ Rich Picture

The students described a personalized Online Public Access Catalogue interface with

‘My Account’ features. They identified the desired ‘My Account’ features as ‘List of

currently borrowed material’, ‘My History’ and ‘My Wishing list’. Students even

painted an electronic floor plan map associated with call number ranges, in order to

facilitate book location in the stacks. They differentiated by color the availability of

the retrieved items: red for checked out/not available items, yellow for limited availa-

bility and green for checked in/available items. Students also underscored the im-

portance of making suggestions about material acquisition from the OPAC page, sug-

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gesting the addition of a ‘recommended purchase’ function. Finally, they expressed their desire for an attractive and more modern OPAC layout.

The Faculty members’ Rich Picture emphasized the interrelations of the various parts of the higher education environment and the academic information ecosystem, includ- ing that the economic crisis produced funding reductions and many dismissals of pub- lic servants, including university administrative staff and academic librarians. More knowledgeable than the students regarding the university’s organizational chart, they drew all six (6) Academic Libraries of Athens University, one (1) for each University School. They drew a line connecting the Academic Library of the School of Philoso- phy and the academic librarians and library users, both faculty members and students.

They even emphasized the increased demand for library services by users that has been observed and documented in previously cited secondary reports.

Finally, on the upper right side of the Rich Picture, they created a summary list of their ideal characteristics of the Online Public Access Catalogue module. The profes- sors’ recommended enhancements included suggestions for a search system that re- trieves better results easier and quicker. Functional information system improvements included keyword search capabilities supplemented by faceted search capabilities for advanced searches that simultaneously search for digital and non-digital resources. In addition, they wanted the option of a personalized OPAC interface with ‘My Ac- count’ features, as well as an enhanced OPAC interface with Web 2.0 tools. The pro- fessors’ desired characteristics of an ideal OPAC, as expressed through the Rich Pic- tures, showed a convergence of views with those of the postgraduate students.

Figure 2. Faculty Members’ Rich Picture

The academic librarians’ Rich Picture illustrated the general context of the situation,

including its financial, political, social and technological elements. They acknowl-

edged the Greek Government, Ministry of Education, Athens University and its Aca-

demic Libraries, and represented the interconnections by drawing many rectangles,

one within the other, to show the strong interdependencies. In their Rich Picture, the

librarians expressed many ideal OPAC characteristics also identified by Faculty and

students, including a comprehensive search from a single search box with one unified

index. As previously noted, Mobile and Web 2.0 aps were identified as highly desira-

ble enhancements. Librarians also wanted to see quicker and more reliable retrieval,

as well as display of the most relevant items first. They also suggested recommended

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a subject term or keyword recommendation feature. As others noted, they welcomed the addition of book cover images, as well as tables of content (TOC) and other dis- covery enhancements, as well as ‘My Account’ functionalities. Uniquely, they also desired educational videos, available 24/7, to advance research competencies.

Figure 3. Academic Librarians’ Rich Picture

Data Analysis and Research Findings

Thematic analysis of data set patterns supported interpretation of collected Rich Pic- tures data. This coding process for qualitative data entailed six (6) steps: become fa- miliar with the data, produce primary codes descriptive of the data, recognize themes in these codes, examine the themes, define the themes and present the findings [18].

The resulting categories produced by analysis of Rich Picture (and focus group tran- scripts, which are outside the scope of this paper) identified user-generated enhance- ments to increase usage of and satisfaction with library services.

The user-centered characteristics of an ideal Online Public Access Catalogue pro- posed by the library users and the academic librarians envisioned a simple, but mod- ern and attractive, OPAC layout featuring a single search box with one unified index for all curated content, regardless of whether it was in print or digital formats. In addi- tion, other enhancements included automatic spelling correction in proximity to the search box results, Web 2.0 applications, and ‘My Account’ features.

Discussion

As the Rich Pictures illustrate, the situation is complex for Greek Academic Libraries.

The financial crisis in Greece during the last years has produced reductions in human, technological and financial resources. But the economic crisis has not reduced the im- portance of academic libraries. In fact, increased demand for library services by users has been observed and documented. In response, this study offers a proven methodol- ogy, Soft Systems Methodology, for re-inventing systems in a New Economy.

As this study illustrates, Soft Systems Methodology considers every situation as a sys- temic whole and uses tools such as Rich Pictures to generate redesign recommenda- tions. As results illustrate, SSM tools proved to be enabling and engaging for users which is important because users are the experts when it comes to designing a ‘tool’

for themselves. Additionally, by being significantly involved in the practical aspect of

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design or redesign, users experience influence and even control and, that engenders ownership and adoption.

Conclusion

The academic aim of the study was to explore the efficacy of user guidance on the re- invention of the Online Public Access Catalogue module in order to better support university researcher workflow. Longer-term, the aspiration is to use these research results to enhance the Athens University OPAC design and thereby provide better us- er services. Further in the future, the hope is to continue to conduct user-centered de- sign projects in order to satisfy researchers’ ever-changing and evolving expectations and requirements amidst disruptive changes in the scholarly communication and high- er education environments. Hopefully, the results of this study will also inspire im- plementation of user-centered studies in other library organizations, for which this study provides a transferable example.

Acknowledgements: I would like to thank and express my utmost appreciation to my academic ‘guides’ - Prof. Christina Mörtberg, Prof. Anita Mirijamdotter, and Dr.

Mary M. Somerville - for their advice and feedback throughout the Master thesis pro- cess. I would also like to thank all the participants - librarians, faculty members and students from Athens University in Greece, who willingly participated in the process of data gathering for the research study. Thank you all very much.

References

[1] M.G. Arghyrou and J.D. Tsoukalas. (2010). “The Greek Debt Crisis: Likely Causes, Mechanics And Outcomes”, in CESifo Working Papers. [On-line]. No. 3266. Available: http://www.cesifo- economic-studies.de/portal/pls/portal/docs/1/1185136.PDF . [April 30, 2014].

[2] G. Konstandinidis. “Opinion: Greece Into The Clashings Of Troika And The International Eco- nomic Crisis”. Kathimerini (Feb. 2, 2014) [On-line]. Available:

http://www.kathimerini.gr/751684/article/oikonomia/ellhnikh-oikonomia/apoyh-h-ellada-stis- symplhgades-ths-troikas-kai-ths-die8noys-oikonomikhs-krishs. [April 30, 2014]. [In Greek].

[3] P.A. Kostagiolas, E. Papadaki, G. Kanlis, and S. Papavlasopoulos. “Responding To Crises With Alliances: Evidence From An Academic Library Survey In Greece”, in Mergers And Alliances:

The Wider View, A. Woodsworth, W.D. Penniman, Eds. Advances In Librarianship, vol.36, pp.247-279, 2012.

[4] MOPAB: Total Quality Management Unit Of Greek Academic Libraries. Statistics Of Academic Libraries. Ioannina: University of Ioannina, 2012. [In Greek].

[5] M.M. Somerville, E. Rogers, A. Miriamdotter and H. Patridge. “Collaborative Evidence-Based In- formation Practice: The Cal Poly Digital Learning Initiative”, in Evi- dence Based Librarianship: Case Studies And Active Learning Exercises. E. Connor, Ed. Oxford:

Chandos, 2007, pp. 141‐161.

[6] P.B. Checkland, and J. Poulter. Learning for Action: A Short Definitive Account of Soft Systems Methodology And Its Use, for Practitioners, Teachers and Students. Chichester: Wiley, 2006.

[7] A. Mirijamdotter. “Toward Collaborative Evidence Based Information Practices: Organisation And Leadership Essentials”. Evidence Based Library And Information Practice, vol. 5(1), pp.17- 25, 2010.

[8] T. Jokela, N. Iivari, J. Matero, and Karukka, M., “The Standard Of User-Centered Design And The Standard Definition Of Usability: Analyzing ISO 13407 Against ISO 9241-11”, in CLIHC’03 Pro-

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ceedings Of The Latin American Conference On Human-Computer Interaction, Rio de Janeiro, Brasil, August 17-20, 2003. New York: ACM, 2003.

[9] J. Gulliksen, B., et al. (2003). “Key Principles For User-Centred Systems Design”. Behaviour &

Information Technology. [On-line]. 22(6), pp. 397-409. DOI: 10.1080/01449290310001624329.

Available:

http://www.tandfonline.com/doi/full/10.1080/01449290310001624329#.UyVfDPmSyAY. [April 30, 2014].

[10] B. Langefors. (1973). “My Italics”, in The Scandinavian Tradition-Participatory Design, 4IK102 Human Centered Design Of IT-Systems. Linnaeus University Sweden, 2013, C. Mörtberg [On-

line]. Available:

https://mymoodle.lnu.se/pluginfile.php/316153/mod_resource/content/1/4IK00327sept.pdf. [April 30, 2014].

[11] P.B. Checkland and S. Holwell. “Action Research: Its Nature And Validity”, Systemic Practice And Action Research, vol. 11(1), pp. 9-21, 1998.

[12] P.B. Checkland. (2011). “Autobiographical Retrospectives: Learning Your Way To ‘Action To Improve’ – The Development Of Soft Systems Thinking And Soft Thinking Methodology”. Inter- national Journal Of General Systems [On-line]. 40(5), pp.487-512. Available:

http://dx.doi.org/10.1080/03081079.2011.571437 . [April 30, 2014].

[13] J. Rose. (1997). “Soft Systems Methodology As A Social Science Research Tool”. Systems Re- search And Behavioral Science. [On-line]. 14(4), pp. 249–258. DOI: 10.1002/(SICI)1099- 1743(199707/08)14:4<249::AID-SRES119>3.0.CO;2-S. [April 30, 2014].

[14] N. Chatzipanagiotou. “Advancing An Academic Library’s Services Through Application Of Soft Systems Methodology (SSM) Tools”. Master thesis. Dept. Informatics, Linnaeus Univ., Sweden, 2014.

[15] P.B. Checkland. “Soft Systems Methodology”, in Rational Analysis For A Problematic World:

Problem Structuring Methods For Complexity, Uncertainty And Conflict, J. Rosenhead, Ed. Lon- don: Wiley, 1999, pp. 70-119

[16] M.Q. Patton. Qualitative Research And Evaluation Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002.

[17] J. Mingers and S. Taylor. (1992). “The Use Of Soft Systems Methodology In Practice”. The Jour- nal Of Operational Research Society. [On-line]. 43(4), pp. 321-332. DOI: 10.1057/jors.1992.47.

Available: http://www.palgrave-

journals.com.proxy.lnu.se/jors/journal/v43/n4/pdf/jors199247a.pdf. [April 30, 2014].

[18] R.E. Boyatzis. Transforming Qualitative Information – Thematic Analysis And Code Development.

London; Thousand Oaks: Sage Publ., 1998.

Niki CHATZIPANAGIOTOU has graduated from the Department of Librarianship

and Information Systems at the Faculty of Management & Economics of the Techno-

logical and Educational Institution of Athens, Greece. She holds several professional

certifications, such as “Human Resources Management”, “Public Relations for the

Public Sector” and “Communication Skills & Crisis Management”. Currently she is

an academic librarian within the Department of Pedagogy at the Faculty of Philoso-

phy, Pedagogy and Psychology of Athens University in Greece. She is also a post-

graduate student at the Master of Information Systems in Linnaeus University, Swe-

den, where her work focuses on the application of Information Systems in the field of

Library and Information Science.

References

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