Förslag till fortsatta studier

Utifrån arbetet med denna studie, dess slutsatser och diskussion ges följande förslag till vidare studier:

Undersöka hur de viktiga kraven och förväntningarna kan uppfyllas för varumärken inom olika produktkategorier.

Denna studie har identifierat faktorer som påverkar konsumenters beteenden på varumärken gällande Instagram, men förmedlar ingen djupare insikt i hur detta bör ske i praktiken. Konsumenter som är intresserade av varumärken inom olika produktkategorier har förmodligen skilda preferenser till exempel för vad som är inspirerande etcetera.

Befästa denna studies resultat genom en mer omfattande kvantitativ hypotesprövning.

Då denna studie utfördes med ett relativt pressat tidsschema i förhållande till den mängd data som hade varit önskvärd att samla in, skulle en mer omfattande undersökning kunna göras för att stärka denna studies resultat eller eventuellt ge nya

Källor

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