4. ANALYS OCH RESULTAT
6.1 Framtida forskning
Denna studie valde att undersöka sambanden mellan konsumenter bosatta i Sverige och deras Gröna Köpintention under en pågående kris med hjälp av en deduktiv ansats. Även om samband hittades i denna studie finns utrymme för framtida forskning. Nedan presenteras tre förslag.
Ur denna studie gick det att utläsa en signifikans i tre av fem modeller gällande den oberoende variabeln Kön och Grön Köpintention. Det kan därför finnas intresse i att undersöka detta vidare. För en djupare förståelse av denna studie kan ett annan metodval, exempelvis kvalitativ, vara ett bra komplement. Ett annat sätt att utveckla denna forskning är att använda en longitudinell ansats där respondenterna får besvara samma frågor innan, under och efter en kris. Detta kan ge ytterligare insikter i hur kriser påverkar konsumenters Gröna Köpintentioner. Vidare undersöker denna studie enbart konsumenters Gröna Köpintentioner. Framtida forskning hade även kunnat inkludera den faktiska konsumtionen, köpbeteendet hos konsumenter. Detta för att se om de utövar den intention de påstår sig ha i praktiken.
30
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I
BILAGOR
Tabell I Bortfall Fråga Bortfall % F6 0 0% F7 0 0% F8 0 0% F9 40 11,5% F10 39 11,2% F11 35 10,1% F12 18 5,2% F13 0 0% F14 4 1,1% F15 5 1,4% F16 3 0,9% F17 4 1,1% F18 0 0% F19 8 2,3% F20 26 7,5% F21 10 2,9% F22 3 0,9% F23 2 0,6% F24 5 1,4% F25 5 1,4% F26 0 0% F27 0 0% F28 3 0,9% F29 0 0%II
Tabell II Kodningsschema
Variabel →
Kodning ↓ Kön Inkomst Ålder Utbildning F26
F6 - F25, F27,
F28 F29
0 Man
1 Kvinna < 10 000 18 - 24 år Grundskola Ja 1 Instämmer inte
alls Facebook
2 10 000 - 20 000 25 - 34 år Gymnasie Nej LinkedIn
3 20 000 - 30 000 35 - 44 år Yrkes- &
folkhögskola Pm / Pk
4 30 000 - 40 000 45 - 54 år Universitet < 3 Instagram
5 40 000 - 50 000 55 - 64 år Universitet 3 < 5 Instämmer helt Annat
6 > 50 000 65 och över Annat
−111 Vill ej ange Vill ej ange Vill ej ange Vill ej ange Vill ej ange
999 Vet ej
Tabell III Förlorad inkomst fördelning kön
Kön Förlorat delar eller hela inkomst %
Kvinnor Ja 69 27% Nej 187 72% Vill ej ange 3 1% 259 100% Män Ja 27 30% Nej 62 70% Vill ej ange 0 0% 89 100%
V