Framtida studier

Som tidigare nämnt skapar denna studie en förståelse för hur legitimitetsstrategier används av ett multinationellt klädföretag efter en uppmärksammad skandal.

Förslag på framtida studier kan vara att studera hur företag gör praktiska förändringar i sin verksamhet efter uppmärksammad skandal, exempelvis genom fallstudier. Ett annat förslag på framtida studier är att studera användningen av legitimitetsstrategier i fler typer av kommunikationsmedel som företaget använder sig av, till exempel sociala medier, för att få en bättre helhetsbild av all kommunikation som används.

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