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Litteratur

Armstrong och Kotler (2007). Marketing – An introduction (8E). USA: Person Prentice Hall.

Balnaves, Mark, Donald, Stephanie H. & Shoesmith, Brian (2009). Media Theories & approaches – A global perspective. Kina.

Bengtsson, Charlotte, Hjort, Malin, Sandberg, Helena, Thelander, Åsa (1998). Möten på fältet. Lund: Sociologiska institutionen

Brennan, Ross, Canning, Louise, McDowell (2007). Business-to-Business Marketing. Wiltshire: SAGE publications Ltd,

Bryman, Alan & Bell, Emma (2005). Företagsekonomiska forskningsmetoder. Slovenien: Korotan Ljubljana.

Bryntesson, Bodil, Hammarlind, Folke, Sammeli, Carl Fredrik (2002). PR I Nytt Medielandskap. Kristianstad: Liber AB

Carlsson, Lena (2009). Marknadsföring och kommunikation I Sociala medier. Göteborg: Göteborg Länstryckeri,

Chaffey, Dave, Ellis-Chadwick, Fiona, Mayer, Richard, Johnston, Kevin (2009). Internet Marketing – Strategy, Implemenatation and Practice, fourth edition, Essex

Clapperton, Guy (2009)This is social media – tweet, blog, link and post your way to business success. West Sussex: Capstone Publishing Ltd.

Comm, Joel (2009) Twitter Power- How to dominate your market one Tweet at a Time. New Jersey: John Wiley & Sons.

Corbin, Juliet och Anselm Strauss (2008). Basic of qualitative research 3e. USA: Sage Publications, Inc.

Denscombe, Martyn (2007). Good Research Guide. Open University Press.

Demopoulos, Ted (2006). What No One Ever Tells You about Blogging and Podcasting : Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogospher. Dearborn Trade, A Kaplan Professional Company.

Edvardsson, Bo (1996) Kritisk utredningsmetodik. Liber utbildning AB

Ellwood, Ian (2002). Essential Brand Book: Over 100 techniques to increase bran. Kogan page

Evans Dave & Bratton, Susan (2008). Social Media Marketing : An Hour a Day. John Wiley & Sons.

Fill, Chris (2009) Marketing Communication – Interactivity, Communities and Content, fifth edition, Pearson Education Limited, Essex

Ford, David, Gadde, Lars-Erik, Håkansson, Håkan, Snehota, Ivan (2006) Managing Business Relationships, second edition.West Sussex: John Wiley and Sons Ltd.

Ford, David, Gadde Lars-Erik, Håkansson, Håkan & Snehota, Ivan (2007). The business marketing course – Managing in complex networks (second edition). England: John Wiley and sons, Inc.

Funk, Tom (2009) Web 2.0 and Beyond: Understanding the new online business models, trends and technologies. Westport.

Gummesson, Evert (2004) Many-to-Many Marketing – Från one-to-one till many-to-many I nätverksekonomins marknadsföring. Kristianstad : Liber AB,

Gummesson, Evert (2008). Total relationship marketing – Marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy. Ungern.

Hartman, Jan (2009). Vetenskapligt tänkande – från kunskapsteori till metodteori. Polen: Pozkal.

Hellevik, Ottar (1996). Forskningsmetoder i sociologi och stadsvetenskap. Borås: Universitetsförlaget

Jacobsen, Jan Krag (1993) Intervju – konsten att lyssna och fråga. Lund: Studentlitteratur

Jansson, Hans (2007) International Business Marketing in Emerging Country Markets. Edward Elgar Publishing Limited, Glos

Jones, Susan K. (2008). Business-to-Business Internet Marketing : Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing. Maximum Press.

Keillor, Bruce D (2007) Marketing in the 21st century, third edition. Westport: Praeger Publishers

Kirby, Justin, Paul, Marsden (2006) Connected Marketing – The viral, buzz and word of mouth revolution. Burlington: Elsevier Ltd.

Kvale, Steinar & Brinkmann, Svend (2009). Den kvalitativa forskningsintervjun. Lund: Studentlitteratur AB.

Kylén, Jan-Axel (2004) Att få svar – intervju enkät observation. Vellinge: Skogs Rulloffset.

Lantz, Annika (2007)Intervjumetodik, andra upplagan. Studentlitteratur

Long, M. Mary, Tellefsen, Thomas, Lichtenthal, J. David (2007) Internet integration into the industrial selling process – A step-by-step approach. Industrial Marketing Management 36 Miletsky, Jason & Smith, Genevieve L. (2009). Perspectives On Branding. Course

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Patel, Runa & Davidson, Bo (2003). Forskningsmetodikens grunder – Att planera, genomföra och rapportera en undersökning. Sverige: Studentlitteratur.

Rosengren, Karl-Erik, Arvidsson, Peter (1992) Sociologisk Metodik. Gummesson tryckeri

Ryen, Anne (2004) Kvalitativ intervju – från vetenskapsteori till fältstudier. Malmö: Daleke Grafiska AB

Safko, Lon & Brake, David K. (2009). The social media bible. John Wiley and sons

Schmitt, Bernd H (2003). Customer experience management – A revolutionary approach to connecting with your customers. New Jersey: John Wiley and sons, Inc.

Scott, David (2007). New Rules of Marketing and PR : How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Wiley

Scott Meerman, David (2009) The New Rules of Marketing and PR, John Wiley & Sons, New Jersey

Seale, Clive, Gobo, Giampietro, Gubrium, Jaber F. & Silverman, David (2007). Qualitative research practice. London: SAGE publications.

Shrama, Arun (2002)Trends in Internet-based business-to-business marketing. Industrial Marketing Management 31

Sjöberg, Katarina (1999). Mer än kalla fakta – Kvalitativ forskning i praktiken. Lund: Studentlitteratur.

Ström, Pär (2010) Sociala Medier – Gratis marknadsföring och opinionsbildning. Malmö: Liber AB,.

Svensson, Per-Gunnar och Starrin, Bengt (1996) Kvalitativa studier i teori och praktik. Lund: Studentlitteratur

Sweeney, Susan, MacLellan, Andy & Dorey, Ed (2007). 3G Marketing on the Internet: Third Generation Internet Marketing Strategies for Online Success (7th Edition). Maximum Press. Ten Have, Paul (2004). Understanding Qualitative Research and Ethnomethodology. Sage Publications, Incorporated.

Thomsson, Heléne (2002) Reflexiva intervjuer. Lund: Studentlitteratur

Trost, Jan (2005) Kvalitativa Intervjuer, tredje upplagan. Lund: Studentlitteratur

Weber, Larry (2009) Marketing to the Social Web, second edition. New Jersey: John Wiley & Sons.

Zarella, Dan (2010) The social Media Marketing Book. Bejing: O´Reilly

Zhang, Zhu, Li, Xin (2010) Controversy is Marketing – Mining Sentiments in Social media, International Conference on System Sciences

Artiklar

Cormode, Graham, Krishnamurthy (2008)Key Differences between Web 1.0 and Web 2.0, AT&T Labs-Research

Hill, Aniko (2010). Branding for digital media. Global cosmetic industry, Vol. 178, ss. 42-45

Johnson, Mikael (2010) User Involvement, Social Media, and Service Evolution – The case of Habbo, International Conference on System Sciences

Kaplan, Andreas M. & Haenlein, Michael (2009). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, Vol. 53, ss. 59-68

Kho, Nancy D. (2008). B2B gets social media. EContent, Vol. 31, ss. 26-31

Kotler, Philip & Pfoertsch, Waldemar (2007). Being known or being one of many: the need for brand management for business-to-business(B2B) companies. Journal of Business & Industrial Marketing, Vol. 22, ss. 357-362.

Lynch, Joanne & Chernatony, Leslie D. (2007). Winning Hearts and Minds: Business-to- Business Branding and the Role of the Salesperson. Journal of marketing management, Vol. 23, ss. 123-136

Molinari, Lori K., Abratt, Russell & Dion, Paul (2008). Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context. Journal of Services Marketing, Vol. 22, ss.363-373

Nutley, Michael (2010). Brand value managers have lost total control. Marketing Week, Vol. 33, ss.11-12

Shappell, Brian (2010) Deleted, De-Friended. Business Credits Vol 112 Nr 4

Internetkällor

Alberts, 2010 tillgänglig: http://bjornalberts.com/2010/03/28/nya-affarsmodeller-for-en- marknad-under-forandring/ (2010-04-14)

Almer, 2009 tillgänglig: http://www.dagensmedia.se/nyheter/dig/article101522.ece (2010-04- 07)

Bodnar, 2009 tillgänglig: http://socialmediab2b.com/2009/12/11-b2b-social-media-

predictions-for-2010/ (2010-04-07) Samt: http://socialmediab2b.com/2009/09/social-media- b2b-marketing/ (2010-04-07)

Carlsson tillgänglig: http://www.foretagande.se/E-handel/Sociala-medier-till-nytta-for- nystartade-foretag.html (2010-04-05)

Christensen, 2010 tillgänglig: http://socialmediab2b.com/2010/03/ibm-b2b-social-media/ (2010-04-07)

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Cohen, 2009 tillgänglig: http://socialmediab2b.com/2009/12/10-examples-of-b2b-facebook-fan-pages/ (2010-04-07)

Dell, 2010 tillgänglig: http://en.community.dell.com (2010-04-05)

Fenwick tillgänglig: http://blogs.forrester.com/nigel_fenwick/10-05-03- einstein_and_social_media (2010-05-15)

Grönholm, 2009 tillgänglig: http://micco.se/2009/05/varumarkets-nya-roll-i-sociala-medier/ (2010-04-23)

Laudon, 2010 tillgänglig: http://riktning.wordpress.com/author/mdina/ (2010-04-19)

Lundin, 2009 tillgänglig: http://www.dagensmedia.se/asikter/article19065.ece (2010-04-07)

Marketing, 2009 Tillgänglig:

http://web.ebscohost.com.proxy.lnu.se/ehost/pdfviewer/pdfviewer?vid=2&hid=4&sid=b8d2d dfe-9ee8-45a9-9eab-3ac42616f4d3%40sessionmgr14 (2010-04-04)

Nyman, 2010 tillgänglig: http://www.socialbusiness.se/location-based-services-nasta-trend- sociala-medier/ (2010-05-15)

O´Brien, 2009 tillgänglig: http://socialmediab2b.com/2009/09/the-role-of-social-media-in- the-b2b-buying-cycle/ (2010-04-05)

Persson tillgänglig: http://internetworld.idg.se/2.1006/1.183362 (2010-04-17)

Slayter, 2009 tillgänglig: http://smartblogs.com/socialmedia/2009/10/02/how-dell-took- social-media-mainstream/ (2010-04-05)

Vikström, 2009 tillgänglig: http://www.socialbusiness.se/sociala-medier-sociala- medielandskapet/(2010-04-05 http://web.ebscohost.com.proxy.lnu.se/ehost/pdfviewer/pdfviewer?vid=2&hid=4&sid=b8d2d dfe-9ee8-45a9-9eab-3ac42616f4d3%40sessionmgr14 (2010-04-17)