En frekvent förekommande aspekt som nämndes av samtliga informanter, men som inte var relevant för denna studies syfte att undersöka själva valet av influencers, var vikten av uppföljning. I flera fall hade informanterna upplevt att de skickat ut produkter till ett flertal influencers utan att nödvändigtvis få någon respons tillbaka i form av marknadsföring. Vilket ledde till slösade resurser, både materiella såsom produkter men även tid och energi som har lagts ner på att initiera dessa samarbeten. Det skulle även kunna vara av intresse att vidare undersöka intresse som en förklarande bakomliggande faktor till högre kvalité på innehåll och trovärdighet hos influencers.
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