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If I can taste it, I want it... Sensory Marketing in Grocery Retail Stores

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issn 1652-2974

isbn 978-91-7668-804-5 Örebro Studies in Culinary Arts and Meal Science 9örebro 2011

Doctoral Dissertation

If I can taste it, I want it...

Sensory Marketing in Grocery Retail Stores

Johan Swahn

Culinary Arts and Meal Science

2011

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ÖREBRO STUDIES IN CUlINaRy aRTS aND MEal SCIENCE 9

johan swahn works at ICA Sweden AB and has been a Ph.D. student at the Department of Culinary Arts, Örebro University, since 2007. His research focuses on how our senses work, how we describe different sensory stimuli, and how these factors come together in the field of sensory marketing. His specific interests lie in how consumers perceive different food products, how consumers behave in response to different stimuli, and ways in which marketers can draw attention to the sensory aspects of a product and hence to make the product more attractive.

This thesis is the result of a research project initiated by the Department of Culinary Arts and Meal Science at Örebro University and funded by the Knowledge Foundation and ICA Sweden AB.

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