AMERICAN DAIRY ASSOCIATION of COLORADO
STATEMENT CASH ON HAND, January 1, 1967
Income: Carnation $ 113.38 IMD 275.16 IMD 2,235.45 DMP 1,218.36 DMP 1,167.68 Fort Collins 285.78 IMD 287.72
Cash Sales (cookbooks) 12.00 Expenditures; Checks Written
1066 1067 1068 1069 1070 1069 1073 1074 1075 1076 1077 1078 1079 1080 1081 1082 1083 1079
District Dir. of Int. Rev. 94,
Dept. of Rev.-Colorado 27. ADA-Ins. Section (sal.cont.) 142. ADA-Ins. (medical) 1070 Impressive Printers 1071 Wm. Wailes 1072 Paul Ehrlich 1073 Verne Atkinson 1074 Vic Tribelhorn 1075 L. Hertzke 1076 C. A. Reid, Jr. 1077 V. Atkinson (telephone)
Old #7 Rest. (Ex. Comm.Lunch) 12.
Howard T. Ryan 468.
1080 M. Fraley 165.:
1081 Petty Cash (postage)
28.-1082 LaBelle Moving 1,380.
1083 H. T. Ryan (mov. exp.) 195.1
1084 Luby Chevrolet 2,907.1 1085 Irv. Fisher (floor mats) 5.f
1086 V. Atkinson 26.(
1087 V. Tribelhorn 32.'
1088 Indust. Exposition (booth) 150.( 1089 DMP (Xerox copies) 6.( 1090 Aarons (1 table, chair etc) 392.; 1091 Kwill Office Supply 18.!
1092 Impressive Printers 29.: 1093 Mtn. Sts. Tel & Tel 196.' 1094 Budget Rent a Car 89.; 1095 A. H. Miller (Nom. Comm.) 10.( 1096 William Wailes " 18.( 1097 John Woodis " 8.J 1098 Dept. of Rev. (tax license) 2.f 1099 U. S. Postmaster 50.C 1100 Am. Stencil (mineo paper) 14.]
1101 Honours (eqpt. ptirchase) 628.2
ADA STATEMENT Page 2
Impressive Printers
H. T. Ryan M. Fraley
Central Bank & Trust (tax) BMP (rent - 2 months)
Petty Cash (postage,Xerox
(Ex. Comm. lunch, services
Dairy Record (subscription)
Hoard's Dairyman
H. T. Ryan (mgr's expense) CDPA istencil coupons)
74.56 495.54 165.27 376.56 166.70 1 25.35 4.00 1.00 24.18 30.00 - 8,731.77 BALANCE - January 31, 1967 $ 9,618.48
• Dec. 31 balance should be reduced by 10<t as Kwill Stationery check was typed as $81.82. It should have been $81.92.
BOARD OF DIRECTORS 1/1/1967
1967 1968
Cliff Brand DMP - 1 John Woodis DMP -10
George Sacks DIW - 7 Calvin Quick DMP - 9 Bill Birkle DMP - 6 Henry Schnoor DMP - 5 Lee Amend DMP - 8 C. C. Waneka DMP - 2 Paul Ehrlich DMP -12 J. Kammerzell J
C. A. Reid Jr. IMD Verne Atkinson DMP -11 Ted Pohlson IMD William Wailes DMP -6 A. H. Miller* DMP - 7 Lawrence Hertzke DMP -12
Norman Weng ♦ DMP - 1 Vic Tribelhorn DMP -13 A. S. White • DMP - 5 John Caneva • DMP -11
Lyal Nelson Ft. C. •
• These directors were elected to assune their duties January 1^ 1967, but owing
to the By-Laws change (1966) their terms must be concurrent with other board mem
bers fromtheir district; therefore Mr. Nelson from Ft. Collins is the only one
who will serve a three year term.
Verne Atkinson , Star Route, ABrush, Colgrado
William Wailes, Johnstown, Colorado
Lawrence Herzke, Route 3, Box 93, Greeley, Colorado
C. A. Reid Jr., 407 Ridgewood, Broadmoor, Colorado Springs, Colorado
Paul Ehrlich, Route 1, Box 92, Windsor, Colorado Vic Tribelhorn, Route 2, Sterling, Colorado Bill Birkle, Route 2, Platteville, Colorado
A. S. White, Kersey, Colorado John Woodis, Byers, Colorado
Lee Amend, Route 2, Box 50, Brighton, Colorado
Ted Pohlson, Calhan, Colorado
George Sacks, Route 1, Box 181, Fort Lupton, Colorado
-Henry Schnoor, Route 1, Pierce, Colorado
C. C. Waneka, Lafayette, Colorado .v
Calvin Quick, Route 2 98F, Denver, Colorado
John Kammerzell, Milliken, Colorado
A. H. Miller, Route 1, Box 404, Fort Lupton, Colorado
Norman Weng, Route 3, Longmont, Colorado
John Caneva, C. & S Dairy, Route 1, Fort Morgan, Colorado
Lyal Nelson, Route 4, Box 244, Fort Collins, Colorado
Cliff Brand, Hygiene, ColoradoMr. Tony Tisone \ Watts-Hardy Dairy \
1248 Walnut Street
Boulder, Colorado
Dear Mr. Tisone;
americaii dalrq asceofatfon
L
O
1=^ A
D
O
955 11th St. Denver 4, Colo. Phone AC 2-8541
y 11, 1967
As you already may have heard through Chet Davidson or the fine staff of Denver Milk
Producers, Inc., we are be^nning a new program of coordinated non-brand dairy adver
tising and promotion in the Itenver market and throughout Colorado.
Effective immediately, Denver Mlk Producers and American Dairy Association of Colorado
will be working together more c^rosely than ever before to provide effective, intensive,
and constant non-brand advertisii^ themes and promotion ideas tailored to our immediate
area. Heretofore separate effortApf DMP and ADA of Colorado will be coordinated as a
joint and complementary program thr^gh this office from now on.
All efforts of course will be aimed a-^-ncreasing total sales and consvimption of milk
and dairy products.
\
Persons associated with this new set-up, \®o may be contacting you at any time, include
John Hall, national ADA merchandising specialist; Ken Drager of Drager Advertising
Agency; Mrs. Marie Fraley, ADA of Colorado C^ice Manager; and myself.
For your iriormation we are enclosing proof shee';|:s of the first two newspaper ads which
are running in our first quarter campaign of 19^
(Denver Post, color 1/11/67; Rocky
Mountain News 1/15/67).
\
Our first quarter advertising theme will concentrat\ on t^e "KID PLEASIN' MEALS WITH
MILK" theme —an adaptation of a national ADA campai^ which has been kicked off in
the January issue of FAMILY CIRCLE magazine.
\
besides the POST and NEWS we have a healthy schedule of Mvertising scheduled on the
sar;.e theme in the Boulder, Fort Morgan, Fort Collins, Gre^ey, Sterling, Loveland and
Lcngmont newspapers and on KOA, KHOW and KLZ Radio.
\
You may inquire through this office for specific schedules and availability of tie-in
materials. \
.'e invite your cooperation in working toward effective dairy prom^ion and look forward
meeting you, personally, at the earliest possible opportunity.
\
M'
Cordially,
\
' ' Howard T. Ryan Manager
January 12, 19^7
American Dairy Association of Colo,
Executive Committee
The meeting was called to order by President Atkinson at 10:^5 a.m. with the following members in attendance:- Bill Reid,
Vic Triblehorn, Paul Ehrlich, Bill Wailes, Lawrence Hertzke and our
Manager, Howie Ryan,
The minutes were approved as corrected, the correction being
in the amount that the medical plan will cost. This should have
been 112,33 per employee instead of S12.15*
At our future Board meetings time should be allowed for an Executive session if desired.
Bill Reid moved that the financial statement be apnroved as
read. Seconded by Bill Wailes. Passed, ^
The DMP and ADA agreement was discussed in detail. We
anticipate with the X/3<t cwt for ADA of Colorado from DMP we will
have about S23,000 for ADA of Colorado, This will be divided on the 70%-30?^ basis.
Several changes were recommended in the recitals of the DMP and
ADA agreement as follows: DMP could audit our books as of July 1 to June 30 if they so desired, #3, Would like to delete the last six words, "as listed in No, 1 aboveV» We would like to have a separate master work copy. A separate complete work pro,G:ram should be attached to the master work copy each year. ?5^8. Would like the
words "sixty (60) days" be changed to read "ninety (90) days". The
rest of the agreement could be left as it is. A contract wii^DMP tocover the ADA monies of Colorado should be spelled out so as to cover
the 1/30 cwt for a given length of time.
Manager, Howie Ryan, will present this contract v/ith the sug gested changes to the DMP Board for their consideration at their Jan. meeting, as we hope we can present it to our General Board at our
annual meeting in February,
Vic Tribelhorn made a motion that if DMP requests any additions
or deletions to this contract that we be notified, so that we could in
turn act on the changes and still present it to our General Board in
February, Seconded by Bill Wailes, Passed.
Recessed for lunch.
The Memorandum of Agreement with the National ADA was tabled.
Our Manager presented several bids on furniture: $1868.^0,
$1779,00, $1868.00 and the low bid of $1^79.60. Motion by Paul
Ehrlich to authorize the purchase of the furniture from the AaronStationery Company for $1^79.60. This includes a desk, typing table,
manager's chair, seven director chairs and a directors' table for
$1016.50, drapes for the two rooms will be $420,00 and $43,10 tax.
This was seconded by Bill Wailes, Passed,presented nine bids for cars—Pontiac, Chevrolet and Ford. Due to
the closeness of bids, which ranged from a Ford from Johnny Harper
for $2753.00 to a high of $2873.92 for a Pontiac from Porter Pontiac,
Bill Reid made a motion that our Manager be allowed to have his
choice from the three low bids. In addition to the Johnny Harper
bid the next two low bids were Luby Chevrolet with a bid $2791.93
and Hurt Chevrolet with a bid of $2796.^5. Vic Triblehorn seconded the motion. Passed.
Our Manager will obtain insurance and license for the auto mobile he selects.
President Atkinson reported that the photography equipment
from Minnesota was not purchased.
Paul Ehrlich moved that we purchase an additional typewriter
for the manager at a cost of $119.50« Seconded by Vic Triblehorn,
Passed.
Chairman Atkinson appointed Bill Wailes, John Woodis, and A. H.
Miller to serve as the nominating coanmittee for our annual meeting. Wailes will act as chairman.
The annual meeting was discussed and the following suggestions
were made. Could include a regional director report, a national
board member report, an outside speaker, and John Hall, our National Merchandising man, could be invited. The managers of the participat
ing co-ops and organizations could be invited to attend also. The
program and the menu for the annual meeting will be finalized by the meinager .
A letter was sent to all DMP handlers to acquaint them with our
new advertising and promotional program. A copy of the letter is attached to the minutes.
The Home Garden and Flower Show was discussed. It was mutually
agreed that we do have a booth for the nine day affair (Feb. 4-12). The cost will be $200.00. We shall sell cook books at the show. Mr. Ryan suggested that we order 15 cases of cook books (48 books to a
case). The cost will be $1.10 per book and we shall sell them for
$1.50. The manager was given the authority to proceed as he sees fit.
The theme "Goddess of the Rockies" was discussed. Mr. Ryan stated he was working on it and would have more information at the annual meeting.
The moving bill of $1596.72 was presented. As this was
authorized at the last meeting, the President ordered that it be paid.
Bill Wailes made a motion that our Manager be instructed to contact the State Fair Management to see if something might be worked c^t in regard to the Dairy Bar at the State Fair in August. Vic
A discussion of the annual meeting in Chicago was tabled until after our annual meeting.
Manager Ryan reported that an audit of our books had been taken care of.
Next Executive Board meeting will be at the discretion of the Manager and the President.
Meeting adjourned at p.m.
Respectfully submitted,
Lawrence Hertzke Secretary
american dairy association
OF COLORADO
955 11th St. Denver 4, Colo. Phone AC 2-8541
January 20, 1967
Verne^tkinson
WilliarW WailesLawrenc^Hertzke
Vic Trib^horn
Paul Ehrli^
Bill Reid j\
A. H. MillerX
John Woodis \
Herewith is the slate ^
nominees for offices and at-large seats on
the Executive Committee
\f the American Dairy Association of Colorado
for the coming year.
\
The following men are recomirlGnded by the Nominating Committee (Messrs.
Wailes, Woodis and Miller) t<^3e presented for consideration by the
full Board of Directors of AD^^^f Colorado at the February 7, 1967
annual meeting of the organizat^n.
For President:
^illiam Wailes, Johnstown
For Vice-President:^rne Atkinson, Brush
For Secretary-
\
Treasurer: Lawkence Hertzke, Greeley
For National Di rector: For
Members-at-large:
Vic TMbelhorn, Sterling
Paul Eh^ich, Windsor
C. A. "BdJQ" Reid, Jr. Colorado Springs,
A. H. "Alex\
Miller
Fort Lu^on
informal conversations with six out of eight of who receive this
letter has indicated that a joint breakfast meetin\ of the Executive
Meeting date is desirable. We are making arrangements to have this meeting at the Continental Denver at 8:30 AM. Prompmess will be
especially important since our Annual Meeting program ^
scheduled
to begin at 10 A.M. Notices for the Annual Meeting wil\ be mailed
January 25th.
\
Cordially,
\
Howard T. Ryan Manager
american dairy association
UTT .. .. . I ~r~
^^oloradc
955 Eleventh Street • Phone 222-8541 Denver, Colorado 80204
Mr. Dairyman:
January 25, 1967
It's American Dairy Association of Colorado Annual Meeting time.
Please consider this your personal invitation — and it includes your wife — to join your fellow dairymen from throughout the state at:
10 AM, Tuesday, February 7, 1967
Continental Denver Motel - South American Room Valley Highway & Speer Boulevard
Denver, Colorado
Please fill out and return the enclosed post card so we may reserve places for the free noon luncheon for you and those who will be with you.
You'll hear a brisk presentation of cxorrent dairy promotion programs at local, state and national levels and you will get a first glimpse of some brand new ideas
and plans being developed specifically for Colorado.
You'll laugh -as-you-learn when you hear Mrs. Cheryl Taylor, Assistant Director of Dairy Council of Colorado, present her informative and amusing "Rhythm Method of Girth Control" talk after lunch.
Brand new to the Colorado dairy scene and now responsible for yoiur dairy promotional
work, I am looking forward to becoming personally acquainted with you.
With competition from substitute and imitation products keener than ever, it will be well worth your time to become better acquainted with the work being done to give dairy farmers a stronger-than-ever voice to consxmers.
There will be a meeting of the ADA of Colorado Board of Directors which will in
clude election of officers for the new year in the afternoon.
ordial We will be looking for you.
Howarcf^TT Ryan
Manager
PS: If you would like to stay in town for the 6 to 10 PM Colorado Garden & Home
Show at the Denver Colisetm, we have made arrangements to have ADA of Colorado Annual Meeting guests admitted for half-price. You can enjoy the Garden & Home
show and get a first hand look at one of your dairy promotions in action by visit
ing the American Dairy Association cook book sales booth on the arena floor arcade.
AGREEMENT
This Agreement made this day of_ , 1967 by and
between Denver Milk Producers, Inc«, an agricultural cooperative association
organized under the laws of the State of Colorado, and the laws of the State of
Wyoming, with Its principle place of business at Denver, Colorado, hereinafter
referred to as "Association" and American Dairy Association of Colorado, a
Colorado corporation, having Its principle place'of business at Denver, Colorado, ;
hereinafter referred to as "ADA of Colorado". RECITALS
ADA of Colorado Is engaged in the business of advertising and promoting
the use of milk and dairy products In the State of Colorado through activities In
research, public relations, advertising ai;^ merchandising. In order to enable It to meet these objectives and to plan effectively Its program In advance It Is necessary for It to contract Its services to the dairy farmers of the area.
The Association Is a farmer's marketing cooperative authorized by Its
Membership Agreement with Its members to mke certain deductions from proceeds
due members from the sale of their milk for advertising and promotional purposes.
In order for the Association to accomplish the desires of the membership It Is
necessary for It to contract In advance for definite and planned programs of
advertising and promotion.
In consideration of the mutual promises herein contained the parties
agree as follows:
1, Before July 1st of each year the Association and ADA of Colorado . r
will agree on a budget of the money to be expended for the following
fiscal year*
2, ADA of Colorado will then develop and carry out over the area . served by the Association a planned program of advertising, merchan
dising and promotion for the Association taking Into consideration the
goals, activities and budget for the complete year. Such program will,
be established through review and study between the Board of Directors
• of the Association and the Board of Directors of ADA of Colorado,
3, The Association will then remit to ADA of Colorado the agreed upon
monthly deductions,
4, The completed program of work and budget will be attached to this agreement each year and become part of this agreement.
5, A periodic review will be made at least once during each program
year, preferably at mid year, by representatives, of the parties to
this Agreement to ascertain whether changes in the budget or parts of
the program of work are desirable or necessary,
6, All advertising, merchandising or promotional efforts carried on
tinder this program by ADA of Colorado will be done in the name of
Denver Milk Producers, Inc. or such other name as the Association
may direct,7, ADA of Colorado will cause an audit of their accounting records
to be conducted as of Jttne 30 of each year by a certified public
accountant and will submit to the Association a copy of such audit.
This audit shall include at least (1) a balance sheet showing the
true assets and liabilities; (2) an operating statement for the fiscal
year under review; (3) a statement of all expenses for the period under
review; and (4) the accountants opinion,
8, After this Agreement has been in full force and effect for 18
months, either party hereto may cancel this agreement on June 30 of
any year thereafter by so notifying the other party in writing, such
notice to be given at least ninety (90) days immediately prior to
Jttne 30, If neither of the parties cancel this agreement on the
anniversary date of any year, as aforesaid, it is hereby mutually agreed
that, that fact shall constitute conclusive evidence that the- parties
hereto have renewed this agreement for another year,9, None of the parties hereunder shall assign this agreement without
the written consent of the other hereto. Otherwise, this agreement
shall bind and inure to the benefit of the parties and their respective
,successors and assigns.
In Witness Whereof, the parties have executed this agreement the day
V
and year first written above.
. ATTEST; DENVER MILK PRODUCERS, INC.
Secretary ATTEST:
President
AMERICAN.DAIRY ASSOCIATION OF COLORADO
Minutes of Annual Meeting
American Dairy Assn. of Colorado February 7, 1967
Registration began at 9:30 a»m»
showno
National ADA'S 1967 membership film was
The business meeting was called to order by President, Verne Atkinson, who
welcomed all members and guests. The secretary's report was read and approved.
The auditor's report was given. Bill Reid moved that this be accepted as read.
Seconded by John Woodis. Passed.The President gave a
report on our new program for ADA of Colorado. He explained
DMP's action on the l/3c per cwt. for ADA of Colorado which will take care ofthe basic program charges as figured by National ADA.
The Chairman introduced the members of the Executive Committee: Bill Wailes, Vice-President; Vic Tribelhorn, National Director; Lawrence Hertzke, Secretary
and Board Members at Large, Paul Ehrlich and Bill Reid.
Vic Tribelhorn gave a report as our National Director. He stated that imports are our biggest dairy issue for 1967. The National ADA is well aware and
concerned about this situation and is going to work in the best interest of dairy men in 1967, Imitations are continually threatening our industry and this also
is a big area for work in 1967.
For this year, we have a $7,800,000 National ADA budget. The feeling of our National Executive Committee is that this may not be met and they are recommend ing that another one cent be added to the two cents now collected from members for advertising and promotional programs. Vic mentioned that some of our competitors such as the citrus fruit companies are spending twenty to thirty
million dollars annually. We do have to compete with this.
Vic cited that statistics prove that farmers are not responsible for the higher
cost the housewife is paying for food.
The promotional programs for 1967 include - "Kid-Pleasing Meals" during the
spring; ADA'S cook book, which will be pushed during June Dairy Month; and
Family Fitness program this fall.
A lot of work will be done on the national level in both product and market
research, vie stressed the work being done in the public relations area and also commented on the success of the Dairy Princess Program, He also made comments on our participation in the National Dairy Council.
President Atkinson introduced our new Manager, Mr. Howard Ryan. Mr. Ryan expressed
his appreciation to the Executive Committee for giving him the opportunity to
serve as manager of Colorado ADA. He stated that the future of any business lies in the market place and certainly the Dairy Industry is no exception.
The promotion of our products is of greater concern to us today because the processors do not promote only dairy foods as in years past. Too many
imitations are sold through our processors and consequently we must do some work on our own in 'the sale of dairy foods.
Mr. Ryan commented that ADA of Colorado and National ADA will work together as closely as possible for the most effective application of program materials and themes — all with an eye to dairy product and dairy industry promotion "tailor-made" for Colorado and its markets.
Ryan indicated that ideas are the basic root of advertising and promotion and
that "the most powerful force in the world is an idea put to work." The new
ADA of Colorado's presentation included introduction of the new ADA of Colorado bumper sticker (MILK for Vitality! You'd BUTTER believe it!) and asked that everyone in attendance pick up a few for display on their own vehicles.
Page 2 - Minutes - ADA of Colorado Annual Meeting - February 7, 1957
Mr. Ryan introduced Harold Peterson, national ADA area representative, who made
the following comments in his presentation:
1. We have to reach the consumer and get her to use our products as in the
past and possibly more. _ .
2. She has 8,000 items to choose from when shopping, so we have to be alert in
getting our product adequately displayed.
3. Our National program includes some short advertising skits with George Gobel.
These were shown on film.
Our manager introduced the following who were with us as guests: Alan Luke,.
Market Administrator; Leonard Trainer, from the National Milk Producers
Federation; Howard Wilson, Manager of Ft. Collins Milk Association; Chet
Davidson, Manager of DMiP; Chuck Dunlap, ffenager of Colorado Dairy Products
Association; Clint Jeffories, Assistant to the Executive Director of the Dept.
of Agriculture of Colorado; Ken Drager of Drager Advertising in Denver who will
be assisting us in our advertising and promotional programs and Mrs. Marie Fraley,
our ADA of Colorado office manager.
A drawing was held for door prizes. Oliver Lorenz and Howard Wilson won cook
books and Ed Wiedeman won the Stewart cow clipper.
The meeting adjourned for lunch at 12:0,5.
Former Extension Dairyman at CSU, Sandy Sandhouse, was our guest at the
luncheon and was introduced by Chuck Dunlap. Mr. Sandhouse has been a long
time supporter for ADA of Colorado and a friend to all of us.
After lunch, Cheryl Taylor, Assistant Director, Dairy Council of Colorado,
presented a very interesting and enlightening talk on "The Rhythm Method of
Girth Control."
Respectfully submitted.
Lawrence Hertzke
Secretary
Minutes of Board of Directors' Meeting American Dairy Assn. of Colorado
February 7, 1967
Meeting was opened by President Atkinson at 2:00 p<.m<> Eleven members were present,
plus Manager Ryan; Regional Director, Harold Peterson; Chet Davidson and Howard
Wilson, Co-^op Managers; Adolph Bohlender and Ed Wiedemano Members in attendance
were: Lee Amend, Vic Tribelho.rn, Paul Ehrlich, Alex Miller, John Woodis, William
Birkle, A. So White, Co A. Reid, Jr., Verne Atkinson, Lawrence Hertzke and Wm. R.
Waileso
The audit was presented by Jim Thompson of Haskins and Sells. Bill Birkle moved
and Bill Reid seconded that the financial statement as of December 31, 1966 be
accepted as presented. Passed.The minutes of the previous annual meeting were read and approved.
President Atkinson complimented our manager on the organization and handling of the
morning meeting and the noon lunch program.Report of our nominating committee was given by John Woodis. The report was as
follows: President, Williams Wailes; Vice-president, Paul Ehrlich;
Secretary-Treasurer, Lawrence Hertzke; National Board member, Vic Tribelhorn; Directors at
Large, C. A. Reid, A. H. Miller and John Caneva.
The nominating committee's report was accepted by acclamation and the secretary was
instructed to cast a unanimous ballot for all the nominees.President requested nominations for delegates to the National Convention. Bill Reid
and Bill Wailes were nominated. Moved by Paul Ehrlich and seconded by Vic Tribelhorn
that nominations be closed and the secretary cast a unanimous ballot for the two
nominees. Passed.
The presentation of our budget was given by Manager Ryan. He commented that the
Executive Committee recommended that we go on a Set—Aside of 75%-25% division of
set-aside with National ADA receiving 75% of gross set-aside receipts for 1967. This
will amount to approximately $18,000 being remitted to National ADA, which is the
approximate amount needed to cover costs of National ADA'S basic program charges
to ADA of Colorado based on the 12% of full potential at 2(t/cwt. on all milkproduced in Colorado. John Woodis moved and Bill Birkle seconded acceptance of the
budget as presented. Passed.President Atkinson read from our by—laws the Memorandum of Understanding with
National ADA. The 1966 Addendum to the Memorandum of Understanding was read and it
was recommended that we change the percentage from 70%-30% (1966) to 75%-25% on our
monies collected, amounting to approximately $24,000.
This being the only change to be inserted in the 1967 Addendum to the Memorandum
of Understanding, John Woodis moved and Bill Birkle seconded that the President
and Manager be instructed to sign this agreement and forward it to the National ADA.
A copy of the budget will also be attached.
Discussion of by-laws in regard to possible severance of affiliation between ADA
of Colorado and National ADA was brought up by President Atkinson. By-laws indicate
that as long as ADA of Colorado remains functional as a Colorado Corporation, it is
a self-governing entity which can make its own determination of policy, including
disposition of its assets.
Chairman commented that both ADA and DMP Boards have read and made minor changes which were approved by each. The final contract is the one we have before us today.
John VJoodis moved and Bill Birkle seconded that we accept the contract as presented Joy the Executive Committee. Passed.
)ur Articles of Incorporation were discussed and in order to clarify several items,
.t was suggested that our Manager obtain a copy. If he cannot find a copy in the
>ffice, he should obtain one from the State of Colorado. (See attached copy of
.rticles of Incorporation).Page 2 - Minutes - ADA of Colorado Board of Directors Meeting -
Feb. 7, 1967
The 1967 proposed operating budget was presented and discussed. Since we are
starting on a new program this year and the budget might have to be revised,
it was moved by Alex Miller and seconded by Bill BirJcle that the 1957 proposed
budget be accepted, subject to re-evaluation by the Ebcecutive Committee during
the year. Passed.A motion was made by Alex Miller and seconded by,Lee Amend that the acts of business by the Executive Committee since the last meeting of ADA of Colorado
Board of Directors be approved. Passed.
A motion was made by Vic Tribelhorn and seconded by Lee Amend that all minutes of Executive Committee meetings be forwarded by mail to all ADA of Colorado
Board members. Passed.
A report was given by National ADA Area Representative, Harold Peterson. He stated a formula is worked out so that each state is assessed a fixed amount to take care of the basic needs of the National ADA. This is assessed on the total potential within our state and amounts to approximately il8,186. Any amount over this will be programmed back into Colorado. He stated that,
contrary to Manager Ryan's understanding, he hadn't yet decided whether he will
recommend acceptance of our 1967 Addendum to the Memorandum of Understanding
to the National ADA Executive Committee. Peterson said our decision today might
be a precedent to other states and he is reluctant to recommend such a proposal
as we have outlined.
He suggested that we consider using legislation within the state to make it
mandatory that all producers in Colorado be required to participate in our ' advertising and promotional programs on the same basis. At this time, eight
states have such laws.
Vic Tribelhorn, our National Board Member, submitted a request from the National
Executive Committee, that we increase our Set-Aside from 2<£ to 3<£ per hundred
weight of milk for the year 1967. President Atkinson suggested to Mr. Tribelhorn
that we follow the lines outlined by our Executive Committee for 1967 and that we will re-evaluate our program during the latter part of 1967 for 1968.
Alex Miller moved that the meeting be adjourned. Seconded by John Woodis. Passed.
Respectfully submitted,
i- Lawrence Hertzke
Secretary Colorado ADA
Minutes of Executive Committee Meeting American Dairy Assno of Colorado
February 7, 1967
The Vice-President, Bill Wailes, opened the meeting at 9:15 a»m. In addition to
the Vice-President, Vic Tribelhorn, Paul Ehrlich and Lawrence Hertzke were present,
as well as our Manager, Howard Ryan. A quorum was declared by the chairman.
Chet Davidson, Bill Birkle and John Woodis were present, representing DMP. Ed
Wiedeman was a guest.
Vic Tribelhorn moved that the financial statement, as presented, be accepted. Seconded by Paul Ehrlich. Passed. The minutes of the previous meeting were
not read as a copy had been mailed to all members of the committee prior to the meeting.
Mr. Ryan discussed the agreement that we have with DMP. This agreement has been previously accepted by us, as well as the DMP Board. It will be presented to the General Board of ADA for their final approval this afternoon and if it is approved
by them, the Secretary and President of both ADA of Colorado and DMP will sign the said agreement which is dated January 1, 1967.
The chairman of the nominating committee. Bill Wailes, gave his report and this will be presented to the General Board this afternoon.
Mr. Ryan brought up for discussion the proposed 1967 operating budget. A total of
$24,000 is anticipated in 'set-aside" income. An "administrative supplement" on a service contract basis in the amount of $33,600 will be provided by DMP. If we go on a 75%-25% division of gross set-aside receipts with National ADA, we will have approximately $4,800 for in-state programming. In addition, ADA of Colorado will
program all of DMP's advertising and promotion.
Upon arrival of Chairman, Verne Atkinson, who was delayed by car trouble. Bill Wailes turned the chair over to Mr. Atkinson.
Lawrence Hertzke moved that we go on a 75%-25% division of set-aside to National
ADA. Bill Wailes seconded the motion. Passed.
Bill Wailes moved that the 1967 proposed budget as outlined be presented to the
General Board for its approval. Seconded by Vic Tribelhorn. Passed.
Lawrence Hertzke moved that the 1966 audit be presented to the General Board by Jim Thompson of Haskins and Sells. Seconded by Wailes. Passed.
A discussion followed on the amount of surplus that we should keep on hand. It was mutually agreed that possibly a two months reserve could be kept available to insure a good working program.
Discussion was held on the interpretation of our by-laws in regard to what happens
to the monies we might have on hand if our affiliations with the National ADA everare severed. We feel that as long as we operate a State Unit, we should be able to retain the monies we have at such time. We should be able to continue to operate as a State Unit if this should ever happen. More study should be done in
the course of this year.
Meeting adjourned at 10:15 a.m.
Respectfully submitted,
Lawrence Hertzke
Secretary
AMERICAN DAIRY ASSOCIATION Of COLORADO
EXECUTIVE COMMITTEE MEETING
February 7, 1967 AGENDA
J. Woodis, A. Miller —Nond.nating Committee Members
W. Birkle, C. Brand, C. Davidson — Denver Milk Producers
Roll Call
Minutes of Last Meeting
Monthly Financial Statement
Signing of DMP/ADA Contract
Memorandum of Understanding (ADA of Colorado—National ADA)
Discussion
Decision on percentage of remittance to National ADA
Report of Nominating Committee President: William Wailes
Vice President:
Secretary Treasurer: Lawrence Hertzke National Board Member: Vic Tribelhorn
Executive Committee Members at large: C.A. Reid, Jr.
Paul Ehrlich, A. H. Miller
Manager's Items of Business
Old Business
New Business
Executive Session (if desired) Ad j oirrnment
AMERICAN DAIRY ASSOCIATION Of COLORADO
BOARD OF DIRECTORS MEETING February 7, 1967 I Call to Order
II Roll Call
III Minutes of Last Meeting
IV Financial Statement (Audit) V Introduction of New Manager
Response - Howard Ryan
VI Election of Officers and Executive Committee
A. Report of Nominating Committee
B. Nominations from Floor
President - William Wailes Vice President
Secretary-Treasvirer- Lawrence Hertzke
National ADA Director - Vic Tribelhorn Members-at-Lar^g- C. A. Reid'Jr.
A. H. Miller Paul Ehrlich Voting Delegate
VII Budget Presentation
A. Approval of Memorandum of Understanding B Explanation and Approval of ADA/DMP Contract C Acceptance of 1967 Budget
VIII Approval of Acts of Business by Executive Committee since
last meeting of ADA of Colorado Board of Directors IX National ADA Representative - Harold Wilson
X Old Business XI New Business XII Adj ournment
AMERICAN DAIRY ASSCXHATION of COLORADO
1967 Annual Meeting Program February 7, 1967 Continental - Denver 9: 30 - 10:00 AM 10:00 - 10:30 AM Registration Special Film
10:30 Call to Order - President Verne Atkinson 10:35
10:40
Minutes of 1966 Annual Meeting
Secretary Lawrence Hertzke Financial Statement (1966 Audit)
10:45 President's Report - Verne Atkinson
(Include introduction of Executive Committee) 11:00 11:15 11:30 11:40 11:45 Noon
National ADA Director's Report - Vic Tribelhorn Introduction of New Manager - Verne Atkinson Response & Remarks - Howard Ryan
Introduction of National .^A Area
Representatives - Howard Ryan
Introduction & Recognition of Special Guests
Howard Ryan Old & New Business; Questions & Answers
Adjournment
12:15 LUNCH
Luncheon Speaker - Cheryl Taylor
Assistant Director, Dairy Council of Colorado THE RHYTHM METHOD OF GIRTH CONTROL
fS- ■■■■"{ ■ - ■ '
?;•'. .; ' ' ' .
AMERICAN DAIRY ASSOCIATION OF COLORADO
Proposed Operating Budget — 1967.
I
I INCOME:
' A. Set-aside
1. Denver Milk Producers, Inc. - Estimate based on Jsct/cwt. on 467,500,000 lbs. Colorado produced milk
2. Intermountain Dairymen's Assn. - Estimate based on 1966 receipts © 2<i:/cwt.
3. Fort Collins Milk Producers - Estimate based on 1966
receipts @ 2(j;/cwt.
4. Carnation Company -Estimate based on 1966 receipts
@ 2(f/cwt.
TOTAL SET-ASIDE
B. Service Contracts
1. Denver Milk Producers, Inc. - for origination,
development, coordination and implementation of ad vertising/promotion program. Agreed fee
2. National Dairy Council - for special office services
rendered - estimated on 1966 receipts
C. Sales 8e Miscellaneous Receipts
D. Income from Interest
E. Reimbursements & Refunds
TOTAL INCOME FROM ALL SOURCES
$ 15,400.00 3,800.00 3,100.00 1.700.00 $ 24,000.00 $ 33,600.00 1,000.00 750.00 $ 59,350.00 DISBURSEMENTS:
A. Remittance to National American Dairy Assn. (75% of
Total Set-aside
B. ADA of Colorado In-State Programming
1. Advertising
a. Newspaper - Space, Production, Talent,
Endorsement
b. Radio - Time, Talent, Production c. Television - Time, Talent, Production d. Outdoor - Lease, Production
e. Transportation - Buses, Trucks, Other f. Special - Signs/Posters, Decals, Other
g. Special Agency Charges - Phone, Consult, Other
2. Merchandising a. Material purchases b. Displays c. Samples d. Other 3. Promotion --M'- '■ ■ ■ a. Trophies C b. Merchandise ; k c. Special Arrangements ' ; ' d. Prizes e. Special Incentives f. Other 4. Public Relations a. Special E>/'ents
b. Pviblicity -News Releases, Photographs, Films,
Radio Tapes, Special
c. Gifts
d. Awards e. Other
C. Expense - Administrative
1. Rent & Utilities (based on rent paid to DMP annually1
2. Office Maintenance - ^ a. Janitorial 50.00 b. Equipment Repair 20.00 V .■ c. General Maintenance 20.00 3. Telephone a. Fixed fee 608.00
b. Long Distance allowance 292.00
4. Office Supplies a. Postage . 400.00 b. Stationery/Printing 400.00 c. Freight/Express 150.00 d. Xerox/Mimeo 70.00 e. Bank Charges 1. Safe Deposit 5.50 2. Check Printing , f. Sundry 55.0055.00 18,000.( 4j800.( 3.,ooo. 90, 1,100.
5M» 140.00 165.00 285.00 50.00 Equipment Rentals a. Audio Visual 75.00 b. Office Machines 75.00 Depreciation a. Office Machines 150.00 ($750 on 5 yr. schedule) b. Automobile 725.00 ($2900 less $725 (25%) sal
vage value; $2,172 on 3 yr.
schedule
c. Photographic Equipment 140.00
($700 cost on 5 yr. schedule)
d. Furniture 165.00
($1650 on 10 yr. schedule)
Insurance
a. Auto & Drivers 285.00 b. Fidelity Position Bonds 50.00
(Mgr.-$20,000, Off Mgr.-$2,500)
c. Property Loss (Eqpt. & Furn.) 20.00
d. Liability 215.00
1. Tenant - $20.00
2. Advertising _$195.00
Taxes
a. Personal Property (not due until 1969)
b. Sales Audit & Legal
a. Legal Counsel - $150.00 b. Audit - 650.00 Salaries
a. Management Staff (full time)20,000.00
b. Part time employees 200.00
Payroll Taxes
a. Social Security (full time) 510.40 b. Social Security (part time) 8.40 c. Workmen's Compensation 24.00
d. Fed. Unemployment e. State Unemployment
Employees' Pension & Insurance
a. Hospital/Medical 291.60 b. Salary Continuance (Reim
bursed by employees) c. Pension (No payment needed
this year) Management/Staff Travel
a. ADA owned Auto 950.00
1. License $75.00 2. Gas/Oil/Grease & Tires 850.00 3. Maintenance & Repairs 25.00 4. Misc. , ' ■
b. Mileage non-owned vehicles (8<i: per mi.)
50.00 c. Airlines 450.00 d. Rentals-Taxi & Other 150.00 Management/Staff Expenses a. Promotion Meetings -400.00
(Food, Lodging, Public Relations, Misc.)
b. Membership Meetings 200.00
(Food, Lodging, Public Relations, Misc.l Cm Out of State Promotion
of Membership Meetings 400.00
(Food, Lodging, Public Relations, Misc.)
ADA of Colorado Annual Meeting
a. Directors' Mileage 400.00 (based on 8$ per mi.)
b. Directors' Per Diem 210.00 (based on $10)
c. Luncheon 400.00 d. Mailing 100.00 e. Speakers/Program 25.00 f. Extra Help 15.00 150.00''^-^ 1,180.00 570.00 ■'■.Art 800.00 20,200.00 542.80 291.60 1,550.00
800.00 ./III
1,150.00Directors' Expenses (In-State)
a. Executive Committee (Estimate -
12 meetings)
1. Mileage (Sc) 1,150.00 2. Per Diem 840.00 3. Meals 220.00 4. Lodging 50.00 5. Telephone 100.00 6. Misc. 40.00
■
. b. Executive Committee (National Meetings)
1. Mileage/Travel 2. Per Diem
3. Food 4. Lodging
5. Misc.
(2 members, 2 meetings)
Special Meetings (none foreseen, none budgeted)
Miscellaneous (undesignated expense - includes moving Manager's household & family Minn eapolis to Denver)
Dues & Subscriptions a. Newspapers
b. Trade Joirtrnals ( Adv.) c. Trade Journals (Farm)
d. Memberships (organizations)
e. Other Clipping Service
a. News Items b. Other
TOTAL BUDGETED DISBURSEMENTS Unallocated Surplus $ 58,924.40 425.60 $ 59,350.00 -a -X*! >r- m-t V\, ft, p.^ IfJftXr
Please return two .copies to: Member Unit Services
AMERICAN DAIRY ASSOCIATION 20 North Wacker Drive
Chicago, Illinois 60606 .
OM: (Unit) Colorado Address: 955 Eleventh Street,
---"---Denver, Colorado ZIP Code#
80204,cy & State
- - - -
---Area Code Telephone 222-8541
MEMBER UNIT PERSONNEL:
Name Home Address Title
Manager
Howard T. Ryan Maries. Fraley
11301
w.
27th Place, Lakewood, Colo.8085 King, Westminster, Colorado Office Manager
STATE BOARD OF DIRECTORS: (Indicate Officers & National Board Members)
Verne Atkinson, Star Route, g.t:11sq:, Co.lo,r;.a"""d~o,___ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
, WiJ J iam WaiJ es, .Johnstown, CaJ arada President
Lawrence Hertzke, Route 3, Box 93, Greeley, Colorado Secretary-Treasurer
c. A. Reid Jr., 407 Ridgewood, Broad.moor, Colorado Springs,a Colorado Ex-
Camm, Member at
Large Paul Ehrlich, Route 1, Box 92, Windsor, Colorado Vice PresidentVic Tribelhorn, Route 2, Sterling, Colorado National Board Member
Bill Birkle, Route 2, Platteville, Colorado A. S. White, Kersey, Colorado
John Woodis, Byers, Colorado
Lee Amend, Route 2, Box SO, Brighton, Colorado Ted Pohlson, Calhan, Colorado
George Sacks, Route 1, Box 181, Fort Lupton, Colorado Henry Schnoor, Route
I,
Pierce, Colorado--c.
1::. Waneka, Lafayet'te,-c'""'o-1--o"""'r=-a-a-o,,,__ _______________________________ _ Calvin Quick, Route 2 98F, Denver, ColoradoJohn Kammerzell, Milliken, Colorado
A.H. Miller, Route 1, Box 404, Fort Lupton,
Colorado
_ _ N_o_rman Weng, Route 3, Longmont, Colorado Ex. Comm Member at Large John Caneva, _c & S Dairy, Route 1, Fort Morgan, Colorado
Lyal Nelson, Route 4,
Box
244, Fort Collin-s~,'--C~o-l_o_r_a_d __ o _____________________ _ Cliff Brand, Hygiene, Coloradoamerican dairy association
of (3,
955 Eleventh Street • Phone 222-8541
Denver, Colorado 80204
oiorado
Howard T. Ryan Manager February 21, 1967 •• ■FROM: Howie Ryan, ADA of Colorado TO: Marty Framberger
Ray West
Harold Peterson
National Executive Conunittee SUBJECTS:
1. Colorado's 1967 Addendum to ^femorandum of Understanding
2. The "Colorado Situation"
3. Plan of Action GENTLEMEN:
Attached, please find Colorado's 1967 Addendum to the Memorandum of Understanding as approved by the American Dairy Association of Colorado
Board of Directors, Feb. 7, 1967. Please also find attached, ADA of
Colorado's 1967 Budget, approved by ADA of Colorado's Board of Directors on the same date. Upon acceptance and return of the Addendum, ADA of
Colorado's remittance to National ADA will be made monthly (retroactive
to January 1, 1967) at the rate of 75 per cent of gross "set-aside" receipts.
This is a percentage increase of 5 per cent over the rate at which Colorado's
remittance was made in 1966. The total dollar pledge is, of coiorse, much lower because of the action of Denver Milk Producers, Inc. (See below).
Situation in Summary:
ADA support in Colorado currently comes from the four sources indicated
on attached budget. Estimates of income are based on 1966 receipts in all
cases except Denver Milk Producers, Inc.
DMP — Promotion check-off is 100% on "condition of membership" basis.
(See below).
Fort Collins — Promotion check-off is 100% at 2(t/cwt. rate on "condition of membership" basis.
Intermountain Dairymen's Assn. — Promotion check-off is voltintary; currently about 20 per cent of producers pgirticipating in ADA at 2<t rate.
Ccirnation Co. — Promotion check-off voluntary; ciurrent producer participation estimated at about 60%.
Page 2
Western Colorado Milk Producers Assn. —• Doesn't show as a direct supporter
of ADA but support on approximately half of the organization's volume
derived indirectly through Denver Milk Producers (Western has a marketing
contract with DMP for something over
1 million pounds per month).
Organizations include Glenwood Springs, Monte Vista, Salida, Alamosa, Northwest Colorado (Craig). All are relatively small.
Non-supporting
Situation Analysis;
As I have indicated orally to Harold Peterson, writing a rundown on "The
Colorado Situation" is most difficult after only a few weeks here as manager — especially so since most of our time has been devoted to setting up what amounts
to a completely new operation.
With the amoiint of time and attention each of you has devoted to the "Colorado Situation" during recent months, I am sure you will understand that I feel a
little like the fellow who found himself offering dancing lessons —
to Fred
Astaire. Which is to say that in many ways, any one of you may be better
acquainted than am I with the circxjmstances and/or occurrences which created the current "situation".Everyone, I trust, is aware that Denver Milk Producers, Inc., (DMP), is THE
major factor in any discussion of the Colorado Dairy Industry —
including the
American Dairy Association program.I believe it was made known generally before I came here that DMP had decided
to cut back its ADA investment from the standard 2(t:/cvrt. rate to H<t/cwt. This
accounts for the sharp drop in our 1967 estimate of gross set-aside receipts
for ADA of Colorado.
You also should be advised that the proposed "service contract" arrangement between DMP and ADA of Colorado has become an accomplishment actuality.
(See Sec. B, Item No. 1 of ADA of Colorado 1967 Operating Budget).
In simplest terms, the contract boils down to an arrangement whereby ADA
of Colorado, for an agreed-upon fee, has assiomed responsibility for DMP's
entire advertising/promotion program. The contract is so worded that plan-
'
of-work and budget are subj
ect to approval and mid-year review by the DMP
Board of Directors as well as the ADA of Colorado Board of Directors. This,
obviously, is in keeping with DMP's expressed intent to retain tighter control
of its promotion monies.
An expressed immediate goal of DMP is to gain greater identity for that
organization with its handlers, retail grocers and the consuming public.
Basic plans to facilitate accomplishment of this objective already are
fairly well developed.Page 3
I would like to make it particularly clear at this point that the
"identity-building vehicle" as being developed for DMP will lend itself
fully to incorporation and extension of National ADA materials and themes.
It is hoped that this will provide a sound base for "build-back" of ADA
to DMP.
It also should be made clear that there is nothing to preclude the return of DMP to a higher lever of ADA set-aside participation.
DMP has some very definite immediate plans and objectives. As viewed by
this newcomer, ADA'S best bet over the long haul is to use the current
"situation" as an opportunity to demonstrate how effective its program can
be when adapted for the specific piorposes of a major dairy organization.
As I see it, DMP is going to get its job done one way or another. Anything less than full cooperation from ADA is going to work against the long-range interests of ADA in Colorado and the entire Rocky Mountain area.
Being fully aware of the implications of precedent involved in the "Colorado
Situation" leads to the above conclusions. To put it another way, there are two out in the ninth and we had better come up with a hit or the ball-game is over as far as DMP is concerned for the foreseeable future. I am
siire that each of you can appreciate that the pressure of the situation is felt here at ADA of Colorado most acutely.
Although the foregoing acknowledges the seriousness and/or importance of our "Colorado Situation" it should not be construed to represent any kind
of "crepe-hanging" in thinking or attitude from ADA of Colorado.
To the contrary, we are very optimistic — about both DMP and all of the
other dairy organizations in our state.
The 1967 Annual Meeting of ADA of Colorado was the best-attended in years
(we are told by a nxmber of people who can make a valid appraisal).
Likewise, it was quite successful in that it was marked by general enthusiasm
from those in attendance.
It also has been most gratifying, personally, to note the warmth of welcome
that "the new man" has received from all quarters so far.
Our optimism isn't limited to DMP by any means.
IMD at Colorado Springs, the state's second largest producers' marketing
organization, apparently has been resistant to ADA for years. With a new manager appointed there less than two weeks ago, there is new hope for ADA. We have made preliminary acquaintance with managers of IMD, Fort Collins and Western Milk Producers. All have been very positive in attitude.
Within the next two weeks, personal calls will be made on the managers
of the non-participating organizations.Plan of Action
A. Get the ball rolling for DMP along lines already indicated.
B. Get personally acquainted with the key people (and their specific problems and needs) throughout the state as quickly as possible.
Ci Get to ADA national office in Chicago at earliest mutual convenience
for mutual discussion and orientation session with national manager
and national staff members.
D. Lay out the most effective activities program possible under
existing circumstances. (DMP's program to be taken into account).
E. Review the situation in the light of knowledge gained before
year's end with an eye to improvement of financial support and program activities.
- end
-(jcQJc
^ r f
'-i-AMEiaCAN DAIRY ASSOCIATION
Of COLORADO
STATEMENT
CASH ON HAND, February 1, 1967 $ 9,618.48
Income: NDC $ 265.16 CooJcbook Sales 24 . GO Cook±)Ook Sales 31.00 Cookbook Sales 45 .10 Cookbook Sales 132.28 Cookbook Sales 16.34
Denver U.S. Nat'l-Interest 63.01 Central Bank - Interest 125.00
Expenditures: Checks Written
1112 Motor Vehicle Dept.(license) 64.94
1113 ADA Insurance Section(medical) 42.78
1114 Verne Atkinson (annual meeting) 26.00 1115 Paul Ehrlich " " 20.40 1116 Lawrence Hertzke " " 18.80 1117 Vic Tribelhorn " " 32.40 1118 William Wailes " " 18.00 1119 A. S. White " " 19.60 1120 Lee Amend " " 13.20 1121 A. H. Miller " " 14.80 1122 C. A. "Bill" Reid " " 25.68 1123 John Woodis " " 18.16 1124 Bill Birkle " " 16.40 1125 Van Schaack & Co. (insurance) 345.00 1126 Central Bank (box rental) 5.00 1127 A.D.A. (cookbooks) 792.00 1128 LaBelle Storage (moving Mgr.) 51.37
1129 Impressive Printers 42.73 1130 American Pennant (badges)An. Mtg21.00
1131 Kwill Office Supply 2.23
1132 Impressive Printers (envelopes) 23.89 1133 Petty Cash (staff travel and
postage) 17.06
1134 Marie Fraley 165.27
1135 Howard T. Ryan 468.53
1136 Howard T. Ryan 495.54
1137 Denver Milk Producers (rent) 83.33 1138 Rocky Mt. News (subscription) 16.80
1139 Colo. Clipping Service 6.50 1140 Denver Milk Producers
(labels-annual meeting) 25.00 1141 Voided
1142 Penny Ashcraft (services) 99.00
1143 Continental Denver
(annual meeting) 381.00
99.00 381.00
i: * ■ " 4.
ADA STATEMENT Page 2
1151 1152 1153 1154 1155 1156 1157 Silers (printing)
Franklin Office Furniture (drapes)
Denver Milk Producers
(tabulabels) General Marking Systems
(bumper stickers)
Manager of Revenue-Denver (sales tax)
Davis-Audio Visual
(projector rental) Paradice Decorating Co.
(Home & Garden Show) Mt. States Telephone
Postmaster
Kwill Office Supply
Mile High Photo (publicity) Arrow Engraving (publicity) Van Schaack Instirance
Petty Cash (postage, film &
bulbs, office exp.)
Howard T. Ryan (expense acct.)
45.50 120.29 28.00 6.30 31.50 62.80 40.00 44.49 73.25 BALANCE - February 28, 1967
American Dairy Association of Colorado
EXECUTIVE COMMITTEE MEETING
March 9, 1967
AGENDA
Call to Order
Seating of New Executive Committee Members
Monthly Financial Statement
Memorandum of Understanding (Review) Articles of Incorporation (Review)
Manager's Situation Analysis & Plan of Action (Review)
Nati-^nal American Dairy Association (Discussion)
♦ Annual Meeting (March 20-22) Chicago
♦ Special Meeting with National ADA "Review Committee" (March 21) Chicago
♦ Definition of ADA of Colorado position in relation to National ADA
♦ Instruction to Delegates?
Availability of DMP-type Service to Colorado Organizations (Discussion)
Need for Standing Committees - ADA of Colo (Discussion)
Manager's Items of Business
Old Business New Business
Executive Session (if desired)
AMERICAN DAIRY ASSCXTIATION OP COLORADO MINUTES - EXECUTIVE COMMITTEE
March 9, 1967
Chairman Bill Wailes called the meeting to order at 10:15 AM in the American Dairy
Association of Colorado office.
All Executive Committee members were present except the newly-elected Mr. John Caneva. Mr. Alex Miller, the other newly-elected Executive Committee member, was introduced
and welcomed by Chairman Wailes.
Minutes of the Executive Ccxnmittee, Annual ADA of Colorado, and ADA of Colorado Annual Meeting — all held, February 7 — were approved. The monthly financial statement was
discussed. Vic Tribelhorn moved and Alex Miller seconded that the financial statement
be accepted. Passed.
Chairman Wailes reviewed the Addendum to the Memorandum of Understanding, which ADA of Colorado has submitted to National ADA but which has not been accepted or returned. Manager Howard Ryan reported that the ADA of Colorado delegation to the National ADA
meeting in Chicago (March 20-22) had been "invited" to meet with a "review committee"
from the National ADA Board of Directors. Manager Ryan said the "invitation" was ex tended by telephone through National ADA Area Representative Harold Peterson. Ryan said this was the only communication received from National ADA since the in-person appeeiranco of Harold Peterson at the ADA of Colorado Annual Meeting, with the exception of normal
"all units" mailings.
Our ADA of Colorado delegation to the National ADA meeting was instructed to meet with
the national ADA "review committee" and report back to the ADA of Colorado Executive
Committee. The delegation was instructed, further, to insist that Manager Ryan be per mitted to attend any and all sessions at which National ADA staff or management were represented.
American Dairy Association of Colorado's Articles of Incorporation were reviewed.
Manager Ryan reviewed the "Colorado Situation Analysis and Plan of Action" which was
submitted to National ADA with the Addendum to the Memorandum of Understanding. The
Executive Committee expressed unanimous accord with his thinking.
ADA of Colorado along with all other units have received a request from National ADA to participate in an "Open Forum" regarding finance of the National ADA program. Each state has been asked for a two-to-three minute statement on (1) the units's position
regarding an increase in the rate of set-aside and how such a rate increase might be
achieved; (2) specific recommendations on how to achieve greater or full participation
among dairy farmers. Manager Ryan will draft the statement and gi\^ it to the National Committee upon arrival in Chicago. Vic Tribelhorn, Colorado's National ADA Director,
was designated our spokesman for the "Open Forum."
Alex Miller moved and Lawrence Hertzke seconded that our delegates be allowed an ad vance of $300.00 each for national meeting expenses. Each delegate is to keep his own
Minutes - 2
Comments were made on ADA of Colorado making DMP-type promotional programming available to other Colorado Co-ops and dairy organizations. It was agreed that we surely will work with any other groups expressing an interest in such programming.
It was suggested and agreed that the ADA of Colorado By-Laws be mailed to all Executive
Committee members for review. It was further agreed that a special meeting should be held at some time in the near futiire to recommend changes which would up-date our By-Laws.
Paul Ehrlich moved and Alex Miller seconded that Manager Ryan's request to deputize Mrs. Marie Fraley, ADA of Colorado Office Manager, for access to ADA of Colorado's safe
ty deposit box at Central Bank & Trust be granted. Passed.
Manager Ryan reported that he will meet with Denver market handlers next week to get their preliminary reaction to the new program concept which is being developed by ADA of Colorado for DMP in keeping with our "service contract" committment to DMP. He said, assuming favorable response from the handlers, a presentation likely would be made to
the DMP Board of Directors later in the week. Manager Ryan also presented the new
short-term (8 to 10 weeks) "Butter Believe It" advertising campaign prepared for DMP.
This was reviewed and the ADA of Colorado Executive Committee supports the manager 100 percent.
ADA of Colorado participation in the Colorado Home and Garden Show was reviewed. Manager
Ryan expressed disappointment in the movement of cookbooks at our booth, but indicated that some 200 copies had been sold at the show and through other channels since the ADA of Colorado annual meeting. It was pointed out that several other positive purposes
were served by the promotion project.
Manager Ryan larged all to attend the March 15 special meeting being called in Denver to discuss the status and impact of foreign dairy importations on American Markets.
Respectfully submitted.
american dairy association
nrr .. .. . I
^^oloraJc
955 Eleventh Street • Phone 222-8541
Denver, Colorado 80204 March 2%, 1967 C* A. Raid Jr* Vic Tribeihom Paul Ehrlich WUlian NaiXas J<^ Cananra A. H» Millar Lawranca Hartxka Gantlamam
Oiara will ba a aaatlng of tha Eaacutiva Coaadttaa of Anarlean Dairy Asaociation of Colorado in this offlca at lOtlO a*n*» TUESEAY, Mattdi 28, 1967.
Sinca laaa than a aonth has alapsad aiaca our laat laaating, tha ncmthly financial stataaMmt la not Includad. Wa hava racaivad tha aiiaitM o6 tha laat naating froai Mr. Hartdca, hut tha prasa of tina pracludaa aandlng than with thia call-of maating.
Plaaaa notify us of any itana of huainaaa you nay wiah to on tha aganda no lat«r than MwMlay, March 27.
hava includad
Zn a Sanaa, this ia a apueial maating. Principal itam of huainaaa will
ba tha raport of our Colorado dalagation to tha National ADA maating and tha status of ADA of Colorado's ralationahip with National ADA.
Full attMdanea ia vital.
Cordially,
Howard T. Ryan
Hanagar
PSt Should you find it inpoaaibla to attand, plaaaa giva us a call at thm offlca Hpon zacaipt of this notioa.
March 30, 1967
Nr. Norria Otto, fhairaan M—bacrtitp Raviaw GoaMltta* Anaricaa Dairy Aaaociation PtiilUpa, IWhraaka
Nr. Ottoi
In aeeavd wltli tiw aaaunmea qLvmn tha Raviaw Coanii ADA aomaal matting in Chicago, our ADA of OalonMto ( portad to tha full Beacutiva Ooamittaa of our atata
at tha National
ntion haa
ro-Misation.
It ia without plaaaura wa nuat infcwa you that ADA of^^^^orado finda itaalf
unabla to incraaaa ita pladga of inraetipnt in HationalN^ programming for
1967 bayond tha amount atatad in tha Adclandhj^ to tha Nmaoraahmi of
Undar-atanding tdildh wa aiteittad along MA of Oolocado atata budgat
and aituation analyaia for thia
J J
It may ba of intaraat that wa
aituation and in conaultation with Dtw ing no avidanoa of dhniga po^
vaatmant thia yaar (hit pi^ewt.
promiaa of a highor totnl dollar nut
L/day in xandaw of our total
mik ProduoM:*, Inc. lhara bo*
of OHP ragarding ita rata of
ii»-^ocada can malm no maaningful
M to National ADA at thim tima.Aftar full diacuaaion it
Baacutiaa Coanittaa that
capita" progupmr^^l*'
*
fait, that e^elfapeeeee
tha ianga m National AC
,waa tiia VB^immia faaling of our ADA of Colorado
te propg^ proaantation of ADA'a "ISc par
CTdo-^iia would ba futilo. In fact, it was
lUonm^dit vary wall causa fttrthar damaga to
in 0M9*a ayaa at thia point.
I wtarminatien to projoet ita idwitity as m orguKU*
t^.Mraduct promotion....a daaira ahldi, according to
sitting National ADA policy, cwaiot bo aoecaawdatad
programming.OHP ia adama^ in ita wtarminatien to projaet ita idwitity as wi orguKU*
aatiwi aloiw^th its.wraduct promotion....a daaira vhldi, according to
our unSwratiiHi^^g-of^iasting National ADA policy, cwaiot bo aooemwodatad
through National~ASA programming.Wa wlah to thank aU mwhaira of tha Ravlafw Commlttam and tha National ADA staff maahara for giving ua tha opportunity of dlacuaalng Colorado's
altuatlan. wa will, aa Indleadwd pravleusly, oantlnua to aaak a practical maans of rmsolvlng this dllamaa aa quickly aa poaalbla.
Any furtiiar auggaatlona or Idaaa you or any —tear of tha Ravlaw Comaltta or National ADA staff may wish to effar will, of coiaraa, ba waXowwd by
ADA of Colorado at any time.
cci Ttoy Kam
Harty Fraateargar'
Harold nrtaaraea
AMERICAN DAIRY ASSOCIATION of COLORADO
MINUTES - EXECUTIVE COMMITTEE - MARCH 28, 1967
Word was received from Chairman Bill Wailes that he would be unable to attend due to
an emergency help situation at his farm. In his absence, the meeting was called to
order by Vice President Paul Ehrlich at 10:35 a. m. Executive Comnittee members presMit
were C. A. Reid, Vic Tribelhorn, John Caneva_, Alex Miller, and Lawrence Hertzke. Also present. Manager Howard Ryan.
Minutes of the March 9, 1967 meeting were approved as read. At Manager Ryan's request,
the Executive Committee meeting minutes of January 12, 1967 were corrected to show an ex-*
penditure of $1,432.12 (instead of $1,596.76) to move Manager Ryan's household posses sions from Minnesota to Colorado.
Vic Tribelhorn reported on the National ADA annual meeting which was attended by Presi dent Wailes, National Director Tribelhorn, C. A. Reid and Manager Ryan. Tribelhorn re ported that our Colorado delegation met with the National ADA "Review Committee" as re quested. This group included National ADA President Troy Kern of Texas, Welby Young of Utah, Ndrris Otto of Nebraska (who acted as chairman) and Herman Koenn of Michigan. Ray West, National ADA membership director and assistant to the General Manager, and Harold Peterson, National ADA membership fieldman for the area including Colorado, also were on hand. Tribelhorn stated that if we continue to operate our Colorado program as outlined, he feels that the National ADA organization will disaffiliate ADA of Colo rado as a state unit of National ADA.
A question was raised on the matter of Utah-produced milk being sold through Denver Milk
Producers, Inc., on the Denver market, and whether promotion monies checked off on the
Utah milk should be subject to the DMP-ADA of Colorado promotion contract. It was
brought out that this would be a subject for discussion between Utah and DMP rather
than Utah and ADA of Colorado. The milk involved is handled under a contract between
DMP and Utah cooperative and in no way involves ADA of Colorado.
Manager Ryan augmented Director Tribelhorn's report with the following:
"At our first meeting with the Review Committee on Mourch 21, Norris Otto delivered a
summary of the National ADA position. It boiled down to these two points - the need
fora strong national ADA organization, and the primary function-of ADA 'member units*
is to raise money for national program and programming. Mr. Otto also pointed out
that the National ADA Board of Directors had adopted a resolution on March 20 aimed
at 'flagrant violators' of the traditional understanding between National ADA and
'member units.' (see attached) Mr. Otto also suggested three possible courses of
action which might be expected under terms of the resolution:
1. "Member Unit"returns to "traditional" MOU concept.
2. Limitation of National Services to "Member Unit."
3. Outright disaffiliation.
"Colorado ADA'S position was stated ably by Vic Tribelhorn and Bill Wailes along the
lines of the thinking expressed in the 1967 'Analysis of Colorado Situation and Plan
of Action' and Colorado ADA'S statement for the 'Open Forum' held at the 1967 national
ADA meeting. In essencej it was restated that ADA of Colorado had to enter into thecurrent agreement with D nver Milk Producers, Inc., as a matter of self—preservation
for our state organizatiSn. There appeared to be little (if any) sympathy for the
situation or the action taken. Harold Peterson again called the Colorado ADA-DMP
arrangement 'a subterfuge'."
