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The Media Barometer 2020

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(1)

The Media

Barometer 2020

(2)

ACCESS: Media Equipment in Households, 9-85 years, 2020 (percent)

95

94

88

87

68

61

60

46

0

50

100

Smart-phone

TV

Radio

Laptop

Tablet

Apple tv/

Chrome-cast

Dvd-player/

blu-ray

Video game

console

(3)

ACCESS: Subscriptions, 9-85 years, 2020 (percent)

69

47

36

29

35

21

0

50

100

Streaming services

for TV / SVOD

newspaper (total)

Subscription to

subscription to

Digital

newspaper

Supscription to

printed newspaper

magazine/periodical

Subscription to

Subscription to

service for

e-books /

audiobooks

(4)

MEDIA DAY: Daily reach, 9-85 years, 2020 (percent)

92

83

75

68

61

45

36

15

0

0

50

100

TV/Online video services

(total)

Social network services (total)

Radio (total)

Newspaper (total)

Recorded music (total)

Book (total)

Magazine/periodical ( total)

Tele-text (total)

Cinema

(5)

MEDIA DAY: Daily reach, 9-85 years, 2020 (percent)

92

57

55

43

83

64

58

75

68

22

20

68

55

28

61

56

8

45

34

12

7

36

15

25

TV/Online video (total)

Television, tv set

TV, streamed

Youtube

Social network services (total)

Facebook

Instagram

Radio (total)

Radio, radio set

Podcast

Online radio

Newspaper (total)

Digital newspaper

Newspaper, printed

Recorded music (total)

Streamed music

CD/vinyl record

Book (total)

Book, printed

Audio book

E-book

Magazine/periodical ( total)

Digital Magazine

Magazine, printed

(6)

MEDIA DAY: The time allocated to different media, 9-85 years, 2020

(percent)

Sound Media

35%

Social network

services14%

TV/Online video

services 34%

Text Media 17%

Total time allocated: 418 minutes

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