Framtida forskning - CSR:s påverkan på konsumenters köpbeteende : En kvalitativ studie om hur C

6. Slutsats

6.2 Framtida forskning

Då studien använde sig av en kvalitativ metod i form av fokusgrupper finns det möjlighet till förslag för framtida forskning inom forskningsområdet. Därför kan det vara intressant att göra en vidare forskning på studiens ämne men avgränsa studien utifrån andra aspekter. Ett exempel kan vara att undersöka fler respondenter inom olika generationer för att få en större demografisk spridning och ett bredare perspektiv. Studien undersökte också endast kvinnliga respondenter med fokus på kosmetikabranschen, därför kan det vara av intresse att i framtida studier forska i andra branscher eller olika produktkategorier. Genom att även inkludera manliga samt icke-binära respondenter för att se om det finns skillnader mellan könsidentitet är ett alternativ. Att jämföra aspekterna av CSR för att se vad som påverkar kundens

köpbeteende inom kosmetikabranschen hade även varit intressant fortsatt forskning. Ett annat exempel på vidare forskning är att avgränsa utifrån ekonomiska tillgångar, för att se hur köpbeteendet påverkas beroende på individens inkomst. Ett annat metodval, som en kvantitativ undersökning, är också ett förslag. En kvantitativ undersökning bidrar till ett bredare perspektiv, som kan komplettera den mer djupgående kvalitativa studien.

Referenslista

Ahmad, S. N. B. (2018). Female Consumers’ Attitude towards Natural Beauty Products: Malaysian Perspective. The International Journal of Social Sciences and Humanities Invention, 5(12), 5099-5102. https://doi.org/10.18535/ijsshi/v5i12.02

Attalla, A., & Carrigan, M. (2001). The myth of the ethical consumer – do ethics matter in purchase behaviour?. Journal of consumer marketing, Vol 18, No 7, s.560-577.

DOI:10.1108/07363760110410263

Bezençon, V., & Blili, S. (2010) Ethical Products and Consumer Involvement: What's New? European Journal of Marketing 44(9):1305-1321

DOI:10.1108/03090561011062853

Bhattacharya, C.B., & Sen, S. (2004). Doing better at doing good: When, why, and how consumers respond to corporate social initiatives, California management review, vol. 47, no. 1. https://doi-org.ep.bib.mdh.se/10.2307/41166284

Brown, T.G., & Dacin, P,A. (1997). The company and the product: Corporate associations and consumer product responses, Journal of Marketing. Vol. 61, No. 1 (Jan., 1997), pp. 68- 84 (17 pages) https://doi.org/10.2307/1252190

Brown, J.A., & Forster, W.R. (2013). CSR and Stakeholder Theory: A Tale of Adam Smith. Journal of Business Ethics. Volume 112, 301–312 (2013). https://doi.org/10.1007/s10551- 012-1251-4

Bryman, A., & Bell, E. (2017). Företagsekonomiska forskningsmetoder. (Upplaga 3). Stockholm: Liber.

Carroll, A. B. (2016). Carroll´s pyramid of CSR: talking another look. International journal of corporate social responsibility, 28(2). DOI 10.1186/s40991-016-0004-6

Carroll, A.B., & Buchholtz. A. K., (2006). Business & society: ethics and stakeholder management. (6. ed.) Mason, Ohio: South-Western.

Cerne, S. (2009). CSR: En fluga? eller konsten att tjäna mer pengar i en föränderlig värld. 1. uppl. Stockholm: Kerasos.

Creyer, E.H., & Ross, W. T. (1997). "The influence of firm behavior on purchase intention: do consumers really care about business ethics?", Journal of Consumer Marketing, Vol. 14 No. 6, pp. 421-432. https://doi.org/10.1108/07363769710185999

CSR Sweden. (2021). Vad är CSR? https://www.csrsweden.se/vad-ar-csr

Cyr, D., Hassanein, Head, K., & Ivanov, A. M. (2007) The role of social presence in establishing loyalty in e-Service environments, Interacting with Computers, Volume 19, Issue 1, January 2007, Pages 43–56, https://doi.org/10.1016/j.intcom.2006.07.010

Ding, M., Ho, C., & Lii, Y. (2016). What men and women really want: Differences in gender-based evaluations of service recovery efforts. Journal of asia-pacific business, 17(1), 59-80. http://dx.doi.org/10.1080/10599231.2016.1129264

Djurens Rätt. (25 februari 2021). Om djurförsök & kosmetika. https://www.djurensratt.se/im- vegan/om-djurforsok-kosmetika

Dodd, M. D., Dustin, D., & Ph. D, S. (2011). Understanding the effect of corporate social responsibility on consumer purchase intention. Public relations journal, 5(3), 1-19. ISSN 1942-4604

Fearn, H., & Page, G. (2005). Corporate Reputation: What Do Consumers Really Care About?. Journal of Advertising Research, Vol 45, No 3, s.305-313. DOI:

https://doi.org/10.1017/S0021849905050361

Gillström, N. (13 maj 2020). Statistik visar: Stockholmare mest fåfänga i landet. Klarna. https://news.cision.com/se/klarna-bank-ab--publ-/r/statistik-visar-- stockholmare-mest- fafanga-i-landet,c3110130

Assessing the Sustainability of Business and CSR. ISBN 9781844070152

Hoi, C., Wu, K., & Zhang, Q. (2018). Community Social Capital and Corporate Social Responsibility. Journal of Business Ethics, 152(3), pp.647–665. DOI: 10.1007/s10551-016- 3335-z

Hustvedt, G., & Dickson, M. (2009). Consumer likelihood of purchasing organic cotton apparel: influence of attitudes and self-identity. Journal of fashion marketing and management. Vol. 13 No. 1. DOI: 10.1108/13612020910939879

Jones, G. (2010). Beauty imagined: a history of the global beauty industry, Oxford: Oxford University Press

Kang, J., & Hustvedt, G. (2014). Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility. Journal of Business Ethics, 125(2), 253-265. DOI: 10.1007/s10551-013-1916-7

Kim, S., & Ferguson, M.A.T. (2018). Dimensions of effective CSR communication based on public expectations. Journal of Marketing Communications, 24(6), 549–567. DOI:

10.1080/13527266.2015.1118143

Ladero, M., Casquet, C., & Singh, J. (2015). Understanding factors influencing consumer attitudes toward cause-related marketing. International Journal of Nonprofit and Voluntary Sector Marketing. DOI: 10.1002 / nvsm.1517

Lii, Y., Wu, K., & Ding, M. (2011). Doing Good Does Good? Sustainable Marketing of CSR and Consumer Evaluations (2013). Corporate Social Responsibility and Environmental Management, Vol.20, pp.15-28. https://doi.org/10.1002/csr.294

Łopaciuk, A. & Łoboda, M. (2013). Global beauty industry trends in the 21st century. In Management, knowledge and learning international conference (pp. 19-21).

finance.com/eng/news-event/discover-2020-annual-report

Lu, T., Wei, X., & Li, K. (2015). Consumer responses to corporate social responsibility programs: the influence of company-cause fit and consumer involvement. Nankai Business Review International. Vol. 6 No. 4, 2015. pp. 364-380. DOI 10.1108/NBRI-03-2014-0021

Löhman, O., & Steinholtz, D. (2003). Det ansvarsfulla företaget : corporate social responsibility i praktiken . Stockholm: Ekerlid.

McWilliams, A., Siegel, D.S. & Wright, P.M. (2006). Corporate social responsibility: strategic implications, Journal of Management Studies. Volume: 43 Issue: 1 Pages: 1-18. DOI: 10.1111/j.1467-6486.2006.00580.x

Mohr, L., Webb, D., & Harris., K. (2001). Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behaviour, The Journal of Consumer Affairs, Vol. 35, 1, Summer 2001. DOI:10.1111/j.1745-

6606.2001.tb00102.x

Natural Organic Cosmetics Sweden, NOC Sweden (26 juni 2020). Ekologisk hudvård ökade 26 procent 2018. https://www.mynewsdesk.com/se/nocsweden/pressreleases/ekologisk- hudvaard-oekade-26-procent-2018-2871675

Naturvårdsverket. (14 februari 2019). Mätmetoder och indikatorer för att följa upp konsumtionens klimatpåverkan. https://www.naturvardsverket.se/upload/miljoarbete-i- samhallet/miljoarbete-i-sverige/regeringsuppdrag/2019/matmetoder-indikatorer-folja-upp- konsumtionens-klimatpaverkan.pdf

Nickerson, C., Planken, B., & Sahu, S. (2013). CSR across the globe: Dutch and Indian consumers' responses to CSR. International Journal of Organizational Analysis, 21(3), 357- 372. http:///doi/10.1108/IJOA-Jan-2012-0551/

Okpara. J., & Idown. S., (2013). Corporate social responsibility – challanges, opportunites and strategies for 21 st century leaders. New York Springer.

Pomering, A. & Dolnicar, S. (2009). Assessing the Prerequisite of Successful CSR Implementation: Are Consumers Aware of CSR Initiatives? Journal of Business Ethics, 85(2): 285-301. DOI:10.1007/s10551-008-9729-9

Reichheld, F., & Schefter, P. (2000) Your Secret Weapon on the Web, Harvard Business Review, Vo 78, 105-113.

Sahota, A. (2014) Sustainability: How the Cosmetics Industry is Greening Up [Elektronisk resurs]. Wiley.

Svensk handel. (December 2017). Tillsammans mot 2030. Svenska handels

hållbarhetsundersökning. https://www.svenskhandel.se/globalassets/dokument/aktuellt-och- opinion/rapporter-och-foldrar/hallbar-handel/hallbarhetsundersokning-2017.pdf

Swaen, V., & Chumpitaz, R. (2008). Impact of Corporate Social Responsibility on consumer trust. Recherche et Applications en Marketing, 23(4), 7-33.

DOI:10.1177/205157070802300402

Vahdati, H., Mousavi, N., & Tajik, Z. (2015). The study of consumer perception on Corporate social responsibility towards consumers attitude and purchase behavior. Asian Economic and financial review. DOI: 10.18488 / journal.aefr / 2015.5.5 / 102.5.831.845

Vogel, D. (2006). The market for virtue: the potential and limits of corporate social responsibility. (Paperback edition). Washington, D.C.: Brookings Institution Press.

Wigley, S. (2008). Gauging consumers responses to CSR activities: Does increased awareness make cents?. Public relations review, 34(3), 306-308.

https://doi.org/10.1016/j.pubrev.2008.03.034

Yu, W., Han, X., Ding, L., & He, M. (2021). Organic food corporate image and consumer co- developing behavior: the mediating role of consumer trust and purchase intention. Journal of retailing and consumer services, Vol 59

https://doi.org/10.1016/j.jretconser.2020.102377

Zollo, L., Yoon, S., Rialti, R., & Ciappei, C. (2018). Ethical consumption and consumers’ decision making: the role of moral intuition. Management Decision, 56(3), 692–710. https://doi.org/10.1108/MD-10-2016-0745

In document CSR:s påverkan på konsumenters köpbeteende : En kvalitativ studie om hur CSR påverkar kvinnliga konsumenters köpbeteende inom kosmetikabranschen (Page 48-54)