Framtida forskning - Innovera eller stagnera : En studie om hur drivkrafter till affärsmodellsi

Givet den här uppsatsen och de slutsatser som presenterats finns nu ytterligare kunskap gällande vissa aspekter av relationen mellan drivkrafter som Osterwalder och Pigneur (2010) identifierat och teori om affärsmodellsinnovation som Foss och Saebi (2018) skrivit om. Den här studien visar exempelvis att den ökade kundkännedom som digitaliseringen möjliggör, efterfrågan av ny teknik, regleringar på lånemarknaden, skillnader mellan kunder och slutligen konkurrenters framgång tycks vara av central betydelse. Därför vore det intressant att i framtida forskning titta närmre just detta. Vidare vore det intressant att utföra detta i en flerfallstudie då den här studien enbart utfört en enfallsstudie.

Utöver det gav respondenterna under intervjuerna egna tankar om intressanta aspekter att studera närmare. Det framgick intresse i att studera hur exempelvis elektrifiering av fordon kommer att förändra affärsmodellerna. Elektrifieringen kommer troligen att medföra en stor förändring av drivmedelstrukturen. Vidare föreslås framtida forskning om hur nya beskattningsformer av exempelvis förmånsbilar kommer att påverka affärsmodellen.

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