Sponsring inom idrott kommer troligtvis bara växa ännu mer de närmsta åren med intressanta utvecklingar och tillvägagångssätt. Förslag på vidare forskning är att gå in ännu djupare på de sociala värdena av sponsringen, hur dessa kan mätas och vad för faktiska resultat dessa har på samhällen. Denna studie har försökt förstå företagens värderingar kring sponsorskap men eftersom alla företag drivs av försäljning kommer aldrig de sociala värdena vara huvudsyftet för företaget. Eventuellt hade en studie av välgörenhetsorganisationer och hur dessa arbetar med sponsring varit intressant för att djupare förstå det sociala värdet av sponsringen.
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