American Dairy Association of Colorado. 1968 May-December

(1)

american dairy association

37 .. .. . I "77

_{955 Eleventh Street • Phone 222-8541}

^L-oloradc

Denver, Colorado 80204 May 8, 1968 William Wailes Adolph Bohlender Norman Weng Vic Tribelhorn C. A. Reid Jr. A. H. Miller R. K. Alkire Gentlemen:

The next meeting of the ADA of Colorado Executive Committiee

will be held at 10:30 AM, THURSDAY, May 16, in this office.

A primary item of business will be discussion of recommenda

tions to be made to the MEDA Board of Directors for the

second half of the advertising/promotion program year.

Minutes of our April 18 meeting and the financial statement

for April are enclosed for your review prior to the meeting.

Besty^^ards,

//

^

Howard T. Ryan

Manager

Minutes

(2)

AMERICAN DAIRY ASSOCIATION of COIORADO

BALANCE ON HAND, April 1, 1968 $ 12,602.86

Income:

Mountain Empire Dairymen's Assn.

Carnation Company

Fort Collins Milk Producers Assn.

Vic Tribelhorn (refund)

Western Colo. Milk Producers Assn.

Administrative Supplement - ADA/MEDA National Dairy Council

$ 1,514.16 147.32 301.57 200.00 133.64 2,800.00 194.62 +5,291.31 Bxpenditures: 1577 Mile Hi Photo

1578 Ideal Pictures (projector rental)

1579 ADA (insvirance)

1580 Compass Travel (RT Denr^lii ADA Mtg.)

1581 State of Colorado (sales tax license)

1582 H. T. Ryan (expenses -

March)

1583 Commercial Products (office supplies)

1584 Colorado Press Service (clippiiK|s)

1585 MEDA (rent)

1586 ADA (setaside)

1587 William Wailes (Chi-expense)

1588 Meiningers (art supplies)

1589 Voided

1590 Department of Revenue (fed.)

1591 State Mgr's. Advisory Council (dues)

1592 HTR 1593 MSP

1594 MEDA (xerox copies)

1595 Mountain States Tfel & Tel

1596 State of Colorado, Dept. of Revenue

1597 Vic Tribelhorn 1598 William Wailes 1599 Adolph Bohlender 1600 A. H. Miller 1601 Norman Weng 1602 R. K. Alkire

1603 Vic Tribelhorn (per di«ii-Chi)

1604 Continental Denver (Ex. Comm. lunch)

1605 C. A. Reid Jr.

1606 C. A. Reid Jr. (Chi. expense)

1607 Adolph Bohlender (Chi. expense)

1608 Holme, Roberts & Owen (legal)

1609 Honours (ribbons)

1610 Kwill Office Supply Co.

1611 Davis Audio Visual (batteries)

1612 J. A. Ossen (film) 1613 MEDA (rent for May)

1614 HTR 1615 MSP

1616 ADA (insurance)

1617 ADA (setaside for April)

1618 HTRyan (April expense)

1588 1589 1590 1591 1592 1593 1594 1595 1596 1599 1600 1601 1602 1603 1604 1605 1606 1607 1608 1609 1610 1611 1612 1613 1614 1615 1.38 48.92 50.66 115.50 2.50 42.46 2.69 7.80 83.33 1,567.33 86.79 5.72 136.56 5.00 316.57 174.47 7.56 249.15 136.56 48.00 30.00 30.40 26.00 30.00 33.00 40.00 21.50 39.50 104.65 69.50 35.50 2.72 5.92 4.50 20.05 83.33 347.72 174.47 50.66 1,677.36 71.70 -5,987.43 balance, April 30, 1968

(3)

vKA/1.^

xV"

M, J. Framoorgor

General iVianagor

american dafnj assocmtion

20 north wacker drive • Chicago, iiiinois 60606

• state 2-4916 code 312

May 14, 1968

Mr. Howard T. Ryan

American Dairy Association

of Colorado

955 Eleventh Street

Denver, Colorado 80204

We have received several checks from American Dairy Association of

Colorado totaling $6,

359. 86 thus far in 1968. These checks have not

been deposited pending a decision on our part as to whether or not

American Dairy Association should accept such token payments from

any member unit, lest this be construed as. being the level of investment

required for proper affiliation with the national organization.

In its meeting last week, the Executive Committee felt that American

Dairy Association should not accept further funds from American Dairy

Association of Colorado until we have resolved the present situation con

cerning services, materials, etc. They felt that we should, however,

remind dairy leaders in Colorado that all dairymen in that state are still

receiving benefits from research, public relations, food publicity and

industry coordination through the national organization.

The Executive Committee, and I personally, continue to hope that the

relationship between ADA of Colorado and the national organization will

be improved in the reasonable future.

M. J. FRAMBERGER

cal \ . •

P.S. Your ^cks No. 1525, 1545, 1586, and 1617, totaling $6, 359. 86 are

(4)

AMERICAN DAIRY ASSCTIATION of COLORADO

EXECUTIVE COMMITTEE

May 16, 1968

MINUTES

The meeting was called to order by the president, William Wailes,

Members present were: William Wailes, Adolph Bohlender, Norman Weng, Vic Tribelhorn,

A. H. Miller, C. A. Reid, Jr., and R. K. Alkire.

The minutes of the April 18, 1968 Executive Committee Meeting, and the financial

statement for April, 1968, were called for and discussed by members present. A motion

was made by R. K. Alkire, and seconded by Norman Weng, that they be approved. All

were in agreement to this.

Manager Ryan brought to attention of members present, a letter from M. H. Framberger of National ADA, concerning return of ADA of Colorado checks, totaling $6359.86, and explanation of such. A motion was me^ie by A. H. Miller, and seconded by Vic Tribel horn to return to Mr. Framberger, a letter of acknowledgment, with copies of original letter and one of acknowledgment, going to Mr. Troy Kern, president. National ADA, and Mr. Chet Davidson, Manager, MEDA, for their review.

It was agreed by all present, to meet with MEDA Board, at June 20 meeting of ADA of Colorado Executive Committee, to present advertising program for coming year.

It was unanimously agreed to again have ADA of Colorado present six breed trophies and a showmanship trophy to junior exhibitors at the State Fair.

During Jxine Dairy Month, ADA of Colorado will publicize the presentation by MEDA of a cow and calf to the City Zoo. (Denver)

A motion was made by Vic Tribelhorn, and seconded by A. H. Miller, to have the audit ing firm of Haskins & Sells, audit the books of ADA of Colorado as of June 30, 1968

in accordance with the MEDA-ADA of Colorado contract.

Next meeting of the Executive Ccxnmittee will be held at 10:30 AM, Jvme 20, 1968, at ADA office, 955 Eleventh Street, Denver, Colorado.

Meeting adjourned at 3:00 PM,

Norman Weng

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american dairy association

—

of ^ i

f

955 Eleventh street .

Phone 222-8541

^"w-^O/OKO'aO

Denver, Colorado 80204 ^ „

Howard T. Ryan' MonnKPr Mr. M. J. Pramberger

American Dairy Association

20 North Wacker Drive Chicago, Illinois 60606 Marty:

Having our ADA of Colorado set-aside checks returned, as per yovur May 14 letter

s a pretty hard lump for our people to swallow and our ADA of Colorado Execu-

'

tilve Committee has asked that you be so informed.

This appears to represent a turn-about from the informal "live-and-let-live"

reached in our meeting with the national ADA Executive

Committee in Oiicago at the ADA annual meeting#

singularly dampening effect this latest communication had on

lur ADA of Colorado Executive Committee's outlook for solution of this problem,

intent of the group, as of this writing, to ask the Board of

Di-rectors of Mountain Empire Dairymen's Association to consider a larger investment

^

Colorado Executive Committee meets for

mally with the MEDA Board of Directors only twice a year. (It should be noted

Tribelhom, Colorado's national ADA director, has pressed

hardest for an opportunity to request this reconsideration.)

t

that having our set-aside returned as an unacceptable "token" hardly

Ir-Z Mv ^.positive case with MEDA, the most influential marketing co-op in

m^TkT t

that it will set well with the other two Colorado

action against us probably is best described as "frustrating" from the

^A of Colorado po^t-of-view. We again wonder if there is any real appreciation

of just how negative" this whole area was on promotion per se a short time aoo

^

and aTa groupfto

thing positive where a void exis-ted.

some-For the first time, Colorado's milk production, promotionally speakinq is lined un

to move as a unit —

including back toward national ADA programming if'some realistic

help is Offered. All of which makes the timing of this

actlo^i^ ret^

of-our set-aside particularly unfortunate from a long-range pSSrof JSw?

?

"services, materials, etc.," to which your letter refers, we're

^

publicity, merchandising material and national staff contact

(6)

^

files include copies of eight letters, all signed by Ray V.'est, refusing requests

for recipes, food photos, FYI —

all supposedly covered by "bas^c charges". Another

refused was one of my own, made in response to an offer to all units

n ir^ORiXATION DIGEST TO MEMBER UNITS, for a Single copy of an obsolete JDM kit.

ADA of Colorado is a small unit with a big problem in relation to national aDA at the

^ment. We have more need of constructive counsel and innovation than the "parental

discipline" we've received so far. Return of our set-aside, in the eyes of our people,

borders on outright "child abandonment."

peupj-e,

Needless ^

say, we are quite aware of the benefits Colorado dairymen derive from

^

public relations — the cost of vdiich our people have shared.

As a matter of fact, we have continually reminded dairymen and their leadership of this

gSteL

several months when a complete cut-off of national funds has been

sug-the desire of national ADA'S policy-makers and management to force a member

M

exist^e rather than help correct a real problem? We are working toward

V®

^

® suggestion or a practical new approach,

please believe that we're all eager to hear it.

One thing that could be of immediate help would he a single, positive dollars-and-cents

declaration of now much money you require from Colorado for "proper affiliation." In

inquiries heretofore, we have received four different figures ranging

from the $30,000 per year (stated orally by MJF to H. Ryan at last June's state manaaers'.'

^o^Sh^^

on behalf of the national office by H. Peterson last fall.

589,920 per year which was the highest of three proposals advanced

5ve"h^^'

^

properly affiliated with national ADA. How about some

posi-a "consensus" prepposi-ared posi-at the direction of posi-all seven members of the ADA of

Colorado Executive Committee. All have read it and approved it.

unanimous desire of ADA of Colorado's Executive Committee that the en

closed check in the amount of $8,135.66 (which covers the total of checks returned nlua

^«ay «^as^e) be forwarded to the hational office.

^on

S^ST^SoLl

involved in the decision to return our set-aside for the first

four months of this year, we respectfully request reconsideration.

Cordially,

Howard T. Ryan, Manager

for ADA of Colorado Executive

Committee

(7)

AMERICAN DAIRY ASSOCIATION of COLORADO

BALANCE ON HAND, May 1, 1968

Adjxistment - Check #1611 (April) Should have been $4.73

instead of $4.50 $11,906.74 .23 $11,906.51 Income: Carnation Company $ 152.92

Mo\intain Empire Dairymen's Assn. 1,649.18

Denver US National Bank (interest) 62.50

Central Bank & Trust Co. 125.00 Fort Collins Milk Producers 301.30 Western Colorado Milk Producers 116.35

Administrative Supplements -MEDA 2,800.00

-WCMP 185.00

+5,392.25 17,298.76

Expenditures:

1619 Meade St. Flower Shop

1620 Davis Audio Visual Inc.

1621 District Director, Int. Revenue

1622 U. S. Postmaster

1623 Colo. Press Service (clippings)

1624 Petty Cash 1625 HTR

1626 MSF

1627 MEDA (xerox copies)

1628 Van Schaack Ins. (OLT Ins.)

1629 Frankel Ccirbon (stencil coupons)

1630 Vic Tribelhorn 1631 William Wailes 1632 Adolph Bohlender 1633 A. H. Miller 1634 Norman Weng 1635 R. K. Alkire 1636 C. A. Reid Jr.

1637 Mountain States Tel & Tel

1638 Van Schaack & Co. (Workman's Comp) 1639 Kwill Office Supply

1640 Denver Milk Prodvicers (rent)

1641 Central Bank & Trust (depository)

1642 J. A. Ossen (film) 1643 HTR 1644 MSF 1645 H. T. Ryan (expense) 5.77 10.50 270.98 30.00 10.20 10.74 316.75 174.47 10.43 15.00 40.95 48.00 30.00 30.40 26.00 30.00 33.00 39.50 222.03 36.00 43.05 83.33 407.20 2.69 347.72 174.47 106.82 -2,556.00 BALANCE, May 31, 1968

(8)

M. J. Framberger General Manager

cimerican dairy association

20 north wacker drive • Chicago, illinois 60606 • state 2-4916 code 312

June 11, 1968

Mr. Howard T. Ryan

American Dairy Association

of Colorado

955 Eleventh Street

Denver, Colorado 80204

Your letter with your check in the amount of $8,

135. 66 is acknowledged.

Because of the earlier action of the Executive Committee on this matter

these funds cannot be accepted and deposited. Your check, therefore, is

enclosed.

As I have repeatedly stated, I most sincerely share your hope that problems

related to the relationships of dairy producers in Colorado and American

Dairy Association may be resolved. The basic premise still stands at present,

that acceptance of token payments from Colorado may be construed as the

required standard for affiliation, and is not in keeping with the requirements

of the Memorandum of Understanding.

As President Kern has informed you, we have a tentative plan to hold an

Executive Committee meeting in Colorado, provided that this be an oppor

tunity to meet with dairy leaders from your state whose presence would be

appropriate in a discussion of this kind. We

have tentatively agreed upon

the date of July 25 or 26. However, we have some business matters confront

ing the Executive Committee which may make it advisable to hold a meeting

previous to that time. We

should be in a position to decide on a specific date

for our next meeting by July 1 or perhaps sooner. At that time I will be in touch with you concerning further details.

M. J. FRAMB'ERGER

(9)

american dairy association

I

IZn

^^oloraJc

955 Eleventh Street • Phone 222-8541

Denver, Colorado 80204 June 12, 1968 Mr. William Wailes Mr. Adolph Bohlender Mr. Norman Weng Mr. Vic TribeIhorn Mr. C. A. Reid, Jr. Mr. A. H. Miller Mr. R. A. Alkire Gentlemen:

Our ADA of Colorado Executive Committee will meet at 10:30 A. M.,

Hiursday, June 20 in this office.

Promptness will be especially important at this meeting sir>ce we will be going into joint session with the MEDA Board of Directors in the forenoon. There are several points we should discuss among ourselves prior to the meeting with the MEDA directors.

There has been no ccmununication from the National ADA office relative to acceptance of our re-submitted set-aside money. However, Troy Kern,

National ADA president, called to say that the National ADA Elxecutive Committee plauis to hold its July meeting in Denver.

"Marty will make the arrangements." according to Troy. More on this at our June 20th meeting.

Believe we will be in good shape for our program presentation to MEDA.

Best regards.

Howard T. Ryan Manager

(10)

american dairy association

I TT

I imT

^^oloraJo

Denver, Colorado 80204 Howard T. Ryan

Manager June 14, 1968 Mr. William Wailes Mr. Adolph Bohlender Mr. Norman Weng Mr. Vic TribeIhorn Mr. C. A. Raid Jr. Mr. A. H. Miller Mr. R. K. Alkire Gentlemen;

The enclosed letter from M. Framberger arrived the day after we mailed our meeting notice to you earlier this week. It would

appear to be self-explanatory.

However, it obviously should be discussed. With this, and our tight timetable for the next meeting in mind, we're forwarding it now so each of you may give the matter some prelimineury thought.

See you at 10:30 A.M., THURSDAY, June 20.

Best regards.

Howard T. Ryan

Manager

(11)

EXECUTIVE CaiMITTEE

AMERICAN DAIRY ASSOCIATION of COLCXIADO

June 20, 1968

AGENDA

Call to Order

Approval of Minutes of May 16, 1968 Meeting

Approval of May Financial Statement

Discussion of Recommendations and Presentation to MEDA Board of Directors

Meeting with MEDA Board of Directors (11:30 AM)

Lunch (with MEDA Board)

Memager's Items of Business Old Business

New Business

Executive Session (if desired)

(12)

MCXJNTAIN EMPIRE DAIRYMEN'S ASSOCIATION

ADVERTISING / PRCWOTION

(Contract Program - ADA of Colorado)

BALANCE SHEET

CASH ON HAND FOR INVESTMENT, July 1, 1967

CASH RECEIVED FOR INVESTMENT; July 1 -

December 31, 1967

CASH RECEIVED FOR INVESTMENT; January 1 -

June 20, 1968 (5 payments)

TOTAL CASH FC« MEDA PROGRAM 1967-68 FISCAL YEAR

DISBURSEMENTS Adminis trative Supplement July-Dec 1967 $ 16,800.00 Jan-June 1968 16,800.00 12-Month TOTAL 33,600.00 Advertisir Production Radio Print Television Outdoor Transportation Merchandising 6,903.46 1,289.90 336.92 26,694.00 18,163.00 8,481.51 21,417.96 85.62 16,031.10 6,534.00 3,552.09 15,384.97 22,707.86 422.54 42,725.10 24,697.00 3,552.09 Producer Consumer P^iblic Relations Special Events Publicity Donations Promotion 3,346.95 12,489.43 75.78 476.23 635.85 6,930.72 3,991.87 230.37 209.19 10,277.67 16,481.30 306.15 685.42 635.85 Goddess _1,751.32

TOTAL DISBURSEMENTS FOR MEDA PROGRAM 1967-68 FISCAL YEAR

BALANCE AVAILABLE FOR INVESTMENT, June 20, 1968

1.751.32

4,482.21

(13)

HOmfTAZN EMPIRE ElAIRIMEN'S ASSOCIATIOH

ADVERTISING / PROMOTION

(Contract program •— ADA of Colorado)

SIX MONTH PROJEXITION —

JUly 1

-

December 31, 1968

balance brought FORVfARD

ANTICIPATED INCOME - Year's total

Based on 600,000,000 lbs.

X •0298<t: / cwt. »

Less first five payments

$178,800

75.000

$103,800 103,800.00

PROJECTED MAJOR DISBURSEMENTS

$ 108,282.21

Administrative Supplement $ 16,800 Farm Signs (approximate balance) 8,000

Production - Billboards 1,100

Television 10,500

Radio 1,100

Merchandising - Point of Sale 5,500 Publicity & Public Relations 1,100 Billboard Space Purchases (2 months) 13,100 Radio Time Purchases (6 months) 20,000 Television Time Purchases (3 months) 30,000

TOTAL PROJECTED DISBURSEMENTS UNALLOCATED

$ 107,100.00

1,182.21 $ 108,282.21

(14)

MOUNTAIN EMPIRE DAIRTMEN'9 ASSOCIATION A0VERTISIN5 / PROMO^ON

(Contxact Program — ADA of Colorado

July 1 - Oecoober 31, 1968

With the "Jet-age Bev'rage" can^algn for fluid milk well-received during the first six months of 1968, It Is recommended that the canqpalgn be continued for the balance of the calendar year at least.

The theme has 'Vorn well" and the campaign has gained steadily In strength and pene tration — particularly through tle-ln effort by handlers and retail food Interests. However, to lessen the possibility of the campaign "going" stale," It Is recommended that a new twist be given to the basic copy platform at mid-summer.

With yoiir approval, we'll be working with a "MUK for Jet-age Glddyup-Go" theme dur ing the final montiis of 1968.

The media plan remains about the same as outlined In January, we plan to continue strong use of Radio throughout the year ... Blllboeurds during the Summer Months . . and return to Television with the start of the new Pall TV program schedule.

Radio stations on our schedule Include KIMN, KQA, KHOW and KIAK In Denver; KRDO, KYSM and KVC^, Colorado Springs; KKAM and KZDA, Pueblo^. KGIW, Alamosa; KCWB and KLME, Laramle; KTWO and KATI, Casper and KOVE, Lander-Rlverton.

Billboards are \xp now and will continue tiirough August In Denver, Boulder, Brighton, Longmont, Broomfleld, Colorado Springs, Pueblo, Loveland, Fort Collins, Greeley,

Sterling, Fort Morgan, Holyoke, Cheyenne, Laramle, Casper, Rlverton, L^der,

Wheat-land and Torrlngton.

Television Stations to be used Include KQA-TV, KLZ-TV and KBSR TV In Denver; KOAA-TV

Pueblo, KKTV, Colorado Springs; KFBC-TV, Cheyenne; KTVS-TV Sterling-Cheyenne; and

KTWO-TV, Casper.

Elements of the program will be described and dononstrated here today.

We invite questions and dlsctisslon ... and tha k the Directors, Management and Staff of Mountain Ehiplre Dairymen's Association for the cooperation, encouragement, and enthusiasm which has been shown during past months as we have put this program together and gotten it underway.

ADA of Colorado

(15)

american dairy association

20 north wacker drive • Chicago,, illinois 60606 • state 2-4916 code 312

July 16, 1968

HIGHLIGHT REPORT TO THE

BOARD

OF

DIRECTORS

'

ON

RECENT EXECUTIVE COMMITTEE

ACTIONS

A meeting of the Executive Committee was held in Chicago on July 14-15,

1968. This meeting included the usual financial reports which indicates

that while estimates of regular set-aside support for the year are above

1967, income to date to the organization for its regular program is approxi

mately the same as a year ago. Income budgeted for special market programs

as of this date totals more than five million dollars, up substantially from a

year ago.

In the report of the manager it was noted by the Committee that two new key

employees have been added to the staff of American Dairy Association,

James Devero, Market Research Manager, and William Richter, Jr.

,

Accounting Manager. It is anticipated that the Promotion Research Manager

will soon join American Dairy Association's staff.

A report on the growing problem of imitation milk was reviewed by the Com

mittee and it was reported that the market research on advertising strategies

against imitation milk has pow been completed and is being interpreted for use

in the advertising market test against imitations authorized by the Board.

American Dairy Association will produce a new film, tied to the 1968 Olympic

Games in Mexico City. A script is now being written and this film will be

approximately 28 minutes in length.

Plans for development of greater financial support for American Dairy

Association's research and development program are being made. Attached

is a brochure which outlines the need, the techniques to be used, and the

opportunities. Idea generation meetings organized by the Research and

Development staff have been taking place during recent weeks and are pro

ducing many important new ideas concerning new dairy products. As authorized

by the Board of Directors, the Executive Committee has authorized the transfer

of $250, 000 of reserve funds to the Research and Development Division, so that the consumer concept testing might proceed. .

(20)

The Committee considered a proposed plan whereby the functions and the

activities now being carried out by Dairy Society International might be

incorporated into our organization and that of the National Milk Producers

Federation by virtue of a cooperative agreement. This proposal is being

'

refined and will undoubtedly be brought to the attention of the Board of

Directors in their next meeting.

The Committee also studied a plan proposed by the staff whereby a new

technique for equitable sharing of all investments in the basic program of

American Dairy Association might be established in 1969. This plan would

in effect provide basic qualifications for the use of all advertising materials

by the member units of the organization. This plan is further being dealt with

also by the Study Committee in a meeting of that group to be held later this

month.

As a part of their activity this week the Executive Committee also met as

members of the National Dairy Council Board of Directors in a. special

meeting called to consider matters which were reviewed in a recent mailing

which you received on the National Dairy Council subject. Although the

proposal outlined in this mailing has had substantial support throughout the

country, at a recent special Board meeting of the National Dairy Council it

was decided to defer specific action regarding the approval or disapproval of

this plan in favor of further study. As a consequence, a committee from the

Board of the National Dairy Council is being appointed to work with a comparable

committee of American Dairy Association to examine more closely the specific

way in which this proposed consolidation might be brought about, and to make

recommendations to the respective Boards of American Dairy Association and

National Dairy Council.

The next meeting of the Executive Committee is tentatively planned for August

13-14, 1968. The Board of Directors meeting is scheduled for September

23-25 in Minneapolis, Minnesota. The Board Committees and the State Managers

will be meeting on September 23. The regular meeting of the Board will be

in session on September 24 and 25. Further information and reservation cards

Will be sent to you shortly.

M. J, FRAMBERGER - GENERAL MANAGER

(21)

Mr. William Wailes Mr. Adolph Bohlender Mr. Norman Weng Mr. Vic Tribelhorn Mr. C. A. Reid, Jr. Mr. A. H. Miller Mr. R. K. Alkire Gentlemen:

Please consider this notice of our next ADA of Colorado Executive Committee meeting which will be held at 10:30 AM, THURSDAY, July 18, 1968.

Your attendance will be in^xartant. TJiere will be a meeting the following week in Denver

with the special Study Committee of National ADA. This is a nine-man group which was

named for the express ptirpose of taking testimony around the country and coming up with

recommendations for improvement of ADA in both structure and program.

The Study Committee made its first report at the ADA Annual Meeting in March. To give

you an idea of the direction this group has taken, a careful reading (or re-reading) of

the committee's first report and recommendations is urged. A copy is enclosed.

It should be pointed out that the Study Ccwnmittee cannot act —

it can only recommend

to the Executive Committee and Board of Directors of national ADA. Two members of the National ADA Executive Committee are members of the Study Committee.

The National ADA Executive Committesis not coming to Denver at this time. They're being

called into Chicago for their July meeting because of priority assigned to the

ADA-Dairy Covincil merger.

President Wailes and myself were invited, and attended, a meeting sponsored by Milk

Producers, Inc., the big new 5-state, Texas-based co-op. Framberger and NDC's new

president, Ralph Charbeneau, pitched the merger at this meeting. MPI has taken it upon

itself to sponsor a series of these meetings all over the country. There are, of cotirse,

broader ramifications than the ADA-NDC merger involved. Each of you should hear a full reporl

on the Omaha meeting .

.

and we obviously have some work to do in getting our ducks in a

row for the Study Committee meeting.

Let's make our July 18 Executive Committee meeting another "on-time, full attendance"

session. We've got work to do.

Minutes of our May 16 meeting and the June financial statement are enclosed.

Best regards.

Howard T. Ryan, Manager

(22)

EXECUTIVE CCM4MITTEE MEETING

July 18, 1968

AGENDA

• Call to Order

• Approval of Minutes of Jiine 20 meeting.

• Approval of Financial Statement (June, 1968)

• Report on MPI—ADA—NDC Meeting (Omaha July 9) — President Wailes

Manager Ryan

• National ADA Study Committee Meeting (Jvily 25-26) - Discussion • Manager's Items of Business

• Old Business • New Business

• Executive Session (if desired)

(23)

AMERICAN DAIRY ASSOCIATION of COLORADO EXECUTIVE CCMMITTEE

JULY 18, 1968

MINUTES

Present were members; William Wailes, Adolph Bohlender, Norman Weng, Vic

Tribelhorn, A. H. Miller, C. A. Reid, Jr., R. A. Alkire, and Manager H. t« Ryan. The minutes of the June 20, 1968, Executive Committee Meeting, and the finan cial statement for Jvine, 1968 were called for. A motion was made by R. A. Alkire, and seconded by A. H. Miller, that they be approved. All present

were in agreement to this.

President Wailes and Manager Ryan gave a report on the MPI-ADA-NDC meeting,

held in Omaha, Nebraska, on July 9, 1968. This meeting was sponsored by Milk Producers Inc., the big new 5-state, Texas-based co-op, and was called to pro pose a merger between National Dairy Council and American Dairy Association.

A discussion was held concerning the National ADA Study Committee Meeting to be held July 25-26, in Denver, with members of ADA of Colorado. It is hoped that some agreements may be reached, and some questions answered, concerning matters of relations between National ADA and ADA of Colorado, at this meeting. A motion was made by Vic Tribelhorn, and seconded by R. A. Alkire, that in

vitations to this meeting be extended to board presidents and managers of all

participating organizations. All were in agreement to this.

Manager Ryan reported on some of the commercials being used in the advertising program, which were very interesting and enjoyable to all present.

It v/as disclosed that the auditor's report is nearly complete and will be re

ceived shortly.

Next meeting of the Executive Committee will be held at 2:30 PM, July 25, at ADA office, 955 Elventh Street, Denver, Colorado.

Respectfully submitted.

(24)

MERICAN DAIRY ASSOCIATION of COLORADO

EXECUTIVE CCWMITTEE JULY 25, 1968

MINUTES

The meeting was called to order by the president, William Wailes.

Present were members William Wailes, Adolph Bohlender, Norman Weng, Vic Tribel-hom, C. A. Reid, Jr., R. A. Alkire, and Manager H. T. Ryan.

A discussion was held concerning the meeting with members of the National ADA

Study Ccmimittee later in the evening. A list of questions was prepared to

ask the Study Committee, such as what will ADA of Colorado receive for their

contribution of fvinds to National ADA. Will the advertising be tuned to

our geographic areal Also, for their wanted amount of contribution, will we

here in Colorado receive a much greater amount of advertising than ADA of

Colorado is now doing. Vic Tribelhorn, Colorado delegate to the National

ADA Board of Directors, was named spokesman for our group.

Meeting adjourned to allow monbers to proceed to jioin Study Committee.

Meeting reconvened with members of Study Committee.

President Wailes welcomed Sttidy Committee members. Questions from ADA of

Colorado were brought to floor. It was brought out that the Study Conmittee

cannot act, but only reccaranend to the Executive Comnittee and Board of Di

rectors of national ADA. It was decided that the findings of the Study

Ccxn-mittee would be taken back to the Executive ComCcxn-mittee and Board of Directors of national ADA, and ADA of Colorado will be notified of their final decision.

Next meeting of the Executive Committee will be held at 10:30 AM, September 5,

1968 at ADA office, 955 Eleventh Street, Denver, Colorado.

Meeting adjourned.

Respectfully submitted, /s/ Norman Weng, Secretary

(25)

PROM: AMERICAN DAIRY ASS0CIATICM4 of COLORADO

TO : MEDA BOARD OF DIRECTORS

DATE: July 25, 1968

MEDA PROMOTION PROGRAM REPORT - HOWARD T. RYAN

Since the MEDA advertising/promotion program was reviewed Jointly by the

MEDA Board of Directors and the ADA of Colorado Executive Committee very recently,

this will be only a brief recap.

Judged by any reasonable standards, the past fiscal year has been one of marked

progress for MEDA on the advertising and promotion front.

There appears to be ample evidence that the new program, which has been

custom-tailored for the markets served by MEDA, is coming into its own in all major ob

jectives.

These objectives, as agreed upon by the MEDA Board and ADA of Colorado at the

outset, include (1) stimulation of fluid milk sales, (2) establishment of a basic

program with flexibility enough to permit extension of it through tie-in efforts by

handlers and food retailers, and (3) projection of a new updated image for MEDA and

the dairy industry in the area.

Aside from sales response, which has looked good in recent months.especially

when compared with national trends, the program has shown excellent results in its

tie-in and identity projection facets.

Beyond the efforts involved in application of point-of-sale display materials,

a substantial outlay has been made for time and spece purchases by handlers and retailers

for MEDA-produced milk advertising messages.

These advertising media tie-in expenditures by non-producer dairy and food

interests is estimated in ^cess of J20,000 since January 1, 1968, ~

and there are

indications that effort in this area will increase.

Significant, too, in a recap of the year's progress, has been the "sub-franchising"

of the basic MEDA program to the Western Colorado and Ft. Collins fluid milk cooperatives.

(26)

2-MEDA Report - 7/25/68

In separate, but similar, eurrangements the program has been made available on a "pay-your-ovm-way" basis to the state's other two co-ops. Reports from directors and

managers of both organizations are highly favorable after the first three months of

operation. Thus, it seems fedjr to say, MEDA has provided and performed a major service

to the dairy industry of the entire state since this is the first time all organized

milk producers in the area have been able to get together on a single promotion program.

While general progress has been excellent, there is little cause for, or inclina tion toward, complacency. Even without any new or extroadinary problems — such as imitation milk, inports or other unforeseeable market upheavals ~ we have a monumental amount of work ahead of us. Virtually anything and everything that can be swallowed by a human being must be considered a competitive product. : Slugging it out in the

market place with all forms of conpetitive products must be considered part of the dairy producer's method of doing business.

To some of us, it is depressing that no dairy conversation, meeting or report

seems complete, currently, without acknowledgement of the imitation threat. Such acknowledgement is made, herewith, only to assure MEDA directors and members that we

are not ignoring or ducking the issue. At this point, suffice it to say, that if and when imitations hit our markets in force, there are a number of ideas on the "backr burner" right now that can be effectuated in a matter of days vdien and if needed.

As for the immediate business at hand ... MEDA's promotion program might be conpared to a newly-forged tool which is both strong and versatile. Some honing

and refinement remain to be done to bring it to a point of maximum utility. It also

seems fair to predict that those of us vrtio use it will get "handier" with it through

daily useage.

You may be assured that every effort will be made to make the fullest use of

every promotion dollar made available for this program. In oiir ctirrent situation, it is virtually Impossible to overemphasize the need for advertising and promotion.

(27)

Balance on hand, July 1, 1968

Adjustment: Check #1665, C. A. Reid, lost

$ 24,077.18

39.50

$ 24,116.68

Income:

Western Colo. Milk Producers

Adm. Supplement

Fort Collins Milk Producers

Adm. Supplement

Mountain Empire Dairymen

Adm. Supplement

Western Colo. Milk Producers

Monarch Dairy Carnation Company

Mountain Empire Dairymen

Fort Collins Milk Producers

$ 151.77 185.00 80.00 2,800.00 114.50 84.07 163.14 1,715.37 48.02 + 5,341.87 $ 29,458.55 Expenditures

Davis Audio Visual Void

ADA (ins.)

Mile Hi Photo

Internal Revenue Service

Colo. Dept. of Revenue

Kwill Office Supply

Colorado Press Service

Compass Travel (Omaha)

Void

H. T. Ryan (exp. adv.)

HTR MSF

MEDA (Xerox)

Compass Travel (LA)

Mtn Sts. Tel & Tel Co.

Old #7 Restaurant V. Tribelhorn A. Bohlender Norman Weng R. K. Alkire A. H. Miller William Wailes C. A. Reid Jr. Wm. Wailes (omaha)

"Workshops" Registration Exp

HTR MSF V. Tribelhorn C. A. Reid Jr. W. Wailes R. K. Alkire N. Weng A. Bohlender MEDA (rent) HTR Exp. -fckttlOHS 1672 1673 1674 1675 1676 1677 1678 1679 1680 1681 1682 1683 1684 1685 1686 1687 1688 1689 1690 1691 1692 1693 1694 1695 1696 1697 1698 1699 1700 1701 1702 1703 1704 1705 1706 1707 1708 21.00 50.66 10.98 389.33 136.56 10.54 7.40 163.80 200.00 327.43 171.95 18.34 119.70 121.99 15.00 48.00 30.40 30.00 33.00 26.00 30.00 39.50 35.00 175.00 358.40 171.95 48.00 79.00 30.00 33.00 30.00 30.40 83.33 15.78 3,091.44

(28)

american dairy association

I 117717

^^oloraJc

Denver, Colorado 80204 EXECUTIVE COI'iMITTEE August 26, 1968 William Wailes Adolph Bohleiader Norman Weng Vic Tribelhorn A. H. Miller C. A. Reid Jr. R. K. Alkire Gentlemen:

The date of our next ADA of Colorado Executive Committee

meeting is changed.

We will meet at 10:30 AM, Wednesday, September 4, 1968, in

this office.

The change is made to accomodate Harold Peterson, National ADA area representative, who has asked for an opportunity to present a newly-drafted "Affiliation Agreement" which is being

presented to all state units prior to the September National ADA board of directors meeting.

Obviously, a full-attendance hearing by our ADA of Colorado

Executive Committee is in order.

We have a niomber of other matters for discussion —

including

some new program elements which we are looking forward to showing you.

Best regeirds.

(29)

AMERICAN DAIRY ASSOCIATION OF COLORADO

Balance on hand, August 1, 1968

Income;

National Dairy Council $ 153.41

Denver US National Bank 63.89 Central Bank & Trust Co. 125.00

Carnation Company 163.30

Fort Collins Milk Producers 47.46 Western Colo. Milk Producers 121.68

MEDA 1,666.07

Cash sales (1 cookbook) 1.10

Administrative Supplements MEDA 2,800.00 WCMP 185.00 Ft. Collins 80.00 +5,406.91 Expenditures: ADA Ramada Inn Ideal Pictiures

Central Bank (tax deposit)

Colo. Press Clippings

Compass Travel

Sheeder Pharmacy (Projector)

MEDA (xerox) Compass Travel H. T. R.

MSF

Petty Cash

Mountain States Tel & Tel

H. T. Ryan (Mgr's Expense)

Commercial Products

HTR MSF MEDA

Lora Winn (herdmanship)

Forsyth Sisters "

Petty Cash

Fred Wild Co. (state fair banner)

Chevron Speer Station J. A. Ossen

Palmer House Co. US Postmaster ADA (ins.-September) 50.66 118.35 18.38 328.28 5.90 149.10 92.51 8.54 39.90 319.96 171.55 10.02 179.07 240.44 7.31 355.91 171.87 83.33 7.50 5.00 16.07 81.67 64.37 22.04 45.75 30.00 50.66 -2,674.14 BALANCE - August 31, 1968

(30)

afnerican dairy association

.. .. . I IT"

^^oloraJc

Denver, Colorado 80204 _{Howard T.}_Ryan

Manager September 23, 1968 EXECUTIVE COMMITTEE Mr. Wailes Mr. Bohlerider Mr. Weng Mr. Tribelhorn Mr. Reid Mr. Alkire Mr. Miller Gentlemen:

In Mr. Ryan's absence (he and Mr. Tribelhorn are in Chicago

attending the fall board meeting of ADA) he has asked me to

advise you of the next Executive Committee Meeting of ADA of

Colorado.

The date is Monday, September 30, at 10:30 AM here in the

Denver office. The prime business will be a report of the Fall Board Meeting which they are now attending in'Chicago.' Thank you.

^ Sincerely,

(31)

AMERICAN DAIRY ASSOCIATION Of COLORADO

September 30, 1968

AGENDA

Call to Order

Minutes of September 4, 1968 Meeting (unavailable)

Approval of August Financial Statement

Report on National ADA Fall Board Meeting - Tribelhorn

- Discussion

Manager's Items of Business

Old Business

New Business

Executive Session (if desired)

(32)

Balance on hand, August 31, 1968 $ 29,099.88

Income:

Fort Collins Milk Producers Western Colorado Milk Producers Carnation Company

Cash Sales (2 cookbooks) Administrative Supplements MEDA WCMP Ft. Collins $ 46.19 178.17 149.26 135.83 2.20 2,800.00 185.00 80.00 + 3,576.65 32,676.53 Disbursements:

1737*^ HTR

1738] Vic

1736' Jack 1739 Adol 1740 Norm 1741 R. K 1742 A. H 1743 Old 1744 Will 1745 Will 1746 Vic 1747 H. T 1748 Amer 1749 H. R 1750 Mile Vic 1751 1753\ Tribelhorn Jackson Sound Adolph Bohlender Norman Weng R. K. Alkire A. H. Miller Old #7 Restaurant William Wailes William Wailes Vic Tribelhorn H. T. R. (expense)

American Pennant (trophies)

H. R. Meininger Mile Hi Photo

Colorado Press Clipping Columbia Ribbon & Carbon Mountain States Tel & Tel

Mile Hi Photo MSF MEDA (Xerox) Old #7 Restaurant William Wailes Vic Tribelhorn HTR (expense) Compass Travel Howard T. Ryan Marie S. Fraley Vic Tribelhorn Adolph Bohlender R. K. Alkire A. H. Miller C. A. Reid, Jr. Old #7 Restaurant Colorado 4-H Foiindation

Colo. Christmas Show

Void

Einployer's Overload Colo. Press Clippings

HTR (expense)

Void

H. T. Ryan (photo services) BALANCE ON HAND - September 30, 1968

324.94 48.00 7.35 30.40 30.00 33.00 26.00 15.00 30.00 50.00 200.00 111.19 110.35 1.84 4.40 6.90 6.44 200.28 4.40 133.18 13.51 7.00 30.00 48.00 200.00 260.40 324.94 171.87 48.00 30.40 33.00 26.00 39.50 10.00 100.00 25.00 31.06 6.10 47.82 72.45 - 2,898.72 29i777.81_

(33)

AMERICAN DAIRY ASSOCIATION OF COLORADO EXECUTIVE COMMITTEE

September 4, 1968

MINUTES

Present were; William Wailes, Adolph Bohlender, Norman Weng, Vic Tribelhom, A. H. Miller, C« Ao Reid, Jr., R. K. Alkire, and Manager Ryan.

The minutes of the July 18 and July 25, 1968 Executive Committee Meetings, and the

financial statement for July, 1968, were called for. A motion was made by Vic Tribel

hom, and seconded by R. K. Alkire, that they be approved. All members present were

in agreement to this, and the motion was carried.

The mid-year audit from the accounting firm of Haskins & Sells, was presented to the

Executive Committee by Manager Ryan, After reviewing the audit, a motion was made

by A. H. Miller, and seconded by Adolph Bohlender, that this be approved. All present

were in unanimous agreement to this.

Manager Ryan presented new program elements in way of advertising, consisting of new

tapes, pictures, etc., being used by Safeway, Sealtest and Borden's Dairies. This proved very interesting and enjoyable to all present.

Harold Peterson, of National ADA, was present to bring to the Executive Committee a

Proposed Affiliation Agreement, between Colorado ADA and National ADA. This is to be

further studied and discussed for later action.

Discussion was held concerning the National ADA Board of Directors Meeting, and the

instruction of delegates. Motion was made by R. K, Alkire, to advance Vic Tribelhom

the sum of $200 for expenses of attending National ADA Fall Board Meeting, to be re imbursed by Mr. Tribelhom. Committee approved request for reimbursement of expenses incurred by William Wailes in attending Colorado State Fair on behalf of ADA of

Colorado for presentation of ADA jvinior dairy show awards.

Discussion was held concerning a request from Colorado Farm Bureau, asking that ADA

of Colorado furnish milk at a milk bar, for their convention. It was decided that ADA would match dollars for cost up to a limit of $50.00.

Next meeting of the Executive Committee will be held at 10:30 AM, October 7, 1968 at ADA office, 955 Eleventh Street, Denver, Colorado.

/S/ Norman Weng

(34)

EXECUTIVE COMMITTEE

September 30, 1968

MINUTES

The meeting was called to order by vice-president Adolph Bohlender. Present were

A. H. Miller, Vic Tribelhorn, R. K. Alkire, C. A. Reid, Jr. and Manager Ryan. Chair

man Bohlender appointed C. A. Reid as acting secretary.

Secretary Norman Weng, who did not receive a notice of the meeting because of a mail

ing error, was not present, and therefore, minutes of the September 4 meeting were

not read. A. Miller moved, V. Tribelhorn seconded, approval of the August, 1968 fi

nancial statement. Motion passed unanimously.

Vic Tribelhorn reported on the national ADA Fall Board meeting held August 23-27 in

Minneapolis, including unsuccessful attempts by Colorado to gain approval of certain

amendments to the new "affiliation agreement" between national ADA and member units. The Colorado amendments would have made it possible for member units to maintain affiliation through payments of their pro-rated share of costs involved in national

ADA'S resesurch, public relations, food publicity and other basic progreim services

while leaving member units a choice of buying the advertising portion of the national

ADA program or working with programs of their own choosing in their own areas. The

Colorado amendments were given some support, but failed to gain the majority necessaiy

for adoption. Thus, the proposed "affiliation agreement" was adopted essentially as

presented for discussion prior to the national Fall Board of Directors meeting.

Practical effect of the new agreement is that it will become necessary for ADA of

Colorado, if it wishes to maintain affiliation with national ADA, to approximately

double the amount remitted annually to national ADA. (The amount was $18,315 in 1967.

National ADA returned to Colorado all checks remitted in 1968 on grounds that "token"

payment is unacceptable.

Considerable discussion developed regarding advantages of affiliation with national

ADA in relation to cost of such affiliation. Further study to be given and further

discussion required before January 1, 1968 by which time all member units are to sign

the new affiliation agreement.

V. Tribelhorn moved, A. H. Miller seconded, adoption of procedure for election of di

rectors at fall co-op meetings as outlined by Manager Ryan. (See attached). Approved

unanimously.

A. Miller moved, R. Alkire seconded, approval of $100 donation to Colorado 4-H Dairy

Judging Team to aid in expenses involved in taking the Colorado team into national competition at Columbus, Ohio. Request was made by Colorado 4-H leader C. Staver.

Approved unanimously,

R. Alkire moved, V. Tribelhorn seconded, approval of $25 donation to a special program

forcement among disadvantaged youngsters. Approved unanimously.

A. Miller moved, R. Alkire seconded, request by Manager Ryan for authorization to

place two special milk promotion ads in two issues each of the Denver Post and the

Rocky Mountain News, such ads to bear the regular MEDA signature as part of the program

developed by ADA of Colorado under contract with the co-op. Approved unanimously.

A. Miller moved, V. Tribelhorn seconded, request by Manager Ryan for authorization

to move those monies returned to ADA of Colorado from national ADA, and such monies as

have accrued in the "payeble-to-national-ADA" account, into a passbook savings

account so that interest on these monies may be earned pending determination of its

disposition. Approved unanimously.

It was unanimously agreed that the next meeting will be held at the call of Manager

Ryan to avoid possible conflict with co-op district meetings currently being held.

*1fteeting adjourned at 3:45 PM.

Respectfully submitted,

(35)

ameiican dairy association

OFFICE COMMUNICATION

To:

Howie Ryan - Colorado

From:

Ray L,

West

Subject: Your Recent Request

Date:

October 15, 1968

Harold Peterson Dan Rowles

The resolution regarding the proposed ADA

and Dairy Council consolidation

is included in the attached highlights report of our fall Board of Directors meeting.

A copy has also gone to your national Board member.

You also asked for a "hard and fast" dollar figure on Colorado's equitable

share of the budgets for basic program activities as well as planned national

milk advertising. It has taken us several days to complete all the calculations

following recent Board approval of proposed plans.

Total charges for these activities for the year 1969 amount to $36,326, I hope

that when you review these activities and charges with your executive committee

and others that Harold Peterson can be present to help explain in detail the

benefits of these functions. Here is a detailed breakcbwn on these charges;

Colorado's share of basic program activities includes the following:

Research & Development

Public Relations

Dairy Foods Publicity

Market Promotion

Support to Other Organizations Membership

Annual and Board Meetings

Multi-Product Promotions Unallocated

$ 6,796

1,364 2,369 4,092 2,034 1, 723 598 3, 590 1.364 Sub-Total $23,930

You will note that the cost of the three multi-product promotions, which

includes 8

pages in the February issue of FAMILY CIRCLE, 5 pages in the

June issue, and 4

pages in the September issue, all in full color, is included

in the above breakdown.

Charges for nationwide fluid milk advertising based on Colorado's share of

(36)

Howie Ryan _{October 15, 1968}

LOOK Magazine

TODAY*S HEALTH

Teen Magazines

(TEEN, INGENUE, and

three of the Junior Scholastic

s eries)

Production for the above nationwide advertising GRAND TOTAL

$ 6,858

425 3,986 1. 127

The total circulation of ADA advertising is detailed as follows;

$36,326

Magazine Insertions Total Pages

Circulation Per Issue Total

LOOK FAMILY CIRCLE TODAY'S HEALTH 3 Pages and 3 inserts 8 pages 90,049 93,124 8,273 TEEN _8,853 INGENUE JUNIOR SCHOLASTIC (Group) 8, 549 11,720

By this time you have received copies of the Membership Affiliation and Service

Agreement that was approved at the fall Board of Directors meeting. We

hope

that you will sign this agreement and work with us during the coming year.

We are ready to sit down and discuss this with you at your early convenience.

(37)

american dairy association

„

-

Co/.

955 El

o

eventh Street . Phone 222-8541 Denver, Colorado 80204 m< Mr. V/illiam Wailes Mr. Adolph Bohlender Mr. Norman Weng Mr. Vic Tribelhorn Mr. C. A. Reid, Jr. Mr. R. K. Alkire October 23, Howard T. Ryan Manager Gentlemen: *

As evidenced by one of the enclosirres, national ADA has responded to our request for a definite total of charges to be assessed against Colorado for 1969 under the new affiliation agreement which is to be executed before January 1, 1969, by member units which are to remain affiliated.

The total of $36,325 is approximately what we expected — and approximately double

the amount ADA of Colorado has had available for remittance to national ADA under current contracts with organizations which support ADA of Colorado.

Therefore, it comes as no surprise that we're still in the uncomfortable — although by now familiar — position of being between a rock and a hard spot in our relations

with National ADA and the MEDA cooperative.

To use another obvious cliche, we are atafork in the road. Here is the recap: Item I. National ADA has made it clear that the new affiliation agreement

will be used as the uniform instrioment to assure itself of a certain minimum amount of financial support from member units.

Item 2. v;hen we presented the new affiliation agreement to the MEDA board of directors for preliminary discussion and to test that group's sentiment

regarding increasing remittance to national ADA it was found that the

MEDA board considers the affiliation agreement inadequate on at least

three points:

a. Development and application of national advertising/merchandising elements of program — and subsequent charges against member units for them — are assigned to the discretion of the national board

of directors.

b. The new agreement doesn't provide for annual review or renewal but

binds the member unit for an indefinite period, leaving outright

withdrawal by the member unit,-as set up in the national ADA by-laws,

its only alternative to accepting whatever further changes in program or chafges may be decided upon by the national board at some future

date.

c. No provision is made for the member unit to act at its own discretion in developing or applying its own program elements or those which

the member unit might be called upon to develop for its supporting

(38)

- 2

-ADA of Colorado's attempts to amend the affiliation agreement, as recorded in the • official acts of the National ADA Fall ;3oard Meeting, were defeated.

In sending the enclosed information in advance —

so it may be studied, thought about

and/or discussed with other producers in your area — it is hoped that we can hold a final duscussion on tliis matter at our next meeting.

Other matters of importance which should bd discussed, also, are our programs and budgets

for 1969, disposition of funds rejected by national ADA this year, requests for repre

sentation on the ADA of Colorado board of directors from out-of-Colorado districts

of MEDA and setting of a date for the 1959 ADA of Colorado Annual Meeting.

It appears it will be at least another week before we can set a date for our next ADA

of Colorado Executive Committee meeting since some of the MEDA district meetings still

haven't been definitely scheduled.

It should be of interest to each of you that our report on advertising and promotion

activities of the past year has been very favorably received at all of the MEDA

district meetings held so far.

Besh/regards, y

T. Ryan, Manager

Minutes Sept. 4 & Sept. 30

September Financial Statement

(39)

To put ADA of Colorado Board of Directors back into balance on the staggered

term pattern, elections will be held this Fall for directors in the following districts for length of terms as indicated:

r-EDA I'EDA PEDA I-EDA KEDA I-EDA I-EDA I-EDA I-EDA District 10 District 5 District 11 District 8 District 14 District 9 District 2 District 6 District 12 (3 years) (3 years) (3 yeeurs) (3 years) (3 years) (1 year) (1 year) (2 years) (2 years) 1 director

After this round of elections, subsequent elections for regular 3 year terms

will be held as follows:

KEDA District 9 I-EDA District 2 I-EDA District 12 Fort Collins Carnation (3 years) (3 years) (3 years) (3 years) (3 years) 1 director 1 " 2 " 1 " 1 " MEbA District 6 I-EDA District 13 I-EDA District 1 KSDA District 7 KEDA District 1 Vfestarn Colorado I-EDA District 10 I'EDA District 5 MEDA District 11 MEDA District 8 ^EDA District 14 (3 years) (3 years) (3 years) (3 years) (3 years) (3 years) 1971 (3 years) (3 years) (3 years) (3 years) (3 years) 1 director 1 " 1 director 1 " 1 " 1 " 1 "

(40)

$29,777.81 BALANCE on hand, October 1, 1968

Income:

Carnation

MEDA

Ft. Collins Milk Producers Western Colorado Milk Prod.

Vic Tribelhorn Administrative Supplement 124.54 1,734.27 45.94 150.53 142.78 330.20 3.065.00 + 5,593.26 35,371.07 Ebcoenditures: #1778 1779 1780 1781 1782 1783 1784 1785 1786 1787 1788 1789 1790 1791 1792 1793 1794 1795 1796 1797 1798 1799 1800 1801 1802 1803 1804 1805 1806 1807 1808 HR Meininger ADA J. A. Ossen

Central Bank & Trust

MEDA - rent

Midland Fed S & L 13 HTR MSF DMP (Xerox) US Postmaster Ideal Pictures IRS

Dept. of Rev - Colorado

HTR

Mtn. Sts. Tel & Tel Western Union Ans. Serv.

Speer Chevron Station

Haskins & Sells Kwill Office Supply

Rockmont Envelope Co.

U. S. Postmaster MEDA Petty Cash Mile Hi Photo J. A. Ossen Co. ADA H. T. Ryan M. S. Fraley Impressive Printers H. T. Ryan Honours 3 50 8 328 83 13,326 355 09 66 32 28 33 20 91 87 77 00 90 17 24 81 54 25 44 00 09 71 00 33 43 20 26 66 91 87 23 96 94 171 28 30 13 315 140 97 358 11 116 275 17 12 32 83 25 2 2 50 355 171 12 46 3 -16,531.37 BALANCE, October 31, 1968 $18,839.70

(41)

american dairy association

ir~T;rZ

C3o/smc/c

955 Eleventh Street > Phone 222-8541

Denver, Colorado 80204 Wlllleun Walles Adolph Bohlender Norman Weng Vic TribeIhom December 2, 1968 C* A* Reld Jr* R* K* ADclre A. H. Miller GentJ.einen:

Our next ADA of Colorado Executive Committee meeting will be held in

this office at 10:30 AM, TUESDAY, December 10, 1968.

Since this may be our final meeting of 1968 and %d.th a number of

ian-portant matters to be acted upon as we prepare for the coming year,

full attendance is necessary.

Chet Davidson will be our guest for lunch and will make htwirelf avail

able to us for psurt of our afternoon session.

Because of the importance of this meeting, *#e ask that you notify the

office immediately upon receipt of this notice in the event you will

NOT be able to attend.

ADA Of Colorado, from axsf reasonable point of view is finishing a year

of excellent progress. With your help in basic planning, next year

can be even stronger.

Best regards.

Howard T. Ryan, Manager

(42)

BALANCE on hand, October 31, 1968

Income: Carnation

MEDA

Central Bahic & Trust Co. Denyer U S National Bank

WCMP

Ft. Collins Milk Producers Cook book sale

Admlni, stratlve si;^plments

MEDA S 123.64 1,703.40 125.00 63.89 126.13 49.94 1.10 3,065.00 1.600.45 Expenditures:

1809 Colorado Press Service 1810 HTR

1811 MSF

1812 Central Baidc (depository)

1813 Rocky Mtn. N^

1814 Void

1815 Mountain States Tel & Tel Co. 1816 DtfP (Xerox)

1817 Ideal Pictures (sound projector) 1818 Midland Fed. S & L Assn. 1,

1819 MEDA 1820 HTR 1821 MSF

1822 Central Bank & Trust Co.

1823 KwUl Office Sipply

1824 Robert Waxman (camera sv^plles)

1825 ADA/DMP Account (sales tax license)

1826 Petty Cash (St. Travel,postage) 1827 H. T. Ryan (manager's e9q>ense)

11.20 324.94 171.87 328.28 21.00 276.44 15*33 502.53 1,644.22 83.33 355.91 171.87 328.28 20.21 13.65 e) 2.50 12.29 47.99 BALANCE, November 30, 1968 _$21,366.41

(43)

american dairy association

^

T

^^oloraJc

Denver, Colorado 80204 Howard T. Ryan

Manager William Wailes Adolph Bohlender Honnan Weng Vic Tribelhorn C* A* Retid JjT* A. H. Miller R* K» AUcice Gentlemen:

To economize on time at our meeting next Tuesday, Decem

ber 10, 1968, we are jnaking the November financial state

ment available to you for prior iiospectlon.

See you Tuesday. .at 10:30 AM.

Cordially,

(44)

ADA of COLORADO ^— December 10, 1969, Executive Committee Meeting

THESE ARE NOT OFFICIAL MINUTES

Actions

• Minutes of September 4 and September 30 meetings approved

as circulated by mail.

• Financial statements for September, October and November, 1968,

approved as circulated by mail.

• September 9, 1968, meeting with National ADA officers, Kern &

Carter was declared an "official meeting"; mileage and per diem

payments made to ADA of Colorado Exeuctive Committee members

who attended.

• MEDA District #7 — Executive Committee recommends to full

Board of ADA of Colorado that both Mssrs. Edstrom and Miller,

who were elected to represent the area at the 1967 district

meeting, continue to hold their seats on the ADA of Colorado

Board of Directors until the next regular election (1970)

in that district and that ONE director be elected if the district remains below the 113-member level at that time.

• All newly-elected and re-elected ADA of Colorado directors,

as reported to the Executive Committee by Manager Ryan who

attended all MEDA district meetings, were certified by the

Executive Committtee to the ADA of Colorado Board of Directors

for seating on the full board —

including a repreatative to

be named at a MEDA District #3 meeting (Riverton-Lander area)

to be held Dec. 17, 1968.

• Nominating Committee named by President Wailes:

William Wailes, Chairman

C, C. Waneka (has accepted) . John Woodis (has accppted)

I

■*

January 28, 1969, selected as "first preference" date for

ADA of Colorado Annual Meeting to be held at Continental

Denver Motor Hotel. (THIS DATE HAS BEEN CONFIRMED). Manager

Ryan instructed to issue meeting notices, make meeting

arrangements and prepare agenda and program.

• National ADA affiliation agreement — (See enclosure).

i

- Manager Ryan directed to request audience with

MEDA Board of Directors at its Dec. 12 meeting.

Recommendation to be presented by V. Tribelhorn

and H. Ryan, . ■

• Action on disposition of 1968 set-aside, returned from

national ADA and accrued during current year since national

ADA'S return of remittance, postponed pending opportunity

to confer with MEDA board or MEDA-designated committee and

representatives of other investing organizations.

,,

• Consideration of 1969 ADA of Colorado budget postponed to