INVITATION
SSE Homecoming Day
OCTOBER 2
Martin Carlsson-Wall Assistant Professor, SSE Department of Accounting
Bo Becker
Professor, SSE Department of Finance
Katarina Hägg Director, SSE External Relations
Lars Strannegård
SSE President and Professor Erik Modig
Assistant Professor, SSE Center for Consumer Marketing
Andreas Werr
Professor, SSE Department of Management & Organization
Lena Lid Falkman PhD, Rhetorician and Leadership Expert, Member of Svenska Dagbladet’s Election Panel
Anna Dreber Almenberg Assistant Professor, SSE Department of Economics
Pernilla Bolander Assistant Professor, SSE Department of Management
& Organization
Stockholm School of Economics
Avs: Handelshögskolan i Stockholm, Box 6501, 113 83 Stockholm
B Porto Betalt Sverige
Förnamn Efternamn Adress
123 45 Postort Land
Speakers of the Day
PROGRAM
Host: Martin Carlsson-Wall, Assistant Professor, SSE Department of Accounting
16.00 Words of Welcome
Lars Strannegård, SSE President and Professor 16.10 Value-Based Leadership and Rhetoric in
the Super Election Year
Lena Lid Falkman, PhD, Rhetorician and Leadership Expert, Member of Svenska Dagbladet’s Election Panel
17.15 Parallel Sessions
Boom and Bust in Credit Markets – The New Business Cycle
Bo Becker, Professor, SSE Department of Finance Five Routes to Persuasion – How
Communication Can Make Brands Grow Erik Modig, Assistant Professor, SSE Center for Consumer Marketing
Risk Taking and Competitiveness: Nature and Nurture
Anna Dreber Almenberg, Assistant Professor, SSE Department of Economics 18.15 Greetings from Alumni Offi ce
Katarina Hägg, Director, SSE External Relations 18.30 Talent Management in the Swedish Context,
SSE IFL Executive Education
Andreas Werr, Professor & Pernilla Bolander, Assistant Professor both at SSE Department of Management and Organization
19.00 Cocktails, Dinner and Entertainment 22.00 Afterparty at SASSE Pub with
music and dance
PROGRAM
Host: Martin Carlsson-Wall, Assistant Professor, SSE Department of Accounting
16.00 Words of Welcome
Lars Strannegård, SSE President and Professor 16.10 Value-Based Leadership and Rhetoric in
the Super Election Year
Lena Lid Falkman, PhD, Rhetorician and Lena Lid Falkman, PhD, Rhetorician and
Leadership Expert, Member of Svenska Dagbladet’s Election Panel
17.15 Parallel Sessions
Boom and Bust in Credit Markets – The New Business Cycle
Bo Becker, Professor, SSE Department of Finance Five Routes to Persuasion – How
Communication Can Make Brands Grow Erik Modig, Assistant Professor, SSE Center for Consumer Marketing
Risk Taking and Competitiveness: Nature and Nurture
Anna Dreber Almenberg, Assistant Professor, SSE Department of Economics 18.15 Greetings from Alumni Offi ce
Katarina Hägg, Director, SSE External Relations 18.30 Talent Management in the Swedish Context,
SSE IFL Executive Education
Andreas Werr, Professor & Pernilla Bolander, Assistant Professor both at SSE Department of Management and Organization
19.00 Cocktails, Dinner and Entertainment 22.00 Afterparty at SASSE Pub with
music and dance
Welcome to
SSE’s annual Homecoming Day On Thursday, October 2, 2014!
Homecoming Day is SSE’s biggest alumni event, including exciting lectures, lots of entertainment, a three-course dinner and bar!
We look forward to seeing you!
Lars Strannegård, SSE President and Professor and
Alumni Offi ce
Register before September 19!
Please note that seating is limited.
