Into the Uncanny Valley of Advertising: Millennials’
Perception and Coping Behaviour towards Personalized
Table 2: Participants Index Study participants Setting
Number Name Age Occupation Duration
1 Emma 27 Student 40:05 Skype
2 Ana 24 Student and Intern 35:30 Face to Face
3 Alice 23 Student and intern 30:20 Face to Face
4 John 28 IT Assistant 26:49 Skype
5 Emelie 19 Highschool Student 21:30 Face to Face 6 Jennifer 35 Student and Accountant 40:23 Skype 7 Sophie 24 Student and part time
employee 45:02 Face to Face
8 Linnea 18 High School Student 23:45 Skype
9 August 18 High School Student 22:27 Skype
10 Ralph 24 IT consultant/
Entrepreneur 30:19 Face to Face
11 Maxwell 30 Store Manager 33:58 Face to Face
13 Celia 19 High School Student 34:23 Skype
14 Paulina 20 Part time employee 27:05 Skype
15 Mabel 21 Sale Advisor 25:43 Skype
16 Axel 29 Student 25:03 Skype
17 Miriam 18 High School Student 21:30 Skype
18 Carolina 22 Student 35:05 Skype
19 Dylan 25 Intern 33:32 Skype
20 Amanda 26 Teacher 26:02 Skype
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