NOVIA University of Applied Sciences
Academic year 2014-2015
Studies offered in English to exchange students on Åbo (Turku in Finnish) Campus in The Degree Programme of Business Administration.
Novia UAS stands for quality, education, regional presence and Sustainable
Development. We apply an integrated Management system of Quality, Environment and Safety, which was certified according to ISO 9001 and ISO 14001 at every unit in August 2010. Hence we can offer specialized courses on Sustainable Development.
Novia´s campus in Turku is a fair trade campus area.
One of our main aims is to support our students’ progress into quality and environmentally conscious citizens who can take sustainability into consideration in their future professional roles and we try to encourage students to practice a global sustainable lifestyle as well as to nurture entrepreneurships.
Our Methods of Study
Our curriculum promotes new methods of learning. The traditional discipline-centred teaching approach is replaced by project-based learning. The students at Novia UAS form their own co-operatives or associations already in their first year of study and they work in these companies throughout their studies. Ways of acquiring knowledge are through training sessions, workshops, study circles etc and the work by the students is supervised by a coach or team coach.
Through research projects and project co-operation with local businesses and organisations, the students and the team coaches build networks and acquire know-how that benefit both themselves, the university and the local society. Our role is to be a dynamic regional actor and this is enhanced by our pedagogical approach and methods of learning.
Autumn semester 2014
Marketing Skills (includes also Environmental Marketing) 9 ECTS This course is divided into two parts:
1) The Market 3 ECTS
The student understands the interaction between the company and its operating environment. He/ she can analyze the market and understands how to benefit from the results in market planning. The student can identify the characteristics of the region and its small scale enterprises.
2) Communication 6 ECTS
The student masters typical communication situations within the field of business. He/she understands the importance of communication to internal and external stakeholders. The student can apply the professional ethical principles to marketing communication.
English 3 ECTS
The student communicates fluently in working life situations, including an international context, and masters the central business terminology.
Swedish for foreigners 1 3 ECTS (virtual course) The basics of the Swedish language.
Human Resource Management 6 ECTS
The student knows how organizing and management of human resources is connected with the operations, the goal and the strategy of the company.
He/she is familiar with different processes for developing the personnel and different bonus and reward systems.
IT skills 1-6 ECTS
The student learns to utilize information- and communication techniques (ICT) in their own work. The student can present messages in writing and visually and can make use of different tool programmes e.g. word, calculations, presentations graphics, web pages, databases and social media.
Projects 3-6 ECTS
Projects are carried out in co-operation with companies and/or organisations e.g. marketing
analysis, market analysis, accounting, product development in the service sector or it can be an INNO58-project;
The student works in a team and will with the team develop marketing for a real company or organization. The project is carried out by a group of students from all universities and universities of applied sciences in Turku. It includes 3-4 workshops, an intensive period of three days and a final seminar.
EU/EC-LAW; Marketing Laws and Consumer Rights in the EU 3 ECTS
The student knows about and can adapt EU-directives that regulate the marketing and free competition and also knows the directives that regulate consumer rights in EU member states compared with the Finnish laws and practice.
Spring semester 2015
Sustainable development 3 ECTS
The student learns about the global ecosystem as one of the basic resources of the humans and that sustainable development comprises an ecological, economic, social and cultural aspect that are all dependent of each other.
Global English 3 ECTS
The student has the central knowledge in English required for meetings and negotiations, corporate communications and project work . She/ he has basic knowledge of intercultural communications.
Professional English 3 ECTS
The student manages presentation skills and sales speeches for different audiences and is able to present results with the help annual reports. The student is aware of style differences and is capable of choosing the appropriate style of communication according to the context.
Swedish for foreigners ( 1 and 2 ) 3 + 3 ECTS The basics of the Swedish language
Intercultural Leadership 3 ECTS
The student understands cultural differences and understands the importance of communication. The student understands the impacts and the opportunities of
internationalization and understands what good leadership is in a multicultural society.
Projects 3-6 ECTS
Projects are carried out in co-operation with companies and/or organisations: e.g. marketing analysis, market analysis, accounting, product development in the service sector or it can be an INNO58-project;
The student works in a team and will with the team develop marketing for a real company or organization. The project is carried out by a group of students from all universities and universities of applied sciences in Turku. It includes 3-4 workshops, an intensive period of three days and a final seminar.
Financing 3ECTS
The student knows how to plan for finance and investment and is able to uphold the fundamental values within the field of business.
Investments 3ECTS
The student is able to draw up an investment plan and knows how to evaluate investments.
He/she is able to make capital investment calculations and has knowledge of planning and managing cost control of investments projects.
The student can also choose from Novia´s Degree Programme in
Tourism following courses;
International Tourism Development 21 ECTS
The student understands the significance of internationalization, globalization and different cultures for services and their development and can work in various international operating environments. The student can develop international service environments and networks and can make use of international information sources in the field of tourism. He further understands the relationship between principles of sustainable development and global tourism.
The course is divided into three parts:
1) Tourism Planning and Development 9ECTS The Student
- understands the concept and practice of tourism planning and development in both developed and developing countries
- is able to analyze the dynamics of interactions between the economic, sociocultural, environmental and political impacts of travel and tourism on a local and global level - understands the relationship between principles of sustainability and the
development and management of global tourism
- is familiar with current and possible future trends which impact on global travel and tourism
2) Intercultural Issues in Tourism 6 ECTS The Student
- has developed a greater awareness of the diversity of cultures and co-cultures in the global community
- becomes familiar with issues related to (inter)culturality in tourism and is able to make practical implications of these matters
- is aware of the relationship between culture and principles of sustainability - knows about Finland’s major inbound and outbound tourism markets and is
provided with tools to communicate effectively and bridge cultural differences when working in an international environment
3) Management of Intercultural Tourism Projects 6 ECTS The Student
- becomes aware of different aspects of project management in an intercultural environment
- can benefit practically from the different ideas and approaches of planning and managing the work of cross-cultural teams and projects
- can take intercultural aspects into account in internal and external communication - understands the importance of risk management and crisis management within
international projects
